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YouTube Giving Creators More Ways To Make Money

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YouTube Giving Creators More Ways To Make Money

YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos.

This information was announced today as part of an inside look at YouTube’s roadmap for 2022, which also includes details about new features and changes to the viewing experience.

Here’s more about what YouTube has planned for creators and viewers this year.

New Monetization Capabilities For YouTube Creators

YouTube Shorts

Currently, creators can make money from YouTube Shorts via the Shorts Fund.

The Shorts Fund is available to all creators, even those who aren’t eligible to monetize regular videos.

YouTube plans to continue running the Shorts Fund and introduce additional ways for creators to earn revenue from short-form videos.

In the coming months, YouTube will start testing ways for creators to make branded shorts content via BrandConnect.

Super Chats from YouTube’s livestreams are coming to Shorts, which allows viewers to purchase highlighted messages.

As part of a greater effort to turn YouTube into a shopping destination, the ability to Shop directly from a Short will be tested as well.

YouTube Live

Creators will soon be able to make more money while streaming live on YouTube.

YouTube plans to give users the ability to purchase gifted channel memberships for other livestream viewers.

This will be similar to how users on Twitch can gift paid subscriptions to other users during a stream.

Gifted channel memberships are already being tested with a limited number of YouTube channels, and will roll out more widely in the coming months.

NFTs

Web3 opens new monetization opportunities for YouTube creators through technologies like blockchain and NFTs.

For example, creators can give fans verifiable ways to own unique videos, photos, art, and more.

Mohan says there’s a lot to consider in this area, so it may be some time before we see these new technologies added to YouTube.

Other New Features For YouTube Creators

Do More With Remixes

Building on a feature introduced last year that lets creators remix audio from videos across YouTube, new capabilities are in the works that will allow creators to add more to remixed content with video effects, editing tools, and more.

Reply To Comments With A Short

In a feature similar to TikTok’s video replies, YouTube Shorts creators will soon be able to reply to individual comments by creating a Short.

Collaborative Livestreams

YouTube plans to introduce collaborative livestreaming, which will allow multiple creators to go live together.

Screenshot from blog.youtube/inside-youtube, February 2022.

New Insights In YouTube Studio

Creators will soon have access to new insights in YouTube Studio to help guide their content creation strategy. The insights will utilize YouTube and Google’s data sets to help creators to better understand viewer demand so they can generate ideas for upcoming videos.

Metaverse

Without revealing anything specific, Mohan says YouTube is working creating immersive experiences for users in the metaverse. This initiative will be focused on gaming content to start with, as YouTube works on ways to turn virtual worlds into a reality.

For more on what YouTube has planned for 2022, see the full announcement from Mr. Mohan.


Source: YouTube Official Blog

Featured Image: Mehaniq/Shutterstock




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Executive Director Of WordPress Resigns

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WordPress Executive Director Josepha Haden Chomphosy resigns,

Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.

She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as  positive economic force as well as the importance of strong opinions that are “loosely  held.”

She wrote:

“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.

…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”

Turmoil At WordPress

The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.

Resignation News Was Leaked

The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.

He posted:

“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.

She’s working on a statement for the community. She’s in good spirits despite the turmoil.”

Screenshot Of Deleted Tweet

Josepha tweeted the following response the next day:

“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”

Rocky Period For WordPress

While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work  there.

Read the official announcement:

Thank you, WordPress

Featured Image by Shutterstock/Wirestock Creators

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8% Of Automattic Employees Choose To Resign

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8% Of Automattic Employees Choose To Resign

WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.

Reactions Of Automattic Employees

Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.

One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.

He shared:

“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.

I’m going to spend the next month taking a break, getting married, and visiting family in Australia.

I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”

Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.

She tweeted:

“Today was my last day at Automattic.

I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”

Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.

Mullenweg himself was bittersweet to see those employees go, writing in a blog post:

“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.

However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”

Read the entire announcement on Mullenweg’s blog:

Automattic Alignment

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YouTube Extends Shorts To 3 Minutes, Adds New Features

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YouTube Extends Shorts To 3 Minutes, Adds New Features

YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage.

  • YouTube Shorts will allow 3-minute videos.
  • New features include templates, enhanced remixing, and AI-generated video backgrounds.
  • YouTube is adding a Shorts trends page and comment previews.

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