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11 Ways to Improve E-commerce Category Pages for SEO



11 Ways to Improve E-commerce Category Pages for SEO

If you’ve been doing SEO for a while, you’ll understand what I mean when I say category pages are a common area SEO and UX experts disagree on.

And this is for one key reason: SEOs tend to want to add more content and links, and UX experts want to prioritize clicks to products.

However, there is a middle ground where we can retain the commercial nature of categories and include content to help users make their purchase decision.

Throughout this guide, I’ll show how to improve your e-commerce category pages for SEO while ensuring the user remains at the core of your decisions.

But first, why are categories so important?

The importance of great categories cannot be understated.

They’re the site area where you’ll often capture “The Fat Head” and “The Chunky Middle” of search queries—the high-volume, less-specific queries that most bosses/clients want to rank for.

The search demand curve

That’s not to say categories can’t target long-tail keywords. But unless you have a lot of SKUs, sites often target the long-tail with product pages.

In addition to categories being essential for capturing traffic from high-volume terms, they also help:

  • Users discover your products when navigating your site.
  • You effectively distribute PageRank to important subcategories and products via your internal linking.
  • Users and search engines understand your information architecture (IA), i.e., how you’ve organized your content.

Before we move on with some tips, I’ll introduce the two types of category pages you’ll find on e-commerce stores:

  • Category listing pages (CLP) – Categories that predominantly list categories. 
  • Product listing pages (PLP) – Categories that predominantly list products.

You’ll see CLPs across many popular e-commerce stores, and they’re often found in categories higher up within a site’s hierarchy.

For example, here is a CLP on ASOS:

Category listing page from ASOS

And here is ASOS’ PLP:

Product listing page from ASOS

So why is understanding the difference between CLPs and PLPs significant?

CLPs target very broad topics. A site is unlikely to service the user’s requirements by displaying one product type. For example, on ASOS’ men’s clothing CLP, it doesn’t know the specific type of men’s clothing a user wants to see, so it links to a mixture of different types of products.

CLPs exist to help users navigate to a more specific page. Sites do this, as they won’t be sure specifically what the user wants yet—so they show them a selection of all relevant product types.

With PLPs, on the other hand, sites know what a user wants. If a user searches for “men’s black boots,” the intent is clear—so they show them black boots.

While we should still help users navigate to a more specific category (if possible), we know showing a list of black boots for them to purchase will fulfill their requirements.

Key elements for categories

Your typical category page is simple and looks like the PLPs I’ve just described. They’ll likely have:

  • An H1.
  • A section under the H1 with some intro copy.
  • A list of products, likely with pagination.
  • Faceted navigation to help users filter the products.

However, there are far more elements you can include to help users and SEO on both PLPs and CLPs.

Here’s a mockup of the critical elements you should consider for both types of categories that both users and search engines will love.

Critical elements of a category page (mockup)

I’ll now expand on the above points throughout the rest of the article to help you improve your category pages.

In this scenario, helpful content will help the user make a purchasing decision.

If you have an “engagement ring” category, writing about the history of engagement rings isn’t helpful.

Valuable supplementary content in this scenario will be answering questions like:

  • How have you sourced your diamonds/metals?
  • Are your diamonds lab-grown or natural? 
  • Why did you select these? Metals available? What makes yours better?
  • What’s the most popular style?

You can briefly answer key pain points below the H1, usually in around 30–60 words. But then you can also add further information lower down the page, either in a generic content block or an FAQ section.

Where to add helpful content on a category page

Not only is this useful for a user, but it also helps you rank.

In an interview with Marie Haynes, Google Search Advocate John Mueller said:

When the ecommerce category pages don’t have any other content at all, other than links to the products, then it’s really hard for us to rank those pages.

John Mueller

Google needs some content to understand the page’s content, and users who don’t know your brand need something to help them decide whether you’re the best choice.

So we know valuable content helps. However, this is sometimes taken to the extreme, resulting in a large amount of content that nobody will read below the fold.

One of the worst offenders is eBay, with many pages including over 1,000 words of text placed at the bottom of the category.

Too much "helpful content" from eBay

In the same interview, John said this about that practice.

I’m not saying all of that text at the bottom of your page is bad, but maybe 90%, 95% of that text is unnecessary. But some amount of text is useful to have on a page so that we can understand what this page is about.

John Mueller

So it’s likely not helping. But is it harming? The answer is likely—yes.

Our algorithms sometimes get confused when they have a list of products on top and essentially a giant article on the bottom when our algorithms have to figure out the intent of this page.

John Mueller

Still not convinced about removing the content? 

Here’s a case study.

At the end of June 2021, I finished a four-week rollout of new category page content. 

I updated 191 pages with 70 words of content above the fold. Previously, up to 800 words were above the fold, hidden by a “read more” toggle.

Here’s the traffic for the following weeks (“A” marks the point the rollout finished):

Traffic weeks after removing excessive content

Here are some snapshots of the ranking for key terms on the top traffic pages. Each of these moved from 800 words to around 70 words (they previously were instructed more content equals better, so they added more content to their top pages). 

Rankings after removing content

Here’s the fifth-largest, non-brand query: 

Fifth-largest, non-brand query—rankings after removing content

And here’s the sixth-largest, non-brand query:

Sixth-largest, non-brand query—rankings after removing content

And the long-term impact? 

The site has been steadily growing.

Long-term impact of removing content

There is never one single reason for SEO growth—but this change certainly did no harm.

As always, do your own testing. But my experience and comments from John have shown that filler content on categories doesn’t help.

To summarize category content: 

  • Answer questions that help users make purchase decisions
  • Answer questions succinctly
  • Don’t stuff content

2. Organize categories logically

Most e-commerce solutions provide a way for you to set parent/child relationships between categories.

Here’s an example of that functionality for a WooCommerce product category:

Parent category function in WooCommerce

Organizing your categories into a logical hierarchy results in your site outputting breadcrumbs correctly; here is an example on my SEO Toolbelt resource:

Organizing your categories into a logical hierarchy results in your site outputting breadcrumbs correctly

Breadcrumbs help users by indicating where they are on your site, and they aid SEO by distributing PageRank to the categories within the breadcrumbs.

They also help Google, as it uses internal links to understand site structure.

We do use the internal links to better understand the structure of a page.

John Mueller

However, breadcrumbs are something a lot of UX professionals are reluctant to introduce, usually because they:

  • Take up lots of room.
  • Tend to be quite ugly.
  • Promote users to navigate to categories rather than products where they’ll convert.

The good news is that breadcrumb placement doesn’t matter for SEO.

I’m always cautious about introducing breadcrumbs, as experience has shown UX experts are right. Whenever I’ve clients run an A/B test, breadcrumbs have negatively impacted conversion rates.

However, the workaround is simple: move breadcrumbs lower down the page.

3. Internally link categories

On both CLP and PLP pages, you should ensure you’re linking to other relevant categories the user may find helpful. On e-commerce sites, I advocate for a mixture of automated internal linking and manually placed links.

Automate links to parent/child categories

For large e-commerce stores, without automation, managing links will be an admin nightmare.

Take GetYourGuide, for example. On its “things to do” on the U.S. page, it has a block of internal links lower down the page to different regions in the U.S.

Regions in the U.S.—automated internal links

If we head to Colorado, scroll down to the same area. Now, it displays cities.

Cities in Colorado— automated internal links

Once you go to Boulder, you’ll see links to activity categories.

Things to do in Boulder—automated internal links

It most undoubtedly automates these links.

How? The site understands the parent/child relationship between categories. That’s how it can also display static breadcrumbs above the footer.

Static breadcrumbs above the footer generated automatically

It’ll be dynamically querying a database for the child pages of the current page and then displaying those to users.

Site structure: source of automatically generated breadcrumbs

The reason why this is so useful is that:

  • You know you won’t get orphan categories due to a human error.
  • If you create a new subcategory and set the parent category, the parent category will link to the subcategory automatically.
  • Your internal links will always indicate your site structure, e.g., Google will understand that Louisiana is a subcategory of the U.S. category, as you link to Louisiana on your U.S. page.

Another considerable benefit is that you’ll automatically create a pyramid site structure, where broader pages link to more specific ones.

Pyramid site structure

We know this helps Google understand site structure, as confirmed by John.

The top-down approach or pyramid structure helps us a lot more to understand the context of individual pages within the site.

John Mueller

Automate links to similar categories

Similar to the above, you’ll also want to link similar categories. You can automate this, but it doesn’t suit every site.

Back to the Boulder page on GetYourGuide, it also links to other popular cities.

Automated links to similar categories

For these links, it will be querying a database, getting the parent category of the current page, and then listing the parents’ child pages.

Two-step process of querying a database for parents' child pages

Subcategories of the parent are likely relevant to the current page, which will help users find other pertinent categories and help SEO by sharing PageRank between them.

Manually link popular categories

You’ll now have a good baseline for internal linking. But it’s also essential to take editorial control of links, especially on CLP pages.

Sometimes, you can have a high search opportunity page deep within the site hierarchy, so relying on parent categories linking to child categories can result in “high opportunity” categories being too deep.

Therefore, you must also ensure you manually add links to popular/important categories to pages closer to the homepage, such as your CLP pages.

Manually add links to popular/important categories to pages closer to the homepage, like your CLP pages

4. Pagination and linking to products

A fundamental purpose of categories is to link to products, but there are a few nuances on how to do this best.

Link to popular products

For larger stores, prioritizing linking to popular products is often better than linking to all products with pagination.

Take Sports Direct in the U.K., for example. On its broad CLP pages, rather than linking lots of products, it includes links to only its best sellers.

Links to popular products

This is helpful for users and also consolidates PageRank into those URLs, improving how well they rank.

PageRank of one distributed to four pages

Doing this is a much better option than linking to more products (but ones that are less popular), which results in the popular traffic-driving products receiving less PageRank and ranking worse.

PageRank of one distributed to 10 pages

Consider view-all pages

While you should aim to link to popular products for pages higher up in your category hierarchy, as you get deeper into the site, users tend to want to see as many products as possible.

Often, the best way to achieve this is by using view-all pages, which is something Google found users prefer (albeit back in 2011).

Google prefers view-all pages

The main caveat with a view-all page is that users want fast load times (as mentioned in Google’s view-all article), and Core Web Vitals can impact rankings.

View-all pages can impact site speed

If you’re going to implement view-all pages, consider that it will cause PageRank to be diluted between all the pages you link to from that category.

Don’t go overboard with pagination

You don’t need to show all your products within your pagination.

Instead, link to more specific variants of the current category, especially if you can match that to search demand (more on that shortly).

For example, on ASOS, its “women’s dresses” category has 176 pagination component pages.

Long pagination on ASOS website

Every time it links to a “women’s dress” component page, it dilutes PageRank. This effectively causes ASOS to lose some PageRank to deep component pages that are very unlikely to rank.

Rather than linking to 176 component URLs, it could limit the pagination and consolidate PageRank into other more specific categories by linking to them instead.

Generally, this will also be beneficial for UX.

If a user reaches page #20 of your pagination, you likely need to help them refine what they’re looking for—maybe by linking to “women’s dress” categories by type or color—as suggested by John.

When creating your pagination strategy, you should consider whether sequential linking like ASOS or linking to multiple component pages is the better choice.

Sequential linking causes the first set of component pages to have stronger signals, which will result in the product pages they link to also having stronger signals, as confirmed by John.

If you link sequentially, what will generally happen is the first page of your site will have a lot stronger signals in the sense that your main content links to the first page, and then it kind of like incrementally drops and drops and drops as it goes through the pagination set.

John Mueller

Therefore, if you want ranking signals to be spread across all products in a category, link to more component pages. If you want to consolidate signals into products earlier within pagination, link to fewer.

Aren’t sure which approach you should take? Do some testing!

5. Create long-tail categories

A well-known tactic to improve your categories is to create long-tail, more specific variations of broader categories.

Here’s my favorite way of doing that using Ahrefs’ Keywords Explorer.

First, enter the query a broader category is targeting, e.g., “engagement rings,” and search for it in the tool.

Keyword research starting from a broad category in Ahrefs' Keywords Explorer

Next, head to the Matching terms report.

KD for "engagement rings"

In the second left sidebar that now appears, click “Parent Topics.” This will group keywords with similar search results into the highest volume keyword.

Long-tail variants for "engagement rings"

We’ve now discovered many long-tail variants of our “engagement rings” pages that we can create on our site.

By creating pages targeting these queries and better covering the topic area of “engagement rings,” we’ll rank better for broad queries within that topic. 

SEOs often refer to this as “topic expertise”—and we did not make this up.

John confirmed it’s part of Google’s algorithms.

It’s something where if we can recognize that this website is really good for this broader topic area, then if someone is searching for that broader topic area, we can try to show that website as well. We don’t have to purely focus on individual pages, but we’ll say oh, like, it looks like you’re looking for a new laptop like this website has a lot of information on various facets around laptops.

John Mueller

Want to know more? Read Ahrefs CMO Tim Soulo’s guide on the long-tail keyword strategy

6. Pick a faceted navigation strategy

A critical element that can go wrong on category pages is how you deal with faceted navigation (often referred to as “filters”).

Here’s an example of one on the Nike store:

Faceted navigation example

I recommend reading my faceted navigation guide for all the details, but the primary SEO considerations are to:

  • Restrict crawling – Do ensure you prevent Google from crawling all facet links (as there can be millions of potential combinations, wasting your crawl budget).
  • Prevent indexing of low-value facets – If you don’t, Google can index hundreds of thousands to millions of essentially duplicate pages that aren’t useful for search.

If you’re going for an ideal implementation, you’re going to want to:

  • Apply facets client-side with AJAX, and don’t include <a href> links.
  • Provide alternate crawl paths to important facets you want to be indexed.

This topic is undoubtedly a technical one—and one you’ll want to get right. So I recommend you read my guide so you don’t just prevent SEO issues with facets but take advantage of the benefits. 

Data from Reevoo suggests positive reviews result in an 18% uplift in revenue on average—so they’re pretty important.

Many sites restrict reviews to product pages, but they’re also great to include in categories.

Fanatical is a great example, an e-commerce store selling Steam Keys for PC games.

Reviews on a category page

It includes recommendations from other gamers throughout its categories.

This adds unique content to categories and helps users find well-reviewed games. Crucially, well-reviewed games (which are more likely to convert) get more PageRank and rank better.

8. Useful guides and tools

As mentioned, one element often missed in categories is that you should provide content to help users make a purchasing decision.

While adding written content to the page helps, it isn’t meant to be overly detailed. This is why you should also link to in-depth guides.

Take Sephora, for example. Its CLPs have links to guides to help users decide on a product.

Guide on a category page

For SEO, this also helps the blog posts rank, as they’ll receive more PageRank. Also, it helps Google better understand your topic expertise, as you have lots of interlinked content.

9. Pick an optimal URL structure

There is plenty of advice on URL structure already available, but the main element to consider is to pick a format you won’t need to change.

John stated that URLs are identifiers for content.

For the most part, we treat URLs as identifiers of content.

John Mueller

Changing URLs (and redirecting them) is often deemed risky activity—you can’t be sure how long it’ll take Google to consolidate signals into the new URL.

Therefore, it’s best not to change URLs unless you have a good reason (like you’re rebranding).

Preventing URL changes for categories comes down to keeping them simple and pre-planning.

For example, you may tell your developers to structure URLs based on the parent/child relationships between categories:


But what happens if you change your site hierarchy?

Say the business starts selling boots. You’ll likely want to introduce a “Shoes” category into the hierarchy as the parent of the “Trainers” page and the new “Boots” page.

Your URLs will now change to be:


We’ve now just caused redirects for the “Trainer” URL and any subcategories it had.

Herein lies the issues with hierarchical structured URLs.

But what’s the solution?

Keep them as simple as possible to reduce the need for changes. 

Here’s an example: If for the “white trainers” URL above, we instruct developers to take the very top-level category (which is less likely to change) and then include the last category, the URL will be this:

Now, if any of the parent categories of the white trainer’s category change, it won’t impact the URL but will still affect the breadcrumbs.

But wouldn’t it be better to remove the structure and have a flat URL like this:

My personal experience here is that structured URLs impact rankings, despite what Google said on the topic.

Here’s a recent example: 

Structured URLs impact rankings, as shown in line graph

This uplift only impacted the changed URLs. We altered nothing else but saw an immediate impact.

Test this yourself. But also, as I’ve mentioned, changing URLs is risky.

Thankfully, for my above example, we didn’t need to change too many URLs, and the revenue risk to the business wasn’t significant vs. the reward I’d had doing this for other clients.

I’m not writing a keyword research article, and you need to start there before you decide on H1s and title tags. But the advice here is that you should use H1s and title tags on your site that match the language users use to find your product.

For both H1s and title tags, you should test and learn what works best for your site. But there are some general guides and things you can try out.

Use templates

Generally, you will want to have a templated title tag structure that closely matches your H1. 


Ahrefs data shows Google will rewrite your title tag in 33.4% of cases after changing how it created page titles in August 2021.

Google was more likely to rewrite titles in September 2021 than in June 2021

When Google rewrites your title tag, Ahrefs data shows Google will change it to your H1 tag 50.76% of the time.

When Google ignores titles, it uses H1s

The best way to ensure you have a title tag that Google won’t rewrite is by templating it so it is generated based on your page’s H1. 

Here’s an example: [Page H1] – [Brand Name].

You may want to add some variety to the page title, but what works best comes down to testing.

Test, test, test

There are many different tests you can run to see what works best for you; here are some examples:

  • Use dashes (-) over pipes (|)
  • Include a price – [Page H1] starting from X – [Brand name]
  • Add “Buy” at the start of your title tag – Buy [Page H1] – [Brand name]
  • Add secondary keywords – [Page H1] – [Secondary Keyword] – [Brand Name]

You’ll also want to consider how templates may vary by length. Google is 57% more likely to rewrite titles over 600 px.

Google was more likely to rewrite title tags over 600 px in September 2021 than in June 2021

According to Google, long titles are also a reason why it’ll rewrite the ones you add to your pages.

Google listing length as one of the reasons for rewriting titles

I’ve tackled this before by individually customizing a template for a long category name or using different templates—depending on the length of the generated title tag.

You can add multiple structured data types to your category pages to help Google better understand your content and acquire rich results.

The main applicable types Google recommends in its search gallery are:

Adding these will directly impact your SERP snippet.

For FAQs, it enhances them by displaying the FAQs on the SERPs, which is the strategy Trip Advisor takes.

FAQs coming from schema markup

For breadcrumb structured data, Google shows the breadcrumbs on the SERPs. Here’s an example of Google doing that for Currys in the U.K.

Breadcrumbs coming from schema markup

You can see the structured data it’s added in the Schema Markup validator:

Schema code via Schema Markup validator

Outside of those two types, Google has no recommendations for product category structured data.

But you don’t have to stop there.

On a “Search Off the Record” podcast, Ryan Levering (staff software engineer working on structured data at Google) answered whether structured data beyond what Google recommends is valuable (like what you can find on

So it’s hard to convey that in some of our reporting and stuff that we actually find this [structured data] useful because it’s a nuanced calculation.

But when there is problems detecting it [what the page’s content is about], we can use it as an extra signal.

So it’s usually on the edge cases where we find that stuff useful.

Ryan Levering

While adding further structured data should be a secondary focus, I tend to take the approach of leaving as little for Google to figure out as possible.

The two main additional things I’d consider adding are:

In addition, you can also add mainEntity to CollectionPage and add the ItemList within that. By doing this, you tell Google the main part of the page is the list of products, helping it better understand that this is a category page.

Here’s a simple example of what that can look like:


  "@context": "",

  "@type": "CollectionPage",

  "mainEntity": {

    "@type": "ItemList",

    "numberOfItems": "[number of products]",

    "itemListElement": [


        "@type": "ListItem",

        "position": 1,

        "url": "[Item URL]",

        "name": "[Item Name]"



        "@type": "ListItem",

        "position": 2,

        "url": "[Item URL]",

        "name": "[Item Name]"



        "@type": "ListItem",

        "position": 3,

        "url": "[Item URL]",

        "name": "[Item Name]"






You’ll notice I haven’t mentioned review or product markup. E-commerce stores often add this markup to category pages—and you shouldn’t.

For reviews, Google mentions explicitly in the technical guidelines not to add review markup if the main content is a category listing items.

Google advises not to use review markup on product category pages

It provides the same instruction for product structured data.

Google advises to use markup for specific products rather than categories or lists

Final thoughts

There’s a lot to consider to make excellent category pages for SEO. But hopefully, this guide has made that process more painless.

Got a question about optimizing e-commerce categories? Tweet me.

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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X




OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI


OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.

Featured image: Tada Images/Shutterstock

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

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The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

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