Connect with us

SEO

The Best SEO Conferences In 2022-2023 (Virtual And In-Person)

Published

on

As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals to stay up to date on the latest trends and best practices. 

And while you could spend hours scouring the internet for useful articles, forum discussions, and the like, there’s a better way to gain new knowledge and grow your network simultaneously: SEO conferences. 

In just a few hours or days, you can gain a wealth of new information from peers and industry leaders, including information on what’s working and what isn’t and various search engine ranking success strategies.

They allow you to share strategies, brainstorm solutions, and build relationships with current and future SEO leaders.

Of course, in the aftermath of a global pandemic that put the kibosh on in-person events for over a year, many of the top events in SEO went virtual.

Thankfully, as things have started to return to some sense of normalcy, the physical events have often returned.

But don’t worry if you’re still not comfortable going to crowded events with a bunch of strangers; there are plenty of online conferences, summits, and workshops too. 

Here’s a look at some of the best online and in-person SEO conferences for the rest of 2022 and heading into 2023. 

Coming Up In 2022

There have already been several excellent SEO and digital marketing events held this year, but if you missed them, don’t fret. There are still plenty of good ones on the docket. 

You may not even have to travel; with concerns over COVID-19 still high, many events have added virtual components to their in-person events, so you can get all the benefits of attending – without risking your health. 

Inbound 2022

Date: September 6-9, 2022

Format: In-person or online

Location: Boston, MA 

Speakers: Barack Obama, TJ Adeshola, Brian Halligan, and others

Cost: In-person – $1,199; Virtual – free  

About: This annual event is powered by HubSpot, bringing together global thought leaders for a hybrid conference discussing marketing, sales, and customer success operations.

It covers a wide range of topics, including an SEO meetup hosted by Dale Bertrand and strategies for uncovering data-driven insights.

Ad Age Next: Social & Influencer Marketing

Date: September 13, 2022

Format: TBD 

Location: TBD 

Speakers: TBD

Cost: TBD

About: Ad Age’s Next event will focus on the growing importance of influencer marketing in an age of ubiquitous social media.

Creators, brands, and agencies will be on hand to discuss how they are approaching this new economy.

Content Marketing World

Date: September 13-16, 2022

Format: In-person or online

Location: Cleveland, OH 

Speakers: Kim Olson, Alison Jarris, Justin Ethington

Cost: In-person starting from $1,499; Virtual from $699

About: Over four days, attendees will learn strategies for building winning SEO teams, systems, and processes.

With more than 100 sessions, workshops, and industry forums, you can choose the topics and sessions that are relevant to you. Thousands of marketers and representatives from numerous global brands will be in attendance. 

Benchmark Search & Digital Conference

Date: September 20, 2022

Format: In-person 

Location: Manchester, UK

Speakers: Christian Guerreiro, Omi Sido, Roxana Stingu, among others

Cost: Apply for tickets

About: This search marketing event offers engaging sessions with world-class digital marketing professionals.

A diverse range of topics will be covered, including SEO, PPC, content marketing, and social media. 

The eCommerce & Omnichannel Retail Conference – Canada 

Date: September 28-29, 2022

Format: In-person

Location: Toronto, ON

Speakers: Andrew Go, Bahm Booth, and Martin Gendron, among others

Cost: From $1,799

About: A two-day retreat designed to help online retailers maximize profits, it includes talks by some of the leading minds in Canadian ecommerce who will provide actionable strategies and answer questions. 

MarTech 

Date: September 28-29, 2022

Format: Online 

Location: Virtual

Speakers: TBD

Cost: Free

About: The MarTech Conference explores marketing technology’s complex and ever-changing landscape.

To help attendees learn to leverage the latest technology to generate better results, it attracts senior-level marketers interested in technology-driven business transformation.

Brighton SEO

Date: October 6-7, 2022, in-person, October 20 & 22, 2022 online

Format: In-person and online

Location: Brighton, UK

Speakers: Parth Suba, Rumble Romagnoli, Izabela Wisniewska, and others 

Cost: In-person starts at £240 + VAT; Virtual – free

About: This twice-yearly conference is attended by thousands of digital marketers worldwide.

It features training workshops, sessions on niche topics, social networking events, and talks from experts. 

Save the Date for 2023: April 20-21 and September 14-15, 2023

Ad World Experience 

Date: October 6-7, 2022

Format: In-person and online

Location: Bologna, Italy

Speakers: Lisa Raehsler, Anu Adegbola, and Marco Battaglia, among others 

Cost: Starting at €249 for a single day 

About: Bringing together PPC experts from across the globe for the largest paid ad and conversion rate optimization event in Europe and the largest real PPC-based conference in the world. 

Ad World

Date: October 11-12, 2022

Format: Online

Location: Virtual  

Speakers: Seth Godin, Jorie Waterman, and Ryan Deiss, among others

Cost: $119-$799

About: This virtual event, which bills itself as “the world’s largest online advertising event,” features 12+ digital advertising tracks.

Each has focused speeches, panels, and live Q&A sessions to help attendees gain valuable knowledge. 

State Of Search 2022

Date: October 24-25, 2022

Format: In-person and online

Location: Dallas, TX  

Speakers: Jeremy Vest, Bill Hartzer, and Casey Markee, among others

Cost: In-person – $397; Online – $197

About: The State of Search brings together top speakers from the digital marketing field to cover a range of topics from search engine optimization to emerging technology and lead generation to display advertising. 

DMO Mastermind

Date: November 1 – 4, 2022

Format: Live

Location: Scottsdale, AZ

Speakers: Jim Christian,

Cost: $2,199

About: DMO Mastermind allows attendees to participate in an immersive experience with collaborative and cooperative learning methods to help you unlock your potential as a digital marketer.

Save The Date For 2023

There’s nothing quite like booking a trip for the future, especially if it’s to a fun location like Southern California or the Pacific Northwest.

Here are some SEO conferences and events coming up next year. Mark your calendar now so you don’t miss them. 

The eCommerce & Omnichannel Retail Conference

Date: February 27-March 2, 2023

Format: In-person and on-demand

Location: Palm Springs, CA 

Speakers: TBD

Cost: In-person starting at $797; streaming – $597

About: With a focus on digital commerce, this event is a four-day retreat designed to help ecommerce and omnichannel stores uncover new ways to maximize profits from some of America’s most successful retailers. 

Social Media Marketing World 

Date: March 13-15, 2023

Format: In-person and on-demand

Location: San Diego, CA 

Speakers: Michael Stelzner, Joe Pulizzi, Mari Smith, and others

Cost: In-person starting at $797; streaming – $597

About: Bringing together top social media marketing pros, this conference is not directly focused on SEO but features sessions on organic social marketing, content marketing, and paid social.

It strives to immediately provide attendees with ideas they can implement for their clients or business. 

B2B Marketing Expo 2023

Date: March 21-22, 2023

Format: In-person

Location: Los Angeles, CA

Speakers: Roland Cloutier, Don Batsford, Neel Mehta, among others

Cost: Free

About: Featuring education masterclasses for marketing professionals, this annual conference covers a variety of tracks, including advertising and promotion, content and experience, and commerce and sales.

Hundreds of suppliers and speakers will be on hand to discuss the state of the industry and recent happenings. 

Hero Conf Austin 2023

Date: April 13-14, 2023

Format: In-person

Location: Austin, TX

Speakers: To be announced later this year 

Cost: From $900

About: Produced by Brainlabs, Hero Conf features 44 sessions with 44 paid media experts. The 10th annual U.S. event, this conference will cover PPC alongside new developments in digital marketing.

Attendees can expect to gain relevant, actional, and original content for better managing accounts, staying up to date on the industry, and extending their knowledge of paid media. 

Confab 

Date: April 30-May 3, 2023

Format: In-person

Location: Minneapolis, MN

Cost: Last year’s recordings – $595

About: The Content Strategy Conference is an annual event covering everything from UX to content and accessibility to structure.

It brings together industry experts and thought leaders to help digital marketers upgrade their skills. Last year’s conference recordings are available for sale on Confab’s website. 

DMO Advanced 2023

Date: Spring 2023, exact dates TBD

Format: In-person

Location: Napa Valley, CA

Speakers: TBD

Cost: TBD

About: Digital Marketers Organization will again host their advanced digital marketing event, blending interactive and educational sessions with networking opportunities.

There will be numerous sessions specifically designed for SEO, including information on technical debt, localization, and internationalization. 

MnSearch Summit

Date: June 15-16, 2023

Format: In-person 

Location: St. Paul, MN

Speakers: TBD

Cost: TBD

About: MnSearch Summit is two days of learning and networking with thought leaders from the digital marketing industry.

It includes workshops, sessions, and events focused on SEO, PPC, social media, and analytics, among other topics. 

Growth Marketing Summit 2023

Date: June 22, 2023

Format: In-person

Location: Frankfurt am Main, Germany

Speakers: Marianne Stjernvall, Colin McFarland, Steve Van Belleghem

Cost: From €499 

About: Assembling growth marketers and digital professionals worldwide, this single-day event features world-class speakers sharing their expertise on flexible and data-driven marketing solutions. 

MozCon 2023

Date: August 4-9, 2023

Format: In-person or live streaming

Location: Seattle, WA

Speakers: TBD

Cost: 2022 tickets began at $299

About: The annual digital marketing conference hosted by Moz, this conference features networking and expert sessions from SEO industry leaders, as well as experts in mobile search, conversion optimization, and search marketing. 

Searchlove 2023

Date: Summer 2023, exact dates TBD

Format: In-person 

Location: Philadelphia, PA

Speakers: TBD

Cost: TBD

About: Searchlove brings together some of the foremost experts in digital marketing. Topics ranging from analytics to optimization and content to paid advertising are all covered at this education and networking event.

On-Demand & On-Going

Don’t have a specific date you can get away? Don’t worry.

Adobe offers its full Summit sessions online for free, while DigiMarCon offers a range of events throughout the year, both virtual and in-person conferences in various global locations. 

Adobe Summit

Date: On-demand

Format: Online

Location: Virtual

Speakers: Anil Chakravarthy, Deena Bahri, and Sebastien Deguy, among others

Cost: Free

About: Hosted by Adobe, every session from the 2022 Adobe Summit is now available online, free.

Roughly 30 minutes in length, each session covers a topic relevant to digital marketing, including customer journey analytics, content personalization, and marketing trends for 2022.

DigiMarCon

Date: On-going throughout 2022 and 2023

Format: In-person and online

Location: Various global locations 

Cost: In-person starting at $497 

About: Digital Marketing Conferences is a global series of events bringing together thought leaders from the digital marketing, media, and advertising industries.

These conferences focus on emerging strategies, the latest technology, recent best practices, networking, and collaboration. 

Great SEOs Never Stop Learning

For an SEO professional, experience is important but not nearly as vital as staying up to date.

And while you can keep an eye on what’s going on in the world of search engines, paid advertising, and digital marketing by reading expert publications (like this one, for example), it’s also great to meet with other people who are performing the same job.

This gives you a chance not just to interact with them but to ask questions and develop relationships that could reap rewards far down the line. And SEO conferences are a great place to do this.

So, whether you’re trying to brush up on the basics, identify the latest techniques, or just take a trip on the company dime, the above events are a great place to start.

Include Your SEO Conference

If you’re hosting an upcoming SEO event and want it listed, please email our editor with the following information:

  • Conference name.
  • URL.
  • Date.
  • Whether your event is virtual or in-person.
  • Location (if applicable).
  • Noteworthy speakers.
  • Two-three sentences describing the conference (see content examples above).
  • Registration cost.

Featured Image: Paulo Bobita/Search Engine Journal



Source link

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

SEO

Twitter Will Share Ad Revenue With Twitter Blue Verified Creators

Published

on

Twitter Will Share Ad Revenue With Twitter Blue Verified Creators

Elon Musk, owner and CEO of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator’s reply threads.

The move comes on the heels of YouTube launching ad revenue sharing for creators through the YouTube Partner Program in a bid to become the most rewarding social platform for creators.

Social networks like Instagram, TikTok, and Snapchat have similar monetization options for creators who publish reels and video content. For example, Instagram’s Reels Play Bonus Program offers eligible creators up to $1,200 for Reel views.

The catch? Unlike other social platforms, creators on Twitter must have an active subscription to Twitter Blue and meet the eligibility requirements for the Blue Verified checkmark.

The following is an example of a Twitter ad in a reply thread (Promoted by @ASUBootcamps). It should generate revenue for the Twitter Blue Verified creator (@rowancheung), who created the thread.

Screenshot from Twitter, January 2023

To receive the ad revenue share, creators would have to pay $8 per month (or more) to maintain an active Twitter Blue subscription. Twitter Blue pricing varies based on location and is available in the United States, Canada, Australia, New Zealand, Japan, the United Kingdom, Saudi Arabia, France, Germany, Italy, Portugal, and Spain.

Eligibility for the Twitter Blue Verified checkmark includes having an active Twitter Blue subscription and meeting the following criteria.

  • Your account must have a display name, profile photo, and confirmed phone number.
  • Your account has to be older than 90 days and active within the last 30 days.
  • Recent changes to your account’s username, display name, or profile photo can affect eligibility. Modifications to those after verification can also result in a temporary loss of the blue checkmark until Twitter reviews your updated information.
  • Your account cannot appear to mislead or deceive.
  • Your account cannot spam or otherwise try to manipulate the platform for engagement or follows.

Did you receive a Blue Verified checkmark before the Twitter Blue subscription? That will not help creators who want a share of the ad revenue. The legacy Blue Verified checkmark does not make a creator account eligible for ad revenue sharing.

When asked about accounts with a legacy and Twitter Blue Verified checkmark, Musk tweeted that the legacy Blue Verified is “deeply corrupted” and will sunset in just a few months.

Regardless of how you gained your checkmark, it’s important to note that Twitter can remove a checkmark without notice.

In addition to ad revenue sharing for Twitter Blue Verified creators, Twitter Dev announced that the Twitter API would no longer be free in an ongoing effort to reduce the number of bots on the platform.

While speculation looms about a loss in Twitter ad revenue, the Wall Street Journal reported a “fire-sale” Super Bowl offer from Musk to win back advertisers.

The latest data from DataReportal shows a positive trend for Twitter advertisers. Ad reach has increased from 436.4 million users in January 2022 to 556 million in January 2023.

Twitter is also the third most popular social network based on monthly unique visitors and page views globally, according to SimilarWeb data through December 2022.


Featured Image: Ascannio/Shutterstock



Source link

Continue Reading

SEO

AI Content Detection Software: Can They Detect ChatGPT?

Published

on

AI Content Detection Software: Can They Detect ChatGPT?

We live in an age when AI technologies are booming, and the world has been taken by storm with the introduction of ChatGPT.

ChatGPT is capable of accomplishing a wide range of tasks, but one that it does particularly well is writing articles. And while there are many obvious benefits to this, it also presents a number of challenges.

In my opinion, the biggest hurdle that AI-generated written content poses for the publishing industry is the spread of misinformation.

ChatGPT, or any other AI tool, may generate articles that may contain factual errors or are just flat-out incorrect.

Imagine someone who has no expertise in medicine starting a medical blog and using ChatGPT to write content for their articles.

Their content may contain errors that can only be identified by professional doctors. And if that blog content starts spreading over social media, or maybe even ranks in Search, it could cause harm to people who read it and take erroneous medical advice.

Another potential challenge ChatGPT poses is how students might leverage it within their written work.

If one can write an essay just by running a prompt (and without having to do any actual work), that greatly diminishes the quality of education – as learning about a subject and expressing your own ideas is key to essay writing.

Even before the introduction of ChatGPT, many publishers were already generating content using AI. And while some honestly disclose it, others may not.

Also, Google recently changed its wording regarding AI-generated content, so that it is not necessarily against the company’s guidelines.

Image from Twitter, November 2022

This is why I decided to try out existing tools to understand where the tech industry is when it comes to detecting content generated by ChatGPT, or AI generally.

I ran the following prompts in ChatGPT to generate written content and then ran those answers through different detection tools.

  • “What is local SEO? Why it is important? Best practices of Local SEO.”
  • “Write an essay about Napoleon Bonaparte invasion of Egypt.”
  • “What are the main differences between iPhone and Samsung galaxy?”

Here is how each tool performed.

1. Writer.com

For the first prompt’s answer, Writer.com fails, identifying ChatGPT’s content as 94% human-generated.

Writer.com resultsScreenshot from writer.com, January 2023

For the second prompt, it worked and detected it as AI-written content.

Writer.com test resultScreenshot from writer.com, January 2023

For the third prompt, it failed again.

Sample ResultScreenshot from writer.com, January 2023

However, when I tested real human-written text, Writer.com did identify it as 100% human-generated very accurately.

2. Copyleaks

Copyleaks did a great job in detecting all three prompts as AI-written.

Sample ResultScreenshot from Copyleaks, January 2023

3. Contentatscale.ai

Contentatscale.ai did a great job in detecting all three prompts as AI-written, even though the first prompt, it gave a 21% human score.

Contentscale.aiScreenshot from Contentscale.ai, January 2023

4. Originality.ai

Originality.ai did a great job on all three prompts, accurately detecting them as AI-written.

Also, when I checked with real human-written text, it did identify it as 100% human-generated, which is essential.

Originality.aiScreenshot from Originality.ai, January 2023

You will notice that Originality.ai doesn’t detect any plagiarism issues. This may change in the future.

Over time, people will use the same prompts to generate AI-written content, likely resulting in a number of very similar answers. When these articles are published, they will then be detected by plagiarism tools.

5. GPTZero

This non-commercial tool was built by Edward Tian, and specifically designed to detect ChatGPT-generated articles. And it did just that for all three prompts, recognizing them as AI-generated.

GPTZeroScreenshot from GPTZero, January 2023

Unlike other tools, it gives a more detailed analysis of detected issues, such as sentence-by-sentence analyses.

sentence by sentence text perplexityScreenshot from GPTZero, January 2023

OpenAI’s AI Text Classifier

And finally, let’s see how OpenAi detects its own generated answers.

For the 1st and 3rd prompts, it detected that there is an AI involved by classifying it as “possibly-AI generated”.

AI Text Classifier. Likely AI-generatedAI Text Classifier. Likely AI-generated

But surprisingly, it failed for the 2nd prompt and classified that as “unlikely AI-generated.” I did play with different prompts and found that, as of the moment, when checking it, few of the above tools detect AI content with higher accuracy than OpenAi’s own tool.

AI Text Classifier. Unlikely AI-generatedAI Text Classifier. Unlikely AI-generated

As of the time of this check, they had released it a day before. I think in the future, they will fine tune it, and it will work much better.

Conclusion

Current AI content generation tools are in good shape and are able to detect ChatGPT-generated content (with varying degrees of success).

It is still possible for someone to generate copy via ChatGPT and then paraphrase that to make it undetectable, but that might require almost as much work as writing from scratch – so the benefits aren’t as immediate.

If you think about ranking an article in Google written by ChatGPT, consider for a moment: If the tools we looked at above were able to recognize them as AI-generated, then for Google, detecting them should be a piece of cake.

On top of that, Google has quality raters who will train their system to recognize AI-written articles even better by manually marking them as they find them.

So, my advice would be not to build your content strategy on ChatGPT-generated content, but use it merely as an assistant tool.

More resources: 


Featured Image: /Shutterstock



Source link

Continue Reading

SEO

Five things you need to know about content optimization in 2023

Published

on

5 Things You Need To Know About Optimizing Content in 2023

30-second summary:

  • As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance
  • ChatGPT can help content marketers get an edge over their competition by efficiently creating and editing high-quality content
  • Making sure your content rank high enough to engage the target audience requires strategic planning and implementation

Google is constantly testing and updating its algorithms in pursuit of the best possible searcher experience. As the search giant explains in its ‘How Search Works’ documentation, that means understanding the intent behind the query and bringing back results that are relevant, high-quality, and accessible for consumers.

As if the constantly shifting search landscape weren’t difficult enough to navigate, content marketers are also contending with an increasingly technology-charged environment. Competitors are upping the stakes with tools and platforms that generate smarter, real-time insights and even make content optimization and personalization on the fly based on audience behavior, location, and data points.

Set-it-and-forget-it content optimization is a thing of the past. Here’s what you need to know to help your content get found, engage your target audience, and convert searchers to customers in 2023.

AI automation going to be integral for content optimization

Technologies-B2B-organizations-use-to-optimize-content

As the content battleground heats up, SEO insights will continue to grow in importance as a key source of intelligence. We’re optimizing content for humans, not search engines, after all – we had better have a solid understanding of what those people need and want.

While I do not advocate automation for full content creation, I believe next year – as resources become stretched automation will have a bigger impact on helping with content optimization of existing content.

CHATGPT

ChatGPT, developed by OpenAI, is a powerful language generation model that leverages the Generative Pre-trained Transformer (GPT) architecture to produce realistic human-like text. With Chat GPT’s wide range of capabilities – from completing sentences and answering questions to generating content ideas or powering research initiatives – it can be an invaluable asset for any Natural Language Processing project.

ChatGPT-for-content

The introduction on ChatGPT has caused considerable debate and explosive amounts of content on the web. With ChatGPT, content marketers can achieve an extra edge over their competition by efficiently creating and editing high-quality content. It offers assistance with generating titles for blog posts, summaries of topics or articles, as well as comprehensive campaigns when targeting a specific audience.

However, it is important to remember that this technology should be used to enhance human creativity rather than completely replacing it.

For many years now AI-powered technology has been helping content marketers and SEOs automate repetitive tasks such as data analysis, scanning for technical issues, and reporting, but that’s just the tip of the iceberg. AI also enables real-time analysis of a greater volume of consumer touchpoints and behavioral data points for smarter, more precise predictive analysis, opportunity forecasting, real-time content recommendations, and more.

With so much data in play and recession concerns already impacting 2023 budgets in many organizations, content marketers will have to do more with less this coming year. You’ll need to carefully balance human creative resources with AI assists where they make sense to stay flexible, agile, and ready to respond to the market.

It’s time to look at your body of content as a whole

Google’s Helpful Content update, which rolled out in August, is a sitewide signal targeting a high proportion of thin, unhelpful, low-quality content. That means the exceptional content on your site won’t rank to their greatest potential if they’re lost in a sea of mediocre, outdated assets.

It might be time for a content reboot – but don’t get carried away. Before you start unpublishing and redirecting blog posts, lean on technology for automated site auditing and see what you can fix up first. AI-assisted technology can help sniff out on-page elements, including page titles and H1 tags, and off-page factors like page speed, redirects, and 404 errors that can support your content refreshing strategy.

Focus on your highest trafficked and most visible pages first, i.e.: those linked from the homepage or main menu. Google’s John Mueller confirmed recently that if the important pages on your website are low quality, it’s bad news for the entire site. There’s no percentage by which this is measured, he said, urging content marketers and SEOs to instead think of what the average user would think when they visit your website.

Take advantage of location-based content optimization opportunities

Consumers crave personalized experiences, and location is your low-hanging fruit. Seasonal weather trends, local events, and holidays all impact your search traffic in various ways and present opportunities for location-based optimization.

AI-assisted technology can help you discover these opportunities and evaluate topical keywords at scale so you can plan content campaigns and promotions that tap into this increased demand when it’s happening.

Make the best possible use of content created for locally relevant campaigns by repurposing and promoting it across your website, local landing pages, social media profiles, and Google Business Profiles for each location. Google Posts, for example, are a fantastic and underutilized tool for enhancing your content’s visibility and interactivity right on the search results page.

Optimize content with conversational & high-volume keywords

Look for conversational and trending terms in your keyword research, too. Top-of-funnel keywords that help generate awareness of the topic and spur conversations in social channels offer great opportunities for promotion. Use hashtags organically and target them in paid content promotion campaigns to dramatically expand your audience.

Conversational keywords are a good opportunity for enhancing that content’s visibility in search, too. Check out the ‘People Also Ask’ results and other featured snippets available on the search results page (SERP) for your keyword terms. Incorporate questions and answers in your content to naturally optimize for these and voice search queries.

SEO-and-creating-content-in-2023

It’s important that you utilize SEO insights and real-time data correctly; you don’t want to be targeting what was trending last month and is already over. AI is a great assist here, as well, as an intelligent tool can be scanning and analyzing constantly, sending recommendations for new content opportunities as they arise.

Consider how you optimize content based on intent and experience

The best content comes from a deep, meaningful understanding of the searcher’s intent. What problem were they experiencing or what need did they have that caused them to seek out your content in the first place? And how does your blog post, ebook, or landing page copy enhance their experience?

Look at the search results page as a doorway to your “home”. How’s your curb appeal? What do potential customers see when they encounter one of your pages in search results? What kind of experience do you offer when they step over the threshold and click through to your website?

The best content meets visitors where they are at with relevant, high-quality information presented in a way that is accessible, fast loading, and easy to digest. This is the case for both short and long form SEO content. Ensure your content contains calls to action designed to give people options and help them discover the next step in their journey versus attempting to sell them on something they may not be ready for yet.

2023, the year of SEO: why brands are leaning in and how to prepare

Conclusion

The audience is king, queen, and the entire court as we head into 2023. SEO and content marketing give you countless opportunities to connect with these people but remember they are a means to an end. Keep searcher intent and audience needs at the heart of every piece of content you create and campaign you plan for the coming year.

Source link

Continue Reading

Trending

en_USEnglish