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The 17 Best Ad Networks For Content Creators In 2024

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The 17 Best Ad Networks For Content Creators In 2024

No room for doubt, we find ourselves firmly entrenched in the era of the creator economy.

In today’s digital landscape, the influence wielded by content creators, influencers, and community builders has reached unprecedented heights. Their craft not only resonates with audiences but also opens up diverse avenues for revenue generation.

However, navigating this landscape is far from a walk in the park.

Bloggers, videographers, photographers, and creatives of various stripes are in a perpetual quest for innovative ways to monetize their work amid the unpredictable nature of the digital domain.

Enter display ad networks – a tried-and-true method for creators to maximize earnings while ensuring an exceptional user experience. The key lies in selecting the right one.

In the upcoming sections, we’ll delve into the most promising ad networks for content creators in 2024, equipping you with the tools to monetize your content effectively.

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Understanding Ad Networks:

Let’s kick off with the basics: What exactly is an ad network?

An ad network acts as the intermediary between publishers (bloggers, content creators, etc.) seeking to sell ad space and advertisers eager to secure ad placements.

These networks bridge the gap, helping advertisers locate suitable websites aligning with their target audience and goals. Conversely, they enable publishers to connect with advertisers whose content aligns seamlessly with their own.

For bloggers and content creators, ad networks offer a hassle-free opportunity to monetize their content without the intricacies of direct negotiations with advertisers.

Contrary to sponsored posts or affiliate marketing, ad networks provide a more automated, hands-off approach, saving creators both time and stress.

Here’s a glimpse into the typical functioning of ad networks, though the specifics may vary based on your chosen network:

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  1. Joining the network: Submit your content for review; the network evaluates your content based on various criteria.
  2. Ad placement: Once approved, the process of placing ads on your site begins. This may involve embedding a code snippet or inviting bids from advertisers.
  3. Earnings generation: Users viewing or clicking on ads lead to revenue for you, as advertisers pay the network for serving their ads.
  4. Payment: The network transfers your earnings through your chosen method, sometimes with a commission deducted.

Exploring Ad Network Types:

While ad network types are ever-evolving, some categories remain prevalent. Here are a few you might encounter:

  1. Vertical Networks: Specialized in specific niches or industries, targeting a highly specific audience.
  2. Premium Networks: Emphasize high-quality ad content, often collaborating with top-tier publishers and high-traffic websites.
  3. Specialized or Inventory-Specific Networks: Focus on specific content types rather than industries, such as video-specific or podcast-only networks.
  4. Targeted Networks: Aim for hyper-specific demographics or user segments, honing in on criteria like location and behavior.
  5. Performance and Affiliate Ad Networks: Prioritize user actions over mere ad display, with payment tied to specific user actions.

Choosing the Right Ad Network:

While ad networks offer a recognizable avenue for income, not all are created equal. Consider the following factors:

  1. Audience and Niche: Ensure alignment with your content and audience.
  2. Ad Formats: Select networks offering ad types, sizes, and placements that suit your preferences.
  3. Revenue Models: Understand payment models (revenue share, CPM, CPC, CPA) and choose what aligns with your goals.
  4. Traffic Requirements: Be mindful of minimum traffic requirements, choosing a network that suits your platform’s reach.
  5. User Experience: Prioritize networks that enhance user experience, delivering non-intrusive, relevant ads for increased audience satisfaction and revenue.

1. Google AdSense

Screenshot from GoogleAdsense, October 2023The 17 Best Ad Networks For Content Creators In 2024

For those embarking on the journey of ad monetization, Google AdSense stands out as an excellent choice. As a product of Google, it reigns supreme among ad networks, appreciated especially by beginners for its user-friendly interface.

What makes it particularly enticing for novices is the absence of a minimum traffic requirement, and the fact that joining the self-service platform comes at no cost.

Once you secure approval, initiating the display of ads is as simple as embedding a code snippet into your site. The Auto Ads feature adds to the convenience, allowing effortless automation of ad placement on your website or selective deactivation for specific pages.

Google AdSense presents a diverse range of ad formats, including display, text, in-feed, and in-article ads. Moreover, it offers personalization options such as contextual and behavioral targeting.

Despite its user-friendly appeal, navigating Google AdSense comes with its set of challenges. Obtaining approval can be a rigorous process due to Google’s stringent policies and guidelines. Additionally, even after approval, there is a lingering risk of account suspension for any policy violations.

To cash in your earnings, a minimum of $100 must be accumulated. While AdSense does offer a decent income, it falls short in terms of revenue potential compared to some alternative platforms.

Here’s a breakdown of the revenue share: 68% goes to site owners, while 32% goes to Google AdSense. The payment model is based on cost-per-click (CPC), and fortunately, there are no traffic requirements to contend with.

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Key Features:

  1. Responsive Ads: AdSense ensures that your ad units automatically adjust to the user’s device, guaranteeing a seamless user experience.
  2. Insights and Analytics: Dive into detailed performance reports to glean valuable information on your ads’ effectiveness. Track metrics like views, clicks, revenue, and more to optimize your ad placements.
  3. Ad Review Center: Take control of the ads displayed on your site by utilizing the ad review center. This feature empowers you to review, approve, or deny specific ad categories, shaping the content that aligns with your platform’s ethos.

2. Media.net

The 17 Best Ad Networks For Content Creators In 2024Screenshot from media.net, October 2023

If you find yourself seeking an alternative to Google AdSense, look no further than Media.net. Powered by the dynamic duo of Yahoo! and Bing, this platform boasts an extensive pool of advertisers, making it an excellent choice to complement your AdSense endeavors.

Media.net has gained recognition for its emphasis on contextual ads. Unlike targeting ads based on user interests, it aligns with the content on your page, a strategy believed to enhance user engagement and clickthrough rates (CTRs). Picture this: If your blog explores serene beaches, Media.net might showcase ads for beach towels to your audience.

Much like AdSense, Media.net comes without a price tag and has no traffic requirements for joining. It offers a vast array of ads, optimized for seamless viewing on mobile devices.

One distinctive advantage of Media.net is its dedicated account managers, providing assistance with setup, issue troubleshooting, and optimization tips. This support sets it apart from many other platforms.

However, it’s essential to be aware of a few downsides, including a somewhat challenging approval process, a learning curve, a minimum payout threshold of $100, and limited payment options, confined to Payoneer or wire transfer.

It’s noteworthy that Media.net tends to shine brightest for sites in specific niches like health, tech, and finance. Sites outside these niches might experience comparatively lower earnings than on alternative platforms.

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Here’s a snapshot of its features:

  1. Dynamic Optimization: Media.net optimizes between various ad types to maximize the impact of your impressions, tailoring them to your audience.
  2. Sizeless Ads: Publishers enjoy the flexibility to create ads with custom sizes and designs, ensuring a perfect fit for their site.
  3. “Sticky” Ads: The platform introduces ads that stay fixed to the screen as users scroll or in-content ads automatically woven into your content, enhancing viewability.

3. Raptive (Formerly AdThrive)

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Raptive, October 2023

Formerly known as AdThrive, Raptive has solidified its position as one of the most coveted ad networks for content creators, particularly those navigating the realms of travel, lifestyle, food, and parenting.

Renowned for catalyzing substantial revenue growth through meticulous ad placement and performance optimization, Raptive distinguishes itself by prioritizing publishers. Creators can expect to receive payment irrespective of whether Raptive has received payment from its advertisers.

Among the advantages of Raptive are a dedicated support team catering to creators, flexible payment options, personalized site recommendations, the capability to host and monetize video content, and a user-friendly dashboard offering insights into earnings and impressions.

However, like any platform, there are certain drawbacks to consider.

Foremost, Raptive sets a high bar for entry, necessitating a minimum of 100,000 pageviews to qualify for its traffic requirements. This requirement can pose a challenge for newer or smaller creators.

Additionally, Raptive predominantly caters to English content, with a prerequisite for a majority of traffic originating from the US, CA, UK, AU, or NZ. Some reports indicate that Raptive might have a high ad density, potentially impacting the user experience, a factor creators need to weigh.

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Breaking down the revenue share, 75% goes to site owners, while 25% goes to AdThrive. The payment model operates on a cost-per-click (CPC) basis, and the traffic requirement is set at 100,000 pageviews per month.

Key Features:

  1. Auto Ad Placement: Raptive’s algorithms ensure that ads are automatically positioned for optimal performance.
  2. Experimentation: Creators can engage in A/B ad testing, experimenting with various ad types and placements to find the most effective combination.
  3. Learning Resources: Raptive enriches creators with a range of expert webinars, tutorials, and articles, empowering them to enhance their earnings through insightful guidance.

4. Adcash

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Adcash, October 2023

Adcash stands out as a self-serve ad network designed to cater to the needs of both creators and advertisers, with a global reach that spans across diverse audiences.

Its reputation is anchored in the extensive array of traffic sources and ad formats it offers. From pop-unders, native ads, and interstitials to display ads, banners, push notifications, and beyond, Adcash provides a comprehensive toolkit.

This global perspective translates into a significant advantage for content creators, enabling them to connect with users in more than 196 countries – a testament to the platform’s adaptability.

Beyond global reach, Adcash boasts real-time performance reporting, optimization tools, and a noteworthy feature: anti-adblock technology. This technology empowers creators to continue generating revenue from visitors who employ ad-blocking tools.

Getting started with Adcash is relatively straightforward, and the platform supports multiple payment options.

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However, like any platform, Adcash presents certain considerations. Some ad formats, such as interstitials or pop-unders, might impact the user experience negatively. The minimum payment threshold is set at $25 USD/EUR, and the CPM rates, while competitive, tend to be slightly lower than the market average.

Here are some key attributes of Adcash:

  1. Anti-Adblock Technology: A unique feature that allows ads to be shown to users, even when they are utilizing ad-block tools.
  2. High Fill Rate: Adcash maintains consistently high fill rates, ensuring creators can monetize a significant portion of their impressions.
  3. Live Reporting: The Publisher Platform Reports section in Adcash offers live reporting, allowing creators to track revenue in real-time as it accrues.

5. Amazon Publisher Services

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Amazon Publisher Services, October 2023

Amazon Publisher Services offers publishers and content creators a comprehensive suite of tools designed to streamline the management of their ad inventories and optimize content monetization.

One of its major draws is the gateway it provides to Amazon’s expansive advertising ecosystem. Content creators can leverage cloud-based solutions such as the transparent ad marketplace, unified ad marketplace, and shopping insights. Additionally, creators gain access to Amazon’s substantial ad demand, enhancing their revenue potential.

However, it’s crucial to note that Amazon Publisher Services is tailored more towards established creators with significant website traffic, as it mandates a minimum of 5,000 unique daily visits. For newcomers, the platform might appear daunting due to its complexity, requiring time and technical know-how for effective implementation.

Breaking down the features:

  1. Transparent Ad Marketplace (TAM): Amazon’s server-side header bidding solution takes a cloud-based approach, enhancing speed and efficiency in ad transactions.
  2. Unified Ad Marketplace (UAM): This feature empowers creators to efficiently manage multiple demand partners, securing optimal bids for their inventory by consolidating demand from various sources.
  3. Shopping Insights: A distinctive attribute providing data insights based on shopping behaviors. This allows publishers to fine-tune their delivery strategies for maximum optimization.

While the revenue share and payment model details are undisclosed, Amazon Publisher Services operates on a cost-per-thousand-impressions (CPM) basis. The minimum traffic requirement is set at 5,000 unique daily visits, reinforcing its focus on creators with substantial online presence.

6. PropellerAds

The 17 Best Ad Networks For Content Creators In 2024Screenshot from PropellerAds, October 2023

PropellerAds stands out as a welcoming ad network tailored for beginners, with a primary focus on display ads. Its appeal lies in its user-friendly interface and hassle-free onboarding process – no minimum traffic threshold required.

The platform boasts a global reach and an extensive advertiser pool, ensuring publishers from various regions can capitalize on its monetization options. PropellerAds offers a diverse range of ad formats, spanning popunders, push notifications, native banners, interstitials, and more.

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Employing a combination of technology and manual reviews, PropellerAds diligently monitors the quality and content of ads. This proactive approach enables the removal of any unsafe or suspicious content, ensuring that the right ads reach the right audience.

Additional advantages of PropellerAds include a 100% monetized inventory, providing creators with flexible payment options, dedicated account manager assistance, and access to optimization tools.

However, there are certain considerations to bear in mind. PropellerAds has been noted for its lenient approach with advertisers, raising concerns about the potential for low-quality and intrusive ads. It’s also predominantly limited to display ads, which may be a relevant factor for some creators.

Here’s a closer look at the key features:

  1. Real-time Reporting: PropellerAds provides instant access to real-time reporting, allowing creators to track the performance of their ads with immediacy.
  2. Account Manager: While this benefit is more limited to larger publishers, those eligible can enjoy the assistance of a dedicated account manager to address concerns and optimize performance.
  3. Referral Program: PropellerAds introduces a referral program, enabling users to boost their earnings by referring fellow creators to the network.

7. Infolinks

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Infolinks, October 2023

Infolinks positions itself as an ad network with partnerships with some of the globe’s major advertisers, including Amazon, Microsoft, and eBay.

What sets this network apart is its specialization in cutting-edge, “intent-driven” banner ad formats meticulously designed to seamlessly integrate with website content, combating banner ad blindness. These distinct ad types go by names like InFold, InText, InTag, InFrame, and InScreen.

For creators seeking to diversify beyond traditional banner ads or explore alternatives, Infolinks presents itself as a compelling option. The absence of minimum traffic requirements means creators of all sizes can easily join, and the setup process is straightforward.

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An interesting facet is that Infolinks allows you to use its ads on the same website alongside AdSense ads, offering the potential for a synergistic income boost.

However, like many ad networks, the potential impact on the user experience is a key consideration. While Infolinks’ non-traditional formats are less intrusive than large banners or pop-ups, they can still influence the overall user experience.

It’s important to note that Infolinks maintains a $50 minimum payment threshold, provides relatively limited customization options compared to some platforms, and may not match the earning potential of other networks.

Here are some key features:

  1. InText: This ad format scans content, highlighting relevant keywords. When users hover over these keywords, relevant ads are displayed.
  2. InFold: Overlay ads that often appear as a footer ad in relation to search intent.
  3. InTag: This ad type compiles your content’s most valuable keywords into a tag cloud on the page. Users can view relevant ads by hovering over a keyword.
  4. InFrame: Banner ads strategically placed in the margins of your website’s page, utilizing previously unused screen space.

The revenue share with Infolinks is 70% to publishers and 30% to Infolinks, and the payment model encompasses CPM, CPC, CPA, CPV, CPI, and Auction. Importantly, there are no traffic requirements for creators to get started.

8. Monumetric

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Monumetric, October 2023

Formerly recognized as The Blogger Network, Monumetric emerges as an enticing choice for publishers able to meet the minimum traffic benchmark of 10,000 pageviews per month.

Monumetric stands out for its extensive pool of advertisers, offering a lucrative earning potential coupled with a diverse array of ad formats. This flexibility allows you to tailor your ad choices to align seamlessly with your audience and content.

A notable advantage of Monumetric lies in its dynamic approach. Rather than presenting a single static ad per user session, it continually delivers different relevant units based on the audience, enhancing engagement.

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Perhaps the standout feature is the personalized service extended by Monumetric to content creators, bloggers, and publishers leveraging its services. The Monumetric team offers support to comprehend your goals, collaborate on an ad revenue strategy, and even assist in its setup.

On the flip side, there are a few considerations. Beyond the minimum traffic prerequisites, there is a one-time setup fee of $99 to join Monumetrics, although this is waived for those surpassing 80,000 monthly pageviews. The payout schedule operates on a net-60-day basis, with a minimum payout threshold of $10. A critical point to note is that Monumetric exclusively supports WordPress and Blogger websites.

Key Features:

  1. Dynamic Ads: Monumetric’s approach involves dynamic ad placements tailored to the audience and content.
  2. Managed Ad Platform: The company distinguishes itself by offering hands-on support, managing the placement and oversight of your ads.
  3. Personal Support: Monumetric provides one-on-one attention through its dedicated team, aiding in the development of a customized ad strategy for your blog.

The revenue share with Monumetric can reach up to 70% for publishers, and the payment model operates on a CPM basis. Meeting the traffic requirement of 10,000 pageviews per month is essential to unlock the benefits of this platform.

9. Taboola

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Taboola, October 2023

Taboola stands out as a frontrunner in the realm of content recommendations and suggestions. Wondering what that entails?

Consider the last time you perused a blog or article, and at the bottom, you encountered a section suggesting other articles or videos from external sources. These are native ads, also known as sponsored links, often facilitated through an ad network like Taboola.

By enrolling in Taboola, publishers and creators grant the network the authority to present ads through native content suggestions, be they articles or videos.

The advantage of this advertising approach lies in its seamless integration with your site’s content, delivering a more organic user experience compared to disruptive banner ads.

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Taboola empowers you to curate the types of content presented to your audience, offering an uncomplicated setup process and the potential for substantial earnings.

However, there’s a noteworthy drawback: Taboola imposes a significantly high minimum traffic requirement for enrollment. Qualification necessitates a minimum of 500,000 pageviews on your blog each month. If this threshold seems daunting, you’re not alone.

For those who meet the criteria, it’s important to be aware that some suggested content on your site may not align perfectly or could be perceived as spam.

Key Features:

  1. Native Ad Format: Taboola’s ads are meticulously crafted to blend seamlessly with your site’s content, minimizing disruption to your users.
  2. User-Friendly Interface: The platform offers a straightforward and easy-to-use interface, streamlining the process for publishers and creators.
  3. Content Discovery Engine: Taboola’s algorithm delves into the interests of your audience, curating content recommendations that align with those interests, ensuring the most relevant suggestions.

Revenue is shared on a 50-50 basis, with 50% going to publishers and the remaining 50% to Taboola. The payment model encompasses CPC and CPM. To unlock Taboola’s features, meeting the minimum traffic requirement of 500,000 pageviews per month is imperative.

10. Revcontent

The 17 Best Ad Networks For Content Creators In 2024Screenshot from RevContent, October 2023

If you’re eyeing the content recommendation space but find Taboola’s minimum traffic requirements a bit steep, consider exploring Revcontent!

With a more attainable minimum threshold of 50,000 pageviews per month, Revcontent emerges as a viable option for bloggers and content creators. While it may not match Taboola’s scale, Revcontent positions itself as a robust competitor, emphasizing performance and quality.

Revcontent distinguishes itself by offering publishers unique customization options, allowing them to ensure that native ads seamlessly align with their site’s design and branding. The network provides various placement options, ranging from the bottom of blog posts to newsletters and even video ads.

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Known for its stringent approval process, Revcontent ensures a focus on quality content and sensible placements, enhancing the overall user experience.

However, there are considerations. Despite having a considerably lower minimum monthly traffic requirement, hitting the 50,000-pageviews threshold still requires a decent amount of traffic. The approval process, while maintaining quality, may pose challenges for some creators. While not as expansive as competitors like Taboola and Outbrain, Revcontent has a minimum payout of $100.

Key Features:

  1. Widget Customization: Revcontent allows publishers to customize the appearance of content on their site through widget customization.
  2. Content Recommendation Technology: The platform employs a proprietary algorithm to ensure that recommendations are both relevant and engaging for the audience.
  3. Viral Content Discovery: Recognize a piece of content with viral potential? Revcontent provides a feature allowing publishers to promote such content, maximizing revenue opportunities.

The revenue share with Revcontent leans heavily towards publishers, with an 80-20 split in favor of creators. The payment model encompasses CPC and CPM, and the minimum traffic requirement is set at 50,000 pageviews per month.

11. BidVertiser

The 17 Best Ad Networks For Content Creators In 2024Screenshot from BidVertiser, October 2023

If you’re exploring options beyond the major players in the advertising realm, BidVertiser, a direct advertising network, might pique your interest.

Having launched in 2003, BidVertiser has expanded its reach to serve over 80,000 publishers and advertisers globally. It offers a diverse array of ad formats, including slider ads, popunder ads, and native ads.

What sets BidVertiser apart is that creators earn not only for clicks on ads but also receive additional income if those clicks lead to conversions or sales for the advertiser.

BidVertiser boasts a low payment threshold of $10, coupled with no minimum traffic requirements. Similar to Revcontent, it equips creators with tools for customizing the design of ad units, ensuring seamless integration with their websites and content. Additionally, it maintains a 100% fill rate.

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An appealing aspect of BidVertiser is its automated approval process. Meeting the joining requirements results in instant approval, enabling creators to commence revenue generation promptly.

However, BidVertiser does have its drawbacks. The ads it serves may not always align perfectly with your audience, as it lacks contextual targeting, potentially leading to lower click-through rates. Creators are required to provide a list of preferred advertisers; otherwise, BidVertiser randomly selects them. While BidVertiser has a global reach, those with non-US traffic may not experience substantial earnings.

Key Features:

  1. Direct Advertising Platform: Facilitates direct connections between creators and advertisers, eliminating middlemen.
  2. Geo-Targeting: Enables publishers to segment their audience based on demographics and geography, presenting targeted ads for enhanced revenue generation.
  3. Transparency: BidVertiser provides creators with comprehensive details on incoming bids, winning bids, and revenue earned, ensuring transparency in the process.

BidVertiser’s revenue share remains undisclosed, and it operates on a CPC, CPM, and CPA payment model. Importantly, there are no traffic requirements for creators to join.

12. Mediavine

Mediavine stands out as a preferred ad network for numerous bloggers and content creators, celebrated for its commitment to optimizing earning potential while ensuring a positive user experience for audiences.

Let’s delve into the advantages.

Mediavine boasts faster ad delivery compared to many other ad networks, resulting in reduced wait times for users to view ads. Remarkably, Mediavine asserts that its ads load 200% faster than those of competitors.

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Prioritizing user experience extends to other facets, including SEO-optimized website scripts and high-quality ad placements striking a balance between revenue generation and user experience.

Renowned for having some of the highest revenue per mille (RPM) in the industry, Mediavine features a substantial pool of top publishers and advertisers. It further fosters a robust community of creators who not only support one another but also engage in mutual learning and networking at conferences and events.

Similar to many ad networks, Mediavine does have a notable downside – its minimum traffic requirement. While not as daunting as some, a minimum of 50,000 sessions per month, predominantly from the USA, is necessary for qualification.

Additionally, Mediavine mandates 100% exclusivity from its publishers, meaning concurrent usage of other ad networks on the same site is prohibited.

Key Features:

  1. Strong Community: Publishers gain access to Mediavine’s dedicated Facebook group, facilitating networking with industry experts and fellow content creators.
  2. Dynamic Ad Placements: Mediavine prioritizes high-quality ads, emphasizing a superior user experience and enhanced viewability.
  3. Transparent Reporting: Both creators and advertisers benefit from detailed insights and analytics provided by Mediavine. The platform includes a dashboard showcasing top posts and RPMs.

Mediavine operates on a revenue share model, with 75% allocated to publishers and 25% to Mediavine. The payment model is based on CPM, and the traffic requirement for qualification is set at 50,000 monthly sessions.

13. Adsterra

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Adsterra, October 202

Adsterra stands out as a reputable and dependable ad network, providing global coverage and serving as a compelling alternative to larger networks. It particularly caters to creators seeking extensive worldwide coverage and a diverse range of ad types.

Presenting itself as the premier ad network for publishers, Adsterra boasts a swift 10-minute approval process, a 100% fill rate, and a network comprising over 12,000 advertisers. Notably, there is no minimum traffic requirement for joining.

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As a self-serve platform, Adsterra ensures ease of use, offering publishers a selection of ad types such as Popunder, social bar, in-page push, native banners, and standard banners. Beyond typical desktop and mobile website traffic, Adsterra allows monetization of social and mobile app traffic.

Adsterra brings additional advantages, including a three-level anti-fraud system for a secure experience, flexible payment options tailored to individual needs, and a Partner Care support system. The support system provides 24/7 multilingual chat assistance for users.

On the downside, Adsterra maintains a minimum payment threshold of $100, and CPM rates may vary based on location.

Key Features:

  1. Referral Program: Adsterra offers a referral program for publishers, enabling them to earn 5% of the revenue generated from anyone they refer.
  2. Strong Security: Employing a combination of in-house and third-party fraud detection tools, along with manual human reviews, Adsterra is committed to providing top-notch security.
  3. Customer Support: With 24/7 support available in multiple languages, Adsterra ensures assistance is readily accessible for its users.

Adsterra operates with an undisclosed revenue share model and supports various payment models, including CPC, CPM, CPI, CPA, and CPL. Notably, there are no traffic requirements for publishers to join.

14. Sovrn (Formerly VigLink)

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Sovrn, October 2023

Sovrn operates as a supply-side platform (SSP), providing a suite of tools and services to publishers and creators for effective content monetization. Its approach integrates traditional ad-serving techniques with advanced methods such as automated affiliate linking, powered by VigLink, a company acquired by Sovrn.

Creators utilizing Sovrn gain access to the Sovrn Data Collective, recognized as the “world’s largest publisher collective for deep consumer insights and enriched audience data.” Currently serving over 60,000 sites, Sovrn offers an array of services including an ad exchange, ad management, and more.

Setting up Sovrn’s tools and integrating them with your website is a straightforward process. Notably, Sovrn can automatically convert relevant links to affiliate links, even on older content. The platform provides customizable ad formats to suit your audience.

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While Sovrn does not impose minimum traffic requirements for joining, it does have a minimum payout threshold set at $25 ($50 for wire transfer). The approval process is relatively strict, and payments follow a net-60 structure.

Key Features:

  1. Signal: Sovrn’s Signal feature empowers publishers to delve into their audience’s behavior, utilizing these insights to tailor their ad units.
  2. Automated Affiliate Conversion: Formerly known as VigLink, this feature enables the automatic conversion of standard links into affiliate links.
  3. Access to Sovrn Data Collective: Publishers can leverage data from Sovrn’s collective to understand which ads audiences are engaging with, aiding in revenue optimization.

Sovrn operates on a revenue share model, allocating 75% to publishers and retaining 25%. It supports various payment models, including CPM, CPC, and CPA. Sovrn does not impose traffic requirements for participation.

15. BuySellAds

The 17 Best Ad Networks For Content Creators In 2024Screenshot from BuySellAds, October 2023

BuySellAds operates as an ad marketplace, facilitating revenue generation for publishers by directly connecting them with advertisers across websites, newsletters, and podcasts.

The process involves publishers listing their available ad inventory and CPM in a centralized marketplace. Advertisers can then submit bids for these ad placements, with creators reviewing and approving the proposed creative before the ads go live on their sites.

BuySellAds prides itself on offering an easy-to-use platform, featuring non-disruptive ad types, contextual brand sponsorships aligned with content, and a dependable payment schedule.

While the platform offers numerous advantages, there’s a slight learning curve for beginners. Additionally, there are minimum payment thresholds, ranging from $20 for PayPal to $500 for wire transfer.

Key Features:

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  1. Range of Products: Creators can monetize various platforms, including websites, newsletters, and podcasts.
  2. Pricing Control: Publishers have the flexibility to set their own rates through BuySellAds, giving them more control over their earnings.
  3. Marketplace: BuySellAds’ marketplace facilitates direct connections between publishers and advertisers, ensuring that ad placements align with the goals of both parties.

BuySellAds operates on a revenue share model, allocating 75% to publishers and retaining 25%. The payment model is primarily based on CPM, and there are no specific traffic requirements for participation.

16. Ezoic

The 17 Best Ad Networks For Content Creators In 2024Screenshot from Ezoic, October 2023

Ezoic stands out as a technology-driven ad network that harnesses the power of AI to optimize ad placements, enhance revenue, and maintain a positive user experience for publishers.

As a Google Certified Publishing Partner, Ezoic adheres to industry standards in serving ads on websites. It distinguishes itself by being the first in the industry to integrate AI and machine learning into its features. These technologies enable Ezoic to conduct tests on various ad placements, formats, and sizes, determining the most effective formula for publishers to maximize earnings while ensuring a superior user experience.

Ezoic provides creators with the flexibility to choose placeholders for ad locations or specify user experience metrics, such as page load time. The AI considers these preferences when deciding how to serve ads to the audience. Notably, there is no minimum traffic requirement for signing up, and Ezoic caters to global traffic, allowing creators to generate income from diverse sources.

However, it’s important to note that significant earnings may be more likely with US traffic, and there might be a learning curve as creators familiarize themselves with Ezoic’s tools. Temporary performance issues may also arise as Ezoic experiments with different layouts and placements to optimize results.

Key Features:

  1. Mediation: Ezoic’s Mediation feature enables publishers to integrate and manage multiple ad networks, including Google AdSense, alongside Ezoic. This allows networks to compete for ad inventory, ensuring creators receive the highest possible bids.
  2. Leap: An exclusive toolset, Leap provides creators with insights and tips to improve speed metrics, page load times, and Core Web Vitals scores.
  3. Humix: An innovative video tool that allows creators to share and display videos from other publishers on their own website.

Ezoic operates on a revenue share model, allocating 90% to publishers and retaining 10%. The payment model includes CPM and Earnings Per Thousand Visitors (EPMV). The traffic requirement for participation is 10,000 monthly visitors.

17. RevenueHits

The 17 Best Ad Networks For Content Creators In 2024Screenshot from RevenueHits, October 2023

RevenueHits distinguishes itself as a self-service, performance-driven ad network tailored for creators with high-intent audiences likely to engage in actions like making purchases or signing up for advertisers.

The core of RevenueHits’ model revolves around a performance-based approach, particularly emphasizing cost per action (CPA). In this framework, creators earn income when users click an ad on their site and successfully complete an action, such as making a purchase or signing up for the advertiser’s service.

Key Highlights:

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  1. CPA Model: Publishers receive payments based on user actions, such as sales, sign-ups, registrations, form fills, or other predefined activities.
  2. Ad Formats: RevenueHits offers a range of ad formats, including display banners, shadow box, floating banners, footer sticky, in-page push, and more.
  3. Referral Program: Creators can participate in a referral program, earning up to 10% of the earnings generated by publishers they refer for a year.

Noteworthy Aspects:

  • No Minimum Traffic Requirement: RevenueHits welcomes publishers without a minimum traffic requirement, offering flexibility in participation.
  • High Earnings Potential: With payouts of up to $50 per acquisition, there is a substantial earnings potential for creators, especially those with a high-intent audience.
  • Payment Thresholds: Publishers should be aware of minimum payment thresholds, set at $20 for PayPal and $500 for wire transfers.
  • Payment Model: RevenueHits operates on multiple payment models, including CPA, CPL (Cost Per Lead), and CPM (Cost Per Mille).
  • Ad Quality and User Experience: While RevenueHits presents an opportunity for earnings, it may not have the same reputation for high-quality ads that prioritize a positive user experience compared to some other networks.
  • Undisclosed Revenue Share: The specific revenue share percentage that RevenueHits retains is undisclosed.

In summary, RevenueHits offers an alternative approach with a focus on performance-driven models, making it suitable for creators seeking opportunities based on user actions. The absence of a minimum traffic requirement and the potential for high earnings based on user conversions contribute to the appeal of this ad network. However, creators should consider the trade-offs, including the minimum payment thresholds and potential variations in overall earnings.

Selecting the right ad network is a crucial decision for content creators, bloggers, and publishers. The process involves understanding the nuances, weighing the pros and cons of each platform, and grasping their diverse payment models and methods.

The key factor is ensuring that the chosen platform aligns with your content goals and values. Before making a decision, it’s essential to clarify what matters most to you – whether it’s the quality of ads, user experience, or payout frequency – and verify that these priorities are reflected in the ad network you opt for.

Whether you’re a novice blogger embarking on the journey to monetize your content or an experienced creator reevaluating your revenue strategy, this guide aims to assist you in making well-informed decisions to maximize your earnings.

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10 Completely Free SEO Training Courses

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10 Completely Free SEO Training Courses

Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building.

Here are ten that won’t cost a dime.

Course provider: Ahrefs

Duration: 2 hours

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Instructor(s): Sam Oh

Level: Beginner

Link: SEO Course for Beginners

What you’ll learn

  • The fundamentals of what search engine optimization is and how it works
  • Why SEO is important
  • How to do keyword research
  • How to optimize web pages for search engines
  • Beginner-friendly link building strategies to get backlinks to your site
  • Technical SEO best practices for beginners

This comprehensive course is ours and covers the fundamentals of SEO, including keyword research, on-page SEO, technical SEO, and link building.

SEO Certification Course by HubSpotSEO Certification Course by HubSpot

Course provider: HubSpot

Duration: 3 hours 51 minutes

Instructor(s): Rachel Sheldon, Matthew Howells-Barby

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Level: Beginner

Link: SEO Certification Course

What you’ll learn

  • How to evaluate and improve your website’s SEO
  • How to build backlinks to your website at scale to increase your website’s visibility in organic search
  • How to use insights from keyword research and reporting to improve your search performance

HubSpot’s SEO Training Course is tailored for marketers, content creators, and anyone looking to enhance their website’s visibility. Through practical lessons and real-world examples, the course participants will learn how to build a robust SEO strategy, analyze their website’s performance, and adapt to the changing algorithms of search engines.

Make sure customers find you online by Google SkillshopMake sure customers find you online by Google Skillshop

Course provider: Google

Duration: 3 hours

Instructor(s): Google

Level: Beginner

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Link: Make Sure Customers Find You Online

What you’ll learn

  • How to get started with search
  • How to make search work for you
  • How to get discovered with search
  • How to help people nearby find you online

This free course from Google Skillshop helps businesses discover ways to reach and connect with more customers online. It covers improving SEO and using online advertising (SEM) to boost sales and awareness.

Google SEO Fundamentals by UC Davis on CourseraGoogle SEO Fundamentals by UC Davis on Coursera

Course provider: University of California, Davis

Duration: 28 hours

Instructor(s): Rebekah May

Level: Beginner

Link: Google SEO Fundamentals

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What you’ll learn

  • How to complete a competitive analysis on a webpage
  • How to interpret brand recognition through social media
  • How to create sitemaps and robot.txt files, plan redirects, and manage site errors
  • How to use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Offered by the University of California, Davis, this course on Coursera delves into the fundamental aspects of SEO, including how search engines work and how to implement effective SEO strategies to attract more organic traffic.

However, due to its length (28 hours), it may not be the most suitable if you want to learn SEO fast.

SEO for Beginners Training by YoastSEO for Beginners Training by Yoast

Course provider: Yoast

Duration: 2 hours

Instructor(s): Joost de Valk

Level: Beginner

Link: SEO for Beginners Training

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What you’ll learn

  • What SEO is and what Google does
  • Tips for quick wins to improve your site
  • Insights into the content and technical side of SEO

This free course discusses what SEO is and how it works. Some of the important points from the course are how to use keywords to optimize your website, how to write content that Google likes, and how to make your website crawlable by search engines.

Keyword Research Course by AhrefsKeyword Research Course by Ahrefs

Course provider: Ahrefs

Duration: 2 hours

Instructor(s): Sam Oh

Level: Beginner

Link: Keyword Research Course

What you’ll learn

  • How to do keyword research and drive targeted traffic to your website

This is our specialized course that focuses specifically on keyword research. It covers topics such as how to choose keywords, how to analyze search intent, and how to find low-competition keywords.

Technical SEO Course by AhrefsTechnical SEO Course by Ahrefs

Course provider: Ahrefs

Duration: 1 hour 21 minutes

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Instructor(s): Sam Oh

Level: Beginner to intermediate

Link: Technical SEO Course

What you’ll learn

  • The fundamentals of technical SEO
  • How to run a technical SEO audit
  • How to optimize your website’s technical SEO

Another specialized course from us, this course is designed for those looking to dive deeper into the technical side of SEO. It covers advanced topics such as site audits, page speed optimization, and how to resolve common technical issues that can impact search rankings.

Technical SEO Certification by Blue ArrayTechnical SEO Certification by Blue Array

Course provider: Blue Array

Duration: 7 hours

Instructor(s): Damion Edwards

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Level: Beginner to intermediate

Link: Technical SEO Certification

What you’ll learn

Aimed at professionals seeking to certify their expertise, this course covers a wide range of technical SEO topics, including crawling, indexing, ranking, and on-page optimization. From site architecture to schema markup, it equips learners with the skills to tackle technical challenges and improve website performance.

Local SEO Course by AhrefsLocal SEO Course by Ahrefs

Course provider: Ahrefs

Duration: 44 minutes

Instructor(s): Sam Oh

Level: Beginner

Link: Local SEO Course

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What you’ll learn

  • How to do local SEO
  • How to do local keyword research
  • How to do local link building

Ideal for businesses targeting local customers, this course teaches the basics of optimizing for local search. It covers essential tactics for improving local visibility, such as Google Business Profile optimization and local keyword targeting.

Advanced Link Building Course by AhrefsAdvanced Link Building Course by Ahrefs

Course provider: Ahrefs

Duration: 1 hour 48 minutes

Instructor(s): Sam Oh

Level: Intermediate to advanced

Link: Advanced Link Building Course

What you’ll learn

  • How to find prospects with the “seed and lookalike” approach
  • How to validate link building campaigns with a “blitz list”
  • How to craft personalized and benefit-rich outreach emails
  • How to create, structure and manage a link building team
  • How to scale your link building operations

Focusing on one of the most challenging aspects of SEO, Sam shares his years of experience creating campaigns, sending outreach emails, and building teams. This is a must-finish course if you need help building and scaling your link building operations.

Final thoughts

The best way to learn SEO is to do.

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So, don’t just go through the courses, take notes, and leave it aside. You need to actually execute to find out what works and what doesn’t. Create a website, implement the ideas you’re learning, and see if you can get more organic traffic to it.

That’s how you become an SEO pro.

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Google Answers A Crawl Budget Issue Question

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Google Answers A Crawl Budget Issue Question

Someone on Reddit posted a question about their “crawl budget” issue and asked if a large number of 301 redirects to 410 error responses were causing Googlebot to exhaust their crawl budget. Google’s John Mueller offered a reason to explain why the Redditor may be experiencing a lackluster crawl pattern and clarified a point about crawl budgets in general.

Crawl Budget

It’s a commonly accepted idea that Google has a crawl budget, an idea that SEOs invented to explain why some sites aren’t crawled enough. The idea is that every site is allotted a set number of crawls, a cap on how much crawling a site qualifies for.

It’s important to understand the background of the idea of the crawl budget because it helps understand what it really is. Google has long insisted that there is no one thing at Google that can be called a crawl budget, although how Google crawls a site can give an impression that there is a cap on crawling.

A top Google engineer (at the time) named Matt Cutts alluded to this fact about the crawl budget in a 2010 interview.

Matt answered a question about a Google crawl budget by first explaining that there was no crawl budget in the way that SEOs conceive of it:

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“The first thing is that there isn’t really such thing as an indexation cap. A lot of people were thinking that a domain would only get a certain number of pages indexed, and that’s not really the way that it works.

There is also not a hard limit on our crawl.”

In 2017 Google published a crawl budget explainer that brought together numerous crawling-related facts that together resemble what the SEO community was calling a crawl budget. This new explanation is more precise than the vague catch-all phrase “crawl budget” ever was (Google crawl budget document summarized here by Search Engine Journal).

The short list of the main points about a crawl budget are:

  • A crawl rate is the number of URLs Google can crawl based on the ability of the server to supply the requested URLs.
  • A shared server for example can host tens of thousands of websites, resulting in hundreds of thousands if not millions of URLs. So Google has to crawl servers based on the ability to comply with requests for pages.
  • Pages that are essentially duplicates of others (like faceted navigation) and other low-value pages can waste server resources, limiting the amount of pages that a server can give to Googlebot to crawl.
  • Pages that are lightweight are easier to crawl more of.
  • Soft 404 pages can cause Google to focus on those low-value pages instead of the pages that matter.
  • Inbound and internal link patterns can help influence which pages get crawled.

Reddit Question About Crawl Rate

The person on Reddit wanted to know if the perceived low value pages they were creating was influencing Google’s crawl budget. In short, a request for a non-secure URL of a page that no longer exists redirects to the secure version of the missing webpage which serves a 410 error response (it means the page is permanently gone).

It’s a legitimate question.

This is what they asked:

“I’m trying to make Googlebot forget to crawl some very-old non-HTTPS URLs, that are still being crawled after 6 years. And I placed a 410 response, in the HTTPS side, in such very-old URLs.

So Googlebot is finding a 301 redirect (from HTTP to HTTPS), and then a 410.

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http://example.com/old-url.php?id=xxxx -301-> https://example.com/old-url.php?id=xxxx (410 response)

Two questions. Is G**** happy with this 301+410?

I’m suffering ‘crawl budget’ issues, and I do not know if this two responses are exhausting Googlebot

Is the 410 effective? I mean, should I return the 410 directly, without a first 301?”

Google’s John Mueller answered:

G*?

301’s are fine, a 301/410 mix is fine.

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Crawl budget is really just a problem for massive sites ( https://developers.google.com/search/docs/crawling-indexing/large-site-managing-crawl-budget ). If you’re seeing issues there, and your site isn’t actually massive, then probably Google just doesn’t see much value in crawling more. That’s not a technical issue.”

Reasons For Not Getting Crawled Enough

Mueller responded that “probably” Google isn’t seeing the value in crawling more webpages. That means that the webpages could probably use a review to identify why Google might determine that those pages aren’t worth crawling.

Certain popular SEO tactics tend to create low-value webpages that lack originality. For example, a popular SEO practice is to review the top ranked webpages to understand what factors on those pages explain why those pages are ranking, then taking that information to improve their own pages by replicating what’s working in the search results.

That sounds logical but it’s not creating something of value. If you think of it as a binary One and Zero choice, where zero is what’s already in the search results and One represents something original and different, the popular SEO tactic of emulating what’s already in the search results is doomed to create another Zero, a website that doesn’t offer anything more than what’s already in the SERPs.

Clearly there are technical issues that can affect the crawl rate such as the server health and other factors.

But in terms of what is understood as a crawl budget, that’s something that Google has long maintained is a consideration for massive sites and not for smaller to medium size websites.

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Read the Reddit discussion:

Is G**** happy with 301+410 responses for the same URL?

Featured Image by Shutterstock/ViDI Studio

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SEOs, Are You Using These 6 Mental Models?

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SEOs, Are You Using These 6 Mental Models?

People use mental models to comprehend reality, solve problems, and make decisions in everyday life. SEO is not an exception here, yet it’s not a topic you often hear about in this industry.

The thing is, you need to be careful with mental models because they’re sneaky. We tend to develop them during our lives, inherit them from our colleagues and mentors, and rely on them almost instinctively while not fully aware of their influence or the existence of better alternatives.

So, let’s talk about mental models you will find helpful in your SEO work and the ones you should approach with caution.

3 helpful mental models

In the noisy, uncertain world of SEO, these will be your north star.

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First principles thinking is a problem-solving approach that involves breaking down complex problems into their most basic elements and reassembling them from the ground up.

It’s about asking oneself what is absolutely true about a situation and then reasoning up from there to create new solutions.

Using first principles thinking to rearrange the same building blocks into a brand new shape. 

Uncertainty is a chronic condition in SEO. And it is so by design because the whole industry is based on Google’s secrets. Access to the truth is extremely limited. We got to the point that we got used to accepting speculation and theories on SEO so much that we started to crave them.

This is where the first principles come in. Whenever you need a brand new solution for a problem or when you feel that you’ve gone too far into speculation, come back to the first principles — things that have the best chance to be true in this industry. For example:

The Pareto Principle (aka the 80/20 rule) is about a disproportionate relationship between inputs and outputs, effort and results, or causes and effects. A small number of causes (20%) often leads to a large number of effects (80%).

The Pareto principleThe Pareto principle
The 80/20 rule: 80% of results come from 20% of the projects.

This concept was named after Vilfredo Pareto, an Italian economist who, in 1906, noticed that 80% of Italy’s land was owned by 20% of the population.

If we use this principle as a mental model in decision-making, we’ll find it easier to prioritize work. It’s ok to ignore some things because they likely won’t matter that much. The result that you’re after will come from focusing on the things that will likely have the biggest impact, and not from spreading yourself too thin.

For example, if you want to build links to your site, pitch your best content. That can be the content that has already proven to earn links in the past.

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Best by links report in Ahrefs.Best by links report in Ahrefs.

Or if you need to recover some of that lost traffic, home in on the pages that lost the most traffic.

Top pages report in Ahrefs. Top pages report in Ahrefs.

The key is to treat the 80/20 as an approximation, a heuristic, and not take the numbers literally. To illustrate, roughly 80% of our site’s traffic comes from no more than 6% of pages.

Total organic traffic breakdown in Ahrefs. Total organic traffic breakdown in Ahrefs.

But on the other hand, if we try to find the top 20% pages that contribute to the traffic the most, we’ll find that they bring not 80% but 96.8% traffic. However you look at it, the idea still holds — a small amount of causes led to a large portion of effects.

“It takes all the running you can do, to keep in the same place.”

Sounds very much like SEO already, doesn’t it?

This quote comes from Lewis Carroll’s “Through the Looking-Glass,” and it’s how the Red Queen explains to Alice the nature of her kingdom, where it requires constant effort just to maintain one’s current position.

It was used to name an evolutionary biology theory which posits that each species must adapt and evolve not just for incremental gains but for survival, as their competitors are also evolving. Sorry, we’re in an endless race.

The Red Queen Theory as an endless race.The Red Queen Theory as an endless race.
SEO is like a road with no finish line—the race continues forever.

You can probably already guess how this applies to SEO — rankings. If you want to maintain high rankings, you can’t stop improving your pages. There will always be enough competitors to challenge your position.

But in our world, pressure comes from competitors and the environment. Google keeps evolving too, pushing the bar for content higher, making elements that used to give you an edge a standard.

I’m sure we’ve all been there – even our top backlink-earning, top traffic-generating, most time-consuming content gets pushed down. But if you keep optimizing, you get a chance to come back to the top.

Position history graph in Ahrefs.Position history graph in Ahrefs.

This mental model is another way of saying that SEO works best as an always-on strategy without a set end date or final goal.

3 mental models to watch out for

It’s not so much about avoiding them but being able to spot them when they happen or could happen.

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A local maximum (aka local optimum) refers to a solution that is the best solution within a neighboring set of solutions, but not necessarily the best possible solution overall (global optimum).

Local maxima.Local maxima.

So if you’re feeling that you’re spending immense effort just to make marginal improvements, you have to be willing to assume that you’ve hit a local maxima. Then, the question to ask is: what can I do differently?

Here’s an example.

Until November last year, traffic to our site was a series of local optima. Our content marketing was delivering the results, but the growth was relatively slow. Obviously, we were doing the same tried and tested stuff. But then we launched two programmatic SEO projects that instantly elevated us to a level we’d have to work years for — look how fast the yellow line grew (pages) and how that corresponded with the orange line (traffic).

Organic performance graph in Ahrefs.Organic performance graph in Ahrefs.

The sunk cost fallacy is a cognitive bias that occurs when people continue to do something as a result of previously invested resources (time, money, effort) despite new evidence suggesting that the current path will not lead to a beneficial outcome.

Sunk cost fallacy as a graph.Sunk cost fallacy as a graph.
Sunk cost in action: the more you invest in something, the more attached to it you become.

We all know SEO is a long-term game, right? Strategies like these are crowded with long-term projects with big time and money investments. Sometimes, despite the investments, you just can’t go beyond a certain level of traffic, backlinks, etc.

Now, this mental model, this voice in your head, will tell you to keep going down the same path no matter what. Loss aversion kicks in, acting like a defense mechanism for your past selves and actions. And the more aggressive and blind the “hustle” culture is at one’s team, the harder it is to see clearly.

But, overall, it could be better for you and the company to let it go and focus on something else. You can even come back to it later with a fresh mind. But continuing something just because you’ve been doing it for some time is a losing strategy.

Example. Despite several attempts and time counted in years, Ahrefs doesn’t rank for “seo”.

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Position history for "seo" via Ahrefs.Position history for "seo" via Ahrefs.

Sad but true. And from our point of view, it’s frustrating. Almost like we’re the only ones not to get invited to the party, the only ones not to graduate from high school… you get the idea.

But not ranking for “SEO” hasn’t hindered our growth, so it’s better to cut losses and deal with unfulfilled ambition than to let that goal hold us back from other projects (like that programmatic project mentioned above).

Confirmation bias is the tendency to give more attention and weight to data that support one’s own beliefs, while simultaneously dismissing or underestimating evidence that contradicts those beliefs.

Confirmation bias - beliefs outweigh the facts. Confirmation bias - beliefs outweigh the facts.

We’re all guilty of this. It’s human nature. And it’s not exclusively a bad thing. I mean, in some situations, this tendency can keep us on “the bright side” and help us go through tough times or keep our motivation up.

So, I think that it’s not something to get out of your system completely. Just be mindful of situations where this can negatively affect your judgment:

  • Selective evidence in ranking factors. You see a page ranking high, and you think it’s because of an aspect you strongly believe in, disregarding all of the evidence against it (e.g., long-form content, social signals).
  • Bias in keyword selection. Your keyword selection runs along the lines of your beliefs about the audience preferences without substantial evidence to back up these beliefs.
  • Bias in strategy development. After developing a new strategy, you encounter a talk or an article advocating a similar approach, which immediately reinforces your confidence in this strategy.
  • Focus on confirmatory data during audits. During a content audit, you find a small piece of data that confirms your belief. As a result, you may prioritize minor findings over more significant but less personally affirming data.
  • Overconfidence in familiar tactics. Leaning on SEO tactics that have worked in the past, you develop a sense of overconfidence in them. You resist trying anything new or the idea that a dip in performance comes from an unfamiliar factor.

Keep learning

If you like what you’re reading, I think you will find other mental models fascinating:

Want to share models you find useful? Ping me on X or LinkedIn.



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