SOCIAL
5 Ways to Get Your Employees to Advocate for Your Brand on LinkedIn [Infographic]

The task to market your brand or company might sound tedious, however you can use your most valuable asset to do it for you – your employees.
Your company’s employees can help build your brand from scratch, at minimal cost. Getting your employees to promote or advocate for your brand is one of the easiest and the most effective ways to engage, connect with prospective customers and stakeholders, and eventually, grow your business.
Engaging your employees on social media, including LinkedIn, can bring the visibility that your brand needs. In the infographic below, the team from GMR Transcription share some handy tips to increase your employees’ engagement on LinkedIn.

SOCIAL
Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.
Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.
According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.
#Instagram is working on a subscription plan which includes the blue badge ????
— Alessandro Paluzzi (@alex193a) February 2, 2023
Paluzzi also shared a screenshot of the code with TechCrunch:
That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.
Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.
If people can just buy that, then it’s no longer of any value, right?
Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.
It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.
I guess, more money is good?
Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.
Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.
Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.
SOCIAL
YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.
During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.
However, it still …
SOCIAL
Podcast Marketing Statistics for Businesses [Infographic]
![Podcast Marketing Statistics for Businesses [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/02/1675431402_Podcast-Marketing-Statistics-for-Businesses-Infographic.png)
Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.
Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.
If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.
Check out the full infographic below.
-
MARKETING6 days ago
11 Email Marketing Design Tips to Drive More Revenue
-
MARKETING6 days ago
How to choose a content marketing automation platform
-
SOCIAL2 days ago
Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps
-
MARKETING4 days ago
(Re)Introducing your favorite Optimizely products!
-
MARKETING6 days ago
Promote | DigitalMarketer
-
WORDPRESS6 days ago
Your Quick Guide in 2023
-
SEARCHENGINES5 days ago
Google Golf Tee T-Shirt
-
SEARCHENGINES2 days ago
Helpful Content & Link Spam Update Done, SEO, Search Console & More