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YouTube Giving Creators More Ways To Make Money

Published

6 months ago

February 11, 2022

YouTube Giving Creators More Ways To Make Money

YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos.

This information was announced today as part of an inside look at YouTube’s roadmap for 2022, which also includes details about new features and changes to the viewing experience.

Here’s more about what YouTube has planned for creators and viewers this year.

New Monetization Capabilities For YouTube Creators

YouTube Shorts

Currently, creators can make money from YouTube Shorts via the Shorts Fund.

The Shorts Fund is available to all creators, even those who aren’t eligible to monetize regular videos.

YouTube plans to continue running the Shorts Fund and introduce additional ways for creators to earn revenue from short-form videos.

In the coming months, YouTube will start testing ways for creators to make branded shorts content via BrandConnect.

Super Chats from YouTube’s livestreams are coming to Shorts, which allows viewers to purchase highlighted messages.

As part of a greater effort to turn YouTube into a shopping destination, the ability to Shop directly from a Short will be tested as well.

YouTube Live

Creators will soon be able to make more money while streaming live on YouTube.

YouTube plans to give users the ability to purchase gifted channel memberships for other livestream viewers.

This will be similar to how users on Twitch can gift paid subscriptions to other users during a stream.

Gifted channel memberships are already being tested with a limited number of YouTube channels, and will roll out more widely in the coming months.

NFTs

Web3 opens new monetization opportunities for YouTube creators through technologies like blockchain and NFTs.

For example, creators can give fans verifiable ways to own unique videos, photos, art, and more.

Mohan says there’s a lot to consider in this area, so it may be some time before we see these new technologies added to YouTube.

Other New Features For YouTube Creators

Do More With Remixes

Building on a feature introduced last year that lets creators remix audio from videos across YouTube, new capabilities are in the works that will allow creators to add more to remixed content with video effects, editing tools, and more.

Reply To Comments With A Short

In a feature similar to TikTok’s video replies, YouTube Shorts creators will soon be able to reply to individual comments by creating a Short.

Collaborative Livestreams

YouTube plans to introduce collaborative livestreaming, which will allow multiple creators to go live together.

Screenshot from blog.youtube/inside-youtube, February 2022.

New Insights In YouTube Studio

Creators will soon have access to new insights in YouTube Studio to help guide their content creation strategy. The insights will utilize YouTube and Google’s data sets to help creators to better understand viewer demand so they can generate ideas for upcoming videos.

Metaverse

Without revealing anything specific, Mohan says YouTube is working creating immersive experiences for users in the metaverse. This initiative will be focused on gaming content to start with, as YouTube works on ways to turn virtual worlds into a reality.

For more on what YouTube has planned for 2022, see the full announcement from Mr. Mohan.

Source: YouTube Official Blog

Featured Image: Mehaniq/Shutterstock

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Microsoft Bing Adds Coupon Codes To Shopping Searches

Published

2 hours ago

August 10, 2022

Entireweb News Bot

Microsoft Bing Adds Coupon Codes To Shopping Searches

Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites.

Now there’s no fear of missing out on an opportunity to save money when shopping online. Bing will tell you right in the SERPs if there’s a coupon or promotion available.

In a blog post, Microsoft states:

“Ever wondered if you were overlooking coupons or special promotions when you shop online? Or perhaps you didn’t even consider that a discount might be available, and you missed out! Bing now provides you with this information within shopping searches – annotations neatly nested within your search results, without the need to install a browser extension or plugin (third-party cookies must be enabled.)”

Here’s an example of what the new coupon annotation looks like in Bing:

Image Credit: Screenshot from blogs.bing.com/search/, August 2022.

Simply click on the annotation, click on Copy & go, and proceed with shopping as you usually would. The coupon will automatically apply to the purchase during checkout.

This feature is available across the US, UK, Canada, Australia, Germany, and France.

Other Updates To Annotations

Ethical Choice Annotation

In another update to annotations in shopping searches, Bing is expanding the ethical choice label to more regions.

Bing displays the ethical choice annotation to highlight eco-friendly, upcycled, or fair-trade fashion choices.

Microsoft provides more information in its blog post:

“Powered by the ethical fashion app Good On You®, the Ethical choice ratings are based on a brand’s impact on three areas: people, planet, and animals. For more information click on any Ethical choice annotation found within your search results”

Price History Annotation

Microsoft reminds searchers that it recently made the price history annotation available on Bing.

The price history annotation, as shown in the example below, allows you to determine if it’s a good time to buy a particular product.

Image Credit: Screenshot from blogs.bing.com/search/, August 2022.

In this example, the price is stable and slightly reduced from its highest price. That information lets you know you’re not paying more than you should for the product.

On the other hand, if the price is higher than usual and has a history of fluctuating, you may decide to hold off on purchasing.

When everyone can afford to save money, these updates from Bing are certainly a welcome addition to search results.

Source: Bing

Featured Image: mangpor2004/Shutterstock

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