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7 Simple Steps for Planning Your Weekly Social Media Content



Are you planning to increase your brand’s social media engagement? Starting your social media content with a proper plan can help you enhance your engagement rates and help in kick-starting your social media game. However, setting up a plan for various social media channels can be intimidating.

We have compiled a simple guide for you to plan your weekly social media content. Below are the 7 steps which you can easily follow to organize and manage your content:

1.     Identifying Platforms

The first and foremost step is to analyze which social media platform suits your business model the best. Usage varies across demographics, psychographics, and behaviors. Knowing where your target audience is highly engaged can help you in developing a perfect social media

2.   Different Goals for Each Platform

Each social media platform works differently; hence the content displayed on it must be platform appropriate as well. Having a separate goal for each platform can help you identify your progress across each platform without confusing them all in one.

For example, suppose you are a carpet cleaning company looking to market through social media. You will benefit from creating separate marketing goals for each social media platform, such as:

  • Increase consumer engagement using Istangarm by 15%
  • Increase traffic to the official website using Facebook by 20%

3.   Styles

The tone, style, and content should be different for each of your social media platforms. Although you need to present a unified message, the content style should be different for each platform. For example, Instagram is famous for its images, while TikTok is more popular for video content. Paying attention to the style you want to follow for your social media is important, and it helps deliver the message that you are trying to get across.

4.   Plan Ahead

One of the most common mistakes that people usually make in content is that they don’t plan, which makes it difficult to manage your content schedule. You must plan to form a coherent and well-executed content strategy. Planning can give you room for creativity and experimentation with your content, such as surprise sales, giveaways, influencer collaborations, etc.

5.    Create a Content Calendar

Having a content calendar has multiple benefits, but most of all, it helps you stay on track and focus on meeting your targets. Having a content calendar can take away a lot of your stress and help in keeping things aligned.

A social media calendar can help you:

  • Stay consistent
  • Save times
  • Can help you brainstorm more ideas before posting
  • Fewer chances of making typing errors

6.   Content is Visual Too

Now that you are focusing on content creation, you should be careful about the graphics and visual appeal of the Images and Videos you choose. There are millions of posts on social media every day, and to leave your mark, your content must have amazing graphics.

7.    Track and Analyze Your Content

Now that you have started posting your content, you must track and analyze their performance. Most of the social media platforms like Facebook and Instagram show insights through which you can monitor your post-performance. You can also use online tools like Google Analytics to track your performance.

Nouman provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for carpet cleaning.


Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments



Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

Instagram continues its gradual process of merging its video products into one, with the announcement that videos in Stories that are under 60 seconds in length will no longer be split into 15-second segments in the app.

As you can see in this in-app alert, posted by social media expert Matt Navarra, when you update your IG app, you’ll get a notification letting you know that your videos in Stories will no longer be cut up, making it a more seamless viewing experience.

Instagram’s been testing the update with selected users over the past year, as part of its broader process to integrate its video options, in line with the short-form video shift and general engagement trends.

Last October, Instagram retired its IGTV brand, as it combined IGTV and feed videos into one format, while in July, Instagram announced that all uploaded video under 15 minutes in length would be posted as Reels, further aligning its various video formats.

Instagram Reels update

The merging of its video options is aimed at simplifying the app, while it will also, ideally, help Instagram maximize user engagement, by making all of its video content, in all formats, available in more places where users are interacting.

By shifting its video content to a more aligned format, that’ll give IG more video inventory to insert into user feeds, which it’s increasingly looking to do via AI-defined recommendations, as it follows TikTok’s lead in making your main feed more focused on entertainment, as opposed to being restricted to only the latest posts from people and profiles that you follow.

Meta CEO Mark Zuckerberg recently noted that just over 15% of the content in Instagram feeds now comes from people, groups, or accounts that users don’t follow, with its AI recommendations contributing more and more to the user experience. Zuckerberg noted that he expects to see that amount more than double by the end of next year.

Instagram’s been working towards this for some time, with Instagram chief Adam Mosseri noting back in January that: 

We’re looking about how we can – not just with IGTV, but across all of Instagram – simplify and consolidate ideas, because last year we placed a lot of new bets. I think this year we have to go back to our focus on simplicity and craft.”


The merging of its video formats will ideally facilitate more opportunities in this respect, while also making it much easier for users to understand where to find each different type of content – or increasingly, to not have to go searching for it at all, as it’ll be fed directly into your main feed, whether you follow the creator or not.

Which, of course, is a process that not all users are entirely happy with as yet, but still, Meta remains confident that they’ll come around as its recommendations algorithms continue to develop.

Instagram has confirmed the new Stories video expansion to TechCrunch, explaining that:

“We are always working on ways to improve the Stories experience. Now, you’ll be able to play and create Stories continuously for up to 60 seconds, instead of being automatically cut into 15-second clips.”

That’ll also make it easier to skip through those longer videos that you’re not interested in (as you’ll only have to skip once, as opposed to tapping through each individual frame) – though it may also have implications for creators who’ve structured sponsored content deals based on frame counts, as opposed to Story length.

That’s a relatively easy fix, longer term, with the focus shifting to length instead. But it may add some complications to the process in the immediate future, as the Stories eco-system evolves in line with the new process.

Instagram says that the new, longer video Stories are being rolled out to all users.

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