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A Day of Learning at TikTok Creative Partner Day

Published

1 year ago

April 4, 2023

TikTok-First Content Delivers

One of the biggest drivers of success on TikTok is creating TikTok-native content. This means content that is tailored specifically for TikTok, which typically is in vertical format, uses text, has sound on by default, grabs the viewer’s attention early on, and is creator-driven.

Content with these components also serves best as TikTok ads, which have an impact on viewers across the entire marketing funnel. TikTok-first ads lead to higher view-through and completion rates. They also drive purchase intent by 60%, with viewers intending to make a purchase between 3 to 6 months, depending on the types of products and services being displayed. TikTok-first content can also be used effectively as ads across other channels such as Instagram, Facebook, YouTube, and even television.

Esteban Ribero, Global Research Leader – Marketing Science, recommends that brands take a “walk, run, and then fly” approach to get the most out of their TikTok creative. This involves starting by building performance on TikTok with TikTok-first creative and then eventually taking it off-platform for efficiency.

TikTok is looking to make it easier for brands to get content for ads with its TikTok Creative Exchange, a platform helping marketers connect with creative partners for creative asset production. After being around for a year and a half, the program is planned to expand globally and feature different pricing, packaging, and tiering to give advertisers more flexibility.

Takeaway: Creative is the key ingredient for successful TikTok ads. Videos that align with the TikTok experience will not only perform well on TikTok but can also be repurposed across other video experiences, allowing advertisers to not only drive impact but also benefit from efficiency, such as cost savings.

TikTok is Continuing to Invest in Sound

With 93% of TikTok users watching videos with sound on, audio is an integral part of the experience. Because of this, TikTok is continuing to expand the audio options that brands have through its Commercial Music Library, a collection of pre-cleared audio that can be used for organic and paid content on TikTok.

Along with expanding partnerships like Epidemic Sounds, William Gruger, who heads Global Music Programs, shared its Emerging Artist Program is an area of focus for the platform. With EAP, brands can access select popular and trend-adjacent songs to use in their advertising efforts. While these artists aren’t household names like Drake or Lizzo, they offer brands another avenue for incorporating music to make their content more engaging in a more cost-effective way. By partnering with these artists, brands also can grow with them, which can be quite beneficial in the long run, especially if they become bigger artists.

To drive the discovery of CML and partner artists, TikTok is also relying heavily on ongoing editorial support, such as bi-weekly playlists that are built around different themes and key moments in time.

Takeaway: Whether it’s leveraging the CML, tapping one of TikTok’s Sound partners for popular music licensing, or custom sound creation, brands of all sizes and budgets are getting more options for leveraging music in their content, which allows them to better drive towards their desired performance.

Brands Are Going All in on TikTok

Garland Hill, Head of Growth Business, led a client panel featuring Jenna Habayeb, Chief Marketing Officer at IPSY, Jason Eskin, VP of Digital Marketing at Disney Studios, and Erin Franzman, VP of Content Social Strategy at CBS. The panel highlighted how brands are embracing TikTok and some of the ways they are approaching the platform.

Habayeb explained how IPSY takes a tiered approach to producing TikTok content. It relies on a combination of its content studio, in-house TikTok creators on its social team, and paid and gifted TikTok native creators for sponsored content. Eskin revealed how his team categorizes content into two buckets — low contextual content and high contextual content. The former is focused on driving awareness and requires little knowledge for viewers to understand and enjoy, while the latter is focused on engaging with fans and requires some prior understanding. Lastly, Franzman discussed how CBS sees value in the comments left on videos. She often analyzes them to understand viewers’ behavior, including whether they are streaming shows or watching them in real-time, which then can be used to inform its strategy.

Although the panelists noted their current successes, they expressed a desire for more data across TikTok and other social media platforms to measure the impact of their efforts. Additionally, they would like a standardized method for measurement between the platforms. Hill said TikTok is continuing to work on initiatives related to data and measurement and cited post-campaign surveys as a potential solution.

Takeaway: Successful brands on TikTok are mindful of how they produce and share content and how they evaluate its performance. This involves sourcing content from in-house teams and external partners, defining a content strategy, and analyzing how the community responds to the content.

Creator Marketing is the Now and the Future

During the final session, the Head of Client Operations for TikTok Creator Marketing Solutions, Andrew Banis, discussed how TikTok Creator Marketplace (TTCM) is allowing brands to leverage the power and impact of creator marketing.

Acknowledging that creator marketing is much different than the marketing that brands have traditionally used, he sees this difference as an opportunity. In addition to driving results across various business objectives, ranging from awareness to conversion, creators help brands lean into “TikTok’s DNA.” As experts in trends, community stewards and talented producers, creators, and brand partnerships can go beyond just sponsored content. Creators can aid in consumer research and insights, creative strategy, product development, and much more.

With the value that creators bring, Banis says that creator marketing will become core to a brand’s success. Brands will learn to communicate with their customers better than ever, and agencies and technologies will evolve to support more creator collaborations.

Takeaway: TTCM has accelerated creator marketing across TikTok. A majority of brands are still leveraging the marketplace as a way to find creators to feature their products and services in videos. But, as brands increasingly recognize that creators can also have a place in corporate boardrooms, they will source and partner with creators in different aspects.

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Related Topics:Creative day learning Marketing partner socialmedia tiktok

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12 Proven Methods to Make Money Blogging in 2024

Published

4 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

7 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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