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Marketers Turn to Facebook and Instagram to Build Brand Awareness

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Last week, we ran a few polls in the newsletter to learn more about how marketing goals vary between social media platforms. You may use a platform to accomplish many goals, but there is most likely one goal that you both have invested in and have consistently seen a great return on that investment. 

We selected four common social media marketing goals to focus on:

  1. Brand Awareness
  2. Lead Generation & Sales
  3. Customer Service
  4. Community Engagement

Instagram and Facebook were the first two platforms we selected for the polls. Given the immense user-base of both platforms, plus the diversity of interests and communities found on each, it’s not a huge shock that brand awareness took the lead in both of these polls. 

For Instagram, brand awareness took the lead with 39% of participants claiming this to be their primary goal on the platform. This could be an indicator that Instagram is a great place to launch a new brand on social and get noticed. 

Social Media Today newsletter

Once again, brand awareness took the lead on Facebook with 30% of the majority vote. Next, with 26% of the vote came generation and sales. Following close after with 24% was community engagement.

Social Media Today newsletter

It’s also not a huge surprise that these two polls shared similar results with brand awareness leading and customer service coming in last. Many marketers link their Instagram and Facebook accounts, adjusting their approach slightly for each, but there is still a connection between the two.

We will continue to run polls to learn more about social media marketing behavior in our community. You can participate by answering any of the future polls in our daily newsletter.

Socialmediatoday.com

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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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