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9 Social Media Video Ideas to Modernize Your Corporate Communications

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Coming up with social media ideas for your corporate communications can be tricky. You want to give your followers and employees the latest news from your company, but how do you keep it fresh and snappy? How do you keep producing high-quality content week in and week out? How do you get people to tune in?

It’s no secret — it’s video. Of all formats, video drives the highest reach and engagement across social media platforms. That’s why it’s no surprise brands are embracing the trend. Say hello to corporate video, with a fresh twist. Check out these 9 social media video ideas to add some sizzle to your content strategy.

1. ‘This or That?’ interview

Interview videos show the human side of corporate culture by giving employees a platform to express themselves. 

Simply film an employee as they answer a series of relatable ‘this or that’ questions about their preferences. Pop culture is a goldmine for questions: “Game of Thrones or Breaking bad?”… “Disney or Pixar?” 

Keep it spontaneous and don’t reveal the questions until the interview…Authenticity is key!

2. Product promo

Got a new product or feature in the pipeline? Build hype with a promo video by mixing together screen recordings, packshots, and a catchy soundtrack.

Turn a classic product promo from “old school” to edgy by creating a series of funny videos about ‘how to not use the product.’ Social media audiences love humor and off-the-wall videos can do a better job of promoting your product than any traditional method. 

3. Trending news

Whether it’s your company’s own breaking news or a reaction to a significant cultural moment, video is the perfect way to share your take on the action. 

Using a news format allows you to repurpose video, images, and soundbites quickly, and you’ll always have a fresh video to post if you’re running dry on content.

4. Behind the scenes

Give your followers a sneak peek of what’s really going on at your company.

Ask an employee to record themselves in selfie-mode as they create a ‘day in the life’ account of a typical workday. Or, give fans a taste of the secret sauce that goes into their favorite products with a ‘how it’s made’ video. 

5. Podcast teaser

With over a million podcasts on iTunes, promoting your podcast with a video could give it an edge and help you to reach a wider set of listeners. 

Insert a soundwave with your visual so your audience sees that you are promoting audio content. Choose an impactful extract from the podcast – a funny or surprising moment – that will encourage the audience to click through to listen to the rest.

6. FAQ

Rather than directing fans to an FAQ page on your website, create a question-and-answer video post for social media. For example, FAQ videos are a practical option for internal comms teams to communicate with employees about new remote-work policies.

You can create a series of videos based on particular topics, selecting key questions from each category. Top tip: film a member of your marketing team answering each question, to add a personal touch. 

7. Top 5

No time to create something from scratch? The ‘top 5’ format is ideal for quickfire content curation. Snackable content is trendy for a reason. Social media audiences love short-form entertainment, and they’re always hungry for more.

Pick a category such as ‘top 5 employee vacation destinations’ or ‘top 5 reasons to join our company.’ Then throw in some photos, clips, a little text, and your video will be ready to post within minutes.

8. Fan contributions

If your content schedule is running behind, let your loyal fan base give you a hand. You can repurpose their content, like a product review or testimonial, and create a video out of it. 

Host a contest to collect user-generated content, look out for videos your fans have posted organically, or reach out to influencers.

Give your fans a moment in the spotlight by tagging them, and even more followers will want to join in… everybody wins!

9. Results recap

Whether it’s the results of a recent survey, a high-profile project, or the number of attendees at your last virtual event, ‘results recap’ videos are simple and effective. 

Use photos and video clips to build a story with notable details about the event or project. Finish with key takeaways and concrete statistics, and don’t forget to include a CTA that will lead your audience to find out more!

Are you feeling inspired? Try PlayPlay’s 7-day free trial and create professional-looking videos – in minutes – to ramp up your corporate communications strategy.

Socialmediatoday.com

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Novak Djokovic, Rafael Nadal and Roger Federer: Born or made great?

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The Big 3 have won a total of 56 Grand Slams in their career.

Ecogastronomy, puppet arts, viticulture and enology, influencer marketing, or bakery science. In 2022, you can become anything you want and there are even specialized undergraduate degrees to help you gain all the relevant skills at university. Essentially, you can now be academically trained in any subject and learn practically everything you need to excel at your job.

In the context of sports, and particularly tennis, this is no different. There are plenty of degrees you can pursue to complement your career as an athlete, physiotherapist, or coach with useful knowledge about the human body, anatomy, and health.

This basically means that professional tennis players of the 21st century can complement their extraordinary talent and training routine with a relevant education and an elite team of professional and eminent physiotherapists, coaches, PR, and strategists. Ultimately, players have countless tools that can help them win matches, stay healthy, and be well-liked by the press and the fans.

You can find these ‘A teams’ all around the tour nowadays: players of the former next gen have taken advantage of their early success to incorporate experts on every specialty into their team and others like Carlos Alcaraz or Holger Rune have come directly in the tour alongside first-class teams headed by former World No. 1 and Slam champion Juan Carlos Ferrero and respected coach Patrick Mouratoglou respectively.

Understandably, tennis legends who have been on tour for almost two decades have progressively adapted to the quest for perfection too. You must remember Novak Djokovic’s radical diet change mid-career or Rafael Nadal’s loyal sports doctor for most of his injury-prone career.

21st-century professional tennis players have learned it all as far as tennis skills are concerned. In fact, objectively any top-100 player can produce Djokovesque cross-court backhands or Nadalese down-the-line forehands any time – we have seen rallies of the highest level in practices, Challengers and junior tournaments.

So, one must think that if every player on the tour can produce top-level tennis and is surrounded by the perfect team, what is stopping them from winning 20+ Grand Slam titles like Nadal, Roger Federer, and Djokovic?


Nadal, Federer and Djokovic — the Big 3

Roger Federer, Rafael Nadal and Novak Djokovic in discussion at the 2022 Laver Cup.
Roger Federer, Rafael Nadal and Novak Djokovic in discussion at the 2022 Laver Cup.

The Big 3 — Rafael Nadal, Roger Federer and Novak Djokovic — are living proof that in life there are things you just can’t learn, despite our self-help books saying otherwise. Tennis is different from other mainstream sports in that it remains an individual and extremely mental sport.

These three players belong at a higher level than anyone else, and it is not only the 63 combined Slam titles that separate them from their opponents. It is clearly not their physical form either, quite the opposite currently. It is the ability to remain serene, focused, confident, and indifferent to the crowd, pressure, and expectations, to play one point at a time, whether it is a break or a championship point, and to extract it from the surrounding context.

Being the best of all time does, however, not imply being the better player in all matches. We don’t have to go far back to find an example of a time when Nadal and Djokovic were the clear underdogs in a match. For instance, in Wimbledon 2022 we saw Nadal win a match with an abdominal tear and an average 80-mph serve speed (on a grasscourt!) against Taylor Fritz, a top American player in his best-ever season.

In essence, the three GOATs have had the ability to know how to win even when they are the worst players on the court, and if that greatness is something we all could learn or train for, it would stop being called so and we would see it more often.

Whether it is the experience, intelligence or just intrinsic and unique talent that has led to Big 3’s unprecedented achievements we won’t ever exactly know and, I am afraid, they are giving no opportunity to the so-called Next Gen to even dream of replicating their record book and help us make sense of what it takes to become a tennis master.

In any case, we can only feel extremely fortunate to have lived on the same timeline as the greatest trivalry in sports history. All of us, but the Next Gen, can only hope Nadal and Djokovic do not follow Federer’s retirement path anytime soon. And one only needs to watch their last matches against each other to (rightfully) assume that might not happen anytime soon.

What is the foot injury that has troubled Rafael Nadal over the years? Check here

Poll : Who will end up with most Grand Slam titles?

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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