SEO
Internal Linking Guide: Actionable Tips, Strategies, and Tools
Internal links are a crucial part of a successful SEO strategy.
Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works.
Internal links are found on almost every page on the internet. You’re probably already using them, even if you don’t know it. (Hint: there’s a few included in this intro,)
If you want to optimize your content for SEO, you need to understand how internal links work, where to place them, and why they matter.
In this post, we’ll dive into internal linking and cover best practices.
What Is Internal Linking?
Internal links are links from one page to another within a single domain.
These are different from external links, which point to pages on a different website.
Every website with more than one page should be connected through internal linking.
Think of your website’s home page. In the top navigation, you likely have a menu that links to other internal pages. This could be your About, Shop, and Contact pages.
This internal linking structure is essential for SEO because it establishes a site architecture and improves your link equity.
Having multiple web pages attached to a singular domain improves your chances of being ranked by allowing search engine crawlers to index more content.
Internal linking is a simple issue of site design and architecture, and the search engines expect it. All websites have a design and architecture that keeps them structured logically, such as this common silo model.
Of course, site architecture and structuring can get far more complex.
But as long as you have a strong internal linking structure, your website will be crawled, indexed, and ranked by search engines.
Internal linking is also an important part of your user experience, as it allows users to uncover related information or find what they are looking for, which improves dwell time.
5 Reasons Internal Linking Is Good for SEO
Internal linking is one of SEO’s most valuable weapons.
Why? Because it works.
Google’s machine-learning algorithm has come a long way since the early days of SEO. Nowadays, it’s nearly impossible to game the system.
As advanced as the algorithm is, there are still simple changes that will give you an immediate boost in SEO without gaming the search engines.
Internal linking is one of them. It’s not a trick or a gimmick, and it’s certainly not hard to do.
Here are some of the benefits.
1. Helps Google Index Your Site
Google’s crawler follows link paths throughout the internet to find and index websites.
If your website has strong internal linking, the Google crawler has an easier time finding new content you publish.
Google’s bots regularly crawl the web for fresh content. If your content is woven together with multiple internal links, crawling happens a lot faster.
As a result, your content will get indexed faster, too.
Improved crawling and indexing can boost your SEO.
2. Increases Backlink-Earning Potential of Deep Content Pages
Take a look at where most of your website’s backlinks are coming from. You’ll probably see a lot of links that send users to your homepage.
When you compare the homepage backlinks to deep page backlinks, this is what you usually see:
Unfortunately, too many home page backlinks are bad for SEO. We call this over-optimizing, and it should be avoided.
What you want to see is the pie chart reversed. The majority of your external links should point at deep internal pages, not your home page. That’s because the homepage doesn’t generally include the type of detailed information users search for.
When a website doesn’t actively publish and promote new content, its link profile looks like this:
Most of the links on the website go to social profiles or standard pages such as “About” or “Contact.”
This provides very little SEO value to the site.
If you create a strong internal linking structure, you can boost the link juice earning potential of the internal pages, by creating clear click paths and indexation throughout the website.
Why? Because you are increasing the overall crawl priority throughout the site with better distribution of your links.
3. Internal Linking Spreads the Strength of the Site to Internal Pages
When your website receives a link to the homepage, some of the link value is passed on to internal pages.
This is often referred to as “link juice.”
If Page 1 then links to Page 2, the “link juice” flows from Page 1 to Page 2, helping it rank higher in the search engine results page (SERP).
The more tightly-knit a website’s structure (through internal linking), the better the overall site will perform in search.
4. Internal Linking with Optimized Anchor Text Is Good for SEO
An internal link is a simple string of HTML that links one website page to another. It looks like this:
<A HREF = “http://www.example.com/internalpage“> an article on cat food </A>
When you create an internal link with anchor text, as opposed to with an image or navigational text, however, the value of the internal link goes up.
Anchor text improves the value of the link by adding keywords and content to the linking process. Google isn’t just looking at an A HREF tag. They are also looking at the anchor text that is part of that link.
The days of keyword stuffing anchor texts are long gone. But, there is value in optimizing your internal anchor text.
Anchor text that flows well with the overall content, versus over-optimized anchor text, is best.
5. It Provides Value to Your Users
This is the most important point of all. Internal linking is an SEO technique, yes. But, it’s more than that.
Ultimately, internal linking is useful for users.
Think about it this way: When you’re researching a topic, do you check one source or multiple?
Do you enjoy exploring other content that reinforces your understanding of the topic?
Maybe, you just like the writing style of the article you’re reading and want to read more work by the same author.
Internal linking on a site increases the value of each piece of content by backing up claims and leading the user to related information.
While it may not drive conversions directly, internal linking does have a place within the marketing funnel—carrying people to a target destination.
As an added bonus, you can help readers stay on your site longer and increase their trust in you by using internal linking.
SEO is about user optimization, not just technical tweaks and sneaky tricks.
Even if you don’t care about the technical value of internal linking, at least do it for your users.
Internal Linking Best Practices
Now, it’s time to get into the nitty-gritty. How do you do internal linking? What’s the best method for creating the biggest value with links?
There are two things you need in place first:
- Written content on the site: Even if you have a single article, that’s okay. That’s your starting place. If you don’t have any written content but want to create some, check out our The Ultimate Guide to Writing Epic Content.
- Continually writing new content for the site: Getting into a regular publishing schedule is important for internal linking to be effective.
Okay, let’s get into it.
Link to and From Content-Heavy Pages
The best internal links are those that connect one article to another. This creates a strong internal linking structure deep within the site.
If you have good site architecture, you’ll have enough links to the site’s main pages, such as the homepage, About page, Contact page, etc.
You don’t need more links to these pages.
Obviously, if you’re trying to drive conversions using a squeeze page or sales page and the opportunity is right, link to it.
For the most part, I recommend creating links in and among long-form articles. This automatically spreads your internal linking naturally.
Create Text Links Using Anchor Text
What kind of internal links work best?
It’s simple: Links with descriptive anchor text.
What do we mean by descriptive anchor text?
You’re familiar with anchor text, right? An anchor text is the word or words that link to another page. They typically appear as blue text to the reader.
Your internal links should use anchor text, but not just any anchor text will do. Include phrases that describe what the target link is about.
Here are some examples of strong anchor text:
If you wanted to link to an article about the 10 most important SEO techniques, you could do it this way:
Here are a few important SEO techniques you should be using.
If you wanted to link to an article about Google Hummingbird, you could do it this way:
Google’s algorithm has been updated with new machine learning capabilities.
Each of those examples is associating the subject of the link with relevant phrases. The first anchor text contains “10 most important SEO techniques,” which is the subject matter of the article you’re linking to. The second anchor text has the phrase, “Google’s algorithm has been updated,” and the linked article contains information about Google, Hummingbird, algorithms, and updates.
Here are three things not to do with your internal linking:
- Do not try to create an exact match between the anchor text and the link target. This technique, known as “exact match anchor text” has been associated with SEO penalties via the Penguin update. Today’s search engines are sensitive to the regular use of exact match anchor text because it wouldn’t frequently happen in regular content. It appears unnatural because it is.
- Do not use phrases like “click here.” This adds no value. Anchor text needs to be related to the linked page in some way.
- Do not link more than one sentence. An entire hyperlinked paragraph is unsightly and makes for a poor user experience. Just stick to a few words or a phrase when using anchor text to point to an internal link.
Add an Appropriate Number of Links Per Page
When you write a new piece of content, you should include five or more links to old articles. This is really important to your internal linking strategy and how the search engines review and rank your content.
Why?
Websites have a “freshness value” that Google detects and uses as part of its ranking algorithm.
According to Cyrus Shepard, “links from fresh sites [or pages] pass fresh value.”
Pinging old pages with a new link helps to boost its likelihood of increasing rank in the SERPs. In the eyes of the search engines, readers who follow your internal links are actually “refreshing” your older content by showing it’s still relevant.
However, be careful not to over-stuff your content with links.
According to Moz, search engine crawlers have a limit of 150 links per page. After that, they stop spidering.
Overstuffing your page with links could negatively impact your SEO.
Be sure to link, but don’t overdo it. This will help both the search crawlers and your user experience.
Update Old Articles With New Internal Links
You’ll get the most power from internal linking if you combine it with another SEO technique—updating old content.
When you update old content, Google’s crawler sees it again, indexes it again, and may increase its ranking in the SERPs.
We always recommend updating your old articles regularly. Here is a good process to follow on your old blog articles:
- Add a new paragraph of content at the beginning, explaining your updates.
- Add several new paragraphs throughout, adding additional or updated information.
- Remove or replace outdated stats or information.
- Add several new internal links to content you’ve recently created.
- Add links in places where it’s logical and value-added.
Remember, internal linking isn’t only about linking new content to older content. It’s also about circling back to older content and creating internal links that connect to your newer work.
You’re accomplishing two things by doing this.
- It updates old content, which improves its ranking value.
- It creates an internal link between an old established page on the site and a new not-so-established page.
Add Links Where It Makes Sense
Now that you’ve learned so much about internal linking, you’re probably wondering where you should put your internal links?
It’s tempting to get lazy and throw them in at the end of an article: “For more awesome content, click here!”
Don’t do that, please. Or at least, don’t do just that.
Instead, look for areas in the content where the subject matter overlaps. These are logical points of connection to create an internal link. For example, you can add links to define complex terms or explain a related topic.
Think of internal links as a reference point that improves the experience of the reader.
Only Add Dofollow Links
Don’t add a nofollow tag to your internal links. Nofollow links do not have any impact on the search engine rankings of the destination site.
On top of that, Google does not transfer PageRank or anchor text across nofollow links. It won’t even crawl them.
While some data from Ahrefs has shown nofollow links can be useful when used externally, there is no reason to use them in your internal linking strategy.
Link to High Converting Pages
Do you have pages on your website that convert visitors more than other pages?
If so, link to these pages.
Some articles in our blog have super high conversion rates. The content is compelling, and the CTAs are so powerful that users convert in droves.
We always make sure to link internally to these pages.
This is where internal linking has more than just SEO value. It can have revenue value, too. The more visitors you can drive to a high-converting page, the more conversions you’ll have.
Take Site Navigation and Information Architecture Into Consideration
Site navigation and internal linking go hand in hand.
Internal links define site architecture and hierarchy by creating funnels that direct users through your website.
Ultimately, this is an important part of your UX/UI and will impact how long people stay on your web pages and how often they come back.
When building an internal linking strategy, consider the most important content on your site and how you’re promoting it.
If you have a piece of cornerstone content that you want more eyes on, point more internal links to it.
Create Lots of Content
The best way to have a healthy internal linking structure is to have lots of internal pages.
When you create lots of content, you’ll have lots of linkable content. The more links to the more places, the better your internal linking strategy will be.
Remember, simply having a lot of web pages doesn’t equal a robust internal linking strategy.
While internal links are essential to your website navigation, repeatedly linking to your homepage won’t move the needle on your SEO score.
Instead, consider writing a blog or creating landing pages that house resourceful content.
Whatever your strategy, do it well and do it often.
Internal Linking Practices to Avoid
Now that you know how to use internal linking correctly, let’s review some of the practices to avoid.
Adding too many links to your content can be detrimental to your score. Remember, Google does not crawl pages that have more than 150 links. It’s also important to note that your header, footer, and menu links are included in your on-page link count.
Don’t overdo it!
Keyword stuffing in anchor text is another internal linking practice to avoid. This black hat tactic was popular in the past, as SEO’s thought it would improve their chances of ranking.
These days, sophisticated search algorithms penalize keyword stuffing in anchor text. So, don’t do it.
Using internal links in header text should also be avoided. Links in headers signal spam to Google crawlers and can negatively impact your SEO.
Finally, be sure to check all of your internal links before posting them. Broken links don’t spread any link juice and signal to Google that your website is low quality.
Internal Linking FAQs
How many internal links should I include per post?
There’s no set number, but 5-10 for every 2,000 words is a good best practice. Remember, Google won’t crawl pages with more than ~150 links, so be careful about overstuffing your content.
Should I add internal links to my pages with more or less traffic?
According to Databox, internal links can spread link juice from low-traffic web pages to high-traffic ones. That being said, it’s also important to point as many links as possible to your cornerstone content so it benefits from increased traffic.
What is an example of internal linking?
Are internal links backlinks?
No, internal links stay within your website domain, they do not come from an external source. Backlinks are external links that point to your domain.
Summary of Internal Linking Guide
Internal linking is a core part of a solid SEO strategy. When done right, it enhances the user experience and can help you rank higher in the SERPs.
While internal links are part of any strong website design, it’s important to find ways to include internal links in your content to ensure you’re getting the most out of your content. Make sure to use optimized (but not over-optimized) anchor tags, and add internal links that provide users with more information about a topic they’re interested in.
What internal linking practices have you found to be the most effective?
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SEO
The 11 Best SEO Books You Must Read Today
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills.
We’ve put together a list of essential SEO books suitable for readers at various levels.
Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization.
The list includes specialized resources tailored to specific areas of SEO. For example, some books offer strategies for businesses targeting local audiences, while others serve as comprehensive guides to link building tactics.
For those interested in Google’s perspective, another book provides insights into the company’s philosophies and principles.
Whether you’re a beginner or an experienced professional, this list caters to diverse interests and skill levels, ensuring there’s something for everyone.
Books On Search Engine Optimization
1. SEO For Beginners: An Introduction To SEO Basics
Published by Search Engine Journal, this is a comprehensive guide to SEO. It covers everything from link building and SEO history to busting common myths and offering expert tips.
While it’s for beginners, veterans can also gain new insights. The book breaks down complex ideas into bite-sized pieces, making it a great starting point.
It’s well-structured, with each chapter tackling a different SEO aspect – from search engine mechanics to the latest algorithm updates.
The authors don’t just stick to theory. They provide real-world examples and case studies to show how these concepts work in practice. This mix of theory and application makes the book a valuable resource for anyone looking to improve their SEO.
Key reasons to give it a read:
- Get a solid grasp of SEO basics from industry pros.
- Easy-to-follow explanations of tricky concepts.
- Practical advice you can apply to your SEO strategies.
- Stay in the loop with current SEO trends and Google updates.
- Benefit from the collective wisdom of top SEO experts.
2. Entity SEO: Moving From Strings To Things
By Dixon Jones, CEO of InLinks
Dixon Jones’ book “Entity SEO: Moving from Strings to Things” explains the shift from old-school keyword SEO to modern entity-based optimization.
It explains how search engines now use the Knowledge Graph to understand relationships between concepts and offers practical advice on adapting your SEO strategy.
Key points:
- Making your brand an “entity” in your niche.
- Using structured data effectively.
- Getting quality links and mentions.
- Creating content rich in entity information.
The book uses real examples to show how these concepts work in practice. It’s meant to help SEO professionals at all levels understand and prepare for where search is heading.
Worth reading if you want to:
- Get a solid grip on entity SEO.
- Learn actionable entity optimization tactics.
- Establish your brand as a recognized entity.
- Master the use of structured data for SEO.
- Future-proof your SEO strategy.
3. The Art Of SEO: Mastering Search Engine Optimization
by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola
Covering everything from SEO 101 to advanced tactics, this book starts with the basics of how search engines work and then dives into the meat of SEO: keyword research, on-page optimization, technical SEO, and link building.
The authors break down complex strategies into actionable steps, making implementation a breeze.
What sets this book apart is its holistic approach. It’s not just about ranking; it’s about aligning SEO with your business goals and integrating it into your digital strategy. The book also discusses the role of content marketing and social media in boosting SEO performance.
Reasons to read this book:
- Get a complete SEO education, from basics to advanced strategies.
- Learn to align SEO with your business objectives.
- Access practical, step-by-step guides for implementing SEO tactics.
- Understand how to integrate SEO with content marketing and social media.
- Benefit from the collective wisdom of three renowned SEO experts.
4. The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results
Matthew Capala’s “The Psychology of a Website” offers a fresh take on website optimization. Instead of focusing on technical aspects, it dives into the psychology behind user behavior and conversions.
Capala, a seasoned digital marketer, shares actionable tips for creating websites that perform well in search results and keep visitors engaged and more likely to convert.
The book kicks off by exploring how our brains work when we browse websites. Capala then gets into the nitty-gritty of optimizing different website elements, from how they look to what they say.
A big focus throughout is user experience (UX). Capala stresses that a great website isn’t just about ranking high on Google – it needs to be easy and enjoyable for people to use.
While UX is key, Capala doesn’t ignore SEO. He offers practical advice on keyword research, on-page optimization, and building links while keeping the focus on creating content that actually connects with users.
By blending psychological insights with practical digital marketing strategies, Capala offers a well-rounded approach to website optimization that can lead to significant improvements.
Reasons to read this book:
- Gain insights into the psychology driving user behavior and conversions.
- Learn to create websites that not only rank well but also engage visitors.
- Get practical strategies for optimizing design, content, and calls-to-action.
- Discover how to enhance user experience and mobile performance.
- Learn to integrate SEO best practices with a focus on user engagement.
- Benefit from real-world examples and expert insights from a seasoned digital marketer.
5. The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period
SEO veteran Stoney DeGeyter’s book “The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period” covers SEO basics to advanced tactics for websites and online stores.
It starts with SEO essentials and then dives into advanced topics. The book’s standout feature is its focus on ecommerce, addressing product pages, category optimization, and effective product descriptions.
DeGeyter emphasizes a holistic SEO approach that aligns with business goals and user experience. He also covers analytics for strategy refinement.
This guide suits both small business owners and ecommerce marketers.
Reasons to read:
- Master SEO fundamentals and advanced strategies.
- Learn ecommerce-specific optimization tactics.
- Discover product page and description best practices.
- Understand user-generated content’s SEO impact.
- Align SEO efforts with business objectives.
- Benefit from decades of industry expertise.
6. Ecommerce SEO Mastery: 10 Huge SEO Wins For Any Online Store
Kristina Azarenko’s “Ecommerce SEO Mastery” offers 10 key strategies for online stores. The book tackles common ecommerce SEO challenges like thin content and complex site structures.
Azarenko breaks down each “SEO win” with practical advice on implementation.
Topics include:
- Ecommerce keyword research.
- Product & category page optimization.
- Leveraging user-generated content.
- Building quality backlinks.
- Site speed and mobile optimization.
- Structured data.
The book provides real-world examples and emphasizes data-driven SEO. It guides readers through using tools like Google Analytics and Search Console to track progress.
Reasons to read:
- Learn 10 powerful ecommerce-specific SEO strategies.
- Gain insights from a renowned SEO expert.
- Discover how to optimize product and category pages.
- Leverage user-generated content for SEO benefits.
- Learn to build high-quality backlinks.
- Apply real-world examples and case studies.
- Adopt a data-driven approach to ecommerce SEO.
7. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
by Eli Schwartz
Eli Schwartz’s “Product-Led SEO” offers a fresh take on SEO strategy, emphasizing business goals and sustainable organic growth.
Drawing from his work with major brands, Schwartz presents a framework that integrates SEO with overall company strategy.
The book challenges traditional SEO tactics, advocating for a holistic approach that prioritizes user value.
Key topics include:
- User intent optimization.
- Content strategy for the full customer journey.
- Measuring SEO’s business impact.
Schwartz focuses on the strategic “why” behind SEO tactics, encouraging critical thinking and adaptable strategies for long-term success.
Reasons to read this book:
- Gain a strategic perspective on SEO that aligns with business objectives.
- Learn to create sustainable organic growth through user-centric approaches.
- Discover how to optimize for the entire customer journey.
- Understand methods for measuring and communicating SEO’s business impact.
- Access real-world case studies and examples from major brands.
- Benefit from the author’s extensive experience in driving impactful SEO results.
Books On Link Building
8. The Link Building Book
by Paddy Moogan
Paddy Moogan’s “The Link Building Book” is a comprehensive, free online guide.
It covers link building basics, tactics for acquiring high-authority backlinks, content creation, and practical steps for planning and executing campaigns.
The book emphasizes white-hat techniques and quality over quantity, making it valuable for both SEO novices and pros.
Reasons to read:
- Master link building fundamentals and best practices.
- Learn diverse tactics for acquiring high-quality, relevant links.
- Understand how to assess potential linking websites.
- Discover content strategies that naturally attract links.
- Learn to plan and execute effective link building campaigns.
- Benefit from practical advice and real-world examples.
- Access updated, valuable insights at no cost.
Books On Local SEO
9. Local SEO Secrets: 20 Local SEO Strategies You Should Be Using NOW
by Roger Bryan
“Local SEO Secrets” by Roger Bryan is a must-read for businesses targeting local customers. It offers 20 proven strategies to boost local search visibility and drive growth.
Key topics include:
- Local SEO fundamentals and how it differs from traditional SEO.
- Optimizing Google Business Profile listings.
- Building local citations and leveraging structured data.
- Creating local content and managing online reputation.
- Implementing and tracking local SEO strategies.
The book provides actionable advice, real-world examples, and step-by-step instructions. It’s valuable for small business owners, marketers, and SEO consultants working with local clients.
Reasons to read:
- Learn 20 proven strategies for improving local search visibility.
- Understand key local ranking factors like Google Business Profile, reviews, and citations.
- Master GBP optimization for local SEO success.
- Discover how to use structured data and local content effectively.
- Learn reputation management best practices.
- Get practical, easy-to-implement instructions and examples.
- Learn to measure local SEO performance with analytics tools.
Books On Search Engines
10. How Google Works
by Eric Schmidt and Jonathan Rosenberg
“How Google Works” by ex-Google execs Schmidt and Rosenberg offers an insider’s view of the search giant. While not focused on SEO, it provides valuable insights for digital marketers and business leaders.
The book offers practical advice and real-world examples applicable to businesses of all sizes.
Understanding Google’s philosophy can inform more effective, customer-focused digital marketing strategies.
Reasons to read:
- Get an insider’s view of Google’s success principles.
- Understand how to create a user-centric business strategy.
- Discover ways to foster innovation and experimentation in your organization.
- Gain insights into data-driven decision-making processes.
11. Entity-Oriented Search
“Entity-Oriented Search” by Krisztian Balog is a deep dive into modern search engine tech. It focuses on entities, knowledge graphs, and semantic search and is aimed at readers with a background in information retrieval (IR).
A key strength is its coverage of cutting-edge research, like neural entity representations and knowledge-based language models. While tech-heavy, it touches on applications in QA, recommender systems, and digital assistants and discusses future trends.
It’s essential reading for IR, natural language processing (NLP), and artificial intelligence (AI) pros seeking in-depth knowledge of modern search engines.
Reasons to read:
- Deep dive into entity-oriented and semantic search tech.
- Research on knowledge graphs and semantic understanding.
- A detailed look at entity extraction, linking, and ranking algorithms.
- Insights on neural entity representations and knowledge-based language models.
- Expert knowledge from a renowned IR and search engine specialist.
Conclusion: Choosing Your Next Book
These 11 SEO books have got you covered – whether you’re a beginner or a seasoned pro.
For beginners, “SEO for Beginners” and “The Art of SEO” are solid starter packs that’ll teach you the SEO fundamentals.
As you level up, books like “Entity SEO” and “Product-Led SEO” explore more advanced topics like optimizing for entities and aligning SEO with business goals.
Several books focus on specific areas:
- “Local SEO Secrets” is a must-read if you’re targeting local customers.
- “Ecommerce SEO Mastery” zeroes in on ecommerce SEO.
- “The Link Building Book” is your starting point to master link building.
On the technical side, “Entity-Oriented Search” dives deep into semantic search and cutting-edge search engine tech. “How Google Works” gives you the inside scoop on Google’s mindset.
The key is picking books that match your skill level and areas of interest. Whether you want to learn SEO from scratch, level up your game, or specialize, there’s a book for you.
The Amazon links in this post are not affiliate links, and SEJ does not receive compensation when you click or make a purchase through these links.
More SEO & Marketing Books Worth Your Time:
Featured Image: PeopleImages.com – Yuri A/Shutterstock
SEO
The 100 Most Searched People on Google in 2024
These are the 100 most searched people, along with their monthly search volumes.
| # | Keyword | Search volume |
|---|---|---|
| 1 | donald trump | 7450000 |
| 2 | taylor swift | 7300000 |
| 3 | travis kelce | 4970000 |
| 4 | matthew perry | 3790000 |
| 5 | kamala harris | 2730000 |
| 6 | joe biden | 2480000 |
| 7 | caitlin clark | 2400000 |
| 8 | olivia rodrigo | 2100000 |
| 9 | jd vance | 2060000 |
| 10 | billie eilish | 1720000 |
| 11 | sabrina carpenter | 1680000 |
| 12 | kate middleton | 1660000 |
| 13 | patrick mahomes | 1570000 |
| 14 | gypsy rose | 1520000 |
| 15 | jason kelce | 1490000 |
| 16 | mihály csíkszentmihályi | 1460000 |
| 17 | timothee chalamet | 1450000 |
| 18 | tyreek hill | 1380000 |
| 19 | lola beltrán | 1350000 |
| 20 | lebron james | 1330000 |
| 21 | lauren boebert | 1310000 |
| 22 | barry keoghan | 1300000 |
| 23 | brock purdy | 1280000 |
| 24 | drake | 1250000 |
| 25 | griselda blanco | 1210000 |
| 26 | ryan reynolds | 1200000 |
| 27 | zendaya | 1180000 |
| 28 | scottie scheffler | 1170000 |
| 29 | aaron rodgers | 1170000 |
| 30 | casimir funk | 1170000 |
| 31 | zach bryan | 1150000 |
| 32 | tom brady | 1150000 |
| 33 | jacob elordi | 1140000 |
| 34 | blake lively | 1130000 |
| 35 | millie bobby brown | 1120000 |
| 36 | margot robbie | 1110000 |
| 37 | luisa moreno | 1110000 |
| 38 | bruce willis | 1090000 |
| 39 | v | 1090000 |
| 40 | eminem | 1050000 |
| 41 | cillian murphy | 1040000 |
| 42 | anthony edwards | 1020000 |
| 43 | peso pluma | 1000000 |
| 44 | fani willis | 1000000 |
| 45 | etel adnan | 1000000 |
| 46 | dua lipa | 991000 |
| 47 | jennifer aniston | 986000 |
| 48 | bianca censori | 983000 |
| 49 | megan fox | 982000 |
| 50 | shannen doherty | 977000 |
| 51 | mike tyson | 973000 |
| 52 | megan thee stallion | 971000 |
| 53 | ariana grande | 960000 |
| 54 | james baldwin | 958000 |
| 55 | britney spears | 954000 |
| 56 | oj simpson | 941000 |
| 57 | lainey wilson | 937000 |
| 58 | dan schneider | 933000 |
| 59 | emma stone | 932000 |
| 60 | raoul a. cortez | 930000 |
| 61 | dolly parton | 926000 |
| 62 | joe burrow | 925000 |
| 63 | anya taylor-joy | 925000 |
| 64 | amanda bynes | 924000 |
| 65 | danny masterson | 920000 |
| 66 | matt rife | 918000 |
| 67 | kendrick lamar | 912000 |
| 68 | messi | 901000 |
| 69 | bronny james | 901000 |
| 70 | adam sandler | 898000 |
| 71 | james earl jones | 897000 |
| 72 | coco gauff | 892000 |
| 73 | michael jackson | 884000 |
| 74 | victor wembanyama | 870000 |
| 75 | pink | 865000 |
| 76 | luka doncic | 861000 |
| 77 | selena gomez | 861000 |
| 78 | jelly roll | 861000 |
| 79 | jonathan majors | 840000 |
| 80 | justin fields | 824000 |
| 81 | meghan markle | 821000 |
| 82 | florence pugh | 819000 |
| 83 | post malone | 813000 |
| 84 | jayson tatum | 808000 |
| 85 | diddy | 804000 |
| 86 | justin jefferson | 799000 |
| 87 | sza | 794000 |
| 88 | ana de armas | 793000 |
| 89 | cj stroud | 790000 |
| 90 | ben affleck | 788000 |
| 91 | jake paul | 786000 |
| 92 | zac efron | 783000 |
| 93 | scarlett johansson | 779000 |
| 94 | deion sanders | 771000 |
| 95 | dr. victor chang | 760000 |
| 96 | andrew tate | 759000 |
| 97 | jason momoa | 756000 |
| 98 | pedro pascal | 755000 |
| 99 | bad bunny | 744000 |
| 100 | christian mccaffrey | 735000 |
| # | Keyword | Search volume |
|---|---|---|
| 1 | taylor swift | 17000000 |
| 2 | trump | 12400000 |
| 3 | matthew perry | 9100000 |
| 4 | sydney sweeney | 8500000 |
| 5 | travis kelce | 7500000 |
| 6 | oppenheimer | 7300000 |
| 7 | messi | 7000000 |
| 8 | elon musk | 6500000 |
| 9 | sinner | 6300000 |
| 10 | cristiano ronaldo | 6100000 |
| 11 | kate middleton | 5900000 |
| 12 | billie eilish | 5200000 |
| 13 | joe biden | 5000000 |
| 14 | xxxtentacion | 5000000 |
| 15 | 大谷翔平 | 4900000 |
| 16 | virat kohli | 4800000 |
| 17 | jenna ortega | 4700000 |
| 18 | v | 4600000 |
| 19 | ronaldo | 4600000 |
| 20 | kamala harris | 4300000 |
| 21 | olivia rodrigo | 4200000 |
| 22 | griselda blanco | 4000000 |
| 23 | margot robbie | 4000000 |
| 24 | cillian murphy | 3800000 |
| 25 | carlos alcaraz | 3600000 |
| 26 | dua lipa | 3600000 |
| 27 | zendaya | 3600000 |
| 28 | djokovic | 3500000 |
| 29 | bianca censori | 3500000 |
| 30 | jude bellingham | 3400000 |
| 31 | alcaraz | 3400000 |
| 32 | millie bobby brown | 3400000 |
| 33 | ana de armas | 3300000 |
| 34 | sabrina carpenter | 3300000 |
| 35 | henry cavill | 3300000 |
| 36 | ryan reynolds | 3200000 |
| 37 | ice spice | 3200000 |
| 38 | anne hathaway | 3100000 |
| 39 | timothée chalamet | 3100000 |
| 40 | putin | 3100000 |
| 41 | barry keoghan | 3000000 |
| 42 | lana rhoades | 3000000 |
| 43 | michael jackson | 3000000 |
| 44 | peso pluma | 3000000 |
| 45 | ariana grande | 3000000 |
| 46 | jacob elordi | 3000000 |
| 47 | lebron james | 3000000 |
| 48 | blake lively | 2900000 |
| 49 | bruce willis | 2900000 |
| 50 | lamine yamal | 2900000 |
| 51 | emma stone | 2900000 |
| 52 | shubman gill | 2900000 |
| 53 | simone biles | 2900000 |
| 54 | rohit sharma | 2900000 |
| 55 | brad pitt | 2900000 |
| 56 | eminem | 2900000 |
| 57 | jennifer aniston | 2800000 |
| 58 | timothee chalamet | 2800000 |
| 59 | mike tyson | 2700000 |
| 60 | megan fox | 2700000 |
| 61 | lola beltrán | 2700000 |
| 62 | caitlin clark | 2700000 |
| 63 | leonardo dicaprio | 2700000 |
| 64 | johnny depp | 2600000 |
| 65 | scarlett johansson | 2600000 |
| 66 | selena gomez | 2600000 |
| 67 | drake | 2600000 |
| 68 | mihály csíkszentmihályi | 2600000 |
| 69 | anya taylor-joy | 2500000 |
| 70 | madonna | 2500000 |
| 71 | britney spears | 2500000 |
| 72 | max verstappen | 2500000 |
| 73 | jeremy allen white | 2500000 |
| 74 | gypsy rose | 2500000 |
| 75 | andrew tate | 2500000 |
| 76 | kylie jenner | 2500000 |
| 77 | travis scott | 2400000 |
| 78 | fabrizio romano | 2400000 |
| 79 | jennifer lawrence | 2400000 |
| 80 | meghan markle | 2400000 |
| 81 | hardik pandya | 2400000 |
| 82 | keanu reeves | 2400000 |
| 83 | angelina jolie | 2400000 |
| 84 | glen powell | 2400000 |
| 85 | jd vance | 2400000 |
| 86 | shannen doherty | 2300000 |
| 87 | jungkook | 2300000 |
| 88 | jason momoa | 2300000 |
| 89 | jennifer lopez | 2300000 |
| 90 | bellingham | 2200000 |
| 91 | jeffrey epstein | 2200000 |
| 92 | justin bieber | 2200000 |
| 93 | florence pugh | 2200000 |
| 94 | kim kardashian | 2200000 |
| 95 | ben affleck | 2200000 |
| 96 | haaland | 2200000 |
| 97 | zac efron | 2200000 |
| 98 | tyson fury | 2200000 |
| 99 | imane khelif | 2100000 |
| 100 | adam sandler | 2100000 |
In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which tennis racket Novak Djokovic uses. Or a football player might want to know the shoes Trent Alexander-Arnold wears.
In fact, Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.
You can do the same for your industry too.
Here’s how:
- Go to Keywords Explorer
- Enter the names of famous people in your niche
- Go to the Matching terms report
- Filter for keywords related to gears using the Include filter
For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.
Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.
The first thing I’ll notice is that many people are actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.
As such, I can use the Word count filter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:
Want to do keyword research for your site? Sign up for Keywords Explorer.
SEO
WordPress Announces New Executive Director
Automattic CEO and WordPress co-creator Matt Mullenweg announced a new Executive Director for WordPress.org after the previous director’s resignation. Social media reactions, while generally positive, were notably subdued, with many comments focused on the recent WordPress controversy.
New Executive Director
Mullenweg announced that Mary Hubbard, was hired as the new Executive Director. Hubbard was formerly the Chief Product Officer for WordPress.com from 2020 and will begin her new position on October 21st. She recently resigned as the Head of TikTok Americas, Governance and Experience.
The Executive Director position at WordPress.org opened up after the resignation of 8.4% of Automattic employees, including the previous Executive Director Josepha Haden Chomphosy. Mullenweg offered employees who wished to leave $30,000 or the equivalent of six months pay, whichever was higher. The severance package was offered after the recent issues between Automattic, Mullenweg and WP Engine (WPE) which resulted in WPE filing a federal lawsuit against Mullenweg and Automattic, alleging attempted extortion.
Muted Response To Announcement
A post in the popular Dynamic WordPress Facebook Group generated 21 responses within seven hours, with most of the comments a discussion about the recent drama and the Mullenweg’s ownership of WordPress.org and other similar topics (view the discussion here, must join the private group to view).
The response to the official WordPress.org announcement on X was muted, with about equal amounts of people posting welcomes as those who were taking the opportunity to post their displeasure and opinions about recent events.
Seven hours after posting the announcement there were only 15 responses, 21 retweets, and 117 likes.
Screenshot Of Tweet
Typical Expressions Of Welcome
Welcome!
— Robert Jacobi (@RobertJacobi) October 8, 2024
Welcome Mary!
— Michael Potter (@Michael_6of7) October 8, 2024
Typical Other Responses
What does the E.D. do for https://t.co/sbi8NmJkOL? Is https://t.co/sbi8NmJkOL part of the Foundation? Part of Automattic? Something else? Unlike WPEngine, the differences between these organizations, their ownership, and governance are incredibly confusing.
— Jeff Severson (@jeffseverson) October 8, 2024
“Our”? I thought Matt owns this establishment, with foundation having nothing to do with https://t.co/Duw3H6Qbg3. 🤨🤷
— Viktor Nagornyy (@V1ktor) October 8, 2024
Fire @photomatt
— Shay Grafdelver (@shaygrafdelver) October 8, 2024
Read the official announcement on WordPress.org
Featured Image by Shutterstock/michaelheim
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