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How To Earn Points & Badges



How To Earn Points & Badges

Google depends on a community of dedicated volunteers all over the world to keep Search and Maps updated with current information about businesses, places, and local attractions.

Those volunteers are called Local Guides.

When you visit a new city and look up information about hotels and restaurants, there’s a good chance Google Local Guides have provided the information you need to make informed decisions.

Local Guides selflessly contribute reviews, photos, videos, and more all for the benefit of searchers like yourself.

Well, that’s almost true. Local Guides do receive virtual rewards for their services.

Google developed the Local Guides program to incentivize regular individuals to help keep Maps updated.

Local Guides are also called upon to verify information contributed by businesses is accurate.


Anyone is eligible to join the Local Guide program – and if you contribute reviews to Google Maps already, you might as well get some recognition for it.

This article will go over what the Google Local Guide program is, how to join it, and what kinds of perks you can earn from it.

What Is The Google Local Guide Program?

The Google Local Guide program is a gamified system that rewards users for making contributions to Google Maps and Google Business Profiles.

As a Local Guide, you earn points for every contribution. After accumulating a set number of points you can progress to new levels of the program and unlock new badges.

Your badge is displayed next to your name in Google Maps when you leave a review or answer questions, so everyone will recognize you as a local expert.

Points, Levels & Badges

Points can be earned with the following contributions to Google Maps:

  • Write a review – 10 points

  • Write a 200+ character review – 20 points

  • Rate a business – 1 point

  • Upload a photo – 5 points

  • Tag a photo – 3 points

  • Upload a video – 7 points

  • Respond to Q&As – 3 points

  • Edit information – 5 points

  • Add a place – 15 points

  • Add a road – 15 points 

  • Check a fact – 1 point

  • Publish an eligible list – 10 points

  • Write a description (in list) – 5 points

You’ll reach higher levels in the Local Guides program as you build up points.

At level four and higher, you’ll earn a badge that’s displayed next to your name when it appears in Google Maps.


The levels of the local guides program are as follows:

  • Level 1 – 0 points
  • Level 2 – 15 points
  • Level 3 – 75 points
  • Level 4 – 250 points
  • Level 5 – 500 points
  • Level 6 – 1,500 points
  • Level 7 – 5,000 points
  • Level 8 – 15,000 points
  • Level 9 – 50,000 points
  • Level 10 – 100,000 points

In the past, Google offered bonuses to high-level Local Guides, such as free cloud storage and discounts in the Google Play store.

As the program grew Google phased out the extras and now only offers badges.

Local Guides occasionally receive early access to new Google features, though nothing is promised.

How To Join The Google Local Guides Program

Step One

Screenshot from, April 2022How To Join The Google Local Guides Program Step 1

Visit the Google Local Guides signup page and click on Get Started.

Step Two

How To Join The Google Local Guides Program Step 2Screenshot from, April 2022How To Join The Google Local Guides Program Step 2

Enter the name of your city and click on Become a Local Guide.

Step Three

How To Join The Google Local Guides Program Step 3Screenshot from, April 2022How To Join The Google Local Guides Program Step 3

Start earning points by making contributions to Google Maps.

In the dashboard, like the one shown above, you can keep track of your points and progress towards the next level.

If you allow Google to view your location history you’ll receive recommendations of places to review based on where you’ve been.

However, it’s not necessary to turn on location history tracking in order to participate in Local Guides. You can always look up locations manually and contribute to them.

In Summary

You can become a Google Local Guide by following a simple signup process that’s available to everyone with a Google account.

After making enough contributions to reach level four, a badge will appear next to your name when leaving reviews signifying to others you’re a Local Guide.


The Local Guides program is Google’s way of recognizing those who keep Maps and Business Profiles updated with accurate information, fresh imagery, and insightful reviews.

It’s one more way of enhancing your online presence and standing out in the world’s top search engine.

More Resources:

Featured Image: ViDl Studio/Shutterstock


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Google Ads Rolls Out Diagnostic Insights



Google Ads Rolls Out Diagnostic Insights

Google Ads is rolling out a new data set to the Insights page highlighting any issues found during diagnostic checks.

Diagnostic insights will help you identify problems preventing campaigns from showing, causing low engagement, making it hard to measure conversions, and more.

This data can be found on the Insights and Overview page for Performance Max campaigns, allowing you to troubleshoot issues as soon as they’re detected.

Google Ads will provide a detailed breakdown of the following insights:

  • Account status
  • Billing status
  • Policy review
  • Conversion tracking
  • Campaign budget
  • Bid strategy target
  • Campaign status
  • Ad strength

Tailored recommendations will take the guesswork out of fixing the issues Google finds, so you can get your campaign back to performing optimally in no time.

Diagnostic insights in Google Ads were previewed in May with an announcement they’d be rolling out soon. Two months later, the launch is now underway.

Google Ads Diagnostic Insights

Diagnostic insights only show when a campaign has not received traffic or conversions.

If your campaign is running and people are seeing the ads and clicking on them, then there will be no diagnostic issues to report.


Keep in mind Google hasn’t given everyone access to the Insights page yet, as it’s currently in beta.

Google is gradually rolling out each insight type to randomly chosen people, which means you may have the Insights page with limited data.

Currently, diagnostic insights are available for Performance Max campaigns. The new dataset will expand to other campaign types over the next few months.

Source: Google Ads Help

Featured Image: PixieMe/Shutterstock

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