Connect with us

SEO

The Best SEO Conferences In 2022-2023 (Virtual And In-Person)

Published

on

As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals to stay up to date on the latest trends and best practices. 

And while you could spend hours scouring the internet for useful articles, forum discussions, and the like, there’s a better way to gain new knowledge and grow your network simultaneously: SEO conferences. 

In just a few hours or days, you can gain a wealth of new information from peers and industry leaders, including information on what’s working and what isn’t and various search engine ranking success strategies.

They allow you to share strategies, brainstorm solutions, and build relationships with current and future SEO leaders.

Of course, in the aftermath of a global pandemic that put the kibosh on in-person events for over a year, many of the top events in SEO went virtual.

Thankfully, as things have started to return to some sense of normalcy, the physical events have often returned.

But don’t worry if you’re still not comfortable going to crowded events with a bunch of strangers; there are plenty of online conferences, summits, and workshops too. 

Advertisement

Here’s a look at some of the best online and in-person SEO conferences for the rest of 2022 and heading into 2023. 

Coming Up In 2022

There have already been several excellent SEO and digital marketing events held this year, but if you missed them, don’t fret. There are still plenty of good ones on the docket. 

You may not even have to travel; with concerns over COVID-19 still high, many events have added virtual components to their in-person events, so you can get all the benefits of attending – without risking your health. 

Inbound 2022

Date: September 6-9, 2022

Format: In-person or online

Location: Boston, MA 

Speakers: Barack Obama, TJ Adeshola, Brian Halligan, and others

Cost: In-person – $1,199; Virtual – free  

Advertisement

About: This annual event is powered by HubSpot, bringing together global thought leaders for a hybrid conference discussing marketing, sales, and customer success operations.

It covers a wide range of topics, including an SEO meetup hosted by Dale Bertrand and strategies for uncovering data-driven insights.

Ad Age Next: Social & Influencer Marketing

Date: September 13, 2022

Format: TBD 

Location: TBD 

Speakers: TBD

Cost: TBD

About: Ad Age’s Next event will focus on the growing importance of influencer marketing in an age of ubiquitous social media.

Advertisement

Creators, brands, and agencies will be on hand to discuss how they are approaching this new economy.

Content Marketing World

Date: September 13-16, 2022

Format: In-person or online

Location: Cleveland, OH 

Speakers: Kim Olson, Alison Jarris, Justin Ethington

Cost: In-person starting from $1,499; Virtual from $699

About: Over four days, attendees will learn strategies for building winning SEO teams, systems, and processes.

With more than 100 sessions, workshops, and industry forums, you can choose the topics and sessions that are relevant to you. Thousands of marketers and representatives from numerous global brands will be in attendance. 

Advertisement

Benchmark Search & Digital Conference

Date: September 20, 2022

Format: In-person 

Location: Manchester, UK

Speakers: Christian Guerreiro, Omi Sido, Roxana Stingu, among others

Cost: Apply for tickets

About: This search marketing event offers engaging sessions with world-class digital marketing professionals.

A diverse range of topics will be covered, including SEO, PPC, content marketing, and social media. 

The eCommerce & Omnichannel Retail Conference – Canada 

Date: September 28-29, 2022

Advertisement

Format: In-person

Location: Toronto, ON

Speakers: Andrew Go, Bahm Booth, and Martin Gendron, among others

Cost: From $1,799

About: A two-day retreat designed to help online retailers maximize profits, it includes talks by some of the leading minds in Canadian ecommerce who will provide actionable strategies and answer questions. 

MarTech 

Date: September 28-29, 2022

Format: Online 

Location: Virtual

Advertisement

Speakers: TBD

Cost: Free

About: The MarTech Conference explores marketing technology’s complex and ever-changing landscape.

To help attendees learn to leverage the latest technology to generate better results, it attracts senior-level marketers interested in technology-driven business transformation.

Brighton SEO

Date: October 6-7, 2022, in-person, October 20 & 22, 2022 online

Format: In-person and online

Location: Brighton, UK

Speakers: Parth Suba, Rumble Romagnoli, Izabela Wisniewska, and others 

Advertisement

Cost: In-person starts at £240 + VAT; Virtual – free

About: This twice-yearly conference is attended by thousands of digital marketers worldwide.

It features training workshops, sessions on niche topics, social networking events, and talks from experts. 

Save the Date for 2023: April 20-21 and September 14-15, 2023

Ad World Experience 

Date: October 6-7, 2022

Format: In-person and online

Location: Bologna, Italy

Speakers: Lisa Raehsler, Anu Adegbola, and Marco Battaglia, among others 

Advertisement

Cost: Starting at €249 for a single day 

About: Bringing together PPC experts from across the globe for the largest paid ad and conversion rate optimization event in Europe and the largest real PPC-based conference in the world. 

Ad World

Date: October 11-12, 2022

Format: Online

Location: Virtual  

Speakers: Seth Godin, Jorie Waterman, and Ryan Deiss, among others

Cost: $119-$799

About: This virtual event, which bills itself as “the world’s largest online advertising event,” features 12+ digital advertising tracks.

Advertisement

Each has focused speeches, panels, and live Q&A sessions to help attendees gain valuable knowledge. 

State Of Search 2022

Date: October 24-25, 2022

Format: In-person and online

Location: Dallas, TX  

Speakers: Jeremy Vest, Bill Hartzer, and Casey Markee, among others

Cost: In-person – $397; Online – $197

About: The State of Search brings together top speakers from the digital marketing field to cover a range of topics from search engine optimization to emerging technology and lead generation to display advertising. 

DMO Mastermind

Date: November 1 – 4, 2022

Advertisement

Format: Live

Location: Scottsdale, AZ

Speakers: Jim Christian,

Cost: $2,199

About: DMO Mastermind allows attendees to participate in an immersive experience with collaborative and cooperative learning methods to help you unlock your potential as a digital marketer.

Save The Date For 2023

There’s nothing quite like booking a trip for the future, especially if it’s to a fun location like Southern California or the Pacific Northwest.

Here are some SEO conferences and events coming up next year. Mark your calendar now so you don’t miss them. 

The eCommerce & Omnichannel Retail Conference

Date: February 27-March 2, 2023

Advertisement

Format: In-person and on-demand

Location: Palm Springs, CA 

Speakers: TBD

Cost: In-person starting at $797; streaming – $597

About: With a focus on digital commerce, this event is a four-day retreat designed to help ecommerce and omnichannel stores uncover new ways to maximize profits from some of America’s most successful retailers. 

Social Media Marketing World 

Date: March 13-15, 2023

Format: In-person and on-demand

Location: San Diego, CA 

Advertisement

Speakers: Michael Stelzner, Joe Pulizzi, Mari Smith, and others

Cost: In-person starting at $797; streaming – $597

About: Bringing together top social media marketing pros, this conference is not directly focused on SEO but features sessions on organic social marketing, content marketing, and paid social.

It strives to immediately provide attendees with ideas they can implement for their clients or business. 

B2B Marketing Expo 2023

Date: March 21-22, 2023

Format: In-person

Location: Los Angeles, CA

Speakers: Roland Cloutier, Don Batsford, Neel Mehta, among others

Advertisement

Cost: Free

About: Featuring education masterclasses for marketing professionals, this annual conference covers a variety of tracks, including advertising and promotion, content and experience, and commerce and sales.

Hundreds of suppliers and speakers will be on hand to discuss the state of the industry and recent happenings. 

Hero Conf Austin 2023

Date: April 13-14, 2023

Format: In-person

Location: Austin, TX

Speakers: To be announced later this year 

Cost: From $900

Advertisement

About: Produced by Brainlabs, Hero Conf features 44 sessions with 44 paid media experts. The 10th annual U.S. event, this conference will cover PPC alongside new developments in digital marketing.

Attendees can expect to gain relevant, actional, and original content for better managing accounts, staying up to date on the industry, and extending their knowledge of paid media. 

Confab 

Date: April 30-May 3, 2023

Format: In-person

Location: Minneapolis, MN

Cost: Last year’s recordings – $595

About: The Content Strategy Conference is an annual event covering everything from UX to content and accessibility to structure.

It brings together industry experts and thought leaders to help digital marketers upgrade their skills. Last year’s conference recordings are available for sale on Confab’s website. 

Advertisement

DMO Advanced 2023

Date: Spring 2023, exact dates TBD

Format: In-person

Location: Napa Valley, CA

Speakers: TBD

Cost: TBD

About: Digital Marketers Organization will again host their advanced digital marketing event, blending interactive and educational sessions with networking opportunities.

There will be numerous sessions specifically designed for SEO, including information on technical debt, localization, and internationalization. 

MnSearch Summit

Date: June 15-16, 2023

Advertisement

Format: In-person 

Location: St. Paul, MN

Speakers: TBD

Cost: TBD

About: MnSearch Summit is two days of learning and networking with thought leaders from the digital marketing industry.

It includes workshops, sessions, and events focused on SEO, PPC, social media, and analytics, among other topics. 

Growth Marketing Summit 2023

Date: June 22, 2023

Format: In-person

Advertisement

Location: Frankfurt am Main, Germany

Speakers: Marianne Stjernvall, Colin McFarland, Steve Van Belleghem

Cost: From €499 

About: Assembling growth marketers and digital professionals worldwide, this single-day event features world-class speakers sharing their expertise on flexible and data-driven marketing solutions. 

MozCon 2023

Date: August 4-9, 2023

Format: In-person or live streaming

Location: Seattle, WA

Speakers: TBD

Advertisement

Cost: 2022 tickets began at $299

About: The annual digital marketing conference hosted by Moz, this conference features networking and expert sessions from SEO industry leaders, as well as experts in mobile search, conversion optimization, and search marketing. 

Searchlove 2023

Date: Summer 2023, exact dates TBD

Format: In-person 

Location: Philadelphia, PA

Speakers: TBD

Cost: TBD

About: Searchlove brings together some of the foremost experts in digital marketing. Topics ranging from analytics to optimization and content to paid advertising are all covered at this education and networking event.

Advertisement

On-Demand & On-Going

Don’t have a specific date you can get away? Don’t worry.

Adobe offers its full Summit sessions online for free, while DigiMarCon offers a range of events throughout the year, both virtual and in-person conferences in various global locations. 

Adobe Summit

Date: On-demand

Format: Online

Location: Virtual

Speakers: Anil Chakravarthy, Deena Bahri, and Sebastien Deguy, among others

Cost: Free

About: Hosted by Adobe, every session from the 2022 Adobe Summit is now available online, free.

Advertisement

Roughly 30 minutes in length, each session covers a topic relevant to digital marketing, including customer journey analytics, content personalization, and marketing trends for 2022.

DigiMarCon

Date: On-going throughout 2022 and 2023

Format: In-person and online

Location: Various global locations 

Cost: In-person starting at $497 

About: Digital Marketing Conferences is a global series of events bringing together thought leaders from the digital marketing, media, and advertising industries.

These conferences focus on emerging strategies, the latest technology, recent best practices, networking, and collaboration. 

Great SEOs Never Stop Learning

For an SEO professional, experience is important but not nearly as vital as staying up to date.

Advertisement

And while you can keep an eye on what’s going on in the world of search engines, paid advertising, and digital marketing by reading expert publications (like this one, for example), it’s also great to meet with other people who are performing the same job.

This gives you a chance not just to interact with them but to ask questions and develop relationships that could reap rewards far down the line. And SEO conferences are a great place to do this.

So, whether you’re trying to brush up on the basics, identify the latest techniques, or just take a trip on the company dime, the above events are a great place to start.

Include Your SEO Conference

If you’re hosting an upcoming SEO event and want it listed, please email our editor with the following information:

  • Conference name.
  • URL.
  • Date.
  • Whether your event is virtual or in-person.
  • Location (if applicable).
  • Noteworthy speakers.
  • Two-three sentences describing the conference (see content examples above).
  • Registration cost.

Featured Image: Paulo Bobita/Search Engine Journal

!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js');

if( typeof sopp !== "undefined" && sopp === 'yes' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); }

fbq('init', '1321385257908563');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'best-seo-conferences', content_category: 'seo' }); } });



Source link

Advertisement

SEO

B2B PPC Experts Give Their Take On Google Search On Announcements

Published

on

B2B PPC Experts Give Their Take On Google Search On Announcements

Google hosted its 3rd annual Search On event on September 28th.

The event announced numerous Search updates revolving around these key areas:

  • Visualization
  • Personalization
  • Sustainability

After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how they may affect B2B. I was able to participate in the roundtable and gained valuable feedback from the industry.

The roundtable of experts comprised of Brad Geddes, Melissa Mackey, Michelle Morgan, Greg Finn, Steph Bin, Michael Henderson, Andrea Cruz Lopez, and myself (Brooke Osmundson).

The Struggle With Images

Some of the updates in Search include browsable search results, larger image assets, and business messages for conversational search.

Brad Geddes, Co-Founder of Adalysis, mentioned “Desktop was never mentioned once.” Others echoed the same sentiment, that many of their B2B clients rely on desktop searches and traffic. With images showing mainly on mobile devices, their B2B clients won’t benefit as much.

Another great point came up about the context of images. While images are great for a user experience, the question reiterated by multiple roundtable members:

  • How is a B2B product or B2B service supposed to portray what they do in an image?

Images in search are certainly valuable for verticals such as apparel, automotive, and general eCommerce businesses. But for B2B, they may be left at a disadvantage.

More Uses Cases, Please

Ginny asked the group what they’d like to change or add to an event like Search On.

Advertisement

The overall consensus: both Search On and Google Marketing Live (GML) have become more consumer-focused.

Greg Finn said that the Search On event was about what he expected, but Google Marketing Live feels too broad now and that Google isn’t speaking to advertisers anymore.

Marvin acknowledged and then revealed that Google received feedback that after this year’s GML, the vision felt like it was geared towards a high-level investor.

The group gave a few potential solutions to help fill the current gap of what was announced, and then later how advertisers can take action.

  • 30-minute follow-up session on how these relate to advertisers
  • Focus less on verticals
  • Provide more use cases

Michelle Morgan and Melissa Mackey said that “even just screenshots of a B2B SaaS example” would help them immensely. Providing tangible action items on how to bring this information to clients is key.

Google Product Managers Weigh In

The second half of the roundtable included input from multiple Google Search Product Managers. I started off with a more broad question to Google:

  • It seems that Google is becoming a one-stop shop for a user to gather information and make purchases. How should advertisers prepare for this? Will we expect to see lower traffic, higher CPCs to compete for that coveted space?

Cecilia Wong, Global Product Lead of Search Formats, Google, mentioned that while they can’t comment directly on the overall direction, they do focus on Search. Their recommendation:

  • Manage assets and images and optimize for best user experience
  • For B2B, align your images as a sneak peek of what users can expect on the landing page

However, image assets have tight restrictions on what’s allowed. I followed up by asking if they would be loosening asset restrictions for B2B to use creativity in its image assets.

Google could not comment directly but acknowledged that looser restrictions on image content is a need for B2B advertisers.

Is Value-Based Bidding Worth The Hassle?

The topic of value-based bidding came up after Carlo Buchmann, Product Manager of Smart Bidding, said that they want advertisers to embrace and move towards value-based bidding. While the feedback seemed grim, it opened up for candid conversation.

Melissa Mackey said that while she’s talked to her clients about values-based bidding, none of her clients want to pull the trigger. For B2B, it’s difficult to assess the value on different conversion points.

Advertisement

Further, she stated that clients become fixated on their pipeline information and can end up making it too complicated. To sum up, they’re struggling to translate the value number input to what a sale is actually worth.

Geddes mentioned that some of his more sophisticated clients have moved back to manual bidding because Google doesn’t take all the values and signals to pass back and forth.

Finn closed the conversation with his experience. He emphasized that Google has not brought forth anything about best practices for value-based bidding. By having only one value, it seems like CPA bidding. And when a client has multiple value inputs, Google tends to optimize towards the lower-value conversions – ultimately affecting lead quality.

The Google Search Product Managers closed by providing additional resources to dig into overall best practices to leverage search in the world of automation.

Closing Thoughts

Google made it clear that the future of search is visual. For B2B companies, it may require extra creativity to succeed and compete with the visualization updates.

However, the PPC roundtable experts weighed in that if Google wants advertisers to adopt these features, they need to support advertisers more – especially B2B marketers. With limited time and resources, advertisers big and small are trying to do more with less.

Marketers are relying on Google to make these Search updates relevant to not only the user but the advertisers. Having clearer guides, use cases, and conversations is a great step to bringing back the Google and advertiser collaboration.

A special thank you to Ginny Marvin of Google for making space to hear B2B advertiser feedback, as well as all the PPC experts for weighing in.

Advertisement

Featured image: Shutterstock/T-K-M

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'b2b-ppc-experts-give-their-take-on-google-search-on-announcements', content_category: 'news pay-per-click seo' }); } });



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish