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9 Social Media Video Ideas to Modernize Your Corporate Communications



Coming up with social media ideas for your corporate communications can be tricky. You want to give your followers and employees the latest news from your company, but how do you keep it fresh and snappy? How do you keep producing high-quality content week in and week out? How do you get people to tune in?

It’s no secret — it’s video. Of all formats, video drives the highest reach and engagement across social media platforms. That’s why it’s no surprise brands are embracing the trend. Say hello to corporate video, with a fresh twist. Check out these 9 social media video ideas to add some sizzle to your content strategy.

1. ‘This or That?’ interview

Interview videos show the human side of corporate culture by giving employees a platform to express themselves. 

Simply film an employee as they answer a series of relatable ‘this or that’ questions about their preferences. Pop culture is a goldmine for questions: “Game of Thrones or Breaking bad?”… “Disney or Pixar?” 

Keep it spontaneous and don’t reveal the questions until the interview…Authenticity is key!

2. Product promo

Got a new product or feature in the pipeline? Build hype with a promo video by mixing together screen recordings, packshots, and a catchy soundtrack.

Turn a classic product promo from “old school” to edgy by creating a series of funny videos about ‘how to not use the product.’ Social media audiences love humor and off-the-wall videos can do a better job of promoting your product than any traditional method. 

3. Trending news

Whether it’s your company’s own breaking news or a reaction to a significant cultural moment, video is the perfect way to share your take on the action. 

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Using a news format allows you to repurpose video, images, and soundbites quickly, and you’ll always have a fresh video to post if you’re running dry on content.

4. Behind the scenes

Give your followers a sneak peek of what’s really going on at your company.

Ask an employee to record themselves in selfie-mode as they create a ‘day in the life’ account of a typical workday. Or, give fans a taste of the secret sauce that goes into their favorite products with a ‘how it’s made’ video. 

5. Podcast teaser

With over a million podcasts on iTunes, promoting your podcast with a video could give it an edge and help you to reach a wider set of listeners. 

Insert a soundwave with your visual so your audience sees that you are promoting audio content. Choose an impactful extract from the podcast – a funny or surprising moment – that will encourage the audience to click through to listen to the rest.

6. FAQ

Rather than directing fans to an FAQ page on your website, create a question-and-answer video post for social media. For example, FAQ videos are a practical option for internal comms teams to communicate with employees about new remote-work policies.

You can create a series of videos based on particular topics, selecting key questions from each category. Top tip: film a member of your marketing team answering each question, to add a personal touch. 

7. Top 5

No time to create something from scratch? The ‘top 5’ format is ideal for quickfire content curation. Snackable content is trendy for a reason. Social media audiences love short-form entertainment, and they’re always hungry for more.

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Pick a category such as ‘top 5 employee vacation destinations’ or ‘top 5 reasons to join our company.’ Then throw in some photos, clips, a little text, and your video will be ready to post within minutes.

8. Fan contributions

If your content schedule is running behind, let your loyal fan base give you a hand. You can repurpose their content, like a product review or testimonial, and create a video out of it. 

Host a contest to collect user-generated content, look out for videos your fans have posted organically, or reach out to influencers.

Give your fans a moment in the spotlight by tagging them, and even more followers will want to join in… everybody wins!

9. Results recap

Whether it’s the results of a recent survey, a high-profile project, or the number of attendees at your last virtual event, ‘results recap’ videos are simple and effective. 

Use photos and video clips to build a story with notable details about the event or project. Finish with key takeaways and concrete statistics, and don’t forget to include a CTA that will lead your audience to find out more!

Are you feeling inspired? Try PlayPlay’s 7-day free trial and create professional-looking videos – in minutes – to ramp up your corporate communications strategy.

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Meta Publishes New Guide to the Various Security and Control Options in its Apps



Meta Publishes New Guide to the Various Security and Control Options in its Apps

Meta has published a new set of safety tips for journalists to help them protect themselves in the evolving online connection space, which, for the most part, also apply to all users more broadly, providing a comprehensive overview of the various tools and processes that it has in place to help people avoid unwanted attention online.

The 32-page guide is available in 21 different languages, and provides detailed overviews of Meta’s systems and profile options for protection and security, with specific sections covering Facebook, Instagram and WhatsApp.

The guide begins with the basics, including password protections and enabling two-factor authentication.

It also outlines tips for Page managers in securing their business profiles, while there are also notes on what to do if you’ve been hacked, advice for protection on Messenger and guidance on bullying and harassment.

Meta security guide

For Instagram, there are also general security tips, along with notes on its comment moderation tools.

Meta security guide

While for WhatsApp, there are explainers on how to delete messages, how to remove messages from group chats, and details on platform-specific data options.

Meta security guide

There are also links to various additional resource guides and tools for more context, providing in-depth breakdowns of when and how to action the various options.

It’s a handy guide, and while there are some journalist-specific elements included, most of the tips do apply to any user, so it could well be a valuable resource for anyone looking to get a better handle on your various privacy tools and options.

Definitely worth knowing either way – you can download the full guide here.

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Twitter bans account linked to Iran leader over video threatening Trump



Twitter bans account linked to Iran leader over video threatening Trump

Iran’s supreme leader Ayatollah Ali Khamenei meets with relatives of slain commander Qasem Soleimani ahead of the second anniverary of his death in a US drone strike in Iraq – Copyright POOL/AFP/File Tom Brenner

Twitter said Saturday it had permanently suspended an account linked to Iran’s supreme leader that posted a video calling for revenge for a top general’s assassination against former US president Donald Trump.

“The account referenced has been permanently suspended for violating our ban evasion policy,” a Twitter spokesperson told AFP.

The account, @KhameneiSite, this week posted an animated video showing an unmanned aircraft targeting Trump, who ordered a drone strike in Baghdad two years ago that killed top Iranian commander General Qassem Soleimani.

Supreme leader Ayatollah Ali Khamenei’s main accounts in various languages remain active. Last year, another similar account was suspended by Twitter over a post also appearing to reference revenge against Trump.

The recent video, titled “Revenge is Definite”, was also posted on Khamenei’s official website.

According to Twitter, the company’s top priority is keeping people safe and protecting the health of the conversation on the platform.

The social media giant says it has clear policies around abusive behavior and will take action when violations are identified.

As head of the Quds Force, the foreign operations arm of Iran’s Revolutionary Guards, Soleimani was the architect of its strategy in the Middle East.

He and his Iraqi lieutenant were killed by a US drone strike outside Baghdad airport on January 3, 2020.

Khamenei has repeatedly promised to avenge his death.

On January 3, the second anniversary of the strike, the supreme leader and ultraconservative President Ebrahim Raisi once again threatened the US with revenge.

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Trump’s supporters regularly denounce the banning of the Republican billionaire from Twitter, underscoring that accounts of several leaders considered authoritarian by the United States are allowed to post on the platform.

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Major US TV service dumps pro-Trump channel OAN



Major US TV service dumps pro-Trump channel OAN

Former US president Donald Trump regularly called on Chanel Rion of OAN (pictured April 2020) during his press briefings – Copyright AFP/File STR

Subscription television service DirecTV has decided not to renew its contract with One America News Network (OAN), an ultra-conservative, conspiratorial US channel that backs former US president Donald Trump.

“We informed (OAN owner) Herring Networks that, following a routine internal review, we do not plan to enter into a new contract when our current agreement expires,” a spokesman for DirecTV told AFP Friday.

The deal is due to expire in April, according to a source familiar with the matter.

DirecTV, which is owned by US telecom giant AT&T, did not provide further details for its decision.

OAN is one of the new ultra-conservative players in television news that are trying to nibble away at the market share of Fox News.

Like Newsmax or Real America’s Voice, they refused to recognize Donald Trump’s defeat in the November 2020 presidential election, instead relaying unsubstantiated conspiracy theories about electoral fraud that were propagated by the former president and his supporters.

In mid-November 2020, for instance, OAN presenter Christina Bobb accused the Democratic Party of preparing “a coup” against Trump.

Trump himself invited his supporters to switch to OAN and Newsmax, and more and more leading Republican figures are appearing on the channels.

OAN saw its audiences climb in the wake of the election, but DirecTV’s decision is a serious blow because it is the channel’s largest distributor, according to US media.

OAN did not immediately respond to a request for comment from AFP.

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A year ago, when Trump supporters stormed Congress in an attempt to stop the certification of Democrat Joe Biden’s victory, OAN and Newsmax denounced — without any supporting evidence — what they called the infiltration of small groups of ultra-leftists into the crowd of Trump loyalists.

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