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How to Hire Freelance Writers in 5 Steps (Ahrefs’ Process)

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How to Hire Freelance Writers in 5 Steps (Ahrefs' Process)

If you’ve ever tried to hire freelance writers, you probably ended up with thousands of applications.

This usually leads to you asking yourself two questions: 

  1. How do I choose the best ones?
  2. How will I even have time to filter through that many applications?

In this post, you’ll learn how we set up a process to answer these questions.

Step 1. Create an application form

Most job listings tell applicants to email the hiring manager their cover letter and resume. That works well when looking for full-time hires but not for freelance positions because they often attract hundreds or thousands of applicants. 

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There’s just no way you can review that many resumes without losing it. As a result, suitable applicants often slip through the net and you miss out on great writers. 

One way to solve this problem is to have all applicants apply through a Google Form. 

Here are two reasons why this makes sense: 

  1. It helps you vet applicants fast and efficiently – Google Forms funnels applicants into a Google Sheet, so you can review all applicants there instead of sifting through emails. 
  2. It allows you to test writers’ skills and knowledge at scale – You can easily ask questions designed to judge applicants’ knowledge, skills, and experience with the topic at hand.

In terms of what you should ask applicants, I recommend a mix of multiple-choice questions and ones with short answers. Multiple-choice questions help gauge knowledge and experience, whereas “short answer” questions allow you to judge writing ability. 

Here’s one of our multiple-choice questions:

Example of a multiple-choice question in our application process

The answer to this question is something that we expect most experienced SEOs to know. But it may trip up those with less experience. 

Sidenote.

There’s still a bit of “it depends” with this question. But generally speaking, there’s a clear and correct answer that I think most knowledgeable SEOs will choose.

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Here’s an example of a “short answer” question: 

Example of a "short answer" question in our application process

We designed this question to help us judge the applicant’s ability to explain things succinctly and accurately.

If you’re curious about our application form, here it is.

Only a handful of these questions are for vetting purposes; the rest are to get basic details like their names, email addresses, Twitter handles, etc. It’s essential to ask for these details, as it’s the only way to get them when applicants aren’t applying by email.

You now need to attract candidates to your application form, which you can do by creating a job listing and posting everywhere you can.

Here are the four things you need to explain:

  1. What you’re looking for – Keep it short. Tell applicants what the position entails.
  2. What skills you require – List everything you expect in applicants. 
  3. Who you are – Give some details about your company. (Keep it short; don’t bore people.) 
  4. How to apply – Send people to your application form. 

There are plenty of job boards where you can submit your listing. We posted to ProBlogger, Swipe Files Job Board (prev. Hey Marketers), our careers page, and a few others.

One of the job boards we posted on

We also posted in a few Slack and Facebook groups.

Given that every applicant goes through the same process, the more places you can post your job listing, the better. 

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Every aspect of the vetting process takes place in the Google Sheet. This makes life super easy, as everything is in one place. I recommend splitting the process into automated and manual vetting to make things as quick and efficient as possible. 

Automated vetting

Here, the idea is to disqualify applicants who don’t fit the bill, give a preliminary score to the remaining ones, and clean up the sheet to make manual vetting as quick as possible. Here’s how to do it in three steps. 

A. Disqualify

There’s no point wasting time reviewing applications from folks who can’t follow basic rules or don’t meet basic criteria. So it pays to disqualify them automatically. The beauty of Google Sheets is that you can do this easily with filters and formulas.

You’ll recall that we asked all applicants to define two terms in under 50 words. As we wanted to disqualify those who exceeded the allowed word count, we added two additional columns with formulas to count the number of words in each definition. 

Columns calculating the word count of "short answer" responses

Then we filtered to exclude rows where the definitions were above 50 words.

Filtering out short answers that exceed the specified word count

We then filtered for a few more criteria: 

  • Rate per 1,000 words – We excluded anyone who didn’t put 10–1,000. (This was primarily to exclude applicants who couldn’t follow instructions and gave a price per word.)
  • Years of experience in SEO – We excluded anyone with “<1” year of experience.
  • Have you ever used Ahrefs before? – We excluded those who answered “no.”

B. Score

Next, you want to give each applicant a preliminary score to get a better sense of their knowledge and experience at a glance. 

To do this, we created a formula that checked their answers to our multiple-choice questions, their Ahrefs experience, and whether they still had an active Ahrefs subscription. The result was a score between 0 and 5.

Preliminary applicant score in Google Sheets

C. Simplify

Even with the filters and scores in place, your sheet will be overwhelming because it contains so much data. So it’s worth hiding columns you don’t need for the vetting process, such as applicants’ names and email addresses. This also helps to eliminate potential biases.

For us, we added conditional formatting to our preliminary score to make eyeballing the quality of each applicant easier.

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Here’s what we ended up with:

Final applicant sheet

Manual vetting

We skimmed applicants’ preliminary scores and definitions to decide whether they should progress to the next stage of the process. Each applicant took no more than a few seconds, allowing us to vet over 100 applicants per hour.

For example, it only took a second to decide not to continue with this applicant because they defined SEM rather than SEO.

Example of a not-so-good definition from an applicant

For the applicant below, on the other hand, we could tell pretty quickly that it’d be worth giving them a shot. Both of their definitions were accurate and well written, and they scored well on our multiple-choice questions:

Example of a good applicant

To track our decision for each applicant, we added one final column:

Decision column for the applicants

Most people test writers by having them write a test article from a content brief. We do the same but don’t send unique briefs to each applicant. We send them all the same brief. 

Here are three reasons why we recommend this: 

  1. It’s easier to grade their work – You can create a checklist to score writers on the same criteria. 
  2. It’s quicker You don’t have to create a new content brief for each writer.
  3. It can be automated – You can set up systems to send the brief to writers when they hit this stage.

Let’s look at how to ensure tests run smoothly and efficiently. 

A. Explain the deal and get their details

For applicants who pass our initial vetting process, we need to explain the deal for the test article and get their details. We created a template in Gmail for this. 

It explains that we:

  • Want to offer them a paid test article.
  • Pay a flat fee per test article (and how much).
  • Send the same brief to every applicant and that their article won’t be published.
  • Own all the work they produce for us.
  • Pay invoices at the end of the month.
Email we sent to approved applicants

That may seem like information overload, but it’s best to make sure everyone’s on the same page from the beginning.

Our email ends with a link to a Google Form asking for their invoice email address (this is often different from the one they use daily) and how they want to be paid.

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Link to the next part of the process in the email we sent to applicants

B. Send the content brief for the test

We show a confirmation message when an applicant submits the Google Form in the previous step. It links them to a Google Doc with the content brief for the test article.

Link to the test job at the end of our Google Form

Here’s what that looks like:

Our content brief for writers

The document also contains instructions that tell the applicant to:

  1. Make a copy of the document.
  2. Write as much or as little as they like (no word count quotas).
  3. Email us the test article and invoice us when they’re done.
  4. Read our content guidelines before they start writing.

I recommend everyone create content guidelines when working with freelance writers. We link to ours in the doc. It explains what we expect regarding style and content.

Here are a couple of excerpts:

Excerpt from our style guidelines
Excerpt from our style guidelines

C. Review their content

Given that you’ll be testing a few writers, you need a fair and consistent way to judge their relative quality. For this, we created a checklist to review and score their efforts quickly.

Here’s an excerpt from our checklist:

Our content checklist for vetting submissions

You can see that we check the article as a whole for a few basics, then review each section in more depth. 

For example, here are a few of our criteria for the definition:

  • Is it written in the correct format (according to our guidelines)?
  • Is it accurate?
  • Is it well written?

In total, there are 30 things on our checklist. Each one equals one point, so we score each applicant out of 30. 

Hiring is the easy part. If an applicant scores well on their test article, we assign them an actual one to write. If that goes well, we give them more.

Here are a few things to look out for when working with freelancers:

  • Quality deterioration – Freelancers can sometimes get lazy or even begin subcontracting work. Both of these things lead to a reduction in quality. 
  • Reliability issues – Life occasionally gets in the way for everyone but watch out for consistent unreliability. 
  • Communication issues – For whatever reason, disappearing off the face of the earth is surprisingly common. 

Don’t hesitate to drop writers if you face these issues. Continuing to work with them will suck your time and energy. 

By that same token, when you come across reliable freelancers who consistently produce high-quality work, treat them well. Great writers are worth their weight in gold, so keep giving them work and review their rates periodically. 

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Final thoughts

Hiring freelance writers is easy when you have a system in place. You can even automate many of the steps with tools like Zapier. 

For example, we have zaps for outline requests, logging details, and sending payment requests to our office manager. 

How we automated our freelance application process with Zapier

Got questions? Ping me on Twitter.



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On-Page SEO Checklist for 2024: A Comprehensive Guide

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On-Page SEO Checklist 2024

On-Page SEO Checklist 2024

Want to make your pages rank high on Google? You won’t be able to do that if you don’t know where or how to start your on-page SEO — and with each Google update, this pillar of SEO gets more and more complicated. To keep you updated with the best and most relevant practices when it comes to this aspect of your website, I have prepared an on-page SEO checklist for 2024. 

On-Page SEO Factors

On-page SEO, in simple terms, is all the ways you can optimize your website take place on your website. Tweaking certain elements of your pages can enable them to climb very quickly up the ranks when done right. These elements include essentially everything you can see on your webpage, like its title tags, headers, and images.

Webmaster’s Note: This is part two of our SEO checklist series. Part one covers our technical SEO checklist, so go back if you haven’t seen that yet. I also do deep dives into other aspects of on-page SEO in other articles, like the best content strategy for SEO, how to hack on-page factors, and ways to dominate niche keywords in your industry.

1. Identify Your Target Keyword

This is where any SEO effort should start. Identify which basic keywords you would like each page to rank for. From there, you can expand into common phrases, questions, and related words people use to find pages like yours through keyword research. 

Key Aspects of Keyword Optimization:

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  • Keyword Research: Identifying the right keywords that your target audience is searching for.
  • Keyword Placement: Sensibly incorporating keywords in titles, headings, the first paragraph, and throughout the content.
  • Searcher Intent: Catering to why someone is performing a search, whether it’s to find information, make a purchase, etc.

Effective keyword optimization allows you to create pages that best meet user intent. This boosts your chances of ranking highly for your chosen keywords. 

Using a Keyword Research Tool for On-Page SEOUsing a Keyword Research Tool for On-Page SEO

I have longer guides on the types of keywords you should look at, and another on how to do keyword research you can follow for this step.

2. High-Quality Content Creation

Quality content is the keystone of on-page SEO. It is, after all, fundamental to the selling point of Google — which is that it is the go-to place to find answers to your questions. It’s why Google pushes Helpful Content Updates every so often.

So, your content must meet Google’s standards of quality in order to make it to the top. To do that, your content must be authoritative, valuable to the reader, and deliver on the promises made by your meta tags and headings.

What Constitutes Quality Content:

  • Originality: Your content must be unique and offer fresh insights.
  • Relevancy: It should align with your target user’s intent and be updated regularly.
  • Engagement: Content must encourage users to spend time on your site and interact with your offerings.

Creating content that exceeds user expectations can dramatically bolster your SEO as it can directly affect user engagement metrics and boost the credibility of your site. 

Webmaster’s Note: Beyond making sure all new content is high-quality, however, is ensuring all of your existing content is also up to par. I’ll be covering that in part four of this series, so keep an eye out for that. 

3. URL Structure

URLs are not only a ranking factor but also enhance the user experience when structured logically. 

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Features of an Effective URL Structure:

  • Concise and Descriptive: A URL should be concise and explain your page content. No stop words.
  • Keyword Inclusion: A relevant keyword can enhance a URL’s performance.
  • Use Hyphens instead of Underscores: Conventional use dictates using hyphens to separate words.

A clear URL helps users and search engines make sense of the page’s content before they even reach it.

Here’s an example of a bad URL slug. 

Example of Bad URL StructureExample of Bad URL Structure

And here’s an example of a good, optimized one.

Example of Good URL StructureExample of Good URL Structure

4. Title Tag and Headings

I find that certain practices for these two elements give the most benefit to a page’s SEO. 

Best Practices for Title Tag and Heading Optimization:

  • Use a Keyword-First Approach: Place keywords first in your title tag, as uninterrupted by stop-words as possible.
  • Keep it Simple: Title tags should be concise to ensure the entire tag is displayed on the SERPs.
  • Same Keyword, Different Phrasing: Use the same keyword in your title tag and heading 1. However, use different phrasing or wording for each. 
  • Insert Related Keywords: Do this for your heading 2, 3, and so on, where it makes sense.
  • Avoid Duplicates: Use different title tags and headings for every unique page.

4. Meta Tags Enhancement

Meta tags, such as the meta description, serve as a brief pitch to users on search engine results pages. Other meta tags, like your image alt text and links, provide important context to both the user and crawlbot.

Tips for Enhanced Meta Tags:

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  • Compelling Copy: Write title tags and meta descriptions that accurately summarize the page content and entice clicks.
  • Keyword Usage: Try to insert target keywords and/or related keywords effectively in your meta descriptions, and within the limit.
  • Uniqueness: Each page should have unique meta tags. 
  • Be Descriptive: Your image alt text should not only include a related keyword but should also adequately describe what is seen on the image. 
  • Add internal and external links: Semantic search means Google can use the links in your pages to gain a better understanding of its content. Always add relevant internal links, and only include external links from trusted websites. 
  • Use Noindex Robots Meta Tag: Add this to prevent any pages with thin content, or pages with little value and no intent from appearing in the SERPs.
  • Use rel=”canonical” Link Tag: Use this for any duplicate pages you have on your website. Doing this can help you control which version of the page gets indexed and ranks for your targeted keywords. 
  • Set your Open Graph Meta Tags: This will let you optimize how your pages look when they’re shared on social media.
  • Set your Viewport Meta Tag: This configures how your pages are scaled and displayed on different devices and platforms, which is important for user experience (more on that later). 

To get the most out of your SEO, don’t neglect this part of your on-page SEO checklist. The small tweaks here can add up to the big picture. 

Well-crafted meta tags have the potential to increase click-through rates, boost your visibility on organic search and image search, enhance user experience, and also distribute link equity throughout your pages. All these contribute to how well your page ranks. 

5. Internal Linking

Internal linking spreads link equity throughout your site and can help search engines discover new pages. Always link back to pillar content, or other high-value content on your website. 

Benefits of Strategic Internal Linking:

  • Navigation: They guide users through other relevant pages on your website.
  • Page Authority: Anchor text can help to convey what the linked-to page is about, which can aid in ranking for those terms.
  • User Time on Site: Providing relevant links can keep users engaged on your site for longer periods.

Good internal linking can significantly increase your engagement rates and contribute to building a robust site architecture. I have a separate post on how to build topical authority through internal linking you can check out.

6. User Experience (UX)

User experience affects on-page SEO because search engines favor websites that provide a positive user experience.

UX Factors to Consider in Your Website Design:

  • Mobile-Friendliness: The site must perform well across all devices — but especially on mobile-view, as most users use Google through their phones.
  • Ease of Use: The site should be navigable and logical in its layout. Navigation bars and other menus should be intuitive and prioritize the most important pages of your website.
  • Page Speed: Pages should load quickly to reduce bounce rates. Follow this guide to site speed optimization for this point.

As UX becomes an even more important ranking factor, I find it is necessary to add to this on-page SEO checklist. Sites that deliver a high-quality user experience will dominate search engine results pages.

Key Takeaway

Mastering this pillar of SEO is crucial for achieving high rankings on Google, and staying updated with evolving best practices is essential. But with every update, what works best changes. 

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My 2024 on-page SEO checklist provides basically the most up-to-date practices for the elements on your website. Follow it, and you should be able to boost your website’s authority, credibility, and long-term SEO performance.

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YouTube Challenges TikTok Duets With “Collab” For Shorts

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YouTube Challenges TikTok Duets With "Collab" For Shorts

YouTube has launched a new “Collab” feature for its short-form video product Shorts, allowing creators to remix and respond to existing YouTube videos and Shorts in a split-screen format.

The full rollout on Android and iOS marks an update that could change how content is made and distributed on the platform.

Collaborative Creativity Unleashed

With Collab, Shorts creators can now record their short videos alongside a video of their choosing from YouTube’s catalog up to 60 seconds long.

The new tool provides options for different side-by-side layouts, picture-in-picture, and green screen effects – opening up creative possibilities for reacting to, collaborating with, and repurposing content.

How Does ‘Collab’ Work?

To use the Collab feature, follow these steps:

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  1. Navigate to the video’s watch page they wish to remix.
  2. Click the ‘Remix’ icon and select ‘Collab.’
  3. Choose a segment up to 60 seconds from the video to sample.
  4. Select from various layout options that align with their creative vision.
  5. Record their Short alongside the original video, which will play simultaneously.

A New Avenue for Marketers

The new ‘Collab’ feature displays the original video and user-created content side-by-side, enabling users to craft responses, duets, and new interpretations of existing videos.

This functionality allows digital marketers to leverage user-generated content to reinforce brand messaging.

Additionally, ‘Collab’ has the potential to boost engagement with branded videos and inspire creative marketing campaigns that incorporate audience participation as a core element.

YouTube vs TikTok: The Remix Battle

The launch of Collab comes as YouTube aims to further compete with rivals like TikTok in the exploding short-form video space.

TikTok pioneered features like Duets, where users can split the screen with another video and film themselves reacting to it. Collab provides YouTube creators with similar reactive and collaborative options natively within YouTube’s ecosystem.

Both platforms now offer tools that enable users to build upon others’ content, fostering a culture of collaboration and iterative creativity. However, YouTube’s vast repository of long-form content combined with Shorts could provide a unique edge in the diversity of content available for remixing.

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Final Thoughts

For digital marketers and creators, Collab represents an engaging new format on YouTube for responding to trending content, viral sounds and moments, and participating in meme culture. The tool makes repurposing audio and video clips even easier. Marketers may find collaborative Shorts are a way to join larger conversations and engage desired audiences.

TikTok pioneered short-form video remixing online, but YouTube has the advantages of a vast video library and powerful search functionality. These provide opportunities for YouTube’s new Collab feature to enable derivative creativity. Like other Shorts tools, Collab seeks to match TikTok’s capabilities and give YouTube creators every option to achieve success on the platform.


FAQ

What is YouTube’s new “Collab” feature for Shorts, and how does it expand creative options for creators?

YouTube’s recently introduced “Collab” feature for Shorts is an innovative function that permits creators to engage with and remix existing YouTube videos and Shorts. This tool enhances interactive creativity by allowing for:

  • Recording short videos alongside a selected video from YouTube’s vast catalog for up to 60 seconds.
  • Employing various layout options such as side-by-side, picture-in-picture, and green screen effects.
  • Enabling creators to react to, collaborate with, or repurpose content fosters a dynamic content creation environment.

 

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How might digital marketers harness the “Collab” feature in their YouTube marketing strategies?

The “Collab” feature offers digital marketers a dynamic tool to amplify their YouTube marketing efforts by:

  • Creating opportunities to engage with user-generated content and incorporate it into brand messaging.
  • Encouraging community engagement through interactive and co-creative campaigns involving audience participation.
  • Using the feature to respond to trends may lead to higher engagement rates and foster a participatory brand culture.

 

What competitive edge does YouTube gain over TikTok with the launch of the “Collab” feature?

With the launch of “Collab,” YouTube has positioned itself to be more competitive with TikTok by:

  • Introducing a feature that parallels TikTok’s popular Duets, allowing users to create content in a collaborative split-screen format.
  • Leveraging its extensive library of long-form content to provide creators with a broader range of content to remix, surpassing the variety available on TikTok.
  • Combining its powerful search functionality and the new feature to attract creators looking to engage with and contribute to trending topics and cultural memes.
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Featured Image: Prathmesh T/Shutterstock

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10 Completely Free SEO Training Courses

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10 Completely Free SEO Training Courses

Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building.

Here are ten that won’t cost a dime.

Course provider: Ahrefs

Duration: 2 hours

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Instructor(s): Sam Oh

Level: Beginner

Link: SEO Course for Beginners

What you’ll learn

  • The fundamentals of what search engine optimization is and how it works
  • Why SEO is important
  • How to do keyword research
  • How to optimize web pages for search engines
  • Beginner-friendly link building strategies to get backlinks to your site
  • Technical SEO best practices for beginners

This comprehensive course is ours and covers the fundamentals of SEO, including keyword research, on-page SEO, technical SEO, and link building.

SEO Certification Course by HubSpotSEO Certification Course by HubSpot

Course provider: HubSpot

Duration: 3 hours 51 minutes

Instructor(s): Rachel Sheldon, Matthew Howells-Barby

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Level: Beginner

Link: SEO Certification Course

What you’ll learn

  • How to evaluate and improve your website’s SEO
  • How to build backlinks to your website at scale to increase your website’s visibility in organic search
  • How to use insights from keyword research and reporting to improve your search performance

HubSpot’s SEO Training Course is tailored for marketers, content creators, and anyone looking to enhance their website’s visibility. Through practical lessons and real-world examples, the course participants will learn how to build a robust SEO strategy, analyze their website’s performance, and adapt to the changing algorithms of search engines.

Make sure customers find you online by Google SkillshopMake sure customers find you online by Google Skillshop

Course provider: Google

Duration: 3 hours

Instructor(s): Google

Level: Beginner

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Link: Make Sure Customers Find You Online

What you’ll learn

  • How to get started with search
  • How to make search work for you
  • How to get discovered with search
  • How to help people nearby find you online

This free course from Google Skillshop helps businesses discover ways to reach and connect with more customers online. It covers improving SEO and using online advertising (SEM) to boost sales and awareness.

Google SEO Fundamentals by UC Davis on CourseraGoogle SEO Fundamentals by UC Davis on Coursera

Course provider: University of California, Davis

Duration: 28 hours

Instructor(s): Rebekah May

Level: Beginner

Link: Google SEO Fundamentals

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What you’ll learn

  • How to complete a competitive analysis on a webpage
  • How to interpret brand recognition through social media
  • How to create sitemaps and robot.txt files, plan redirects, and manage site errors
  • How to use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Offered by the University of California, Davis, this course on Coursera delves into the fundamental aspects of SEO, including how search engines work and how to implement effective SEO strategies to attract more organic traffic.

However, due to its length (28 hours), it may not be the most suitable if you want to learn SEO fast.

SEO for Beginners Training by YoastSEO for Beginners Training by Yoast

Course provider: Yoast

Duration: 2 hours

Instructor(s): Joost de Valk

Level: Beginner

Link: SEO for Beginners Training

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What you’ll learn

  • What SEO is and what Google does
  • Tips for quick wins to improve your site
  • Insights into the content and technical side of SEO

This free course discusses what SEO is and how it works. Some of the important points from the course are how to use keywords to optimize your website, how to write content that Google likes, and how to make your website crawlable by search engines.

Keyword Research Course by AhrefsKeyword Research Course by Ahrefs

Course provider: Ahrefs

Duration: 2 hours

Instructor(s): Sam Oh

Level: Beginner

Link: Keyword Research Course

What you’ll learn

  • How to do keyword research and drive targeted traffic to your website

This is our specialized course that focuses specifically on keyword research. It covers topics such as how to choose keywords, how to analyze search intent, and how to find low-competition keywords.

Technical SEO Course by AhrefsTechnical SEO Course by Ahrefs

Course provider: Ahrefs

Duration: 1 hour 21 minutes

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Instructor(s): Sam Oh

Level: Beginner to intermediate

Link: Technical SEO Course

What you’ll learn

  • The fundamentals of technical SEO
  • How to run a technical SEO audit
  • How to optimize your website’s technical SEO

Another specialized course from us, this course is designed for those looking to dive deeper into the technical side of SEO. It covers advanced topics such as site audits, page speed optimization, and how to resolve common technical issues that can impact search rankings.

Technical SEO Certification by Blue ArrayTechnical SEO Certification by Blue Array

Course provider: Blue Array

Duration: 7 hours

Instructor(s): Damion Edwards

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Level: Beginner to intermediate

Link: Technical SEO Certification

What you’ll learn

Aimed at professionals seeking to certify their expertise, this course covers a wide range of technical SEO topics, including crawling, indexing, ranking, and on-page optimization. From site architecture to schema markup, it equips learners with the skills to tackle technical challenges and improve website performance.

Local SEO Course by AhrefsLocal SEO Course by Ahrefs

Course provider: Ahrefs

Duration: 44 minutes

Instructor(s): Sam Oh

Level: Beginner

Link: Local SEO Course

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What you’ll learn

  • How to do local SEO
  • How to do local keyword research
  • How to do local link building

Ideal for businesses targeting local customers, this course teaches the basics of optimizing for local search. It covers essential tactics for improving local visibility, such as Google Business Profile optimization and local keyword targeting.

Advanced Link Building Course by AhrefsAdvanced Link Building Course by Ahrefs

Course provider: Ahrefs

Duration: 1 hour 48 minutes

Instructor(s): Sam Oh

Level: Intermediate to advanced

Link: Advanced Link Building Course

What you’ll learn

  • How to find prospects with the “seed and lookalike” approach
  • How to validate link building campaigns with a “blitz list”
  • How to craft personalized and benefit-rich outreach emails
  • How to create, structure and manage a link building team
  • How to scale your link building operations

Focusing on one of the most challenging aspects of SEO, Sam shares his years of experience creating campaigns, sending outreach emails, and building teams. This is a must-finish course if you need help building and scaling your link building operations.

Final thoughts

The best way to learn SEO is to do.

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So, don’t just go through the courses, take notes, and leave it aside. You need to actually execute to find out what works and what doesn’t. Create a website, implement the ideas you’re learning, and see if you can get more organic traffic to it.

That’s how you become an SEO pro.

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