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Resume for an SEO Specialist

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Resume for an SEO Specialist

Getting your dream SEO job often means you’ll need a showstopping resume just to get your foot in the door. But how exactly can you get your resume to stand out from the crowd?

Let me show you how.

To get started, simply go to my SEO resume template and make a copy of it so you can follow along.

Let’s start by entering your basic details.

Screenshot of SEO resume template header, via Google Slides

The header of your resume is the first thing your prospective employer will see—so it needs to grab their attention immediately.

Here’s how you do it:

  1. Enter your full name followed by your current role. If you don’t yet have an SEO job, add “SEO Trainee” as your job title. (Remember to explain later in the experience section that you are still learning SEO.)
  2. Under that, enter no more than 50 words that tell your prospective employer about yourself. I have provided an example in the image above, but this is the key to selling yourself. Taking this approach forces you to cut the fluff. Rewrite multiple versions if necessary.
  3. Add your email. Remember to use a professional “first-name.last-name” format email address and avoid this embarrassing scenario.
  4. Enter your phone number and your LinkedIn and Twitter profiles. If you don’t have these social media accounts, create them. When it comes to your home address, this is optional but I like to include it.
  5. If you have a website, enter the website address.
  6. Don’t worry about the profile photo just yet. We will come to that later.

With this approach, you can see that you have already given your prospective employer a lot of easily digestible information about yourself in fewer than 100 words.

Taking this approach means you avoid a resume that waffles and doesn’t get straight to the point.

Why is this important?

Most hiring managers are time-poor—meaning that the last thing they want to read is a resume that doesn’t get straight to the point. A candidate should be able to communicate who they are at a basic level. If they can’t do this, a hiring manager may consider it unlikely that the candidate can talk to their clients about SEO.

The second stage is to add in your education. You may be surprised to know that when it comes to hiring for SEO roles, generally speaking, hiring managers aren’t that fixated on knowing exactly where you studied.

Our research also shows that a college or university degree is one of the least important skills SEO hiring managers are looking for, so it’s important to keep this section brief. If they are curious, a hiring manager may ask about your education later in the interview stage.

What are the most important skills hiring managers are looking for, via Ahrefs Blog

3. Add your work experience; keep it brief but relevant

This is where things start to get interesting for a hiring manager. If you have relevant SEO experience, this is where you should showcase it.

Recommendation

Remember to put your most recent experience first and order your experience down the page in reverse chronological order.

If you haven’t had an SEO job yet and are wondering whether you should add non-SEO positions to your resume, then I definitely say put them in. Believe it or not, most hiring managers weren’t SEOs their entire life and, at some point, probably had part-time jobs as well.

The critical point at this stage is to communicate your experience and what skills you have acquired. This will allow the hiring manager to build a clear picture of who you are.

Here are a few examples of what hiring managers may think about your achievements and tasks.

Task/achievement What does it tell the hiring manager?
Worked on a pitch for a “$5,000 retainer” client This shows that you are capable of working with a certain caliber of client.
Presented monthly report to the client This indicates that you have client-facing experience and can work independently.
SEO audits This shows you are capable of putting together an SEO audit and have enough technical knowledge to do this.

And here’s how you can present it on your resume:

Screenshot of SEO resume template's "work experience" section, via Google Slides

To do this:

  1. Enter the company name and the role below with the dates you were employed.
  2. Enter a short description of the role in no more than 15 words.
  3. In bullet points, add your achievements or tasks you worked on during the role.
  4. Add a reference for the job (optional, but can be a good addition).

When it comes to skills, hiring managers are probably not going to be interested in your crocheting skills or your love of Dungeons and Dragons.

Screenshot of SEO resume template's "skills" section, via Google Slides

They are more likely to be interested in a summary of your digital marketing skills—specifically how you use SEO to rank websites. You can include tools in this section, but it is also good to include at least one reference to SEO and any other key skills you want to showcase to your prospective employer.

For example, if you already specialize in technical SEO or outreach, put that down as your skill. If you are applying for an entry-level position, then just “SEO” is fine. No one expects you to be a specialist at this stage.

When completing this section, include your website name followed by the date. Under that, include four bulleted points. The first point should be one ranking achievement and then show three tasks you completed to get there. I have included an example below.

Screenshot of SEO resume template's "personal projects" section, via Google Slides

I can’t stress enough how important this section can be. This type of information can give you the edge in the hiring process, but only if you get it right. Even if you don’t have a website, I recommend putting one together just to go through the process fully.

Many candidates will not include this information because they don’t think it is relevant or just don’t have their own websites.

Your website doesn’t have to be the best in the world or even have the best rankings. You just have to show that you know the SEO basics and have gone through the process of building a website.

The best bit about this section is that it has never been so easy to create a website, and there are many platforms you can build a website on in just a few hours—even with no experience. For example, WordPress, Wix, and Shopify. These are all platforms where you can build a website relatively quickly.

This section also shows you have demonstrable experience ranking a website using SEO strategies and tools. It shows that if you can create and rank your website, you can probably do this for a client’s website too.

6. Add the SEO tools that you use

SEOs love tools, and we know from our poll that most hiring managers want to see experience using Ahrefs, Google Analytics, and Google Search Console.

Most hiring managers want experience with these SEO tools

Even if you don’t have a paid account with Ahrefs, you can mention that you have used Ahrefs Webmaster Tools.

Screenshot of Ahrefs Webmaster Tools

Ahrefs also has several free SEO tools you can use to gain further experience. If you have used these tools, then you can mention them.

7. Add your certifications

The unfortunate truth is that many SEO certifications are just not worth it, but that doesn’t mean you shouldn’t include any on your resume.

There are two fundamental certification courses that I personally recommend you include on your resume for an entry-level position that hiring managers will be interested in:

They are:

The reason for including these two is that the Ahrefs Certification Course will give you a fantastic grounding in all aspects of SEO. The GAIQ certification also proves to your prospective employer that you know your way around Google Analytics, one of the industry’s most widely used analytics tools.

8. Add any language(s) you speak

If you speak a language other than English, it is worth putting these down on your resume. Some hiring managers may be looking for SEOs to work on multi-language sites, and proficiency in another language can give you the edge against other candidates.

To add this to your resume, simply add the language followed by your proficiency level below, as shown here:

Screenshot of SEO resume template's "languages" section, via Google Slides

When it comes to interests, this is where you can let your hair down a little bit and talk about things other than SEO.

Screenshot of SEO resume template's "interests" section, via Google Slides

A lot of hiring managers will choose to talk about your interests at the interview stage to ease you into the interview, so it can be good to think of the “interests” section as potential talking points at the interview stage. Hopefully, it goes without saying that you should stick to relatively non-controversial topics here.

10. Add a profile photo (yes or no?)

Adding a profile photo is not required, but you can include one if you want. It’s worth noting that some companies will anonymize your resume to ensure no bias in the hiring process.

If you want to add a profile photo, you can go over to this website. Simply follow the instructions and upload a professional profile photo.

Below is a screenshot of my settings so you can replicate them.

Screenshot of a profile photo example, via profilepicturemaker.com

Once you are happy, click Save Image and upload it to the Google Slides Template.

To do this in Google Slides, click on:

Insert > Image > Upload from Computer

Once the image is uploaded, it’s then a question of resizing it and placing it over the existing photo in the top right-hand corner.

When it comes to the profile photo, it’s worth noting that it is less about the resume itself and more about creating a professional, consistent social media image across the different platforms. So once generated, feel free to add your new profile photo on social media platforms.

Once you are happy with your resume, you can export it. To do this, go to your resume and click on Download > PDF Document (.pdf).

Sidenote.

If you want to customize the look of the resume template further, you can use this tool to edit the PDF template to your specification. Our SEO resume template was created with Novoresume and converted to Google Slides format to make editing easier.

Final thoughts

Creating an SEO resume that grabs a hiring manager’s attention isn’t technically hard—but it does require a bit of effort and persistence to get it right.

I hope you found this guide useful and that it gets you one step closer to getting your dream job. Got more questions? Ping me on Twitter. 🙂

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Response to ChatGPT $20 Plan: Take My Money!

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Response to ChatGPT $20 Plan: Take My Money!

OpenAI announced a new subscription service to ChatGPT called ChatGPT Plus that offers several benefits over the free version. Fans of OpenAI were wildly enthusiastic about the prospect for a more reliable service.

Many users around the world were pleased to know that the free version will continue to be offered.

OpenAI ChatGPT

ChatGPT is a useful AI tool for writing-related tasks, as well as for obtaining general information.

The free version is used by millions of users. Although it is hosted on Microsoft data centers the service falters during periods of peak usage and becomes unavailable.

OpenAI benefits from the usage because the feedback is useful for training the machine to become better.

The new subscription model is intended to subsidize the free users.

OpenAI Subscription Model

The new subscription version, called ChatGPT Plus, will cost $20/month.

Initially, ChatGPT will be available to users in the United States and will expand to other countries and regions “soon.”

There is no estimate or indication of how soon the service will be available outside of the United States.

But the fact that there’s a waitlist for United States users to subscribe might be an indication.

The Public Is Enthusiastic

To say that potential customers are enthusiastic about ChatGPT Plus is an understatement.

The response on Twitter could be boiled down to one phrase: Shut up and take my money.

 

One person applauded OpenAI for keeping a free version available:

Multiple people asked about plans for non-profits and for students.

This tweet is representative of the requests for student plans:

Future of ChatGPT

ChatGPT will be launching a ChatGPT API waitlist soon, which will open up the service to new ways of interacting with it.

OpenAI also plans to learn more about user needs and how to best serve users during the course of the new subscription service.

Once they have more experience with it, OpenAI plans to offer additional plans, including lower cost versions.

They shared:

“…we are actively exploring options for lower-cost plans, business plans, and data packs for more availability.”

This could have been Google’s win.But OpenAI and Microsoft beat them with a useful product and have captured the fascination and admiration of users worldwide.

2023 is going to be an exciting year of AI driven innovation.

Featured image by Shutterstock/Max kegfire



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Email Marketing: An In-Depth Guide

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Email Marketing: An In-Depth Guide

Email has revolutionized the way people communicate. From facilitating remote work to monitoring bank balances, it has become an integral part of everyday life.

It has also become a powerful tool for marketers. It has changed the way brands and customers interact with each other, providing incredible opportunities to target audiences at each stage of the buyer’s journey.

In other words, when it comes to getting the most bang for your marketing buck, nothing matches the power of email.

Providing an average return on investment of $36 for every $1 spent, email marketing is one of the most profitable and effective ways of reaching your targets.

Globally used by more than 4 billion people, it has unparalleled reach and is perfect for every step of the buyer’s journey, from generating awareness to encouraging brand loyalty.

If you’re not currently using email marketing to promote your business, you should be.

But to reap the biggest benefits, you need to do more than just dash off a message and sending it out to your contacts. You need a strategy that will help you nurture relationships and initiate conversations.

In this piece, we’ll take an in-depth look at the world of marketing via email and give you a step-by-step guide you can use to launch your own campaigns.

What Is Email Marketing?

If you have an email address of your own – and it’s probably safe to assume that you do – you’re likely already at least somewhat familiar with the concept of email marketing.

But just to avoid any potential confusion, let’s start with a definition: Email marketing is a type of direct marketing that uses customized emails to inform customers and potential customers about your product or services.

Why Should You Use Email Marketing?

If the eye-popping $36:1 ROI stat wasn’t enough to convince you to take the plunge, here are some other key reasons you should use email marketing to promote your business:

  • Email marketing drives traffic to your website, blog, social media account, or anywhere else you direct it.
  • It allows you to build a stronger relationship with your targets via personalization and auto-triggered campaigns.
  • You can segment your audience to target highly specific demographics, so you’re sending messages to the people they will resonate with most.
  • Email marketing is one of the easiest platforms to version test on, so you can determine exactly what subject lines and calls-to-action (CTAs) work best.

Even better, you own your email campaigns entirely.

With email, you own your marketing list and you can target your leads however you like (so long as you stay compliant with CAN-SPAM laws).

There is no question that you should be using email marketing as part of your overall marketing outreach strategy.

Now let’s look at some of the different ways you can do that.

What Are The Types Of Email Marketing?

For every stage of the sales funnel, there’s a corresponding type of email marketing. Here are some of the different types you can use to engage your audience and generate results.

Promotional Emails

When you think about email marketing, these types of messages are probably what you think of.

Used to promote sales, special offers, product releases, events, and more, these are usually one of the least personalized types of emails and tend to go out to a large list.

Usually, promotional campaigns consist of anywhere from 3 to 10 emails sent over a specified time frame. They have a clear CTA that encourages the recipient to take the next step of visiting your site, booking an appointment, or making a purchase.

Informational Emails

This type of email includes company announcements as well as weekly/monthly/quarterly newsletters.

They may include information about new products, company achievements, customer reviews, or blog posts.

The CTA is usually to visit your website or blog to learn more about what’s happening.

Welcome Emails

Sent to new customers or people who have filled out a form on your website, welcome emails encourage recipients to learn more about your company or offering.

These commonly include trial offers, requests to book a demo, or other offerings a new customer will find valuable.

Nurturing Emails

Any salesperson will tell you the importance of creating multiple touchpoints with potential customers.

Lead nurturing emails focus on building interest in people who are drawn to a particular offering.

The goal of these messages is to push them to the consideration stage of the buying journey.

Re-engagement Emails

Nurturing emails’ slightly more aggressive brother, re-engagement emails are used to warm up customers who haven’t been active lately.

These tend to be more personalized, as you’ll want to show the subscriber that you know and understand the challenges they’re facing.

Survey/Review Emails

User generated content (UGC) lends your brand an authenticity you simply can’t achieve on your own.

One of the best ways to generate this is via emails soliciting feedback from your customers.

This type of email also gives you insights into your brand’s relative strengths and weaknesses, so you can improve your offerings.

There are a number of other types of emails you can use as part of your marketing efforts, including seasonal emails designed to capitalize on holidays or events, confirmation emails to reassure recipients their purchase was completed or their information received, and co-marketing emails that are sent with a partner company.

In fact, it’s email marketing’s sheer versatility that makes it the cornerstone of any successful marketing strategy. You merely need to decide what you hope to accomplish, then create your campaign around it.

Now, let’s take a closer look at creating and managing your own email marketing.

How Do You Perform Email Marketing?

Step 1: Establish Your Goals

The section above should have made it clear that the type of email campaign you’ll run will depend on what you’re hoping to accomplish. Trying to do everything with one email will lead to confused recipients and a watered-down CTA.

Set one goal for your campaign, and make sure every email in the series works toward it.

Step 2: Build Your List

Now it’s time to determine who will be on the receiving end of your campaign. You do this by building your email marketing list – a process you can approach from several directions.

The most basic way to build an email list is by simply importing a list of your contacts into your chosen email marketing platform (more on that later).

One caveat: Before you add anyone to your list, make sure they have opted into receiving emails from you – otherwise you’ll run afoul of the CAN-SPAM Act guidelines mentioned above.

Other options for building a list from scratch via a lead generation campaign: provide potential customers with discounts, compelling content, or something else of value and make it easy for them to subscribe and you’ll generate high-quality leads.

Some marketers buy or rent email lists, but in general, this isn’t an effective way to perform email marketing.

The primary reason you don’t want to do this is because of lead quality. You’re not going after people who are interested in your brand but instead are blindly targeting leads of questionable quality with emails they haven’t opted in to.

In addition to violating consent laws, which could potentially hurt your IP reputation and email deliverability, you risk annoying your targets instead of encouraging them to try your offering.

Step 3: Create Your Email Campaign

Now that you know who you’re targeting and what you’re hoping to achieve, it’s time to build your campaign.

Email marketing tools like HubSpot, Constant Contact, and Mailchimp include drag-and-drop templates you can employ to create well-designed and effective email campaigns.

We’ll dive deeper into these platforms a bit later, but now, let’s talk about some fundamentals and best practices to help you get the best results:

  • Make your emails easy to read – No one wants to read a long wall of text. Structure your emails using strategically placed headers and bulleted lists for easy scanning.
  • Use images – Ideally, you want your emails to capture the reader’s eye and attention. Visuals are a great way to do this.
  • Write a compelling subject line – The best-written email in the world is useless if no one opens it. That makes a compelling, intriguing subject line paramount. Don’t be afraid to try different iterations, just be sure to keep it short.
  • Add personalization – Emails that are targeted to a specific person, including addressing them by name, are more likely to generate responses. Your email marketing platform should allow you to do this with relative ease.
  • Make conversion easy – If you want click-throughs, you need to make it easy for readers. Make sure your CTA is prominent and clear.
  • Consider your timing – As with most types of marketing, email campaigns tend to perform better when they’re properly timed. This could mean a specific time of day that generates more opens, a time of the week when purchases are more likely, or even a time of year when your content is most relevant. This will probably require some experimentation.

Step 4: Measure Your Results

You’re not going to get your email campaigns right the first time. Or the second. Or the fifth. In fact, there’s really no endpoint; even the best campaigns can be optimized to generate better results.

To track how yours are performing, you’ll want to use the reports section of your email marketing platform. This will help you understand how people are interacting with your campaigns.

Use A/B testing to drill down into what’s working best.

Generally, you’ll want to look at key metrics like:

  • Open rate and unique opens.
  • Click-through rate.
  • Shares.
  • Unsubscribe rate.
  • Spam complaints.
  • Bounces (the number of addresses your email couldn’t be delivered to).

Choosing An Email Marketing Platform

Manually sending out emails is fine if you’re only targeting three or four people. But if you’re trying to communicate with dozens, hundreds or even thousands of targets, you’re going to need some help.

But there are currently hundreds of email marketing platform on the market. How do you choose the right one for your unique needs?

Should you just go with one of the big names like HubSpot,  Klaviyo, or Mailjet? How do you know which one is right for you?

While it may initially feel overwhelming, by answering a few questions you can narrow down your options considerably.

The very first thing you need to determine is your budget. If you’re running a small business, the amount you’re willing to spend on an email service platform is probably considerably less than an enterprise-level company.

If you’re an entrepreneur, you’ll probably find that a lower-priced version of a platform like Sendinblue or Constant Contact provides you with all the functionality you need.

Larger companies with bigger marketing budgets may wish to go with an email marketing platform that provides higher levels of automation, more in-depth data analysis and is easier to use. In this case, you may prefer to go with a platform like Mailchimp or Salesforce’s Pardot.

The good thing is that most of these email service providers offered tiered pricing, so smaller businesses can opt for more inexpensive (or even free) versions that offer less functionality at a lower price.

The next thing to consider is the type of email you want to send.

If your primary send will be newsletters, a platform like SubStack is a great choice. If you’re planning on sending transactional emails, you may want to check out Netcore Email API or GetResponse.

For those of you planning on sending a variety of marketing emails, your best choice may be an option that covers multiple email types like ConvertKit or an omnichannel marketing tool like Iterable.

You can narrow down your options by determining your must-have features and internal capabilities.

Some things you’ll want to consider include:

  • The size of your lists.
  • Your technical skill level.
  • Your HTML editing requirements.
  • Template variety.
  • Your need for responses/workflows.
  • A/B testing needs.
  • Industry-specific features.

While there is significant overlap in functionality between email marketing platforms, each has some variation in capabilities.

Ideally, you want something that will integrate with your other marketing tools to help take the guesswork out of the equation.

You should request demos and trials of your finalists to find which is best for your needs. If you’re working with a team, be sure to loop them in and get their feedback.

Tips For Maximizing Your Results

Email marketing is a powerful tool for any business. But there’s both science and art to it.

Here are some additional tips to help you get the most from your campaigns:

  • Avoid being marked as spam – According to HubSpot, there are 394 words and phrases that can identify your email as junk mail. These include “free,” “lowest price,” “no catch” and “all new.” You should avoid these whenever possible. To be doubly safe, have your recipients add you to their safe senders list.
  • Run integrated campaigns – Email marketing serves to amplify the power of other marketing channels. If you’re running sales or promotions, you should include an email aspect.
  • Clean up your list regularly – Keep your email database up to date to ensure deliverability and higher engagement. If a subscriber hasn’t responded to your re-engagement efforts after six months, it’s probably safe to scrub them from your list.
  • Harness the power of automation – Autoresponders are a great way to follow up with customers and subscribers, or strategically target someone after a certain event or action. Learn how to set this up on your email marketing platform and it will save you lots of time while boosting returns.

Email Marketing Is A Powerful Tool

There’s a reason why email marketing is prevalent in the modern world – it works.

And that means you should be using it to promote your brand and drive sales.

Hopefully, by this point, you have a good idea of not only what email marketing can do for you, but how it works, and how to create and optimize your own campaigns.

There’s really no better way to connect with our audience and convey the value of your brand.

Now get to work – you have customers to attract.

More resources:


Featured Image: Africa Studio/Shutterstock



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Twitter Will Share Ad Revenue With Twitter Blue Verified Creators

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Twitter Will Share Ad Revenue With Twitter Blue Verified Creators

Elon Musk, owner and CEO of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator’s reply threads.

The move comes on the heels of YouTube launching ad revenue sharing for creators through the YouTube Partner Program in a bid to become the most rewarding social platform for creators.

Social networks like Instagram, TikTok, and Snapchat have similar monetization options for creators who publish reels and video content. For example, Instagram’s Reels Play Bonus Program offers eligible creators up to $1,200 for Reel views.

The catch? Unlike other social platforms, creators on Twitter must have an active subscription to Twitter Blue and meet the eligibility requirements for the Blue Verified checkmark.

The following is an example of a Twitter ad in a reply thread (Promoted by @ASUBootcamps). It should generate revenue for the Twitter Blue Verified creator (@rowancheung), who created the thread.

Screenshot from Twitter, January 2023

To receive the ad revenue share, creators would have to pay $8 per month (or more) to maintain an active Twitter Blue subscription. Twitter Blue pricing varies based on location and is available in the United States, Canada, Australia, New Zealand, Japan, the United Kingdom, Saudi Arabia, France, Germany, Italy, Portugal, and Spain.

Eligibility for the Twitter Blue Verified checkmark includes having an active Twitter Blue subscription and meeting the following criteria.

  • Your account must have a display name, profile photo, and confirmed phone number.
  • Your account has to be older than 90 days and active within the last 30 days.
  • Recent changes to your account’s username, display name, or profile photo can affect eligibility. Modifications to those after verification can also result in a temporary loss of the blue checkmark until Twitter reviews your updated information.
  • Your account cannot appear to mislead or deceive.
  • Your account cannot spam or otherwise try to manipulate the platform for engagement or follows.

Did you receive a Blue Verified checkmark before the Twitter Blue subscription? That will not help creators who want a share of the ad revenue. The legacy Blue Verified checkmark does not make a creator account eligible for ad revenue sharing.

When asked about accounts with a legacy and Twitter Blue Verified checkmark, Musk tweeted that the legacy Blue Verified is “deeply corrupted” and will sunset in just a few months.

Regardless of how you gained your checkmark, it’s important to note that Twitter can remove a checkmark without notice.

In addition to ad revenue sharing for Twitter Blue Verified creators, Twitter Dev announced that the Twitter API would no longer be free in an ongoing effort to reduce the number of bots on the platform.

While speculation looms about a loss in Twitter ad revenue, the Wall Street Journal reported a “fire-sale” Super Bowl offer from Musk to win back advertisers.

The latest data from DataReportal shows a positive trend for Twitter advertisers. Ad reach has increased from 436.4 million users in January 2022 to 556 million in January 2023.

Twitter is also the third most popular social network based on monthly unique visitors and page views globally, according to SimilarWeb data through December 2022.


Featured Image: Ascannio/Shutterstock



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