SEO

Lessons From 10 Female Leaders To Inspire Your Professional Journey

Published

3 months ago

March 12, 2023

Lessons From 10 Female Leaders To Inspire Your Professional Journey

Being a member and supporter of the Women in Tech SEO community, SE Ranking – which is an all-in-one, comprehensive SEO toolkit – is on a mission to make SEO accessible for everyone.

As we want to encourage female marketers to succeed professionally, we interviewed 10 prominent women in SEO and digital marketing.

These experts shared their outstanding experiences and life lessons, and we’re excited to share their wisdom with you.

Discover how to build leadership skills, overcome obstacles on your professional journey, and build success and resilience in your work life with these tips and advice from inspiring women leaders.

1. Encourage Telling People What They’re Worth

Carrie Rose, Founder Of Rise At Seven

The biggest obstacle on my path to success was earning the right to be trusted, respected, and backed as someone of young age at the time.

To combat this, I focused on being confident in my abilities and proving my worth through my work. This involved spending 50% of my time with clients and the other 50% doing the actual work, as well as freelancing to learn how to work independently without extensive resources.

This set me up for success, allowing me to start and scale my own agency to generating £7m a year in just 3 years, and I continue to stay involved in the work to this day as the Founder and CEO.

In the business and career world, I have faced gender discrimination beyond my expectations, as women statistically face more obstacles in achieving success, leadership roles, investment, and building a Fortune 500 company.

Even when launching my own agency with a male co-founder who owned an equal percentage of the business, the hate and negativity I got was on another scale.

I found that my opinions or case studies were questioned, and people were in disbelief at the results. I got a “prove it” response, whereas when my cofounder posted the same results, he got a “Congrats, great work.”

In terms of money, I have a slightly controversial opinion on the pay gap in the industry. Do I believe it exists? Yes. In my own case, I was paid less than a male coworker who started within the same two weeks as me, had the same experience, etc.

However, now being a founder, I can see an issue I believe to be true. I’ve found women are natural givers. They have “motherly” traits and do things because they care. And as a result, don’t ask for more money by doing more.

On the other hand, men are less likely to give for free. And more confident to ask for pay raises or higher salaries. This is a real issue. Therefore, here are some ways to overcome it:

Encourage telling people what they’re worth. I’ve had many instances where I have offered a higher salary to people because I believed they were worth it. I gave them the confidence to know and understand their personal value and be open enough to talk about salaries.
Create yearly pay review meetings with salary benchmarks for the industry. I think we as leaders need to give our staff the data they need to be confident to ask.

2. We’re Here To Amplify The Work Of Brilliant Women In The Industry

Areej AbuAli, Founder Of Crawlina & Women In Tech SEO

A few years ago, I was truly struggling to fit into the SEO community, and I wasn’t feeling motivated in the industry. I used to attend conferences but did not see myself represented, and I wasn’t too sure if it was a career path that I wanted to continue in.

I remember hearing about a few “exclusive” groups; you needed to be ‘invited’ to be a part of them or know someone. It just didn’t feel right.

So, I decided to start my own thing. I put out a call saying, “Women in Tech SEO, rejoice, we now have our own group.”

This was back in May 2019 – right away, I was surprised by how many people joined. It was over 100 in only 2 days. I made sure that we had rules and values in place.

Everyone who identified as a woman was more than welcome to join; it didn’t matter if they were starting out their SEO career or they had been in it for over a decade.

In other words, Women in Tech SEO is a global community for women in the Technical SEO industry; It’s a safe space for women to connect, learn and support one another. We’re here to amplify the work of brilliant women in the industry.

3. Believe In Yourself Because You Can Do It

Olga Zarr, CEO At SEOSLY

I know a lot of people who work at SEO agencies, and very often, women with more experience earn way less than their younger and less experienced male colleagues.

I have noticed that this is because they don’t dare ask for a raise and, when applying for a job, are afraid of asking for too much, fearing that they won’t be hired.

My piece of advice is to always talk about all your skills, including the ones you have not completely mastered (I noticed a lot of women won’t admit that they know something because they don’t know it perfectly, while males will often say they are experts at something they barely know).

And another tip is to always ask for way more than you think you should ask because your mind is most likely undervaluing you. Don’t get fooled by it.

Also, to help freelancers know their worth and be paid as much as they deserve, together with Myriam Jessier, we created SEO Cash Flow, which aims to help underrated freelancers earn more.

On the whole, my advice is to believe in yourself because you can do it. If you’re just beginning your journey, start by reading the Google SEO documentation from cover to cover.

Make sure to become part of the Women in Tech SEO community. Follow other female SEOs like myself, and don’t be afraid of reaching out to them. Most of them (if not all) will be happy to help you and give you free advice.

4. You Aren’t Alone – Let’s Help Support Each Other!

Tory Gray, Founder Of The Gray Dot Company

My biggest struggle on the way from an SEO specialist to a company founder has been about learning to trust myself, listen to myself effectively, and be willing to try and fail – and try again while also not ignoring or forgetting the needs of others.

When it comes to being an in-demand professional – soft skills – that’s where I see most growing SEO professionals lacking today.

There’s too much focus on gaining a specific, technical hard skill that will somehow magically make them feel confident and successful. In reality, most SEO pros need to learn how to be influential, impactful, and empathetic.

This all said, I do think it’s important for women specifically to focus on having a technical or data-focused hard skill of some sort. This is largely practical: Too often, women’s opinions and contributions are brushed aside.

Being better at a specific skill (or a few!) vs. the men in the room is the single biggest way to be heard and make room for yourself. You bring the data, you bring the informed analysis, and they have to listen to you. To be clear, this is not good or right, but it is a reality I’ve experienced.

If you’re just starting your career in the SEO industry, find a mentor! And a support group of women to talk to, learn from, and grow with. As the most important thing is knowing you aren’t alone – let’s help support each other!

5. Don’t Hesitate To Ask For More; You Deserve It!

Anastasia Kotsiubynska, SEO Team Lead At SE Ranking

I guess the most challenging part of becoming a team leader is when you become responsible for people, processes, and results.
That’s why to make progress, switching to a business-owner mindset is needed. This helps to see a wider perspective of how you can grow the company through what your team and you do.

But even if you are not in a manager position, leadership skills are important. To make things happen, you need to take responsibility, even if you’re not 100% sure you can handle situations and lead processes or people – if there’s a need or an opportunity to do this.

But the thing is, despite having remarkable abilities, one cannot be completely immune to bias in the professional setting.

Unfortunately, I’ve faced obvious sexism at one of my previous workplaces, where my manager used to say things like, ‘Women cannot think so effectively and be so technically wise as men.’

Some would expect the advice to prove the opposite with your work. But usually, it’s very hard to change people who build such an unhealthy discrimination-friendly environment – you might just end up having your self-esteem negatively affected.

Another problem is that often women in SEO get lower salaries than men, so they earn less because they tend to ask for less.

Just don’t hesitate to ask for more; you deserve it, but it is helpful to back up your request with solid arguments, data, and achievements.

6. Don’t Give Up! Take Help And Support From Other SEOs

Ulrika Viberg, Founder Of Unikorn & SEOGIRLS

Grabbing a chance really means creating an opportunity and working hard until it evolves into the next thing. Being a middle-aged woman in the SEO industry certainly didn’t give me any freebies, either.

I started working in the mid-’90s when we had a completely different working atmosphere in terms of gender equality. Things have changed since, even if we feel it hasn’t changed enough.

Even if it has become better over the years, women still experience not being listened to or taken seriously and being questioned whether they know what they are talking about.

Women in SEO often find their knowledge being tested every now and then like it’s an unannounced pop quiz. In the past, I dealt with it the way we women did then: by coming more prepared than our male colleagues. Working harder, reading up on matters more carefully, and walking two extra miles.

While I think this is still true, we have become much better at supporting each other, lifting brilliant women in the community, and opening up to discuss these discriminations publicly. All of this helps.

So, if you’re just starting your career, my advice is: Don’t give up! Take help and support from other SEOs!

Reach out to Women in Tech SEO and other communities for women in SEO, like SEOGIRLS in Sweden, which is a safe place for women to discuss SEO without experiencing mansplaining or being talked over by male colleagues.

We are there for you to support you in your journey!

7. The Goal Is To Remove Or At Least Minimize Discrimination At Work

Motoko Hunt, Founder Of AJPR

Besides having the skills to perform SEO work at an excellent level, you need to have good management, adaptability, curiosity, and critical thinking skills. At the same time, you don’t need to be a Jill of all trades. Instead, find the niche that separates you from others.

However, even the most exceptional skills cannot provide absolute protection from workplace discrimination. I have experienced both gender and racial discrimination, not just in my current work but also in my previous jobs.

That comes in different ways and is not always an “in your face” incident. For example, when I was ready to go on an important business trip, the management felt it was for men only as I had children.

I believe the goal is to remove or at least minimize discrimination at work. Though it’s important to let them know that it’s a problem at the time of the incident.

Rather than just react, I suggest you document them and discuss them with the management and HR. If other employees are experiencing similar problems, doing this as a group will give you a bigger voice.

Another problem is the payment gap between men and women, which is not unique to the SEO industry.

So, when you need to negotiate anything with the company, you need to prepare. When you discuss the salary (or the promotion), “I’ve been working hard” or “I deserve more” aren’t the best way to approach it.

You have a better chance of succeeding in the negotiation if you can quantify your value to the company, i.e., the increase in conversions/sales your work brought to the company.

8. Show Your Worth And Ask For More!

Aleyda Solí s, Founder of Orainti

Sadly, the SEO industry’s payment gap between men and women is certainly there. How to deal with it? Show your worth and ask for more! What’s the worst that can happen? That they say no? Perfect – ask for more!

If you want to succeed in the SEO industry, I would recommend having an overall knowledge of the SEO process, how it all works, and every activity/area that influences it: how a search engine works, how people search, crawl, indexing, content relevance, link popularity, etc.

Then, depending on your skills and preferences, you might want to focus on technical SEO, content optimization, link building, or in a specific area, like local SEO or ecommerce SEO.

Whatever you choose, ensure you understand how it works from a tactical standpoint and how it aligns and fits from a strategic one to the whole SEO process.

Then, learn about communication, prioritization, coordination, influence, and project management, which will allow you to successfully sell and manage SEO processes, whether as an external solo consultant, in an agency, or in-house. These are critical skills.

I highly recommend those looking to learn more about SEO take a look at LearningSEO to go through all of these areas and learn about them.

And at work, remember to always be professional, show up and do what you said you would do, and commit and focus on your project’s success and your own as a professional!

9. Be Your Own Biggest Advocate

Chima Mmeje, Founder Of The Freelance Coalition For Developing Countries

I don’t think there’s any woman in any industry who hasn’t experienced gender discrimination. It’s sadly a part of our lives.

I feel like some men speak to women in a condescending tone they wouldn’t use with other men. I hear it in the way they cut me off when I’m speaking, brush off my ideas, or try to mansplain something to me.

I try to establish authority early in the conversation to show my expertise. I share my ideas and encourage mutual respect if we’re to have a healthy working relationship. Most importantly, I advocate for myself to ensure my voice is heard when I’m in the room because commanding authority leads to respect.

If you want to achieve outstanding results in your professional life, listening has to be at the top of the list for soft skills. Hard skills depend on your industry, but everyone should learn to write. It’s such an underrated skill, even for developers and technically inclined folks.

You can build a personal brand when you know how to communicate with your preferred audience using words they connect with.

Also, staying nimble, especially in the age of AI, is an essential skill. We need to constantly learn how to use AI as a friend to improve our current processes instead of ignoring it because it’s not going away.

What advice would I give to women who want to succeed in their SEO careers? Just get in there! There’s nothing to be afraid of. Ask questions, even when it sounds dumb in your ears.

Build your own website and use it as a testing ground to improve your skill. Document your progress in public so people can help you along your journey.

Be your own biggest advocate because you’re working in an industry where people will question your authority and skills every step of the way.

10. Ask, And People Will Help You

Jo Juliana Turnbull, Founder of Search London and Turn Digi

In our industry, the hard skills that help to succeed are knowing the area you want to specialize in or having a broad knowledge of SEO.

Technical SEO, on page optimization, and digital PR require learning on the job and/or taking a course with a supportive team member to answer your questions.

One of the biggest soft skills is the determination to keep learning. I talk a lot about soft skills, and these are the ones that are important to SEOs (and in many industries).

Emotional intelligence: Self-awareness, self-regulation, motivation, empathy, social skills.
Communication: Be a clear communicator and be aware of nonverbal communication.
Empathy: Ability to understand and sense other people’s emotions.
Active listening: Conscious efforts to hear the words and engage the speaker.
Confidence: The feeling one can do a task well.

Overall, learn as much as you can, and find a good support system and a great mentor. If you do not know something, ask, and people will help you.

I would also recommend taking the CliftonStrengths Assessment. This way, you can find out your natural strengths, which, when you work on them, turn into your talents.

To sum up, if you’re a female marketer and want to succeed in the SEO industry, you need to:

Be brave enough to stand up for yourself.
Value your skills, experience, and expertise, and never stop evolving.
Don’t be afraid to ask for more.
Network with other professionals in the industry. The people you connect with will become your friends and mentors with whom you can share your struggles and happiness.
Remember that people are always here to support you.

More resources:

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Related Topics:Female Inspire Journey Leaders Lessons Professional seo

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SEO

Should You Still Use It?

Published

6 hours ago

June 1, 2023

EntirewebNewsBot

Dynamic rendering can effectively solve your JavaScript SEO problems, but Google advises it should be a workaround rather than a long-term solution.

As it adds an extra layer of complexity when building your website, it’s recommended to implement hydration, static rendering, or server-side rendering instead.

Both Bing and Google deem dynamic rendering important enough to announce as a quick fix to Google Search crawling and indexing problems with JavaScript.

This means web development teams and the technical SEO community must understand the dynamic rendering process and why it should only be considered a temporary setup.

What Is Dynamic Rendering?

Dynamic rendering combines the best of both worlds by presenting your JavaScript content differently.

Fully-rendered content (a static HTML version of the pages) is sent to search engines, while regular site visitors are served with normal (client-side rendered) content.

This rendering technique lets your website dynamically detect crawlers like Googlebot and enables Google to crawl and index your content without executing JavaScript.

As it provides relevant websites to users and search engine bots, dynamic rendering helps minimize the crawl time needed for each of your pages.

Not all sites need dynamic rendering, but how exactly does it work?

How Dynamic Rendering Works

Implementing dynamic rendering can be challenging, resource-intensive, and time-consuming.

The dynamic rendering process typically works by serving the whole JavaScript experience to users, and the HTML files to search bots.

An external dynamic renderer, such as Prerender.io, is installed on the server to identify search crawlers.
Requests from crawlers are routed to the renderer, which serves as a translation of the content suitable for the crawler (such as a static HTML version). This page is then cached for later.
A human user request is handled normally, sending them to the website. You can also use this part of the dynamic rendering process to determine if they require desktop or mobile content.

What Problems Can Dynamic Rendering Solve?

Dynamic rendering helps Google crawl and index your website more quickly by picking out the relevant content generated by JavaScript.

This means search engines receive pages faster, allowing them to get through more pages on your site – making more of your pages visible in the search engine results pages (SERPs).

By eliminating the need for search engines to process JavaScript, you can optimize speed-related crawl budget issues and prevent search engines from missing your JavaScript-loaded content.

This makes the technique ideal for large websites that generate lots of content that is updated frequently (for example, an ecommerce store with a revolving inventory).

More content indexed in Google will help your content marketing efforts and organic search channel investment.

Should You Still Use Dynamic Rendering?

Dynamic rendering is still an excellent match for large, JavaScript-heavy sites that constantly evolve – but only as a short-term fix.

It’s also beneficial for companies who need to get the most out of their crawl budget and are low on engineering resources.

Because it’s faster and less resource-intensive than server-side rendering, it’s also easier to deploy.

There are three instances where web developers should consider temporarily using dynamic rendering:

If you have a large site with rapidly changing content that requires quick indexing – this helps with rankings and driving traffic and revenue.
If your website relies on modern JavaScript functionality, dynamic rendering can overcome the limitations of processing JavaScript at scale while minimizing the number of HTTP requests.
If your website relies on social media sharing and chat applications that require access to page content – embeddable social media walls, widgets, etc.

Is Dynamic Rendering Cloaking?

Google describes cloaking as “sending different content or URLs to human users and search engines with the intent to manipulate search rankings and mislead users.”

It is considered a black hat SEO tactic – for example, showing a page about dogs to users and a page about cats to crawlers.

Even though dynamic rendering sends different content to both parties, it is solely to pre-render your content for bots.

If you implement dynamic rendering, minimize the differences between the version of the page you’re sending to search bots and the version going to users.

Serving the same end content to crawlers and human users enables Google to index easily, quickly, and economically.

How To Use Dynamic Rendering As A Workaround

According to Google, if your website is home to JavaScript-generated content unavailable to search engines, dynamic rendering can be used as a workaround to the problem.

If your bots have difficulties with JavaScript-generated content, use dynamic rendering to detect them and deliver a server-rendered version without JavaScript. A client-side rendered version of the content is then shown to users.

On the other hand, dynamic rendering creates additional, superfluous complexities and resources for Google. As it generates many prerendering requests, it can significantly slow down your server.

Dynamic rendering isn’t a viable long-term option, as it requires you to maintain two separate versions of your site.

You’ll need to verify separately that your website is well-optimized for users and search bots, taking up precious time for your SEO and development teams that could be better spent elsewhere.

Finally, dynamic rendering means your clients are served a client-side rendered version of your site. If users have older devices that aren’t built to handle large amounts of JavaScript, this can lead to poor page performance and a negative user experience.

Summary

Dynamic rendering is an ideal temporary way to mend your JavaScript SEO problems. Before you decide to go ahead with it, ask yourself the following questions:

Is your website indexable?
Does your website use JavaScript for some or all of its content?
Does your content change regularly?
Are you facing budget constraints?
Does your engineering team have too much on their plate to implement server-side rendering?

Dynamic rendering exists to correct web pages that don’t show up on search engine results pages, but we’d always recommend server-side rendering.

After all, it’s easier to maintain with only one version of a website and more time-efficient, as you don’t have to verify if the versions for users and Googlebot are identical.

Once you’ve weighed up your development resources and technology capabilities, look for opportunities to switch to server-side rendering so all user agents receive the same content.

More resources:

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SEO

How to Gain SEO Experience & Improve Your Skills

Published

12 hours ago

June 1, 2023

EntirewebNewsBot

How to Gain SEO Experience & Improve Your Skills

With organic and paid search making up over 75% of all traffic in the B2B sector alone, it’s clear SEO is far from dead. If you want to start a career in search, you need SEO experience.

Of course, the idea of learning any new craft is daunting. For many looking in from the outside, SEO can seem like some Hogwarts-level digital wizardry. However, in an ever-changing world of Google updates and advancing AI, even OG SEOs will tell you they are always learning.

But with an abundance of blogs, Youtube channels, and courses out there dedicated to sharing SEO knowledge, it can be challenging to know what SEO experience you really need to get started with a career in search.

In this article, we’ll look at which essential SEO skills and knowledge you need to develop and how to build an SEO portfolio and gain SEO experience.

It’s important to start with a couple of cautionary statements.

First, know that even the best guidance and advice aren’t right for everyone. Every website is different. Therefore, each has its own needs and things that work. The type of website and industry also play a massive role in what a site needs.

Secondly, the skills and knowledge you need to develop will depend on your specialty. For example, a content specialist will ultimately need an in-depth knowledge of on-page optimization above all else.

But having a rounded understanding of all elements of SEO is always important, regardless of whether you intend to be a generalist or a specialist.

Learn your SEO fundamentals

Understanding the fundamental elements of SEO is one of the most important aspects when looking to gain SEO experience. Let’s look at the fundamentals, why they are important, and what they include.

Keyword research

Keyword research is the foundation of SEO. If you want to gain SEO experience, this is the first aspect you need to understand.

Keyword research is finding which search queries your target audience is typing into search engines like Google when looking for products, services, or information.

Remember that the main goal of any search engine is to offer the most relevant and helpful answer to a search query. Keywords allow you to optimize your pages efficiently so that search engines understand your content and how it meets the search intent.

It doesn’t matter whether you’re working on the website for a local business, an affiliate site, or a hobby blog. If you produce content on a topic that no one is searching for, you won’t get any traffic from search engines to those pages.

On-page optimization

I can’t stress enough how important gaining experience in on-page SEO is. For things like technical or off-page SEO, it’s common to have a specialist handle them. But if you want to work in the SEO field, you must have a clear understanding of what on-page is and how it works.

On-page SEO is optimizing your website’s pages to achieve higher rankings in the search engine results pages (SERPs).

Differences between on-page and off-page SEO

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SEO

Wix Changed How Websites Are Built And Why You Should Pay Attention

Published

13 hours ago

June 1, 2023

EntirewebNewsBot

Wix Changed How Websites Are Built And Why You Should Pay Attention

Wix is a popular website builder that helps businesses easily create high performance websites that are up to the minute with the latest technical requirements. All the technical factors are handled by Wix, enabling businesses to focus on what they do best.

In addition to helping businesses create websites without dealing with the technical part of it, Wix has recently introduced a developer friendly headless iteration.

Wix really is changing how websites are built and it may be useful to pay attention to what is going on.

About this Interview with Wix

This article was initially conceived as a single article comparing Duda, WordPress and Wix.

But as I wrote the article it became apparent that each website building platform were really good at what each did and, to a certain extent, there was very little crossover.

In other words, each is a winner as a website builder platform in the area that they choose to compete in.

Additionally, there is so much to say about each of them that the resulting article would have been thousands of words long, too unwieldy to be meaningful as a standalone article.

So the article was split into three articles (one about Duda and another about WordPress). That way it is easier to understand what each platform excels at.

This is the article devoted exclusively to Wix, a website building platform that is used by over 200 million customers.

Could Wix be the best website builder for you?

What is Wix?

Wix is a website builder platform that comes in a free and premium version.

It’s a SaaS (software as a service) solution, which means that there is nothing to download and nothing technical to deal with.

Building a website is as simple as answering a series of questions or using an easy drag and drop interface where you choose different parts of a webpage and click done.

Most importantly, not only does Wix make it easy to create attractive and professional websites, they are also up to date with the latest SEO standards and requirements.

For example, if Google makes a change in structured data requirements that enable a site to feature prominently in the search results, Wix is behind the scenes rapidly responding so that every website conforms to the changes.

Wix is aimed at business owners and individuals who want a high performing and professional website but don’t want to hire an IT staff to make it happen.

Wix makes that happen so that businesses can focus on doing what they do best.

Now that Wix has a context, hopefully the interview will fill in other blanks as to why Wix is a website builder platform to consider.

Interview with Wix

I had the pleasure of interviewing Yoav Abrahami, Chief Architect and Head of Velo at Wix.

1. What kinds of merchants benefit most from a closed-source solution like Wix?

“While open source solutions are primarily built for developers who possess the requisite skills to install and implement them, closed source solutions can be beneficial for merchants who have limited technical expertise or resources to maintain and update their software.

Although some open source projects offer support and implementation services through various agencies, these services may not be accessible to non-developers.

Closed source solutions often come with dedicated support teams, regular updates, and security features, which can be helpful for merchants who cannot afford to invest in their own technical support or security measures.

Wix provides a comprehensive range of services that include implementation, optimization, SEO tools, performance, business applications, security features, and more. Additionally, merchants can take advantage of Wix’s user-friendly editor, and Content Manager, enabling merchants to streamline managing their website (i.e. adding new content, changing the design, adding new tools as the business grows), without any prior programming knowledge.”

2. Can Wix scale with a business, if a business takes off and becomes wildly successful?

“Definitely. Scaling a business can involve a variety of different factors such as traffic, content, registered users, and business growth.

As a managed service, Wix has the capability to support businesses across all of these vectors and more.

Whether a business needs to handle increased traffic, add new features or functionality, or expand its online presence, Wix can provide the tools and resources necessary to support that growth.

Wix’s infrastructure and scalable plans allow businesses to easily upgrade their website and add new features as needed.

Wix’s plans range from basic website builder options to more advanced plans that include features such as eCommerce capabilities, global payments, custom branding, and much more.

Wix also offers integrations with third-party applications that can further extend the platform’s capabilities.”

3. Can affiliate sites benefit from a platform like Wix?

“Yes, Wix provides a wide range of features and tools that can help affiliate sites create professional and engaging websites, attract visitors, and generate revenue through affiliate marketing.

Firstly, Wix’s editor and customizable templates make it easy for affiliate sites to create a visually appealing website that accurately represents their brand and engages their target audience.

Secondly, Wix offers a variety of built-in marketing and SEO tools that can help affiliate sites drive traffic and improve their search engine rankings.

For example, Wix’s SEO Dashboard provides Wix users with SEO tools, insights, and reports from Google Search Console, aiding users through the process of optimizing their website for search engines, while Wix’s integrated email marketing tools can help affiliate sites stay in touch with their audience and drive repeat visits.

Finally, Wix’s eCommerce capabilities make it easy for affiliate sites to earn revenue through affiliate marketing programs.

For example, affiliate sites can use Wix’s built-in e-commerce tools to create product pages, manage affiliate links, streamline payment processing and shipping.

In most cases, this can all be done without the help of a developer.”

4. What is the cost-benefit of a platform like Wix versus hidden costs inherent in others (such as development fees, hosting, premium plugin, and theme subscriptions)?

“When comparing the cost-benefit of a platform like Wix versus open source solutions, it is important to look at the total cost of ownership of each option – both the upfront and ongoing costs associated with each option.

This includes the initial cost of building the site, the cost of hosting including the domain, and the cost of ongoing maintenance.

Wix has a huge advantage over open source platforms when it comes to upfront costs.

Wix is a fully integrated solution out of the box, and most open source solutions require the installation of plugins, integrations, and customizations.

In addition, the Wix Editor allows designers to build websites independently of a developers, reducing costs and improving time to market.

Another major cost of ownership factor is the ongoing maintenance of the site.

Websites require regular updates to stay secure, perform well, and stay up-to-date with the latest technology and design trends.

With an open-source solution, ongoing maintenance may require additional development fees to update plugins, themes, and software versions.

Hosting costs may also increase as the website grows in traffic and resources.

In contrast, with a solution like Wix, most, if not all, of the maintenance developer hours are eliminated.

Wix provides a managed platform that includes hosting, security, and maintenance, and the costs are simply the Wix subscription fees.

This means that businesses can easily budget for their website expenses and avoid any unexpected costs for upgrades or security vulnerabilities.

It is important to note that the only exception to this is for sites that require custom development using Velo, in which case businesses may need to work with a development partner.

However, even in these cases, the amount of effort required for maintenance is greatly reduced because of the managed nature of the Wix platform.”

5. Is Wix a good fit for developers, agencies, in addition to different kinds of businesses?

“Wix caters to small business owners, to agencies, enterprises, and developers.

For users without coding knowledge, our business solutions provide them with everything they need to build, run, and grow their businesses.

Users can create a fully customizable and professional-looking website with comprehensive management tools, multichannel integrations, best-in-class security, and more.

Our offerings are designed to help users save time, streamline processes, and improve the customer experience.

With coding knowledge, Wix allows you to do a lot more.

Wix’s open platform enables a developer to expand Wix websites, Wix business applications, or even build their own applications on Wix.

For example, professional users can use Velo by Wix, a full-stack development platform that empowers users to rapidly build, manage and deploy professional web applications.

They can use the Wix Editor and then add custom functionality using standard JavaScript and Velo APIs in the built-in IDE to instantly build more dynamic sites with more control and flexibility.

Professional users can also use Wix Blocks, which enables the creation of highly customizable and reusable applications and widgets.

Lastly, using the combination of the above tools, professionals can build customer-facing enterprise business applications.

Most recently, we launched Wix Headless, enabling developers to use Wix’s business APIs for integrating eCommerce, Bookings, CMS, Events, and more, from anywhere.

This is the first time Wix has opened its backend to work outside the Wix platform, creating an even more robust portfolio of solutions designed for developers.”