SEO
What Is a Lead Generation Website? (And How to Build One)
A lead generation website captures information from potential customers (i.e., leads).
This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more.
While an entire website can be dedicated to this purpose, a single page (aka a landing page) within a broader website can also serve as an effective lead generation tool.
I’ve built dozens of websites for clients and created sites for my own businesses. I’ve captured tens of thousands of leads over the years, and here’s what I’ve learned.
A good lead generation website:
- Gives the visitor one main option: to enter their information.
- Includes trust signals (testimonials, ratings, etc.) that put the user at ease.
- Has a clean layout that minimizes distractions.
- Uses visual cues to draw the eye to the next step.
- Has great copy that makes the visitor want to give their info.
In addition to the design elements, a good lead generation website should also be technically sound. It should load fast, be mobile-friendly, be easy to use, and include an SSL certificate.
Let’s look at some examples.
Here are three websites that are excellent at turning visitors into leads:
1. Adobe
Adobe has some free tools that work great as lead generation pages on its website.
In fact, the landing page for its image background removal tool is done so well it could be a standalone website.
It has a clear and simple call to action (CTA): upload your photo.
And if you scroll down the page, that CTA button follows you all the way down, making it easy to know what to do.
Once you upload the photo, you have to sign up for an account before you can download it. This is where the site captures you as a lead. (And yes, that is a photo of me riding a donkey.)
Besides the overall quality of its lead generation page, Adobe also does SEO really well. This lead generation page receives an estimated 5.9 million monthly organic search traffic. (Data taken from Ahrefs’ Site Explorer.)
With just a 5% conversion rate, it would be getting almost 300,000 leads per month just from this one landing page. That’s the power of combining SEO with lead generation.
Note
To follow this strategy on your own website, always do keyword research before you build a lead page. I’ll talk about how to do this in the “how to make a lead generation website” section below.
2. The Tonic
The Tonic is more of a traditional lead generation website, built solely to generate leads for its email newsletter business. It is almost a single-page site, with nothing but an email opt-in:
The layout is simple with minimum distraction—just an opt-in and a bunch of five-star reviews from readers. And it makes total sense. After all, when it comes to such a thing as a newsletter you can join for free, people just want to get a sample of it as soon as possible.
Can such a minimalistic site be effective? According to the founder, this site helped them bring over 17,000 subscribers and $5,000 in monthly revenue in less than a year of launching.
It also has a strong paid ads strategy to generate traffic to its lead pages, which I break down in my “content strategy examples” article.
3. West Excavation
West Excavation is a land excavation company in the Pacific Northwest. Once you land on its website, you already know you’re in the right place. It starts off with a nice piece of copywriting that tells what you can expect and how it’s like to hire its people for the job.
As you scroll down the site, you’re presented with multiple CTAs: calling the company or filling out a form to give staff more info about what you’re looking for.
Allowing people to call you instead of leaving their contact information is a good choice for businesses offering services. Sometimes, it’s just easier for the potential customer to explain things on the phone. Oftentimes, it’s the quickest way for them and you to see if there’s a fit.
However, keep in mind that this can be difficult to scale for a business without a dedicated phone line. I’d only recommend this option if you’re a smaller business or can hire a dedicated phone sales/support person.
Here are five steps to build your new lead generation website:
Step 1. Do keyword research to tap into search demand
Search engine optimization is often an afterthought for websites and landing pages. This is a mistake because:
- SEO works best if you create content that serves the intent of the searcher from the start.
- Keyword research can give you ideas for what kind of lead page to create in the first place. As you saw in the Adobe example, you can get a lot of free traffic from search.
For example, if you’re trying to find insurance leads, you can search for the keyword “insurance,” go to the Matching terms report, and filter the keywords to include the word “calculator.”
You can also include a filter for a maximum KD (Keyword Difficulty) of 30 to see keywords that are a bit easier to rank on page #1 for.
So before doing anything else, see if you can get passive, consistent traffic from Google that you won’t need to pay for and check out our beginner’s guide to keyword research.
Step 2. Choose a website platform
I am personally a big advocate for WordPress because it is relatively easy to use, customizable, and free. I wrote a full guide to using WordPress if you want to take this route.
But if you want something simpler and don’t mind paying a bit more, a website builder like Wix or Squarespace can work too. Just keep in mind that they are more limited compared to WordPress.
I wrote a guide to Wix SEO you can follow as well.
Step 3. Pick a theme/template and make it your own
Regardless of which platform you choose, you’ll need to pick a theme for your website.
A theme is like a customizable template you can use as a model for what you want your site to look like. Once you choose one, you can edit things like colors, fonts, and text to fit your business.
The default theme in WordPress is Twenty Twenty-Three, and it’s a decent theme. But for a lead generation website, you may want something simpler, such as Sydney or Astra.
Once you choose a theme, you can customize it by going to Appearance > Customize in WordPress. It’s also straightforward in Wix and Squarespace.
Check out the “themes” section in my WordPress user guide for more info on how to do that.
As you’re designing your site, there are some important things to add:
- A lead generation capture form that shows analytics upon completion. One option is WPForms.
- Website analytics to see how many people have visited your site, which channels are sending you traffic, and your conversion rate. The popular choice is Google Analytics and Google Search Console.
- If you want more data for your organic keywords and to make sure your site is in good SEO health, sign up for the free Ahrefs Webmaster Tools.
Step 4. Create your landing page content
Once your site is set up, you still need to fill it out with content.
The main purpose of your content will be to convince your visitors to leave their contact information. Most importantly, this will require:
- Trust signals (such as reviews, good website design, contact info, etc.).
- Clear and convincing copywriting.
- High-quality photos and possibly videos.
- Limited distractions.
Let’s look at the Adobe lead generation page again as an example.
As soon as you land on the page, it has big, bold text telling you exactly what it’s offering. Next to that, there’s a GIF of its tool in action.
You may also notice that it eases your concerns with the “No credit card required” text. This is a way of stopping objections before it even starts.
As we scroll down the page, we’re greeted with instructions and use cases for the tool, an introduction to the mobile app, and a 4.4-star review rating.
The second purpose is ranking on Google. You should pursue it if you’ve found valuable keywords you can rank for through keyword research. Then, what you want to do is create content that’s both for users and search engines. We explain how to do that in our beginner’s guide to SEO copywriting.
Step 5. Optimize it
In order to generate the most leads possible, it’s necessary to optimize your website.
For starters, make sure that:
- You have an SSL – Many options to get one: a free one from a site like Let’s Encrypt or one from your hosting provider.
- Your website loads fast – Use a tool like GTmetrix to test your site for speed.
- You create a mobile-optimized website – Whatever template you’re using, make sure it’s mobile-friendly (most of them are). You can use Google’s Mobile-Friendly Test. And if you’re using Google Search Console, you can get a more detailed report there.
After the launch, wait a few months to see what’s the ratio of people who visit your website to people who become leads (your lead conversion rate). Then, set up small, iterative experiments to try to improve that. You can:
- Get a tool like Hotjar or Microsoft Clarity to see how people interact with your website.
- Try to improve things in small experiments, one thing at a time. For starters, you can find some ready-made test ideas like these.
- Relaunch your site with the changes and compare results. You can also get an A/B testing tool like Visual Website Optimizer to run different variations simultaneously.
Last but not least, SEO is a continuous process of fine-tuning your content and building links to rank higher and get more organic traffic. It’s beyond this article’s scope, but we explain it in our post on the 12 SEO Best Practices to Improve Rankings in 2023.
Having a website is worthless without traffic to capture leads. Here are some tactics you can use to start driving leads.
Link from your high-traffic pages
If you already have a website that gets traffic, don’t forget to include internal links from those pages to your lead capture page. This sounds obvious but can easily be overlooked.
For example, in our articles, we often link to our free SEO tools. This then leads people to see keyword data and an option to purchase our full product to see more data.
Promote on social media
You can promote your lead generation website on social media, but you can’t just share the URL and expect to gain leads. You need to capture people’s interest and make them want to click on your links.
Some ways you can do that include:
- Sharing user-generated content: customer testimonials and photos or videos showing the product or service.
- Posting short videos and photos showing a sneak peek of the product or service.
- Posting content that may answer your audience’s questions.
- Promoting your best content that leads to your lead generation page.
- Running ads to a well-targeted audience.
For example, Afternerd uses his YouTube channel to establish himself as an authority in Python and promote his course. Some of those videos are really popular.
And each video has a link for people who are willing to learn Python.
The great thing about this kind of promotion is that you don’t need any marketing skills. You can just talk about what you know best or show some samples of your work (especially if you’re running a service).
Another thing you can do is set the lead generation page as the button on your Facebook page and put it in your Instagram bio.
Optimize your Google Business Profile
Are you a local business? Then, you probably already have a Google Business Profile. You can optimize your profile to get discovered more often on Google when people look for products and services nearby.
As you can see below, a link to a website can’t be missed when your profile ranks on Google.
Optimizing a Google Business Profile is something that doesn’t need special skills. Here’s how to do it in less than 30 minutes.
Run Google Ads
Finally, you can use Google Ads as a fast, easily scalable way to get visitors.
Google ads show up in places like Google Search and Google Maps, and you probably know them from displaying on top of all other search results.
You set them up by choosing the keywords you want your ad to be shown for, specifying the languages and locations and, finally, indicating your budget. Then Google runs an auction to choose which advertiser’s ad to show, and you pay only when your ad gets clicked.
Here is such an ad spotted in the wild—a law firm that uses Google Ads to get leads interested in a free consultation.
You can set up your first campaign quite fast, even if you haven’t done that before. But before you do, check out our best practices and tips for beginners.
Final thoughts
Building a lead generation website is just the first step. Once you’ve created the site, you need to focus on getting traffic and optimizing the site to convert that traffic into leads.
Want even more leads? You don’t need to confine yourself to just one place to capture contact information. You can set lead magnets—as many as you want.
Questions? Comments? Ping me on Twitter.
SEO
OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X
OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.
This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.
OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing
OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.
Screenshot from X, December 2023The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.
Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.
OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues
This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.
Idk if anyone else has noticed this, but GPT-4 Turbo performance is significantly worse than GPT-4 standard.
I know it’s in preview right now but it’s significantly worse.
— Max Weinbach (@MaxWinebach) November 8, 2023
There has been discussion if GPT-4 has become “lazy” recently. My anecdotal testing suggests it may be true.
I repeated a sequence of old analyses I did with Code Interpreter. GPT-4 still knows what to do, but keeps telling me to do the work. One step is now many & some are odd. pic.twitter.com/OhGAMtd3Zq
— Ethan Mollick (@emollick) November 28, 2023
Complaints also appeared in OpenAI’s community forums.
Screenshot from OpenAI, December 2023The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.
Screenshot from Google Reviews, December 2023A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.
Screenshot from Product Hunt, December 2023GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.
OpenAI is now only 3.8 stars on Google Maps and a dismal 1 star on Yelp!
GPT-4’s degradation has really hurt their rating. Hope the business survives.https://t.co/RF8uJH1WQ5 pic.twitter.com/OghAZLCiVu
— Nate Chan (@nathanwchan) December 9, 2023
The complaint:
Screenshot from Yelp, December 2023In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”
Screenshot from Google Reviews, December 2023The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.
Screenshots from Glassdoor, December 2023This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.
Screenshot from Google, December 2023Google SGE Highlights Positive Google Reviews
In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.
The most positive review mentions about the company appear in Google SGE (Search Generative Experience).
Screenshot from Google SGE, December 2023Conclusion
OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.
Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.
As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.
Featured image: Tada Images/Shutterstock
SEO
ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites
ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.
Some users who signed up for the waitlist have received invites to join ChatGPT Plus.
This has resulted in a few shares of the link that is accessible for everyone. For now.
Found a hack to skip chatGPT plus wait list.
Follow the steps
– login to ChatGPT
– now if you click on upgrade
– Signup for waitlist(may not be necessary)
– now change the URL to https://t.co/4izOdNzarG
– Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAx— Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023
RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays
In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.
Screenshot from ChatGPT, December 2023Unfortunately, they still aren’t accessible without a Plus subscription.
Screenshot from ChatGPT, December 2023You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.
Screenshot from ChatGPT, December 2023OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.
Screenshot from OpenAI, December 2023Why Are ChatGPT Plus Subscriptions Paused?
According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.
we are pausing new ChatGPT Plus sign-ups for a bit 🙁
the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.
you can still sign-up to be notified within the app when subs reopen.
— Sam Altman (@sama) November 15, 2023
The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.
Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.
chatgpt plus accounts selling ebay for a premium 🫡🇺🇸 https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV
— surya (@sdand) November 15, 2023
When Will ChatGPT Plus Subscriptions Resume?
So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”
Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.
What Are GPTs?
GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.
Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.
Two SEO GPTs I’ve created for assessment + learning 👀👇
1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH
I hope they’re helpful 🙌🤩
PS: Love how GPT opens up to SO much opportunity 🤯 pic.twitter.com/yqKozcZTDc
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
There are also GPTs for analyzing Google Search Console data.
oh wow. I think this GPT works.
Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.
It’s an easy way to see if most of your keyword declined or improved.
This site was impacted by… pic.twitter.com/wFGSnonqoZ
— Marie Haynes (@Marie_Haynes) November 9, 2023
And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.
Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.
Weighing The Benefits Of The Pause
Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).
But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.
Screenshot from ChatGPT, November 2023Featured image: Robert Way/Shutterstock
SEO
The Best Times To Post On Social Media In 2024
Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.
The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.
With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.
To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.
It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.
Let’s dive in.
The Best Times To Post On Social Media
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday and Wednesday | 9 a.m. – 2 p.m. Local |
| Hootsuite | Monday | 12 p.m. EST |
| CoSchedule | Friday, Wednesday, and Monday (in that order) | 7 p.m. Local |
- Best times to post on social media: 9 a.m. – 2 p.m.
- Best days to post on social media: Monday and Wednesday.
- Worst days to post on social media: Saturday and Sunday.
Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.
When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.
If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.
This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.
Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.
The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.
Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.
The Best Times To Post On Facebook
| Source | Day Of Week | Time To Post |
| Sprout Social | Monday to Thursday | 8 a.m. – 1 p.m. Local |
| Hootsuite | Monday and Tuesday | 1 p.m. EST |
| CoSchedule | Friday, Wednesday, and Monday (in that order) | 9 a.m. Local |
- Best times to post on Facebook: 8 a.m. – 1 p.m.
- Best days to post on Facebook: Weekdays.
- Worst day to post on Facebook: Sunday.
Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).
While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.
Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.
There is a general consensus that Sundays should be avoided.
The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.
The Best Times To Post On YouTube
| Source | Day Of Week | Time To Post |
| SocialPilot | Sunday | 2-4 p.m. EST |
| HubSpot | Friday and Saturday | 6-9 p.m. Local |
- Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
- Best days to post on YouTube: Friday, Saturday, and Sunday.
- Worst day to post on YouTube: Tuesday.
As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.
And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.
YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.
Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.
While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.
SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.
Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.
The Best Times To Post On Instagram
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday and Wednesday | 9 a.m. – 1 p.m. Local |
| Hootsuite | Wednesday | 2 p.m. EST |
| HubSpot | Saturday | 6-9 p.m. Local |
| CoSchedule | Wednesday, Friday, and Tuesday (in that order) |
9 a.m. Local |
| Later | Monday | 4 a.m. Local |
- Best times to post on Instagram: 8 a.m. to 1 p.m.
- Best day to post on Instagram: Wednesday.
- Worst day to post on Instagram: Sunday.
From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.
With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.
As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.
We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.
Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.
Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.
In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.
The Best Times To Post On TikTok
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday and Wednesday | 2-6 p.m. Local |
| Hootsuite | Thursday | 10 p.m. EST |
| SocialPilot | Tuesday and Thursday | 2 a.m. and 9 a.m. EST |
| HubSpot | Friday | 6-9 p.m. Local |
- Best time to post on TikTok: Inconclusive.
- Best day to post on TikTok: Tuesday.
- Worst day to post on TikTok: Inconclusive.
While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.
With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.
So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.
Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.
While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.
Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.
We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.
The Best Times To Post On Snapchat
Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.
It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.
This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.
While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.
Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)
The Best Times To Post On Pinterest
| Source | Day Of Week | Time To Post |
| Sprout Social | Wednesday to Friday | 1-3 p.m. Local |
| HubSpot | Friday | 3-6 p.m. Local |
| CoSchedule | Sunday, Monday, and Tuesday (in that order) |
8 p.m. Local |
- Best times to post on Pinterest: 3-6 p.m.
- Best day to post on Pinterest: Friday.
- Worst day to post on Pinterest: Sunday.
Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.
Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.
Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.
Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.
When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.
The Best Times To Post On X (Twitter)
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday to Thursday | 9 a.m. – 2 p.m. Local |
| Hootsuite | Monday and Wednesday | 10 a.m. – 1 p.m. EST |
| CoSchedule | Wednesday, Tuesday, and Friday (in that order) | 9 a.m. Local |
| HubSpot | Friday and Wednesday (in that order) | 9 a.m. to 12 p.m. Local |
- Best times to post on X (Twitter): 9 a.m. to 12 p.m.
- Best days to post on X (Twitter): Wednesday and Friday.
- Worst day to post on X (Twitter): Sunday.
X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.
The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.
When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.
Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).
Like many other platforms, Sunday seems to be the least effective day for post-engagement.
Looking for the best times to post on X (Twitter)?
Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.
We always recommend testing and experimenting to see what works for you.
The Best Times To Post On LinkedIn
| Source | Day Of Week | Time To Post |
| Sprout Social | Tuesday to Thursday | 10 a.m. – 12 p.m. Local |
| Hootsuite | Monday | 4 p.m. EST |
| CoSchedule | Thursday, Tuesday, and Wednesday (in that order) | 10 a.m. Local |
| HubSpot | Monday, Wednesday, and Tuesday (in that order) | 9 a.m. – 12 p.m. Local |
- Best times to post on LinkedIn: 10 a.m. – 3 p.m.
- Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
- Worst days to post on LinkedIn: Weekends.
Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.
It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.
Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.
Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.
All of our sources agree that weekends are less effective for LinkedIn posts.
If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.
But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.
What Is The Best Time For You To Post On Social Media?
Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.
And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.
By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.
Sources of data, November 2023.
All data above was taken from the sources below.
Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.
Sources:
- Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
- Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
- CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
- SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data.
- Later analyzed over 11 million Instagram posts.
- HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.
More resources:
Featured Image: Kaspars Grinvalds/Shutterstock
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