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Re-package Your Best Content for More Exposure (and Links)

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content re-packaging


Your best content doesn’t have to live only once. If you have managed to create something awesome that resonated with the audience, go ahead and make the most of it.

Re-purposing or re-packaging an article means giving it another form and format based on the exiting content and research. By re-packaging, you spread your article even further. You expose it to new audiences; you allow to download it and save for further reference.

Repackaging is one of the most powerful content marketing tactics. It does require time, effort and inspiration but it pays back with more exposure, links and recognition. This post is about different ways to re-package your content to give it wings. This post means to inspire.

1. Presentations

You can turn almost any article into the PowerPoint presentation:

  • Collect all the screenshots and put them into a pretty slideshow;
  • Turn your list part into an appealing presentation;
  • Create an easy-to-digest summary of your article (move the key points into the presentation);
  • Move any statistics data or case studies you are mentioning to the presentation (to make your point clearer); etc

Tools to promote:

Slideshare Social media friendly: LinkedIn and Facebook applications (presentations are easy to promote); Huge community (more exposure).

Helpful tips!

If you consider using SlideShare to expand your content reach, be sure to go through these tips on promoting your presentations on Slideshare. Some most useful tips include:

  • Don’t forget your keywords (and put them in tags and presentation title);
  • Take part in SlideShare contests (like this World’s Best Presentation Contest)
  • Create a group that’s exclusive to your brand and advertise your product or services
  • Integrate some sound into your presentation with Slidecasting
  • Launch a channel (Check out some of the newest channels and contact SlideShare for details on how to get started.)

Example?

Back in 2008, when I was doing my very first guest post for SEJ, I got so excited that decided to find a prettier way to share my guest post with my personal blog audience. So I came up with the short but pretty (and surprisingly well-branded) presentation to embed to my blog:

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2. eBooks and PDF’s

Like with presentations, you can always re-package your content into PDF’s to let users download it and view on iPad, share with friends and save locally for further reference:

  • Re-organize your tips into one-page cheat sheet;
  • Re-arrange your article to create a mini eBook;
  • Interview a few really prominent people on the topic of your post and collect the interview into an eBook;
  • Collect related statistics to create a white paper.

Best tool to promote:

Scribd Heavy Facebook integration (login and reading recommendations via Facebook) which gives your content more social media exposure; Huge community.

I have a larger list in this post on sharing your (SEO) documents. There are also eBook sharing and reviewing sites like GetFreeEbooks you can try to use to increase exposure of your content.

Here’s also a very sweet tip on how to promote your eBook which I thoroughly enjoyed because it is very practical and genuine. Here’s an excellent article on eBook revolution from DirJournal web directory.

With marketing automation platform like GetResponse you can also turn your how-to article into a series of emails targeting your readers who chose to download the PDF guide.

Example?

I have mentioned this in my 3-R post, but I decided to include it here just because I really enjoyed the execution. Allison Boyer re-crafted her The 12 Days of Blogging 2010 series into an appealing eBook: each page of the eBook is dedicated to one prominent blogger with the citation from his article and Allison’s comment below it.

eBook based on the blog series

3. Cheatsheets

If you want to give your content some huge exposure, consider creating a useful cheat sheet or a quick-reference guide – that always results in insane popularity because people love sharing and printing out cheat sheets that offer an easy way to remember and use complex guidelines.

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Tools to promote:

Quickly Code Internet (including HTML, search and typography)

Note: Cheat sheets are very easy to promote via blogger outreach. Most bloggers (including myself) love sharing and creating round-ups of relevant and useful reference guides – so just take some time looking for such bloggers in your niche.

Example?

Ian Lurie did an awesome guest post at Moz and then followed up with this equally awesome Google Analytics Cheatsheet containing both basic and advanced tips on setting up the proper tracking. Obviously, he now owns Google SERPs for [Google Analytics Cheatsheet] term and also enjoys plenty of backlinks naturally flowing in (including mine):

Cheat sheets

4. Screencasts

If you (like myself) tend to shy away from creating a screencast, let me tell you that today it seems to be as easy as making a screenshot:

  • Here’s one fun free tool I shared previously that makes screencasting fun.
  • You can convert your PowerPoint presentation into a video as well!

By creating a screencast showing what you are explaining in the post you will cater for “visual learning” part of your audience. Besides, you’ll be able to increase your content exposure to highly popular online video sharing websites.

Tools to promote?Video sharing websites are plenty. Of course, I suggest focusing your efforts to max 5: you will get extra exposure only if you develop and promote your profiles at the selected video sharing websites (instead of trying to distribute your video to hundreds of them). Video social media websites work like any social networks: you need to commit to get noticed there!

Youtube It’s huge and very active.

5. Infographics (and Other Image Content)

If you take time creating some pretty charts, venn diagrams or other types of infographics, be sure to promote those separately.

Here are some free tools to help you quickly create useful infographic. Here are also a few great data visualization WordPress plugins.

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But not only infographics are worth sharing. If you have created a good collection of screenshots, for example, share and promote your collection as well!

Best tool to promote?

Flickr It is fairly easy to get ranked high in Creative Commons search results.

There are many cool ways to promote an infographic. Also learn how I promoted my infographic here. Don’t forget to use best image SEO practices to generate extra organic visibility from Google image search and Google’s image carousels.

Example?

When I was launching MyBlogGuest, it struck me that not all people actually were familiar with the concept of guest blogging, so I created a short intro to explain what it was all about and one of our members did a great job visualizing the concept through infographic (which became a powerful independent piece of content).

Do you re-package your content? I’d love to know your tips and favorite tools!

cc licensed flickr photo shared by balanced.crafts

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I am the owner of this blog as well as Brand and Community Manager at Internet Marketing Ninjas and Founder of MyBlogGuest, MyBlogU and ViralContentBee.com

Latest posts by Ann Smarty (see all)



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SEO

Google Settles Consumer Privacy Lawsuit For $85 Million

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Google Settles Consumer Privacy Lawsuit For $85 Million

Google parent company Alphabet Inc. will pay $85 million to end a consumer privacy lawsuit filed by the state of Arizona.

The suit, which was filed in May 2020, alleged the search engine violated the state’s Consumer Fraud Act and misled internet users about its use of location data and data collection practices. It accused Google of continuing to track user location without consent in order to increase ad revenue, even after users had turned off location history in settings.

Arizona Attorney General Mark Brnovich’s office began investigating Google’s location data collection practices following a 2018 Associated Press story that revealed how the search engine company tracks user movements.

“When I was elected attorney general, I promised Arizonans I would fight for them and hold everyone, including corporations like Google, accountable,” Brnovich said in a press release. “I am proud of this historic settlement that proves no entity, not even big tech companies, is above the law.”

The settlement includes $77,250,000 paid to Arizona’s general fund and another $7,750,000 to the outside counsel of the attorney general’s office. The bulk of the settlement will be used by the Arizona legislature to fund education, broadband and internet privacy efforts and purposes.

Under the terms of the settlement, Google will not have to admit to any wrongdoing or violation of laws.

Google Argued Suit Was Based On Outdated Policies Changed Years Ago

In its defense, Google claimed Arizona’s lawsuit was based on outdated policies that are no longer in use.

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“We provide straightforward controls and auto delete options for location data, and are always working to minimize the data we collect,” Google spokesman Jose Castañeda said in a statement. “We are pleased to have this matter resolved and will continue to focus our attention on providing useful products for our users.”

In 2021, ad revenue accounted for 81% ($209.5 billion) of Google’s $257.6 billion earnings. Much of this is generated by collecting user data, with or without express consent and/or knowledge.

If, as Google claims, the lawsuit is based on policies no longer in practice, this settlement should not significantly impact those earnings.

The search engine giant previously attempted to have the case dismissed, arguing that state consumer protection laws require alleged fraud to be connected to a sale or advertisement. A judge denied this request in January.

Google Facing A Number Of Similar Suits

This Arizona case is just one of several privacy-violation lawsuits Google is facing. Similar complaints have been filed by a group of state attorneys general, including Indiana, Texas and the District of Columbia, over location data in their respective state courts.

In January 2022, a California U.S. District Judge threw out two of five claims in a class action lawsuit that accused Google of collecting app data from Android users in a similar manner to those outlined by the Arizona Attorney General. Alphabet Inc. did not seek to have the three other claims dismissed.

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