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9 Call to Action Best Practices to Improve Your Marketing Strategy

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9 Call to Action Best Practices to Improve Your Marketing Strategy


Are you looking for ways to convince more people to do business with you? Want your website and email calls to action to lead more people down your conversion path?

The team from Red Website Design share nine call to action best practices in this infographic.

Here’s a quick summary:

  • Keep Your CTAs Brief
  • Create Urgency
  • Try Reverse Psychology
  • Personalize Your CTAs
  • Use Responsive Design
  • Utilize Contrasting Colors and White Space
  • Make Your CTAs Into a Button
  • Double-check Your Landing Pages
  • Test and Refine

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.



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Meta Adds Instagram Audience Targeting for Facebook and IG Ads

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Instagram Outlines Update Visual Elements to Better Connect with its Purpose

This could be a very handy option for social media managers – Meta is currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers.

As you can see in this image, shared by media buyer Corey Henke, now, you can target your ads to people who follow your IG account within your campaign setup, giving you a whole new audience to consider in your promotional process.

Which might not sound like much – and it probably also sounds like something that’s been available for some time. Right?

But it isn’t.

As noted by Meta ads expert Jon Loomer, up till now, you’ve been able to create a custom audience of your Facebook followers, but not your Instagram audience. That’s made it virtually impossible to focus on your IG followers specifically – which is generally, for most brands, much different to their Facebook following.

So, you can now use this as an ad targeting option, to reach people who’ve shown interest in your products on IG with your offers and promotions, while you can also use it as your source for a Lookalike Audience.

There’s a range of options here, and it’ll definitely come in handy for many marketers.

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