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2021 Video Marketing Insights from Social Media Experts [Infographic]

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Are you aligning your strategy with the latest video trends?

Video remains a key content option in social media marketing, but a lot has changed in video consumption behavior over the past year.

So what kind of content is gaining traction on social today, and how should your brand approach video in 2021? 

The team from Animoto recently checked in with six industry leaders to learn about their video predictions and future best practices for the year.

Some of the key trends include:

  • Instagram Reels continues to be a relatable and engaging way to connect with your customers
  • Video is not a one-and-done strategy. Creating and sharing consistently drives real-time results
  • At a time when people are seeking out connection, sharing stories with video helps humanize your brand

You can check out Animoto’s full report here, or take a look at a summary of the key findings in the infographic below.

Socialmediatoday.com

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How to Design Infographics Specifically to Get Backlinks [Infographic]

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How to Design Infographics Specifically to Get Backlinks [Infographic]

Are you looking for ways to generate backlinks for your SEO campaign? Want to know how to create infographics that act as linkable assets?

The team from New Reach Agency share their tips for success in this infographic.

They break things down as follows:

  • Research
  • Outline, mockup wireframe and mood board
  • Design

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.

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An Overview of Google’s Algorithm Updates in 2021 [Infographic]

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An Overview of Google's Algorithm Updates in 2021 [Infographic]

Are you across all the latest Google Search Updates, which could be impacting your SEO performance?

Google’s always looking to evolve its algorithms to improve its user experience, and deliver more relevant results. And within that, sometimes those changes can alter the way your pages rank for certain keywords and terms.

If you’ve noted a drop-off in your search referral traffic, one of these changes could be the culprit – but how do you know which changes went into effect, and when, in order to correlate each with your search traffic peaks and troughs?

This visual overview from the team at OnCrawl will help. The graphic outlines all of Google’s major search algorithm updates from the past year, which you can then match-up to your results.

Of course, the pandemic, and the related impacts, have had such a big impact on consumption behaviors that it’s hard to pin down any specific cause for most changes in recent times. But maybe, through cross-examination, you can get a better indicator of potential impacts – while you can also ensure you stay up to date with Google’s algorithm changes by following the Google Search Central blog.

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8 SEO Mistakes Weakening Your Google Ranking in 2022 and Beyond [Infographic]

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Are you struggling to get your website to rank well on Google? Want to know the common mistakes that could be limiting your SEO success?

The team from Red Website Design share 8 SEO mistakes that weaken your ranking on Google in this infographic.

Here’s a quick summary:

  • Your target keyword is not in your domain/subdomain
  • You’re not writing enough quality content
  • You haven’t secured your website with https
  • You don’t have an optimized image on your page
  • Your page load speed is too slow
  • Your bounce rate is too high
  • You have duplicate content on your page
  • Your content is not optimized for your target keywords

Check out the infographic for more detail.

SEO mistakes infographic

A version of this post was first published on the Red Website Design blog.

Socialmediatoday.com

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