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AI Creation Tools Will Change the Way We Create, Engage and Interact in 2023



Can You Use AI-Generated Art in Your Digital Marketing and Content Efforts?

AI tools are going to have a much bigger influence over many aspects of online communication in 2023, in good ways and bad. And while everyone’s excited to check out what they might look like in various art styles, and how generative systems can reduce their content creation workload, it is worth noting the various impacts, and how these tools can be of both benefit and detriment in your digital marketing efforts.

Content creation

Maybe the most obvious usage of AI creation tools for marketing, as noted, is text-based content, with tools like ChatGPT potentially making it much easier to quickly create massive clusters of blog posts and web pages to help in your SEO efforts.

And it likely can help in this respect. The outputs of ChatGPT, and other text generation tools, are generally readable, competent summaries of a given subject, and with the right text inputs, they can be aligned to certain keywords that will help to ensure that your website meets what Google’s crawlers are seeking, in regards to relevant queries.

But you do need to consider a couple of things. For one, ‘competent’ and ‘good’ are not the same thing, and your visitors will notice.

In the example above, the writing here is fine, the language is functional – it does all the things that it needs to do. I can edit it a bit more to freshen it up, but at base, it’ll probably work.

I suspect that many, many websites will take this approach in future, and they’ll end up using generic overviews like this on their web pages. Which is likely not much worse than the current state of the web – I mean, these tools take in examples from across the current web, then repurpose the language into new presentations, so logically, it’s a very close replica of everything else online.

The end result, then, is that people – like, actual, real humans – will be less and less engaged by the generic, which could open up more opportunity for better copy to stand out, and make your brand more of a useful, helpful resource along the same lines.

Essentially, these tools can be useful for replicating what’s already out there, but if you want anything fresh or new, or even engaging, you’re probably better off creating your own.

But if SEO is your goal, and you want to cut down on time, then this could be an option.

In terms of legal use, you can use ChatGPT outputs, though the requirements do note that you have to make it clear that the content was created by AI, not a human, on the page.

There’s also this qualifier:

“Due to the nature of machine learning, Output may not be unique across users and the Services may generate the same or similar output for OpenAI or a third party. For example, you may provide input to a model such as “What color is the sky?” and receive output such as “The sky is blue.” Other users may also ask similar questions and receive the same response. Responses that are requested by and generated for other users are not considered your Content.

So, you could also end up copying someone else’s work, which, in itself, can lead to Google penalties for duplicate content.

You can probably get around this by conducting a search using the generated text, or using a tool like Copyscape, but essentially, if you’re putting your text output into the hands of a machine learning system, there could be some usage concerns – aside from pretty bland copy.

I’ve played with ChatGPT a bit, and I’ve tried it out with various article ideas and concepts. None of those outputs, on my reading, have been something that I would publish. The text is fine, it’s, again, functional. But when you’re training a system on billions of pages of bland text from the web, what it’ll ultimately produce, understandably, is going to also be bland, flat prose.

Basically, if you’re okay with your website being like every other web page, if you’re happy with the reading experience of brochures and blog posts, and if you think other brands in your niche have fine text elements, then this is probably fine to you too.

There are different purposes and approaches, but you can’t expect an AI system to give you engaging insight.

Image Production

The other big AI tool usage is in visual creation, and getting tools like Dall E to produce your visuals for you, based on prompts.

DALL E examples

And again, it works. You enter what you want, and Dall E will generally come up with at least a few examples that will probably work for what you need.

But the same as text, it won’t be amazing, in general. Functional, yes, it will do the things, but also likely a little bit off, with frayed edges, weird text, strange eyes, etc.

Similar to text outputs, you can legally use image AI outputs for whatever you like, as any image that you create has technically never existed before you entered your text prompt. So, the copyright technically goes to the creator, and as it was your prompt that ‘created’ it, that’s you.

There’s a heap of ways in which this can be useful, and valuable, and many people are already using AI generated artwork to accompany their blog posts and content. It can be useful, but again, it’s literally generic – each images you get is based on a generalization of every other image that the system can find, based on your text prompts.

It depends on how you go about it, and what you want to use these visuals for, but similar to text, there can be duplication concerns (Dall E advises users not to create images of public figures, for example, to avoid misrepresentation concerns), while various legal cases are now being filed over the misappropriation of artists’ work (there’s currently no legal framework that truly covers this type of use).

But they can be valuable, in saving time and money, and it is worth at least checking out Dall E, and other visual creation tools, to see what they produce, based on your prompts.

AI Tweets?

This, at least in my opinion, is where things could get bland pretty quick.

This week, some new tools have emerged aligned with Twitter specifically, which can produce AI generated tweets and replies for your account/s.

Some are using ChatGPT, for example, to produce ‘thinkfluencer’ type tweets, and essentially automate their online persona – which seems problematic, in various ways. What if somebody actually wants to speak to you in person, based on your tweets, and you’re not who you’ve represented in these exchanges? What possible opportunities could arise from using automated tweets, which are not your original thoughts or ideas?

But worse than this, as you’ll note in the above example, such tools could also be used to create tweets complaining about a company.

How long will it be till bot armies are using these processes to attack competitors, at the behest of paying brands? Using generative AI, you could quickly come up with thousands of variations of credible, seemingly real complaints about a business, which could then influence public perception, and harm a brand’s reputation online.

That seems like a more effective, and less detectable approach than the current cut and paste messaging that many bot networks employ.

I suspect that this will become a bigger problem in 2023, as more brands realize the potential for trashing competitors via AI created tweets.

How you police that, I don’t know – especially given Twitter’s ongoing problems in dealing with bot accounts.

AI Generated 3D Models

The latest AI generation tools on the market now also enable users to create 3D models based on simple prompts, which could have big implications for the next stage.

3D models created by AI

As reported by TechCrunch:

OpenAI open sourced Point-E, a machine learning system that creates a 3D object given a text prompt, can produce 3D models in one to two minutes on a single Nvidia V100 GPU.

The next stage of digital connection, be it in the metaverse, VR or AR environments, will all require 3D models, as a means to build the experience, and facilitate interaction in multi-dimensional spaces.

The challenge in this sense is that it requires development expertise and skill, it requires years of knowledge of 3D creation and rendering in order to build these objects and experiences.

Unless it doesn’t.

Every platform with an interest in the next stage is now developing simplified 3D creation tools, with a particular focus on helping brands to scan in their products for AR/VR promotions.

What if AI could do that for you? What if, based on simple prompts, and maybe 2D image examples, AI tools could eventually help you build a corpus of 3D objects for such use?

There’s huge potential here, and it’s becoming increasingly possible to imagine a VR world where you would be able to build entirely new experiences before your eyes, based on simply vocalizing what you want to see.

It’s amazing to consider the potential, and how this could change the way we interact. And while the results of AI tools won’t always blow you away just yet, the fact that these processes are even possible at all is significant, and points to massive opportunities in future use.

AI tools are going to keep getting better, they’ll keep improving, which will lead to more use cases and potential over time. The only restriction, at least right now, is that they can only base their outputs on things that already exist – which means that they’ll always, by design, be at least somewhat generic.

But someday soon, that too will change, and AI tools will be able to create all new content and concepts, beyond what we already know.

Which seems a little scary, but it could also be the true ‘unlock’ that shifts these tools into entirely new territory.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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