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Top 4 Link Building Mistakes To Avoid In 2022

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Top 4 Link Building Mistakes To Avoid In 2022


Link building campaigns not meeting your goals?

Feel like your efforts have become a kind of SEO groundhog day? You know, the same thing repeatedly with little to no new results?

Break the cycle of bad link building.

Discover which mistakes you might be making and how to fix them.

On February 2, I moderated a sponsored webinar presented by Michael Johnson, Partnerships Development Manager at Page One Power.

Johnson demonstrated how to identify and correct link building mistakes and provided campaign tips for helping you rank higher and drive more traffic.

Here is a quick summary of the webinar.

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To access the entire presentation, complete the form.

Issues In Link Building

Time and again, companies of all sizes face the same link building issues.

They consistently dedicate time, energy, and resources. They follow the same processes, yet they get the same lackluster results.

So what are they doing wrong?

Here are the most common link building mistakes:

  1. Not looking at on-page SEO & search intent first.
  2. Not creating linkable content.
  3. Performing bad outreach.
  4. Setting poor expectations.

[Get The Steps To Overcome These Mistakes] Instantly access this webinar →

Mistake 1 – Not Looking At On-Page SEO & Search Intent First

Looking at and repairing on-page SEO and search intent issues is a must before you start building links.

How to fix this mistake:

In the webinar recap, Johnson gives a great example of what Paycom.com did when they could not rank on page one for the keyword “payroll:”

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  • Make sure your target keyword is referenced on your page so that Google knows what you’re all about.
  • Look at who is currently ranking, do some competitor and industry research, and get some suggestions on improving on-page SEO.
  • Show that you’re an expert on your subject matter through a robust content strategy.
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[Steps Explained] Instantly access this webinar →

Mistake 2 – Not Creating Linkable Content

Organic link building is about leveraging relationships and finding a common interest within your relationship’s audience.

Linkable content is one way to do that.

How to create linkable content:

Step 1: Look at competitor content.

Use a tool like Ahrefs to find highly-linkable content ideas.

Check out their “Best Pages by Links,” which helps you see what pages on your competitors’ websites have the most links right now.

Ask yourself, why does the competitor’s most linked content stand out?

  • Does it have informational/educational value?
  • What is the piece’s defined audience?
  • Is there an established link authority?

Step 2: Confirm link opportunity.

Before you start creating new content, make sure that there are great sites that may want to link back to it.

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  • Use Boolean operators.
    • Small business inurl: links.
    • Entrepreneur inurl: links.
  • Look at a lot of pages.
  • Check if the page links to external sites and similar resources.

[Learn How To Use These & Confirm Link Opportunity] Instantly access this on-demand webinar →

Step 3: Look for similar resources you want to pitch and see who’s linking to them.

Now, look for and make note of additional backlink opportunities by researching the profiles of resources that are similar to the content you’re planning to create.

Building a robust list of source links that you can work from and pages you can try to get links for will prepare you for your future outreach step.

Mistake 3 – Performing Bad Outreach

Bad outreach will derail your link building campaign and ensure you’re ignored or intentionally avoided.

See also  Brave Search Launches Discussions To Provide Better Search Answers

[See examples of good and bad outreach] Instantly access this webinar →

How To Send Good Outreach Emails:

    • Be direct: subject lines should be short, simple, and straightforward.
    • Be specific: include the correct details.
    • Be intentional: include the desired outcome.
    • Be personable: if you wouldn’t say it in person, don’t say it.
    • Be editorial: Use proper grammar, spelling, and punctuation.
    • Get to the point.
    • Explain the value to them and their audience.
    • Show. Don’t tell.
    • Avoid sales or vague language.
    • Understand that web admins are busy, and they get a lot of emails.
    • Send three emails.
    • Call back to previous emails.

Mistake 4 – Poor Expectations

Everybody wants a scalable link building campaign that generates quality, organic links.

Usually, this means linking to promotional transactional pages at the mid and bottom of the funnel. This limits your link building campaign from the onset. You can’t have everything.

Therefore, one of the first things you need to do is set expectations.

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So, here are the different configurations you can reliably create:

Page One Power, February 2022

[Learn How To Use This Chart] Instantly access this on-demand webinar →

Set your organization’s expectations around why you want to build links to these kinds of pages and how these pages can help accomplish your overall goals as an organization.

Rise through internal linking by creating various linkable assets and internally link to the core transactional pages you want to influence.

By doing so, you can get organic, quality links at scale and benefit from having more successful campaigns.

See also  Relationship Building: How to Earn Trust & High-Quality Links

Key Takeaways

  • Sometimes links are not the problem.
  • Not having linkable content is a huge mistake.
  • Poor outreach will either get you ignored or avoided.
  • Have realistic expectations about your link building campaign.

[Slides] Top 4 Link Building Mistakes To Avoid In 2022

Here is the presentation:

Top 4 Link Building Mistakes To Avoid In 2022 from Search Engine Journal

Join Us for Our Next Webinar!

7 Big Enterprise Content Marketing Strategies You Need To Know

It’s easy for an enterprise brand to pump out content. But is that content providing value to your target audience and driving ROI?

Learn how to create an effective enterprise content strategy that leads to conversions in our next webinar on February 16 at 2 p.m. ET.

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Image Credits

Featured Image: Paulo Bobita/Search Engine Journal





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Surfer SEO Unveils New Semrush Integration

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Surfer SEO Unveils New Semrush Integration

Surfer SEO has a new growth management tool that includes backlink data provided by industry leader, Semrush.

Here’s what the integration means for users.

Surfer SEO

Surfer SEO is a machine learning tool used by SEOs to conduct keyword research, create content strategies, and generate AI outlines.

Companies such as Square, ClickUp, and Shopify use the tool, in addition to over 15,000 other brands and agencies.

Semrush

Semrush is an enterprise SEO tool marketers use to audit websites, conduct competitor analysis and develop content strategies.

IBM, TESLA, and Amazon are just a few companies using it, in addition to more than 10 million marketing professionals.

Starting today, Surfer SEO will use Semrush’s backlink data to expand Grow Flow task recommendations.

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Grow Flow

Grow Flow is like your friendly SEO AI assistant.

Described on the Surfer website as an “AI growth management platform,” the tool provides a few SEO tasks each week to help you stay on track — and not get lost in the overwhelming amount of information that comes with learning SEO.

For example, it may recommend adding keywords (GSC) that a website is ranking for but not explicitly speaking to in an article.

Screenshot from Grow Flow, June 2022

Or, the tool may recommend where to add internal links.

internal links_growflow_surfer seoScreenshot from Grow Flow, June 2022

It can also recommend new content topics that users can open in a content editor at the push of a button.

new content topics_content editor_growflowScreenshot from Grow Flow, June 2022

The integration with Semrush comes into play in the Grow Flow recommendations.

See also  Is Google Okay With Multiple Variations of the Same Content?

Once you connect Surfer to the freemium Semrush account, you unlock new tasks.

connect semrush to surfer_growflowScreenshot from Grow Flow, June 2022

Voila – a list of referring domains every week pulled from your competitors!

Backlink research automated_Growflow_Surfer SEOScreenshot from Grow Flow, June 2022

Manually researching a competitor’s backlinks is a considerable drain on internal resources. Thanks to this integration, you’ll discover new opportunities automatically.

An Industry First

Until now, Semrush has not integrated with an SEO company.

Historically, Semrush has only integrated with Google Products like Search Console and Analytics, and social media networks like Facebook and Twitter.

It’s also worked with task management tools like Trello and Monday.com – but never a direct SEO competitor.

Semrush’s “SEO writing assistant” feature is a direct competitor to Surfer’s “SEO Content Editor”: one of its most popular features.

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So, why partner and offer this fantastic AI assistant to search marketers – for free?

I asked Tomasz Niezgoda, Surfer SEO’s Marketing Executive and Partner, how this partnership came to be.

“Pretty straightforward,” he said. “Semrush reached out to us with a proposition to integrate Surfer inside their marketplace [and] after some time, we decided to give it a shot and started working on this integration.”

From the beginning, Semrush felt like this would be a successful integration because it was applying its backlink data in a customer-oriented way.

“For Semrush, it’s a very meaningful integration. It allows Surfer SEO users to gain valuable link building insights and knowledge, which is crucial for ranking their content,” said Eugene Levin, President, Semrush.

What This Means

Two major SEO competitors are working together to create a free tool for small business owners and entry-level marketers to develop weekly best practices.

See also  Are Relevance, Distance, & Prominence Google Ranking Factors?

Matt Diggity, CEO and Founder at Diggity Marketing, calls the tool “Simple. Efficient. Automated.”

“You get the list every week and gain immediate insights [into] which referrals your competition is getting. Then, you can start working on your own link-building strategy straight away.”

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The two giants hint that combining Semrush’s backlink data with the machine learning power of Surfer is only the beginning.

“We like each other,” said Niezgoda. “Maybe it’s just the first integration that’s coming.”


Featured Image: Screenshot from Grow Flow, June 2022

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