SEO
How To Perform A SEO SWOT Analysis
For most organizations, implementing an effective SEO (search engine optimization) strategy involves collecting and analyzing significant amounts of keywords, content, analytics, and competitive data from various sources.
SEO professionals then need to use this data to prioritize keyword, content, structural, and/or linking tasks to address issues or build on existing organic search authority.
One familiar method of prioritization, which lends itself well to helping focus attention and often maximize limited SEO and marketing resources, is the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework.
A SWOT, by definition, is geared to help identify items with the biggest potential impact on growth – or the most dangerous threats.
The following breakdown of organizational SEO priorities assumes keyword research has already been done and is being used for the website, SERP (Search Engine Results Page), and competitive data, which will be the foundation of an effective SWOT.
Keyword research alone is often deserving of its own SWOT process.
Strengths
One of the primary factors search engines use in determining your organic search visibility is an organization’s relative strength and authority for a topical group of keywords.
Identifying those keywords for which the organization already has some authority – or as some like to call “momentum” in the eyes of the search engines – is an excellent place to begin focusing your attention.
Authority is generally difficult to come by and takes time to establish, so why not build on what you already have.
Your first question should be, “Which pieces of content do I have that rank well (let’s say in the top 20 results) in the search engines for my primary keyword groups?”
Recognizing where you have existing strength can be leveraged in three ways:
- Look for opportunities to link out from or to your strongest pieces of content. This can have the dual effect of reinforcing your original piece of content by linking to more comprehensive answers to your audiences’ questions and borrowing from the authority of the strongest piece.
- Perform full-page keyword, technical, and link audits on all webpages that rank between positions five and 20 to see where any improvements can be made to move them higher in the SERPs. This may mean adjusting title tags, headings, or updating links to more current or relevant sources.
- Determine whether the “right” landing pages rank for the keywords you want to be found for. While it may seem great to have your homepage rank for several of your keywords, this is not optimal.
Searchers who land on your homepage looking for something specific will have to spend more time clicking or searching again to find the exact answer to their question.
Identify the pages you have that provide answers, and focus on having them usurp the position currently maintained by the homepage.
If you determine such pages don’t exist, then it’s time to create them.
Be sure to also pay attention to the types and characteristics of your strongest content pieces as signals to what content to create moving forward.
For example, if you have videos ranking well on Google and/or YouTube, by all means, create more videos.
If long-form blog posts dominate the top of the search results for your primary keywords, this is your cue to publish and share more of the same.
Weaknesses
We all have our weaknesses; when it comes to SEO, recognizing and admitting them early on can save us a great deal of effort, time, money, and lost business.
Keywords And Content
While there are undoubtedly keyword groups we feel we must be found for, it’s important to let go of those which will require too much time and/or effort to establish authority for.
Generally, a quick review of the search engine results will reveal keywords that are out of reach based on your competitors’ size, age, reputation, and quality of content.
In this case, looking at the more specific long-tail and intent-driven keyword alternatives may be necessary or considering other avenues (including paid) to generate visibility, traffic, and conversions.
Sometimes, the best strategy is to employ complementary paid search tactics until you can establish organic search authority.
Technical Audit
Another area of weakness, which you can readily control more, maybe the quality of your own website and content from a technical/structural, keyword relevance, or depth perspective.
You can begin identifying areas of weakness by conducting an SEO audit.
There are several excellent free and paid tools available, including Google Lighthouse and Search Console (specifically the Core Web Vitals Report and Mobile-Friendly Test), which will provide a prioritized list of issues and/or errors found in the title and heading tags, internal and external links, website code, keyword usage/density, and a myriad of mobile-friendly factors.
As noted above, you should start by focusing on and fixing any issues found on those pages for which you already have some authority based on search engine results.
Optimizing these pages can only help improve their chances of moving up the SERPs.
You can move on to other priority web pages based on website analytics data or strategic importance.
Backlinks
Organically obtained, relevant, quality backlinks (aka inbound links) are still a search engine ranking factor as they speak to, and can enhance, the authority of the site to which they link.
As with site auditing, many good third-party backlink tools can reveal where you maintain backlinks. These are particularly useful for looking at the backlink sources of your strongest-known competitors.
Where appropriate, you may want to reach out to obtain links from the same relevant sources to leverage their authority.
Opportunities
In SEO, opportunities abound for those who know how, where, and who take the time to look.
SEO is really about moving from one opportunity to the next.
Once optimization is deemed successful for one group of keywords or pieces of content, it’s time to move to the next topic upon which authority can be established or reinforced.
Keywords And Content
Several keyword research tools like Ahrefs, Semrush, and others can discover both keyword and content opportunities or gaps based on providing your website domain, the domains of your known competitors, or a targeted list of keywords.
Most provide prioritized lists of potentially high-value keywords based on estimated monthly search volumes, organic traffic, and/or relative competition.
In other words: Which high-value keywords are your competitors ranking for which you are not?
As with the Weaknesses above, part of this analysis should consider the level of effort required to obtain authority relative to the potential return on establishing organic visibility.
Is it a worthwhile opportunity?
Screenshot of Semrush Keyword Gap tool, July 2022- A more manual process for discovering keyword and content opportunities is to run a reverse website audit on competitors’ websites.
Or, spend some time simply reviewing your top competitors’ primary pages, paying particular attention to the keywords used in title tags, headings, and internal link anchor text.
These are presumably the keywords that matter most to them.
However, be careful, as this strategy assumes the competition has conducted their own keyword research and has been following SEO best practices, which may or may not always be the case.
Focusing on those competitors who rank well for your primary keywords should single out the ones who are intentionally optimizing for search.
Content Refresh
Another opportunity within a web presence is the refresh of top-performing or complementary content.
First, scan the SERPs or a preferred keyword tool to identify older content that is ranking for target keywords or serves to support other primary content pages.
Then, review this content to see where there may be opportunities to update text, images, internal/external links, or any other components.
Perhaps there’s an opportunity to enhance the piece by creating and adding images or videos.
Finally, re-share this content via appropriate channels, and perhaps consider identifying new avenues – as a previously popular piece of content will likely perform well again.
Existing content offers an excellent opportunity to build authority, often with just a little extra effort.
Backlinks
While typically a manually intensive process, there is long-term value in seeking out backlinks.
Ideally, you want to identify relevant, authoritative websites/domains from which high-quality inbound links can be obtained.
There are several sources you can use to start looking for inbound links:
The SERPs for your primary keywords are a natural backlink research starting point, as the websites found here are, by definition, considered “relevant” and “authoritative” by the search engines.
Of particular interest are those sites which rank ahead of yours because they presumably have higher authority upon which you can piggyback.
Look for any non-competitive backlinking opportunities such as directories, association listings, or articles and blog posts that you may be able to contribute to, get mentioned in, or comment on.
The Google Search Console Links Report is the next best resource for backlink research, as it indicates what Google recognizes as the domains linking to your content.
Here you can validate the quality and accuracy of the links you already have, as well as determine if there are any other opportunities to obtain additional links from these same domains.
Referral sources in Google Analytics represent external sites that send you traffic but may or may not be providing an organic search boost.
Review these domains/sites regularly to see other linking opportunities.
4. As noted under Weaknesses, several third-party backlink tools can be used to identify potential backlink sources where links to your competitors can be found.
Some will even help by authority ranking and prioritizing the value of each existing and potential source, which can save significant time.
Threats
Whether done intentionally or not, there are more than a few things which can threaten organic authority in the eyes of the search engines and should be prioritized to avoid potentially damaging penalties.
Content
The primary content threat most are familiar with is duplicate content, which, as the name suggests, is content repurposed on a website without proper attribution to the original source.
To avoid being penalized for using this type of content, you must be sure to include rel canonical tags by referencing the source content in the headers of pages containing the duplicate content.
In other words: It’s okay to have some duplicate content on a website, as long as the original source is properly identified.
Backlinks
While relevant, high-quality backlinks can help boost your authority, irrelevant, low-quality inbound links from non-reputable sites (particularly those that are part of paid link schemes) can do long-lasting harm and even get you tagged with a manual penalty.
The threat here is a potential loss of organic visibility and traffic.
Further, recovering from a manual penalty is not an easy or quick process.
Simply put, you should never pay for backlinks and ensure any backlinks you acquire have not been purchased on your behalf by a third party, like a marketing agency.
As such, you should regularly review the Google Search Console Links report or other backlink reporting sources for questionable domains or those you don’t recognize as relevant.
Competitors
All online competitors creating their own content represent threats to your authority.
Even if you maintain strong organic visibility and traffic relative to your “known” competitors, there is always the potential for new, aggressive, or unknown competitors to come onto the scene.
Many of the aforementioned SEO tools provide competitor discovery tools to help quickly identify domains that consistently appear in the search results for your primary keywords.
Oftentimes, there may be competitors here you’ve never considered. You’ll naturally want to pay attention to these competitors and use the tactics noted above to see what you can learn from them.
Search engines love and reward fresh, relevant content, and Google even has a freshness algorithm to identify it.
As such, you should regularly monitor the search engine results for new entrants, which may, over time, challenge your authority and position.
Of course, the best way to combat this type of threat is by continuing to publish and update your own comprehensive content, which will give the search engines less reason to question your authority.
Actioning On The SWOT
The detailed SWOT outputs will map prioritized actions to protect and/or improve online authority, visibility, and resulting traffic, leads, and revenue.
Proactive search marketers should conduct these analyses on at least a bi-annual, if not quarterly, basis, depending on how competitive the industry is and how active the competitors are.
A well-structured SWOT can provide an excellent roadmap for where, when, and how often action needs to be taken or content needs to be created and shared to boost your organization’s primary SEO goals.
More Resources:
Featured Image: Rawpixel.com/Shutterstock
SEO
Snapchat Is Testing 2 New Advertising Placements
The Snapchat ad ecosystem just expanded with two new placement options.
On Tuesday, Snap announced they started testing on two new placements:
- Sponsored Snaps
- Promoted Places
While not available to the general public yet, Snap provided information on the test, including their launch partners and more about the ad placements.
The goal of these placements are for brands to expand their reach across some of the most widely adopted parts of the platform.
Sponsored Snaps Ad Placement
Snapchat is testing a new Sponsored Snaps placement with Disney, in the announcement from October 8th.
The Sponsored Snaps placement shows a full-screen vertical video to users on Snapchat.
Users can then opt-in to opening the Snap, with options to engage with the advertiser in one of two ways:
- Sending a direct message to the advertiser by replying
- Use the call-to-action to open the link chosen by the advertiser.
Sponsored Snaps aren’t delivered via a push notification and will appear differently than other Snaps in a user’s inbox.
After a certain amount of time, any unopened Sponsored Snaps disappear from a user’s inbox.
Promoted Places Ad Placement
Snap partnered with two other brands for their Promoted Places ad placement test: McDonalds and Taco Bell.
This new ad placement shows on the Snap Map, which is meant to help users discover new places they may want to visit.
Promoted Places will highlight sponsored placements of interest within the Snap Map.
In early testing, Snap said they’ve found adding places as “Top Picks” drives a typical visitation lift of 17.6% for frequent Snapchat users.
They also mentioned the possibility of exploring ideas around customer loyalty on the Snap Map in future phases.
Summary
Snap hasn’t yet announced how long these ad placement tests will run, or when they’ll be available for broader advertisers.
Snap said the Sponsored Snaps and Promoted Places placements will evolve from feedback within the Snapchat community and the brands partnered with them at launch.
In the future, there’s possibility of integrating features like CRM systems and AI chatbot support to make communication more streamlined between brands and Snapchat users.
SEO
The 11 Best SEO Books You Must Read Today
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills.
We’ve put together a list of essential SEO books suitable for readers at various levels.
Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization.
The list includes specialized resources tailored to specific areas of SEO. For example, some books offer strategies for businesses targeting local audiences, while others serve as comprehensive guides to link building tactics.
For those interested in Google’s perspective, another book provides insights into the company’s philosophies and principles.
Whether you’re a beginner or an experienced professional, this list caters to diverse interests and skill levels, ensuring there’s something for everyone.
Books On Search Engine Optimization
1. SEO For Beginners: An Introduction To SEO Basics
Published by Search Engine Journal, this is a comprehensive guide to SEO. It covers everything from link building and SEO history to busting common myths and offering expert tips.
While it’s for beginners, veterans can also gain new insights. The book breaks down complex ideas into bite-sized pieces, making it a great starting point.
It’s well-structured, with each chapter tackling a different SEO aspect – from search engine mechanics to the latest algorithm updates.
The authors don’t just stick to theory. They provide real-world examples and case studies to show how these concepts work in practice. This mix of theory and application makes the book a valuable resource for anyone looking to improve their SEO.
Key reasons to give it a read:
- Get a solid grasp of SEO basics from industry pros.
- Easy-to-follow explanations of tricky concepts.
- Practical advice you can apply to your SEO strategies.
- Stay in the loop with current SEO trends and Google updates.
- Benefit from the collective wisdom of top SEO experts.
2. Entity SEO: Moving From Strings To Things
By Dixon Jones, CEO of InLinks
Dixon Jones’ book “Entity SEO: Moving from Strings to Things” explains the shift from old-school keyword SEO to modern entity-based optimization.
It explains how search engines now use the Knowledge Graph to understand relationships between concepts and offers practical advice on adapting your SEO strategy.
Key points:
- Making your brand an “entity” in your niche.
- Using structured data effectively.
- Getting quality links and mentions.
- Creating content rich in entity information.
The book uses real examples to show how these concepts work in practice. It’s meant to help SEO professionals at all levels understand and prepare for where search is heading.
Worth reading if you want to:
- Get a solid grip on entity SEO.
- Learn actionable entity optimization tactics.
- Establish your brand as a recognized entity.
- Master the use of structured data for SEO.
- Future-proof your SEO strategy.
3. The Art Of SEO: Mastering Search Engine Optimization
by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola
Covering everything from SEO 101 to advanced tactics, this book starts with the basics of how search engines work and then dives into the meat of SEO: keyword research, on-page optimization, technical SEO, and link building.
The authors break down complex strategies into actionable steps, making implementation a breeze.
What sets this book apart is its holistic approach. It’s not just about ranking; it’s about aligning SEO with your business goals and integrating it into your digital strategy. The book also discusses the role of content marketing and social media in boosting SEO performance.
Reasons to read this book:
- Get a complete SEO education, from basics to advanced strategies.
- Learn to align SEO with your business objectives.
- Access practical, step-by-step guides for implementing SEO tactics.
- Understand how to integrate SEO with content marketing and social media.
- Benefit from the collective wisdom of three renowned SEO experts.
4. The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results
Matthew Capala’s “The Psychology of a Website” offers a fresh take on website optimization. Instead of focusing on technical aspects, it dives into the psychology behind user behavior and conversions.
Capala, a seasoned digital marketer, shares actionable tips for creating websites that perform well in search results and keep visitors engaged and more likely to convert.
The book kicks off by exploring how our brains work when we browse websites. Capala then gets into the nitty-gritty of optimizing different website elements, from how they look to what they say.
A big focus throughout is user experience (UX). Capala stresses that a great website isn’t just about ranking high on Google – it needs to be easy and enjoyable for people to use.
While UX is key, Capala doesn’t ignore SEO. He offers practical advice on keyword research, on-page optimization, and building links while keeping the focus on creating content that actually connects with users.
By blending psychological insights with practical digital marketing strategies, Capala offers a well-rounded approach to website optimization that can lead to significant improvements.
Reasons to read this book:
- Gain insights into the psychology driving user behavior and conversions.
- Learn to create websites that not only rank well but also engage visitors.
- Get practical strategies for optimizing design, content, and calls-to-action.
- Discover how to enhance user experience and mobile performance.
- Learn to integrate SEO best practices with a focus on user engagement.
- Benefit from real-world examples and expert insights from a seasoned digital marketer.
5. The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period
SEO veteran Stoney DeGeyter’s book “The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period” covers SEO basics to advanced tactics for websites and online stores.
It starts with SEO essentials and then dives into advanced topics. The book’s standout feature is its focus on ecommerce, addressing product pages, category optimization, and effective product descriptions.
DeGeyter emphasizes a holistic SEO approach that aligns with business goals and user experience. He also covers analytics for strategy refinement.
This guide suits both small business owners and ecommerce marketers.
Reasons to read:
- Master SEO fundamentals and advanced strategies.
- Learn ecommerce-specific optimization tactics.
- Discover product page and description best practices.
- Understand user-generated content’s SEO impact.
- Align SEO efforts with business objectives.
- Benefit from decades of industry expertise.
6. Ecommerce SEO Mastery: 10 Huge SEO Wins For Any Online Store
Kristina Azarenko’s “Ecommerce SEO Mastery” offers 10 key strategies for online stores. The book tackles common ecommerce SEO challenges like thin content and complex site structures.
Azarenko breaks down each “SEO win” with practical advice on implementation.
Topics include:
- Ecommerce keyword research.
- Product & category page optimization.
- Leveraging user-generated content.
- Building quality backlinks.
- Site speed and mobile optimization.
- Structured data.
The book provides real-world examples and emphasizes data-driven SEO. It guides readers through using tools like Google Analytics and Search Console to track progress.
Reasons to read:
- Learn 10 powerful ecommerce-specific SEO strategies.
- Gain insights from a renowned SEO expert.
- Discover how to optimize product and category pages.
- Leverage user-generated content for SEO benefits.
- Learn to build high-quality backlinks.
- Apply real-world examples and case studies.
- Adopt a data-driven approach to ecommerce SEO.
7. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
by Eli Schwartz
Eli Schwartz’s “Product-Led SEO” offers a fresh take on SEO strategy, emphasizing business goals and sustainable organic growth.
Drawing from his work with major brands, Schwartz presents a framework that integrates SEO with overall company strategy.
The book challenges traditional SEO tactics, advocating for a holistic approach that prioritizes user value.
Key topics include:
- User intent optimization.
- Content strategy for the full customer journey.
- Measuring SEO’s business impact.
Schwartz focuses on the strategic “why” behind SEO tactics, encouraging critical thinking and adaptable strategies for long-term success.
Reasons to read this book:
- Gain a strategic perspective on SEO that aligns with business objectives.
- Learn to create sustainable organic growth through user-centric approaches.
- Discover how to optimize for the entire customer journey.
- Understand methods for measuring and communicating SEO’s business impact.
- Access real-world case studies and examples from major brands.
- Benefit from the author’s extensive experience in driving impactful SEO results.
Books On Link Building
8. The Link Building Book
by Paddy Moogan
Paddy Moogan’s “The Link Building Book” is a comprehensive, free online guide.
It covers link building basics, tactics for acquiring high-authority backlinks, content creation, and practical steps for planning and executing campaigns.
The book emphasizes white-hat techniques and quality over quantity, making it valuable for both SEO novices and pros.
Reasons to read:
- Master link building fundamentals and best practices.
- Learn diverse tactics for acquiring high-quality, relevant links.
- Understand how to assess potential linking websites.
- Discover content strategies that naturally attract links.
- Learn to plan and execute effective link building campaigns.
- Benefit from practical advice and real-world examples.
- Access updated, valuable insights at no cost.
Books On Local SEO
9. Local SEO Secrets: 20 Local SEO Strategies You Should Be Using NOW
by Roger Bryan
“Local SEO Secrets” by Roger Bryan is a must-read for businesses targeting local customers. It offers 20 proven strategies to boost local search visibility and drive growth.
Key topics include:
- Local SEO fundamentals and how it differs from traditional SEO.
- Optimizing Google Business Profile listings.
- Building local citations and leveraging structured data.
- Creating local content and managing online reputation.
- Implementing and tracking local SEO strategies.
The book provides actionable advice, real-world examples, and step-by-step instructions. It’s valuable for small business owners, marketers, and SEO consultants working with local clients.
Reasons to read:
- Learn 20 proven strategies for improving local search visibility.
- Understand key local ranking factors like Google Business Profile, reviews, and citations.
- Master GBP optimization for local SEO success.
- Discover how to use structured data and local content effectively.
- Learn reputation management best practices.
- Get practical, easy-to-implement instructions and examples.
- Learn to measure local SEO performance with analytics tools.
Books On Search Engines
10. How Google Works
by Eric Schmidt and Jonathan Rosenberg
“How Google Works” by ex-Google execs Schmidt and Rosenberg offers an insider’s view of the search giant. While not focused on SEO, it provides valuable insights for digital marketers and business leaders.
The book offers practical advice and real-world examples applicable to businesses of all sizes.
Understanding Google’s philosophy can inform more effective, customer-focused digital marketing strategies.
Reasons to read:
- Get an insider’s view of Google’s success principles.
- Understand how to create a user-centric business strategy.
- Discover ways to foster innovation and experimentation in your organization.
- Gain insights into data-driven decision-making processes.
11. Entity-Oriented Search
“Entity-Oriented Search” by Krisztian Balog is a deep dive into modern search engine tech. It focuses on entities, knowledge graphs, and semantic search and is aimed at readers with a background in information retrieval (IR).
A key strength is its coverage of cutting-edge research, like neural entity representations and knowledge-based language models. While tech-heavy, it touches on applications in QA, recommender systems, and digital assistants and discusses future trends.
It’s essential reading for IR, natural language processing (NLP), and artificial intelligence (AI) pros seeking in-depth knowledge of modern search engines.
Reasons to read:
- Deep dive into entity-oriented and semantic search tech.
- Research on knowledge graphs and semantic understanding.
- A detailed look at entity extraction, linking, and ranking algorithms.
- Insights on neural entity representations and knowledge-based language models.
- Expert knowledge from a renowned IR and search engine specialist.
Conclusion: Choosing Your Next Book
These 11 SEO books have got you covered – whether you’re a beginner or a seasoned pro.
For beginners, “SEO for Beginners” and “The Art of SEO” are solid starter packs that’ll teach you the SEO fundamentals.
As you level up, books like “Entity SEO” and “Product-Led SEO” explore more advanced topics like optimizing for entities and aligning SEO with business goals.
Several books focus on specific areas:
- “Local SEO Secrets” is a must-read if you’re targeting local customers.
- “Ecommerce SEO Mastery” zeroes in on ecommerce SEO.
- “The Link Building Book” is your starting point to master link building.
On the technical side, “Entity-Oriented Search” dives deep into semantic search and cutting-edge search engine tech. “How Google Works” gives you the inside scoop on Google’s mindset.
The key is picking books that match your skill level and areas of interest. Whether you want to learn SEO from scratch, level up your game, or specialize, there’s a book for you.
The Amazon links in this post are not affiliate links, and SEJ does not receive compensation when you click or make a purchase through these links.
More SEO & Marketing Books Worth Your Time:
Featured Image: PeopleImages.com – Yuri A/Shutterstock
SEO
The 100 Most Searched People on Google in 2024
These are the 100 most searched people, along with their monthly search volumes.
| # | Keyword | Search volume |
|---|---|---|
| 1 | donald trump | 7450000 |
| 2 | taylor swift | 7300000 |
| 3 | travis kelce | 4970000 |
| 4 | matthew perry | 3790000 |
| 5 | kamala harris | 2730000 |
| 6 | joe biden | 2480000 |
| 7 | caitlin clark | 2400000 |
| 8 | olivia rodrigo | 2100000 |
| 9 | jd vance | 2060000 |
| 10 | billie eilish | 1720000 |
| 11 | sabrina carpenter | 1680000 |
| 12 | kate middleton | 1660000 |
| 13 | patrick mahomes | 1570000 |
| 14 | gypsy rose | 1520000 |
| 15 | jason kelce | 1490000 |
| 16 | mihály csíkszentmihályi | 1460000 |
| 17 | timothee chalamet | 1450000 |
| 18 | tyreek hill | 1380000 |
| 19 | lola beltrán | 1350000 |
| 20 | lebron james | 1330000 |
| 21 | lauren boebert | 1310000 |
| 22 | barry keoghan | 1300000 |
| 23 | brock purdy | 1280000 |
| 24 | drake | 1250000 |
| 25 | griselda blanco | 1210000 |
| 26 | ryan reynolds | 1200000 |
| 27 | zendaya | 1180000 |
| 28 | scottie scheffler | 1170000 |
| 29 | aaron rodgers | 1170000 |
| 30 | casimir funk | 1170000 |
| 31 | zach bryan | 1150000 |
| 32 | tom brady | 1150000 |
| 33 | jacob elordi | 1140000 |
| 34 | blake lively | 1130000 |
| 35 | millie bobby brown | 1120000 |
| 36 | margot robbie | 1110000 |
| 37 | luisa moreno | 1110000 |
| 38 | bruce willis | 1090000 |
| 39 | v | 1090000 |
| 40 | eminem | 1050000 |
| 41 | cillian murphy | 1040000 |
| 42 | anthony edwards | 1020000 |
| 43 | peso pluma | 1000000 |
| 44 | fani willis | 1000000 |
| 45 | etel adnan | 1000000 |
| 46 | dua lipa | 991000 |
| 47 | jennifer aniston | 986000 |
| 48 | bianca censori | 983000 |
| 49 | megan fox | 982000 |
| 50 | shannen doherty | 977000 |
| 51 | mike tyson | 973000 |
| 52 | megan thee stallion | 971000 |
| 53 | ariana grande | 960000 |
| 54 | james baldwin | 958000 |
| 55 | britney spears | 954000 |
| 56 | oj simpson | 941000 |
| 57 | lainey wilson | 937000 |
| 58 | dan schneider | 933000 |
| 59 | emma stone | 932000 |
| 60 | raoul a. cortez | 930000 |
| 61 | dolly parton | 926000 |
| 62 | joe burrow | 925000 |
| 63 | anya taylor-joy | 925000 |
| 64 | amanda bynes | 924000 |
| 65 | danny masterson | 920000 |
| 66 | matt rife | 918000 |
| 67 | kendrick lamar | 912000 |
| 68 | messi | 901000 |
| 69 | bronny james | 901000 |
| 70 | adam sandler | 898000 |
| 71 | james earl jones | 897000 |
| 72 | coco gauff | 892000 |
| 73 | michael jackson | 884000 |
| 74 | victor wembanyama | 870000 |
| 75 | pink | 865000 |
| 76 | luka doncic | 861000 |
| 77 | selena gomez | 861000 |
| 78 | jelly roll | 861000 |
| 79 | jonathan majors | 840000 |
| 80 | justin fields | 824000 |
| 81 | meghan markle | 821000 |
| 82 | florence pugh | 819000 |
| 83 | post malone | 813000 |
| 84 | jayson tatum | 808000 |
| 85 | diddy | 804000 |
| 86 | justin jefferson | 799000 |
| 87 | sza | 794000 |
| 88 | ana de armas | 793000 |
| 89 | cj stroud | 790000 |
| 90 | ben affleck | 788000 |
| 91 | jake paul | 786000 |
| 92 | zac efron | 783000 |
| 93 | scarlett johansson | 779000 |
| 94 | deion sanders | 771000 |
| 95 | dr. victor chang | 760000 |
| 96 | andrew tate | 759000 |
| 97 | jason momoa | 756000 |
| 98 | pedro pascal | 755000 |
| 99 | bad bunny | 744000 |
| 100 | christian mccaffrey | 735000 |
| # | Keyword | Search volume |
|---|---|---|
| 1 | taylor swift | 17000000 |
| 2 | trump | 12400000 |
| 3 | matthew perry | 9100000 |
| 4 | sydney sweeney | 8500000 |
| 5 | travis kelce | 7500000 |
| 6 | oppenheimer | 7300000 |
| 7 | messi | 7000000 |
| 8 | elon musk | 6500000 |
| 9 | sinner | 6300000 |
| 10 | cristiano ronaldo | 6100000 |
| 11 | kate middleton | 5900000 |
| 12 | billie eilish | 5200000 |
| 13 | joe biden | 5000000 |
| 14 | xxxtentacion | 5000000 |
| 15 | 大谷翔平 | 4900000 |
| 16 | virat kohli | 4800000 |
| 17 | jenna ortega | 4700000 |
| 18 | v | 4600000 |
| 19 | ronaldo | 4600000 |
| 20 | kamala harris | 4300000 |
| 21 | olivia rodrigo | 4200000 |
| 22 | griselda blanco | 4000000 |
| 23 | margot robbie | 4000000 |
| 24 | cillian murphy | 3800000 |
| 25 | carlos alcaraz | 3600000 |
| 26 | dua lipa | 3600000 |
| 27 | zendaya | 3600000 |
| 28 | djokovic | 3500000 |
| 29 | bianca censori | 3500000 |
| 30 | jude bellingham | 3400000 |
| 31 | alcaraz | 3400000 |
| 32 | millie bobby brown | 3400000 |
| 33 | ana de armas | 3300000 |
| 34 | sabrina carpenter | 3300000 |
| 35 | henry cavill | 3300000 |
| 36 | ryan reynolds | 3200000 |
| 37 | ice spice | 3200000 |
| 38 | anne hathaway | 3100000 |
| 39 | timothée chalamet | 3100000 |
| 40 | putin | 3100000 |
| 41 | barry keoghan | 3000000 |
| 42 | lana rhoades | 3000000 |
| 43 | michael jackson | 3000000 |
| 44 | peso pluma | 3000000 |
| 45 | ariana grande | 3000000 |
| 46 | jacob elordi | 3000000 |
| 47 | lebron james | 3000000 |
| 48 | blake lively | 2900000 |
| 49 | bruce willis | 2900000 |
| 50 | lamine yamal | 2900000 |
| 51 | emma stone | 2900000 |
| 52 | shubman gill | 2900000 |
| 53 | simone biles | 2900000 |
| 54 | rohit sharma | 2900000 |
| 55 | brad pitt | 2900000 |
| 56 | eminem | 2900000 |
| 57 | jennifer aniston | 2800000 |
| 58 | timothee chalamet | 2800000 |
| 59 | mike tyson | 2700000 |
| 60 | megan fox | 2700000 |
| 61 | lola beltrán | 2700000 |
| 62 | caitlin clark | 2700000 |
| 63 | leonardo dicaprio | 2700000 |
| 64 | johnny depp | 2600000 |
| 65 | scarlett johansson | 2600000 |
| 66 | selena gomez | 2600000 |
| 67 | drake | 2600000 |
| 68 | mihály csíkszentmihályi | 2600000 |
| 69 | anya taylor-joy | 2500000 |
| 70 | madonna | 2500000 |
| 71 | britney spears | 2500000 |
| 72 | max verstappen | 2500000 |
| 73 | jeremy allen white | 2500000 |
| 74 | gypsy rose | 2500000 |
| 75 | andrew tate | 2500000 |
| 76 | kylie jenner | 2500000 |
| 77 | travis scott | 2400000 |
| 78 | fabrizio romano | 2400000 |
| 79 | jennifer lawrence | 2400000 |
| 80 | meghan markle | 2400000 |
| 81 | hardik pandya | 2400000 |
| 82 | keanu reeves | 2400000 |
| 83 | angelina jolie | 2400000 |
| 84 | glen powell | 2400000 |
| 85 | jd vance | 2400000 |
| 86 | shannen doherty | 2300000 |
| 87 | jungkook | 2300000 |
| 88 | jason momoa | 2300000 |
| 89 | jennifer lopez | 2300000 |
| 90 | bellingham | 2200000 |
| 91 | jeffrey epstein | 2200000 |
| 92 | justin bieber | 2200000 |
| 93 | florence pugh | 2200000 |
| 94 | kim kardashian | 2200000 |
| 95 | ben affleck | 2200000 |
| 96 | haaland | 2200000 |
| 97 | zac efron | 2200000 |
| 98 | tyson fury | 2200000 |
| 99 | imane khelif | 2100000 |
| 100 | adam sandler | 2100000 |
In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which tennis racket Novak Djokovic uses. Or a football player might want to know the shoes Trent Alexander-Arnold wears.
In fact, Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.
You can do the same for your industry too.
Here’s how:
- Go to Keywords Explorer
- Enter the names of famous people in your niche
- Go to the Matching terms report
- Filter for keywords related to gears using the Include filter
For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.
Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.
The first thing I’ll notice is that many people are actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.
As such, I can use the Word count filter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:
Want to do keyword research for your site? Sign up for Keywords Explorer.
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