Connect with us

SEO

SEO Community Spotlight: Raleigh

Published

on

SEO Community Spotlight: Raleigh

SEO communities around the world are struggling to get back to normal after COVID-19. Ahrefs is looking to highlight different communities globally to see if we can reignite some of them. If you want your community featured, send me a message.

Raleigh, North Carolina, is where I’ve called home for more than a decade. It’s a community that I know and love, so I’m featuring it first. It also has one of the largest and oldest SEO communities in the world.

But why Raleigh? And what makes it special? Let’s find out!

History of SEO in Raleigh

A lot of the SEO history in Raleigh goes back to a single company: Websourced. I’m told that, at one point, this was one of the largest digital marketing companies in the world. 

That was 20+ years ago and before my time. But I do know that many talented SEOs worked there like Jenny Halasz, Andy Beal, Garrett French, Bob Misita, and many more.

We play the six degrees of separation game with Jenny. The idea is that all people are six or fewer social connections away from each other. It’s amazing how many people she has trained have, in turn, trained others in the field—and not just in Raleigh.

Ashley Berman Hale also deserves a huge shout-out for starting one of the earliest communities, the Raleigh SEO Meetup. Founded in 2008, she ran it until 2011 when she moved and turned it over to Phil Buckley. Phil ran the monthly events until 2014 when Frank Jones took over. Frank brought me in (Patrick Stox) and, later, JR Oakes to help run things.

Raleigh SEO Meetup isn’t the only group, but it’s been the most impactful and well known.

We’ve got a few different groups in Raleigh, and we’ve been lucky enough to keep them free for people over the years, thanks to some amazing sponsors. 

This isn’t easy, though. Most of the similar groups in the U.S. have gone to a membership model and/or have fees for attending the events. It’s always a struggle to keep the lights on.

But we’ve been lucky to have people passionate about the SEO community who spend a ton of time and great effort to make these events happen. 

On top of that, we’re lucky to have a talented pool of local speakers, a community that supports new speakers, and enough recognition to a point where we (sometimes) pull in bigger speakers.

We’ve had speakers such as Mike King, Joy Hawkins, Bill Slawski (RIP), Rand Fishkin, Casie Gillette, Kevin Indig, Scott Dikkers (co-founder of The Onion), Gregory Ng, Susan Wenograd, Paul Shapiro, Eric Enge, Hamlet Batista (RIP), and many more over the years.

Rob Delory presenting about local SEO at the Raleigh SEO Meetup
Rob Delory presenting about local SEO at the Raleigh SEO Meetup.

Raleigh SEO Meetup 

  • 4,000 members
  • 250+ events
  • Founded in 2008 by Ashley Berman Hale
  • Currently run by Frank Jones and Patrick Stox

Raleigh SEO Meetup labels itself as the most successful SEO meetup in the U.S. This was definitely true at one time, and we could pull 150–200+ people for our monthly events.

We’ve had a lot of formats like conference-style presentations, informal hangouts, live audits, SEO training sessions, lightning talks, and discussion panels over the years. 

In the good times, we had nice event spaces and provided food and drinks. In the bad times, we were at a restaurant, bar, or even a library.

We tried going back to in-person events after COVID-19, but we just don’t have the draw yet. We had some great speakers, but there was little interest in the events. 

It might be that people lost the habit of coming or weren’t aware we started doing the events again. I think we’ll just have to get back out there and plug along. But for now, we’re still doing online events and some occasional lunch meetups.

Triangle Marketing Club

The group focuses on things beyond SEO, but much of its content is also relevant to SEOs. Chris has had a few issues getting the group going again after COVID-19. But he’s back at it each month, and the attendance is growing again.

Beer & SEO  

  • 700+ members
  • 75+ events
  • Founded in 2008 as the RTP SEO Meetup
  • Relaunched by Rob Delory, JR Oakes, and Patrick Stox
  • Currently run by Rob Delory and Patrick Stox

This group was growing pre-COVID, and we saw 50+ people at some of the events then. The content here was always more advanced, and we never expected a huge turnout.

We haven’t had an event for this group since COVID-19 hit, but I think it’s about time we try again. The turnout at the Raleigh SEO events and Triangle Marketing has us scared, though, because they traditionally experienced a much higher turnout.

The largest running conference in Raleigh is Digital Summit, which started in 2008. Founders Eric Gregg and Scott Hedrick are from Raleigh. 

Before the series was sold, they held the premiere conference for the series locally. This event was called Internet Summit, and it attracted upward of 2,500 marketers each year.

We also have the Raleigh SEO Conference, which is much smaller at fewer than 200 attendees. This is another event that we just haven’t done since the pandemic but, hopefully, we can get it going again next year.

Ashley Berman Hale presenting at the Raleigh SEO Conference in 2018
Ashley Berman Hale presenting at the Raleigh SEO Conference in 2018.

There were some other conferences over the years like the Digital Marketers For Business (DMFB) conference, which doesn’t run anymore. There was a different conference being planned when the world shut down, and I’m still hopeful that it will move forward soon.

Passionate people make the community special and help it grow. We’re really lucky to have awesome people who are willing to share their knowledge and hang out with others.

There are a lot of experts on different topics. I’ve already mentioned many people. But some others who live here or used to that you may know include Mark Traphagen, Casie Gillette, Jake Bohall, Russ Jones (RIP), Chris Long, Heather Lloyd, JP Sherman, Tony Spencer, Chase Granberry, and so many more.

There are also a lot of unknown SEOs who are really good at what they do but aren’t public facing. Plus, there’s a constant stream of new SEOs entering the field. 

We also have reps in the area from some of the SEO tools and resources like Ahrefs, Lumar, seoClarity, and Third Door Media (Search Engine Land).

There are constantly new SEOs, marketing people, and business owners who come out to the events, allowing the community to grow. In addition to the events, there are a lot of random get-togethers.

Raleigh also seems to attract a lot of remote workers. It had one of the highest rates of remote workers for any major metro both before and after the pandemic. 

There are lots of great in-house SEOs, freelancers, affiliates, and a surprising number of famous YouTubers in Raleigh. We have a lot of folks in the gaming niche, probably because Epic Games of Unreal Engine and Fortnite are right next door in Cary, North Carolina.

One of the world’s greatest content creators, Mr Beast, grew up in Raleigh. A couple of years ago, he built downtown Raleigh in Minecraft

There are a lot of great SEO companies in the Raleigh area. Some of the ones that are constantly winning national SEO awards are Go Fish Digital, Hive Digital, and Locomotive. Ayima, which many people may know because of its Redirect Path plugin, also has a presence and history in Raleigh.

Three Ships is another company that I think deserves a mention. It partners with and grows companies. It also acquires companies to grow them. I think it’s leaning somewhat on the Red Ventures model. Red Ventures is just down the road in Charlotte, North Carolina, and has many employees in Raleigh as well.

There are many great companies that work with more local clients too. Some of them have been operating for nearly 20 years. Others are newer to the market but have talented people. 

Do y’all remember a few years ago when it was announced that iContact had acquired Moz? I was surprised by this because that was a company name I hadn’t heard in a while, and iContact is just 12 minutes from my house (according to Google Maps). I was fairly amused.

How can we reinvigorate in-person SEO events? 

It’s been hard to get things going again after COVID-19, and I’ve spoken with many other organizers with the same troubles. Running these events is a lot of hard work. If you have a local community, thank your organizers and ask how you can help. They will greatly appreciate it!

We want to know your thoughts on how we can get things going again, and we want to feature other communities so we can bring more awareness to them and spark people’s passion for SEO.

If you want your community featured, send me a message. This doesn’t need to be a physical community; it can be a virtual community or group. I’d prefer if someone passionate about their community is willing to share it in their own words, but I’m happy to help if you’re having trouble communicating your thoughts.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEO

4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]

Published

on

Many popular link building tactics produce low-quality links that don’t improve SEO performance.

Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line. 

Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your brand to new audiences, and are less likely to be devalued in future algorithm updates. 

Digital PR is the process of creating content that appeals to journalists and promoting it to them. 

If they like the content, they’ll write a feature about it or include it in a piece they’re writing. This can land you many high-quality backlinks from big sites and news publications for free.

Examples

In the months following ChatGPT’s release, Fery Kaszoni and his team at Search Intelligence compiled statistics about Open AI’s popularity since launching ChatGPT and compared it to other popular platforms like Instagram and TikTok. 

The result? 60+ free link placements, including mentions on Yahoo News (DR 92), The Wrap (DR 84), and Time magazine (DR 92). 

A few examples of backlinks earned by a piece of content about Open AI’s popularity since launching ChatGPT

In another campaign, Fery and his team calculated how much money beloved video characters would earn in real life. This campaign earned 20+ free links including a DR89 link from British newspaper, The Daily Express. 

Example of a high-DR like from Daily ExpressExample of a high-DR like from Daily Express

How to do it 

Successful Digital PR requires some creativity, but this is the process in a nutshell: 

  1. Find a trending topic 
  2. Create relevant newsworthy content around that topic 
  3. Tell journalists about it 

For example, AI has been a major topic of conversation in all industries since it launched. Any new data or insights about it would go well in news cycles while it remains a topic of interest. 

Once you have a topic, you need to come up with interesting content ideas that are relevant to your business.

The best topics for digital PRThe best topics for digital PR

This is the hard part. It’s really a case of brainstorming ideas until you land on something you think could be interesting. 

For example, here are a few random content ideas for a company that sells furniture online: 

  • Have AI refurnish rooms from popular TV shows in new styles. 
  • Have AI design a new item of furniture, create it, and sell it. 
  • Ask 100 interior designers if they’re worried about AI taking their jobs, share the data. 

After you find your winning idea, create the content, give it an attention-grabbing headline, and write a press release about the most interesting insights. 

Then, promote your content to journalists. You can try services like Roxhill or Muck Rack to find journalists who might be interested in your content. 

You can also use a tool like Ahrefs’ Content Explorer to find sites that have recently published content about your topic and reach out to them. 

Here’s how to do that: 

  1. Enter your topic into Content Explorer 
  2. Filter for pages published in the last 90 days 
  3. Filter for pages on DR70+ websites (big sites that you probably want links from) 

For example, if we do this for the topic of “chatgpt,” we see thousands of well-known websites that have recently published about ChatGPT including Business Insider, Tech Republic, and Wired. 

Finding websites that recently published about a topic with Content ExplorerFinding websites that recently published about a topic with Content Explorer

Data journalism is a way of enhancing or creating newsworthy content by analyzing unique data sets. It can fall under digital PR, though it typically requires more detailed research. 

This technique works because reporters love a good statistic they can either quote or write an opinion piece about. Be the source of such data, and you can earn many high-quality links anytime your data becomes relevant to trending news topics. 

Examples

Data journalism can be quite simple. For example, in another case study from Search Intelligence, Fery’s team used Ahrefs’ Keywords Explorer as a data source for a cybersecurity PR campaign. 

The study reveals the top UK banks where customers seek help with fraud, allowing journalists to report on which banks are more secure than others. 

The data fuelling these insights is keyword search volume. That’s it. 

Ahrefs' data that fuelled a cybersecurity PR campaignAhrefs' data that fuelled a cybersecurity PR campaign

This method doesn’t take very long, doesn’t need a data scientist and can very easily be replicated in other industries where search popularity can unearth interesting insights. 

In another example (and perhaps one of our all time favorites), marketing firm Yard created a data study comparing the CO2 emissions of various celebrities and ranking the worst offenders. 

Data study on the C02 emissions of celebritiesData study on the C02 emissions of celebrities

If you follow celebrity news, there’s no way you missed reports of Taylor Swift’s private jet emissions being among the highest compared to other celebrities. 

Just a few of the thousands of posts about Taylor Swift's jet emissions following a successful data journalism campaignJust a few of the thousands of posts about Taylor Swift's jet emissions following a successful data journalism campaign

Every single one of these news stories originated from the data study. 

When the study was first released, it went viral and earned links from almost 2,000 referring domains within the first month. 

But that’s not all. 

This topic trended in news cycles again when rumours spread that Taylor Swift attended a Jets game to bury the original negative publicity about her private jet usage, earning Yard a well-deserved second round of links. 

Google Trends data for "taylor swift jet" Google Trends data for "taylor swift jet"

Today, this post has 1,861 links from 1,155 referring domains, 77% of them are dofollow, and 38.4% are higher than DR 60. 

DR distribution of backlinks to the celebrity C02 emissions content pieceDR distribution of backlinks to the celebrity C02 emissions content piece

Talk about drool-worthy results! That’s high-quality link building done right. 

How to do it 

Successful data journalism is similar to digital PR but relies on the intriguing, data-backed insights you can unearth. 

In a nutshell, the process looks like this: 

  1. Find a data-driven content angle that gets links and media attention 
  2. Gather data to provide new or updated insights on the topic 
  3. Tell journalists about your findings 

Start by considering “your money or your life” content angles that everyday folk care about. It’s easy to fall into the trap of thinking too narrow or pitching ideas only a small demographic may understand. 

For instance, cybersecurity is not a sexy topic journalists or their readers will likely care about. There’s also not a high degree of literacy about the topic among the general population. 

But everyone cares about whether their bank is secure and how safe their money is. 

This concept needs no explanation and that’s exactly why data that helps answer the question “how safe is your bank?” worked exceptionally well as a link building tactic in the example above. 

You can also use Content Explorer to gather more ideas like: 

  • Evergreen yet stale topics that you can update with more recent data 
  • Data you can visualize better or repurpose into a different content format 
  • Trending angles in other industries you can apply to your industry 

For example, on the topic of ChatGPT, we found Rand Fishkin’s post claiming usage has declined 29% between May and August 2023 and that 30% of its usage is by programmers. 

Finding content ideas in Content ExplorerFinding content ideas in Content Explorer

You don’t need original ideas to succeed. If you’ve got the data to back it up, you can easily take the angles of a “useage patterns” or “most popular audience segments” and apply them to popular tools in your industry. 

Some decent data sources you can start with include: 

  • Search data: Like Ahrefs’ Keywords Explorer for uncovering interesting search patterns. 
  • Historical data: Like Google Trends for highlighting growth or decline patterns over time. 
  • Scientific research: Like on Google Scholar or in specific research journals. 
  • Public niche data: For instance, Yard’s study used the CelebrityJets Twitter page. 
  • Proprietary data: From within your (or your client’s) organization. 

When you find an interesting insight or pattern worth sharing, write a press release about it and share it with journalists who frequently report on the topic. 

Statistics pages are curated lists of facts and figures in a particular industry. These pages attract evergreen links for as long as the statistics remain relevant. 

It’s one of our favorite link building tactics. Here’s how we’ve used it quite successfully over the years. 

Example

We first launched a detailed list of SEO statistics in 2020 and it has been naturally earning high-quality links ever since. 

Backlinks over time to our SEO statistics pageBacklinks over time to our SEO statistics page

Currently, the page has: 

  • 5,787 backlinks
  • 2,282 referring domains 
  • 82% “dofollow” links 
  • 37.7% from DR 60+ websites

While we used some outreach techniques in the early days, most of the success has come from the page’s ability to maintain top position rankings for competitive keywords.

Rankings for our SEO statistics pageRankings for our SEO statistics page

Do it right, and this tactic remains wildly effective for earning links naturally for many years. 

How to do it 

Start by entering a few broad topics related to your website into Ahrefs’ Keywords Explorer. For example, we might enter the following for Ahrefs: 

  • SEO
  • Content marketing
  • Link building

Then navigate to the Matching Terms report and apply the inclusion filter for things like stats, statistics, facts, or figures. Make sure your filter is set to include any of these phrases. 

Then it’s just a matter of checking out the results to find a relevant topic you want to write about. 

We went for “SEO statistics”: 

Finding statistics keywords in Ahrefs' Keywords ExplorerFinding statistics keywords in Ahrefs' Keywords Explorer

Once you pick your topic, it’s a just matter of curating linkworthy stats and publishing them on a page. 

While you can earn some seed links with early outreach efforts, long term success comes down to keeping your content updated with the latest data. That’s the best way to compound performance year on year, earning many high-quality links with no ongoing outreach needed. 

Relationship-based link building prioritizes long-term relationships with journalists, writers, and editors. 

It is an effective addition to digital PR campaigns as you can shortcut the time it takes to find the right people to distribute your content. 

Better yet, you can be a journalist’s first point of call when they write a story on topics you or your clients are experts in. 

Example

Imagine having journalists contact you asking to feature your clients in upcoming stories. That’s exactly what growth marketing firm, EngineRoom, has achieved.

A journalist from Mamamia (DR 78) made a call out on Sourcebottle, the Australian equivalent of HARO, seeking expert advice on immigration law. EngineRoom’s link building expert, Don Milne, responded and won the story along with a high-quality link. 

Example of a backlink built with relationship-based link buildingExample of a backlink built with relationship-based link building

Then, the real magic started. 

Instead of ending things there, Don also shared a client list with the journalist in case they ever wanted to collaborate on future stories again. 

Sure enough, a few weeks later, the journalist reached out, asking to connect with another client in the drug rehab space to develop a story on heroin addiction. The client is featured in about 30% of the completed article with detailed quotes from the founder and (of course) a link back to their website. 

Example of a backlink built with relationship-based link buildingExample of a backlink built with relationship-based link building

No pitching. No outreach. Just a genuine partnership and collaboration now earning multiple high-quality links for their clients. 

How to do it 

This technique is all about the follow-up after you collaborate on your first story with a journalist. 

If getting the first foot in the door is where you’re stuck, you can check out our detailed guide on relationship-based link building by Irina Maltseva, the former Head of Marketing at Hunter. 

Once you get that first story, make sure you keep the relationship going. 

If you have a list of websites or clients you represent, create a professional document with a mini bio about each client. Make sure it’s also easily searchable for writers in a hurry and makes your contact details clear and easy to access. 

Then, share it with journalists, writers, and editors you collaborate with so they can refer to it in the future if they need an expert on a specific topic for their content. 

Final thoughts

Earning high-quality backlinks can be much easier than many people realize and cheaper too! All the examples shared in this post earned free link placements on high-authority websites and with minimal outreach. 

These techniques have more staying power. They are also far less likely to be seen as “link manipulation” or devalued in future Google updates. 

And, if you get your content angle just right, they also have the potential to be earning links many months, if not years, down the track! 

Got questions? Ping me on LinkedIn.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

Google To Curb Microtargeting In Consumer Finance Ads

Published

on

By

Google To Curb Microtargeting In Consumer Finance Ads

Google is updating its policy limiting personalized advertising to include more restrictions on ads related to consumer financial products and services.

Google’s personalized ads policy prohibits targeting users based on sensitive categories like race, religion, or sexual orientation.

Over the years, Google has continued updating the policy to introduce new limitations. The latest update to restrict consumer finance ads is part of Google’s ongoing efforts to refine its ad targeting practices.

What’s Changing?

Google will update its personalized ads policy in February 2024 to prevent advertisers from targeting audiences for credit and banking ads based on sensitive factors like gender, age, parental status, marital status, or zip code.

Google’s current policy prohibiting “Credit in personalized ads” will be renamed “Consumer finance in personalized ads” under the changes.

Google’s new policy will state:

“In the United States and Canada, the following sensitive interest categories cannot be targeted to audiences based on gender, age, parental status, marital status, or ZIP code.

Offers relating to credit or products or services related to credit lending, banking products and services, or certain financial planning and management services.”

Google provided examples, including “credit cards and loans including home loans, car loans, appliance loans, short-term loans,” as well as “banking and checking accounts” and “debt management products.”

When Does The New Policy Take Effect?

The updated limitations on personalized advertising will take effect on February 28, 2024, with full enforcement expected within six weeks.

Google said advertisers in violation will receive a warning at least seven days before any account suspension.

According to Google, the policy change aims to protect users’ privacy better and prevent discrimination in financial services advertising.

However, the company will still allow generalized ads for credit and banking products that do not use sensitive personal data for targeting.

What Do Advertisers Need To Do?

Google will begin enforcing the updated restrictions in late February 2024 but advises advertisers to review their campaigns for compliance issues sooner.

Advertisers should carefully check their ad targeting settings, remove improper personalization based on sensitive categories, and adhere to the revised policy requirements.

Failure to follow the rules could lead to account suspension after an initial warning. Google will work with advertisers to ensure a smooth transition during the ramp-up period over the next six months.


Featured Image: SurfsUp/Shutterstock

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

Google Discusses Fixing 404 Errors From Inbound Links

Published

on

By

Google Discusses Fixing 404 Errors From Inbound Links

Google’s John Mueller responded to a thread in Reddit about finding and fixing inbound broken links, offering a nuanced insight that some broken links are worth finding and fixing and others are not.

Reddit Question About Inbound Broken Links

Someone asked on Reddit if there’s a way to find broken links for free.

This is the question:

“Is it possible to locate broken links in a similar manner to identifying expired domain names?”

The person asking the question clarified if this was a question about an inbound broken link from an external site.

John Mueller Explains How To Find 404 Errors To Fix

John Mueller responded:

“If you want to see which links to your website are broken & “relevant”, you can look at the analytics of your 404 page and check the referrers there, filtering out your domain.

This brings up those which actually get traffic, which is probably a good proxy.

If you have access to your server logs, you could get it in a bit more detail + see which ones search engine bots crawl.

It’s a bit of technical work, but no external tools needed, and likely a better estimation of what’s useful to fix/redirect.”

In his response, John Mueller answers the question on how to find 404 responses caused by broken inbound links and identify what’s “useful to fix” or to “redirect.”

Mueller Advises On When Not To “Fix” 404 Pages

John Mueller next offered advice on when it doesn’t make sense to not fix a 404 page.

Mueller explained:

“Keep in mind that you don’t have to fix 404 pages, having things go away is normal & fine.

The SEO ‘value’ of bringing a 404 back is probably less than the work you put into it.”

Some 404s Should Be Fixed And Some Don’t Need Fixing

John Mueller said that there are situations where a 404 error generated from an inbound link is easy to fix and suggested ways to find those errors and fix them.

Mueller also said that there are some cases where it’s basically a waste of time.

What wasn’t mentioned was what the difference was between the two and this may have caused some confusion.

Inbound Broken Links To Existing Webpages

There are times when another sites links into your site but uses the wrong URL. Traffic from the broken link on the outside site will generate a 404 response code on your site.

These kinds of links are easy to find and useful to fix.

There are other situations when an outside site will link to the correct webpage but the webpage URL changed and the 301 redirect is missing.

Those kinds of inbound broken links are also easy to find and useful to fix. If in doubt, read our guide on when to redirect URLs.

In both of those cases the inbound broken links to the existing webpages will generate a 404 response and this will show up in server logs, Google Search Console and in plugins like the Redirection WordPress plugin.

If the site is on WordPress and it’s using the Redirection plugin, identifying the problem is easy because the Redirection plugin offers a report of all 404 responses with all the necessary information for diagnosing and fixing the problem.

In the case where the Redirection plugin isn’t used one can also hand code an .htaccess rule for handling the redirect.

Lastly, one can contact the other website that’s generating the broken link and ask them to fix it. There’s always a small chance that the other site might decide to remove the link altogether. So it might be easier and faster to just fix it on your side.

Whichever approach is taken to fix the external inbound broken link, finding and fixing these issues is relatively simple.

Inbound Broken Links To Removed Pages

There are other situations where an old webpage was removed for a legitimate reason, like an event passed or a service is no longer offered.

In that case it makes sense to just show a 404 response code because that’s one of the reasons why a 404 response should be shown. It’s not a bad thing to show a 404 response.

Some people might want to get some value from the inbound link and create a new webpage to stand in for the missing page.

But that might not be useful because the link is for something that is irrelevant and of no use because the reason for the page no longer exists.

Even if you create a new reason, it’s possible that some of that link equity might flow to the page but it’s useless because the topic of that inbound link is totally irrelevant to anyting but the expired reason.

Redirecting the missing page to the home page is a strategy that some people use to benefit from the link to a page that no longer exists. But Google treats those links as Soft 404s, which then passes no benefit.

These are the cases that John Mueller was probably referring to when he said:

“…you don’t have to fix 404 pages, having things go away is normal & fine.

The SEO ‘value’ of bringing a 404 back is probably less than the work you put into it.”

Mueller is right, there are some pages that should be gone and totally removed from a website and the proper server response for those pages should be a 404 error response.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending