SEO
New Tool: SEO Audit Management đ

As you may already know, SERPed.net allows you to generate SEO audit reports, for yourself and your clients.
With SEO Audit, you can run an audit for any site, not just your own sites and clients’ sites, but also prospects’ sites, competitors’ sites⊠In short: more flexibility and opportunities.
Here is what the audit report looks like:
As you can see, we check quite a lot of aspects: on-page, off-page, mobile-friendliness, speed, securityâŠ
In SEO Audit, you can generate 2 types of reports:
- Standard Report: one-off reports, generated once (you can run an audit for a specific site multiple times of course)
- Automated Report: recurring reports, generated every week, month, or quarter (you choose the frequency you want)
Standard Audit Reports
Do you want to create an audit report for a prospect just before a meeting, or simply want to check what your competitors are doing? We suggest you generate a standard (one-off) report.
To do so, simply click on the blue + button located at the top right. This will open the following form:

Fill in the relevant information and click to generate your report. You can then view all your audit reports and their respective scores in the form of a table, as shown below:
The table includes several key metrics, including SEO Score, Speed Score on Desktop, Speed Score on Mobile, MozRank, Domain Authority, Page AuthorityâŠ
Clicking the mini graph on the right will open the large-sized version, so you can track progress over time, as well as view the latest recommendations:
You will be able to share the report with your colleagues, clients or prospects, with the help of a public share link.
This link will load a Web-based version of the audit report, which can then be printed or downloaded as a PDF file.
As mentioned before, you can run an audit for a specific site multiple times. You can generate as many standard audit reports as you want, at no extra cost.
Automated Reports
Do you want to regularly run audits for yourself or a client’s site? We suggest you then automate this audit. You can run an audit every week, every month, or every quarter.
The same principles that apply to standard reports also apply to automated reports, with the exception that the audit will automatically run at the frequency of your choice. The table and graph will be automatically updated as the new audit report is generated automatically.
SEO
Top YouTube Videos, Shorts, And Ads of 2022

Examining YouTubeâs list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital advertisers some important lessons that they can apply in 2023.
But, it helps if you have a secret decoder ring to decipher why there are three lists â and why each one uses a different methodology to come up with the rankings.
YouTube unveiled its first list of the 10 most-watched YouTube videos back in December 2010. Unfortunately, that list taught many marketers that âview countâ was the only metric that mattered.
But, I got my secret decoder ring back in October 2012, when YouTube started adjusting the ranking of videos in YouTube search results to reward engaging videos that kept viewers watching.
In other words, YouTube replaced âview countâ with âwatch time.â
This was a significant shift, because âwatch timeâ gives you a sense of what content viewers actually watch, as opposed to videos that they click on and then abandon.
In December 2012, YouTube shifted from unveiling its 10 âmost-watchedâ videos of the year to unveiling its âtop trending videos,â based on time spent watching, sharing, commenting, liking, and other factors.
In other words, âwatch timeâ and âengagementsâ were now the metrics that mattered.
Today, YouTubeâs algorithm rewards âviewer satisfaction.â
In other words, YouTube doesnât pay attention to videos; it pays attention to viewers.
So, rather than trying to make videos thatâll make an algorithm happy, focus on making videos that make your viewers happy.
This brings us to YouTubeâs lists of âtrending videosâ and âtop Shortsâ for 2022.
To learn important lessons that can be applied in 2023, we need to realize that YouTubeâs discovery system uses both absolute and relative watch time as signals when deciding audience engagement.
Ultimately, YouTube wants both short and long videos to succeed, so relative watch time is more important for short videos, and absolute watch time is more important for longer videos.
Top 7 Trending Videos Of 2022
1. âSo Long Nerdsâ By Technoblade (6:32 long, 88.3 million Views, 10.2 million engagements)
In this moving tribute, the father of beloved Minecraft creator Technoblade reads a farewell letter from his son.
The gamer lost his battle with cancer in June, but his legacy remains on YouTube.
2. âWatch The Uncensored Moment Will Smith Smacks Chris Rock On Stage At The Oscars, Drops F-bombâ By Guardian News (1:24 long, 104 million Views, and 1.8 million engagements)
It was the smack heard âround the world: Academy Award winner Will Smith went off-script and slapped Chris Rock, live on-stage, at the film industryâs most prestigious event.
3. âHi, Iâm Dreamâ By Dream (5:42 long, 48.5 million Views, and 4.7 million engagements)
Dreamâs ingenuity within Minecraft has led him to become a top creator with a devoted fanbase.
But no one knew what he looked like IRL, until now.
4. â Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar & 50 Cent Full Pepsi Sb Lvi Halftime Showâ By NFL (14:41 long, 146 million Views, and 3.5 million engagements)
Lose yourself in this epic Super Bowl halftime show packed with some of the biggest artists in hip-hop history: Dr. Dre, Snoop, Eminem, Mary J. Blige, Kendrick Lama, and 50 Cent.
5. âI Built Willy Wonkaâs Chocolate Factory!â By Mrbeast (17:01 long, 132 million Views, and 5.1 million engagements)
In a âWilly Wonkaâ inspired warehouse, MrBeast challenges contestants to traverse a chocolate river, climb a candy wall, compete in confection-themed games, and indulge in their sweetest fantasies.
6. âPranks Destroy Scam Callers- Glitterbomb Paybackâ By Mark Rober (26:41 long, 55.9 million Views, and 2.2 million engagements).
Engineer Mark Rober exacts dazzling revenge on a scam call center in the latest version of his glitterbomb series.
7. âBeing Not Straightâ By Jaiden Animations (15:22 long, 17.8 million Views, and 1.7 million engagements)
In this coming-out video, Jaiden Animations depicts a personal journey from adolescence to adulthood, sharing how they discovered their sexual identity along the way.
Top 7 Shorts Of 2022
1. âDiver Cracks Egg At 45 Ft Deep #Shortsâ By Shangerdanger (0:56 long, 251 million Views, and 12.3 million engagements)
The ocean floor is a mysterious place. Itâs full of unknown sea creatures, strange plants, andâŠchicken eggs?!
Join Shangerdanger as he cracks up the internet and dives egg-first into the blue depths.
2. âSarah Trust Challengesâ By Hingaflips (0:31 long, 142 million Views, and 6.5 million engagements)
Better than parkour? This is Trampwall: an epic sport where acrobats defy gravity and leap off a wall, onto a trampoline, to pull off mind-blowing aerial stunts.
3. âCome With Me To Shave My Fluffy Dog! #Doggrooming #Grooming #Goldendoodleâ By Brodie That Dood (0:52 long, 108 million Views, and 6.8 million engagements)
For years, his long fluffy fur has made Brodie one of the most iconic dogs on YouTube. So, the heartbreak was real when it was decided that he needed a close trim.
4. âDave and Busters Bet Me 1000 Tickets I Couldnât Do ThisâŠâ By Chris Ivan (0:59 long, 83.6 million Views, and 6.3 million engagements).
No one does trick shots like creator Chris Ivan. In this Short, he attempts to land a plunger on a Dave & Busterâs sign.
The prize? 1,000 tickets ⊠if he can pull it off.
5. âThat Gap Between Your Car Seat and Center Consoleâ By Jay & Sharon (0:58 long, 182 million Views, and 6.4 million engagements)
Weâve all lost something in the dreaded gap between the car seat and the center console.
In this comedic sketch, creators Jay & Sharon show us whatâs really going on down there.
6. âWelcome To The Stomach #Shortsâ By Adrian Bliss (0:34 long, 118 million Views, and 7.0 million engagements)
In this bite-sized skit, witty creator Adrian Bliss brings to life all the characters trying to gain entrance â and party in â his space-limited stomach.
7. âThis Magic Trick Explained (Americaâs Got Talent)â By Zack D. Films (0:34 long, 97.4 million Views, and 5.6 million engagements).
How did he do it? The judges of âAmericaâs Got Talentâ were confounded by this magic trick.
But not internet-sleuth Zack D., who unveils its clever secret.
Top 7 YouTube Ads Of 2022
Meanwhile, YouTube uses an entirely different methodology to determine the top YouTube ad for its 2022 year-end wrap-up Leaderboard. This makes sense.
The top ads are generally the ones with the biggest budgets, which drive up view counts, but not always engagements.
1. âAmazonâs Big Game Commercial: Mind Readerâ By Amazon (1:31 long, 69.7 million Views, and 25,700 engagements)
The creative agency for this ad was Lucky Generals and the media agency was IPG â Rufus.
The adâs description asks, âIs Alexa reading minds a good idea? No. No, it is not.â
2. âWelcome To Clan Capital! Clash Of Clans New Update!â By Clash Of Clans (1:20 long, 52.9 million Views, and 212,000 engagements)
The creative agency was Psyop, and the media agency was in-house.
The adâs description says,
âWelcome to the ultimate clan destination! A place where you and your clan can BUILD and BATTLE together! A place called CLAN CAPITAL!â
3. âGoal Of The Century X BTS | Yet To Come (Hyundai Ver.) Official Music Videoâ By Hyundaiworldwide (4:08 long, 40.5 million Views, and 886,000 engagements)
The adâs description says,
âOur âGoal of the Centuryâ canât be achieved by one individual alone, but we can achieve it if we all join forces and unite.
Just like football players come together as a team to score goals, we aim to use the power of football to go forward together in pursuit of the greatest goal â âA united world for sustainability.ââ
4. âHarry Potter 20th Anniversary: Return To Hogwarts | Official Trailer | HBO Maxâ By HBO Max (1:58 long, 27.3 million Views, and 739,000 engagements)
The creative agency was in-house, and the media agency was Hearts & Science.
The adâs description says,
âHarry Potter 20th Anniversary: Return to Hogwarts invites fans on a magical first-person journey through one of the most beloved film franchises of all time as it reunites Daniel Radcliffe, Rupert Grint, Emma Watson, and other esteemed cast members and filmmakers across all eight Harry Potter films for the first time to celebrate the anniversary of the franchiseâs first film, Harry Potter and the Sorcererâs Stone.â
5. âIntroducing iPhone 14 Pro | Appleâ by Apple (4:20 long, 23.8 million views, and 571,000 engagements)
The adâs description asks, âWhat lies beyond a traditional smartphone? Letâs find out. This is iPhone 14 Pro.â
6. All of Us Are Dead | Official Trailer | Netflixâ by Netflix (2:35 long, 22.6 million views, and 518,000 engagements)
The creative agency was The Refinery, and the media agency was in-house. The adâs description says,
âAll of us will die. There is no hope.â The school turned into a bloody battleground and our friends into worst enemies. Who will make it out alive?â
7. Sallyâs Seashells (Extended) | Big Game Commercial 2022â by Squarespace (1:07 long, 21.6 million views, and 67,600 engagements)
The media agency was in-house. The adâs description says,
âSee everything that Sally sells in this extended cut of our 2022 Big Game commercial. Starring Zendaya as Sally and narrated by andrĂ© 3000.â
Most Important Lesson That Marketers Can Apply In 2023
Looking back at YouTubeâs lists of top trending videos, top Shorts, and top ads for 2022, there is a meta-lesson that marketers can learn: one size does not fit all.
Different metrics matter when measuring different types of video, and different types of ads are better for different marketing objectives.
Or, as the British say, âThere are horses for courses.â
Now, thatâs a lesson that all of us can apply in 2023, and beyond.
More resources:
Featured Image: /Shutterstock
SEO
Meta Reinstates Trump to Facebook & Instagram

Meta announced that the suspension of former president Trump from Facebook and Instagram will be lifted within a few weeks, with âguardrailsâ in place to discourage repeat offenses.
2021 Suspension of Trump
Meta indefinitely suspended the account of then-president Trump after he praised the people who engaged in anti-government violence that ended in several deaths.
The suspension was reviewed by the Meta Oversight Board who concluded that the indefinite suspension was inconsistent with rules in place for dealing with policy violations.
ââŠit was not appropriate for Facebook to impose the indeterminate and standardless penalty of indefinite suspension. Facebookâs normal penalties include removing the violating content, imposing a time-bound period of suspension, or permanently disabling the page and account.
The Board insists that Facebook review this matter to determine and justify a proportionate response that is consistent with the rules that are applied to other users of its platform.â
Facebook responded to the board that the suspension will last for two years beginning on January 7, 2021 after which the suspension would be reconsidered.
The indefinite suspension remained in place until the announcement that it will be lifted in the weeks following January 25, 2022, just over two years after the suspension.
Why the Suspension of Trump was Lifted
The review of the suspension was timed for two years after the imposition of the original suspension on January 7, 2021. This was by agreement with the Oversight Board.
Meta undertook a review of whether Trump continued to pose a risk to public safety and decided that enough had changed to lower the risk.
The explanation of the decision indicated that multiple factors were considered:
âTo assess whether the serious risk to public safety that existed in January 2021 has sufficiently receded, we have evaluated the current environment according to our Crisis Policy Protocol, which included looking at the conduct of the US 2022 midterm elections, and expert assessments on the current security environment.
Our determination is that the risk has sufficiently receded, and that we should therefore adhere to the two-year timeline we set out.
As such, we will be reinstating Mr. Trumpâs Facebook and Instagram accounts in the coming weeks. However, we are doing so with new guardrails in place to deter repeat offenses.â
Facebook Public Figure Penalty Guardrails
Meta published updated policies, Restricting accounts by public figures during civil unrest, that describe the new protocols for dealing with public figures who violate Meta guidelines.
The updated rules apply to both Facebook and Instagram.
The new policies outline tiered penalties increasing in severity depending on the content violations.
Meta explained that the goal of the penalties were to deter violations of their policies.
The penalties last from one to thirty days to as long as two years for especially egregious violations.
Three factors will be considered to determine the severity of the penalty:
- âThe severity of the violation and the public figureâs history on Facebook or Instagram, including current and past violations.
- The public figureâs potential influence over, and relationship to, the individuals engaged in violence.
- The severity of the violence and any related physical harm.â
Â
Heightened Penalties
Public figures who return after a suspension will face heightened penalties, including disabling the account of any public figure that fails to respond to repeated warnings.
Metaâs rules targets QAnon content and outlines specific measures they will take that will limit the reach of penalized public figures.
That means anyone who is following the restricted account of a public figure will not see content posted to those accounts, plus the removal of reshare buttons.
âOur updated protocol also addresses content that does not violate our Community Standards but that contributes to the sort of risk that materialized on January 6, such as content that delegitimizes an upcoming election or is related to QAnon.
We may limit the distribution of such posts, and for repeated instances, may temporarily restrict access to our advertising tools.
This step would mean that content would remain visible on Mr. Trumpâs account but would not be distributed in peopleâs Feeds, even if they follow Mr. Trump.
We may also remove the reshare button from such posts, and may stop them being recommended or run as ads.â
Response to Reinstatement of Trump
Facebookâs announcement stated that they expect to be criticized but that the decision was guided by guidelines set down by the Oversight Board.
The response on social media was predictably passionate, with congressman Adam Schiff characterizing the reinstatement as Facebook having âcaved.â
Others accused Facebook of having no rules or procedures even though Metaâs decision was based on rules and procedures.
Many of the top tweets commenting on the Trump reinstatement commented that Facebookâs decision was based on greed while others lamented the lack of consequences from Trumpâs action, even though he was punished with a two year suspension.
Read Metaâs Announcement:
Ending Suspension of Trumpâs Accounts With New Guardrails to Deter Repeat Offenses
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SEO
Wayback Machine: 5 Alternatives To Try

Much of the web is ephemeral.
Web pages exist until they donât. The content on them exists until itâs updated â and then itâs gone.
Unless you go digging in an archive.
Archiving the web is important for cultural and anthropological research. Itâs also helpful for business reasons, like competitive analysis. It can even help document or monitor political processes.
Your particular reason for seeking archived content might determine which service works best.
The Wayback Machine is the most commonly known archive.
The Internet Archive is a nonprofit organization, and the Wayback Machine is the web version of its archive, containing an absolutely massive amount of data.
You can request that it save a webpage in its current state, as well as make use of tools, like an API.
As huge as the Wayback Machine archive is, itâs likely not 100% complete. If youâre having trouble finding something specific or wondering if there are alternatives with more features, these alternatives might help.
I wonât be going over paid SaaS subscriptions, as I donât consider a paid service a true alternative to a free one provided by a nonprofit.
Letâs go!
1. The Memento Project
Memento is an exceptional alternative to the Wayback Machine because it aggregates several different sources, including the Wayback Machine itself.
On the website, you can access archives from several sources by using the Time Travel tool.

This is the first distinction that makes Memento so cool, and it includes some of the other archives on this list, too. That means itâs a customizable experience and likely one of the most complete.
Mementoâs other distinct feature is the Chrome extension that allows you to select the date on which youâd like to view your current page. This brings the tool to where youâre browsing instead of making you put a URL into a form.
You can also create a snapshot of a page and generate a link to it that wonât break. This is particularly useful for citation.
If youâre concerned a page might disappear, or the content might get updated, but you want to use the information, creating one of these links ensures that people will be able to see your original source.
2. Archive.today
Archive.today is another âsnapshotâ tool. It allows you to save a link to a page as it currently exists.
Following the link will send users to an unalterable version of the page.

It also features some relatively advanced search queries you can perform on domains and URLs to find snapshots that have been saved with the tool.
This tool also features a Chrome extension as well as an Android app.
Searches on Memento can include results from Archive.today.
3. WebCite
WebCite has powerful applications for authors, journalists, academics, and publishers.
It offers a variety of ways to build and present the archived pages and the URLs.

Unfortunately, at the time of publishing, it doesnât appear to be taking new requests. But you can still access already archived pages. When and if it starts accepting requests again, itâs a very useful tool for that.
Its most powerful feature for authors and publishers is the ability to upload a manuscript directly to the website.
The tool will scan every link in an uploaded manuscript and automatically create archives of each of the pages linked to as they currently exist. This saves a lot of time if youâve used a lot of website citations.
If youâve created content that you want people to be able to create snapshots of, then you can add a specific WebCite link to your page that users can click on. This embeds archive functionality into your page, saving users time if they decide to use your work as a citation.
4. GitHub
GitHub is a development and collaboration platform that also prioritizes public projects and open-source code.
It documents and archives open-source code and programs, and is searchable by other archives such as the Wayback Machine.

But, if youâre looking for something related to code or software development, it might be easier to go straight to GitHub instead of using another archive service.
While it does have paid business plans, GitHub is free for the average user. It even offers 15GB of storage and some computing power in its cloud developer environment for free for your personal use.
5. Country-Specific Web Archives
Several countries run their own web archives.
These can be particularly helpful alternatives to the Wayback Machine if youâre looking for a website highly relevant to a specific location, or the culture of a country.
More focused archives might have more complete information if youâre having trouble finding it elsewhere, although again, I want to mention that the first alternative in this list, Memento, pulls from several different country-specific archives.
I should also note that many archives specific to a country, region, educational institution, or individual library are partnered with Archive-it, a service provider built by The Internet Archive (makers of the Wayback Machine).
They curate specific collections based on relevance, but all Archive-it partners leverage the same source: The Internet Archive.
These are a few of the country-specific web archives:
Conclusion
When youâre looking for alternatives to the Wayback Machine, you might not realize that a great many of them, in part or in whole, are powered by the same archive.
But there are other services out there you can use. Some have more helpful features, depending on what your goals are.
This isnât an exhaustive list of alternative tools, but itâs most of the easily accessible tools for the average user.
Others require monthly payments, and some are free to academic and legal institutions, but not to individual users.
I chose to focus on the best of the tools that you could go and use right now with no fuss.
More resources:
Featured Image: Studio Romantic/Shutterstock
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