Connect with us

SOCIAL

AI Won’t Separate You From Your Competitors, But Your Content Strategy Could

Published

on

AI Won’t Separate You From Your Competitors, But Your Content Strategy Could

By Daniel Griggs, founder of ATX The Brand, a tech agency focused on solving problems and growing businesses.

No, I didn’t use artificial intelligence to write this article. And that will be an increasingly rare statement as content-generating software like ChatGPT, Jasper and Writesonic take over the digital marketing space.

If you’re like me, your social and news feeds have been flooded with information about these artificial intelligence softwares that seemingly have the potential to revolutionize how work gets done in most industries. This information ranges from projections about how bots will replace many jobs at tech companies to optimistic explorations of the creative possibilities now available to us. Whether you see this continuous progression of AI as a threat to your livelihood or the future of our civilization (or even just a fun plaything) there’s no doubt that AI-generated content is here to stay.

Because I work in website and app development and digital marketing, this topic comes up often with my staff and clients. I work with many small businesses that are wondering how AI generators like ChatGPT could save them money, time and energy on tasks that can now be easily automated. I even use AI within my own internal business processes. While the results have been mixed, it is clear that these AI softwares are learning more every day, becoming more nuanced and versatile—and becoming even more difficult to detect. While my content strategy team can still tell the difference between some articles written by AI versus by a human, that gap is quickly narrowing.

I’ve always been someone who embraces new technology and is excited to try the latest innovations to see how they can grow my business. While I think AI opens up a lot of new potential, there are also some serious limitations. Here’s why I think AI is a fantastic tool, but it will still only serve as a piece of the whole pie:

You need the system and the skills to be successful.

The reality is that any new system is worthless if you don’t have the skills to apply it to your business effectively. What good is the ability to generate 10 blog posts in an hour if you don’t know how to market that content in a way that will produce results? I have a client in the home services business who provides appliance repair services in his local area. He began using an AI generator to create articles for his website to generate more traffic. While he increased his content output, he didn’t increase leads. What he didn’t have was a strategy to reach his target audience. He had a lot of content just sitting on his site.

We came in and broke down the necessary details, such as all the geographical areas he serviced, the average age range of his target audience, the median income of his ideal customers, the most serviced appliances and more. With this additional information, we were then able to better understand exactly who we needed to create the content for. This allowed us to know the best channels to market the content and ensure that the AI generator produced better-customized content that fit his customers’ needs.

It’s one thing to use AI to generate content, but you need to know how to leverage it. If a tree falls in the forest and no one hears it, did it really fall? In the same way, if you massively upscale your content output but no one sees it (or worse, they see it and don’t care about it), how does that help your business?

Content writers may fade, but content strategists will increase.

Content strategists break down who the target audience is for clients, what their problems are and how to position their services or products as the solution for their customers’ needs. They also often possess the knowledge of how to use modern AI content-generating softwares to produce content that increases leads. Content strategists can see a client’s business from a “bird’s eye view,” which allows them to be more intuitive with their approach because the AI is doing the majority of the leg work.

Robots aren’t producing new, original thoughts. While AI might speed up the content writing process, there will always be a need for content or marketing strategists who can make it produce results. While there are programs that can create landing pages and marketing funnels, there will always be the need for creativity. Without a thorough understanding of the nuances of a product or service, a company’s unique brand, its business goals and its target audience, AI-generated websites can potentially be generic and bland at best and misleading at worst.

Authenticity will always stand out.

In a world that is completely saturated by content, what will really set your business apart is authenticity. Every day we are completely bombarded with influencers and advertisers vying for our attention. And our attention has become one of the most valuable resources we have. This is why, in most cases, quality will win out over quantity. It will pay off in the long term to focus on producing high-quality content that really connects with your audience—even if that means creating less of it. In my experience, people value authenticity and they will pay attention to it.

If you’re using AI to improve your business processes and output, great. It is a huge shift moving us into the future, and we need to keep up with those shifts. But, based on my experience using various AI softwares for the past 10 years, I highly recommend that you be even more strategic in your approach. Both you and your competitors will now be on even playing fields, utilizing these futuristic softwares. How will you make sure it reaches your customer base? What will you do to make sure yours is unique and overshadows your competitors?

Artificial intelligence is a tool and is only as good as the content you feed it, the people who manage it and the structures you have in place to support it.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

TikTok stars are using Fanova to generate income from social media

Published

on

TikTok stars are using Fanova to generate income from social media

Image courtesy of Fanova

Opinions expressed by Digital Journal contributors are their own.

In recent years, Latin American influencers and content creators have witnessed a remarkable surge in popularity. Despite boasting substantial and highly engaged fan bases, these influencers often find themselves in the shadows, overlooked for lucrative brand deals and partnerships. This oversight is especially pronounced, given their substantial influence over a diverse, global audience.

The moment is ripe for these creators to carve out a dedicated space where they can effectively monetize their exceptional talents. Such a platform would empower Latin American influencers and create fresh opportunities for profound collaborations and enhanced engagement with audiences worldwide.

This is where Fanova comes into play, revolutionizing the Latin American creator economy. In an environment where the creator market is still in its nascent stage, and many talented individuals remain underserved, Fanova is pioneering a new era for creators to make real money doing what they love.

Latin America’s creative minds have often found their potential hindered by a lack of opportunities. Fanova is here to break the barriers and provide a platform that allows them to monetize their content and recognize the value of their unique talents. The creator economy in the region is brimming with untapped potential, and Fanova seeks to unleash it. Creators with massive, loyal followings often find themselves unable to monetize their social media presence effectively or are overlooked by brand deals. Fanova aims to change that narrative.

With Fanova, creators have the freedom to set their monthly subscription prices, giving them the ability to provide exclusive content to their most devoted fans while ensuring a steady, reliable income month after month. Additionally, they have the flexibility to establish their own pricing for direct messages, creating a direct avenue for intimate one-on-one interactions with their followers.

By using Fanova, creators can deepen their connection with their audience by sharing a wide range of captivating content, such as behind-the-scenes glimpses, travel adventures, workout routines, insightful blogs, engaging podcasts, exclusive photos, and much more. It’s a dynamic platform that enables creators to monetize their craft and foster a stronger, more personal bond with their fan base.

Fanova is attracting top talent in the Latin American creator economy. Melissa Andress recently joined the platform. Renowned as @melissaandress on Instagram and @melipandaa on TikTok, Melissa boasts a significant and dedicated following of 1.6M and 13.7M followers, respectively. She uses Fanova to share daily behind-the-scenes of her life with her followers, treating it like a private story.

“I was immediately interested in the general concept of this platform: having a place to document behind-the-scenes content and not relying solely on brand deals seemed great to me,” Melissa explained.

Her impressive online presence has contributed to Fanova’s success in a significant way. Her engagement and credibility have introduced countless new creators and users to the platform.

Fanova is already leaving its mark in the Latin American creator economy, having attracted 150 creators. Even more impressive, Fanova has paid out over $100,000 to these creators. This is not just a promise; it’s a proven reality.

Fanova is a clean subscription platform, so nudity and explicit content is not permitted. The platform employs a team of moderators as well as artificial intelligence to monitor content.

For creators in Latin America, Fanova represents a new beginning. It’s an opportunity to be part of a transformative journey where your passion can be your paycheck. It’s a place where talent meets technology, and creators are valued. The new application is leading the charge to monetize content in Latin America, one passion at a time. For more information, visit www.fanova.io.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Merriam-Webster’s 2023 Word of the Year

Published

on

Merriam-Webster's 2023 Word of the Year

The wordsmiths over at Merriam-Webster have announced their official “Word of the Year for 2023,” they say it’s something we are “thinking about, writing about, aspiring to, and judging more” than ever.

The word is authentic.

According to the dictionary, the most common definitions of authentic are “not false or imitation,” “being true to one’s own personality, spirit, or character,” and “worthy of acceptance or belief as conforming to or based on fact.”

Merriam-Webster says the word saw a “substantial increase” in lookups this year. That’s probably because we now live in a world where artificial intelligence, deepfake technology and questionable memes challenge our basic notions of reality.


Authenticity is also seen as a commodity at a time when influencers build their brands on social media while attempting to seamlessly pitch their “favorite” products. These days, the average person scrolls through over 43 feet of content every day on social media. After being exposed to countless images of people, it becomes easier to spot the phonies from those who are being their authentic selves.

“When we look at common threads across the thousands of influencer marketing campaigns we’ve run at The Outloud Group over the last 15 years, the similarity between all of our best-performing brand creator partnerships is pretty simple: true authenticity,” Bradley Hoos, CEO of The Outland Group, a full-service influencer marketing agency, writes in Forbes.

Merriam-Webster adds that authenticity is a trait people strove to find for themselves in 2023.

“Celebrities like singers Lainey Wilson, Sam Smith, and especially Taylor Swift all made headlines in 2023 with statements about seeking their ‘authentic voice’ and ‘authentic self,” Merriam-Webster writes. “Headlines like Three Ways To Tap Into Taylor Swift’s Authenticity And Build An Eras-Like Workplace associate this quality with pop-culture superpower.”

The dictionary also highlighted more words that trended in 2023, including:

“Rizz” — Internet slang for “romantic appeal or charm” (noun) or “to charm, seduce” (verb), popularized by YouTuber Kai Cenat, was added to the dictionary.

“Deepfake” — Altered images or recordings that convincingly misrepresent someone’s actions or words, making it hard to distinguish between real and fake.

“Coronation” — The crowning of a new British monarch, King Charles III, sent people to the dictionary’s website to learn the term’s meaning.

“Dystopian” — In 2023, “dystopian” was a verb applied to many frightening real-world issues and was used to describe the trend in video games, books and movies depicting a dark future.

“EGOT” — Lookups for “EGOT” spiked in February when Viola Davis won a Grammy for the audiobook version of her memoir. That made her one of the 18 people to become an EGOT, or winner of an Emmy, Grammy, Oscar and Tony awards.

“X” — When Twitter was rebranded as X on July 23, searches for the term spiked at Merriam-Webster.com, where curious people went to discover more about the mysterious letter.

“Implode” — When a submersible that went to visit the remains of the Titanic in June imploded, the term had a considerable spike as people attempted to learn more about the passengers’ fate.

“Doppelgänger” — This term got hot multiple times in 2023. It trended twice due to stories out of Germany and New York involving the attempted murder or suicide of someone’s lookalike. Further, September saw the release of Naomi Klein’s book, “Doppelgänger: A Trip Into the Mirror World.”



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

X Experiments with New Grok AI Access Buttons In-Stream

Published

on

X Experiments with New Grok AI Access Buttons In-Stream

I’m not sure that X’s “Grok” AI chatbot is ever going to become a major element of the in-app experience. But owner Elon Musk has invested a lot into the new tool, so soon, it’ll be added to a lot more surfaces in the app, as X looks to make it a bigger enticement to get more subscribers to its X Premium+ subscription offering.

Last week, Musk noted that, soon, Grok would be available to analyze X posts in-stream.

In order to facilitate this, X is now looking to add a new Grok button to the lower function bar in the app, seemingly, at this stage a least, replacing the current Communities shortcut.

As you can see in this example, posted by X News Daily, a new Grok button may soon be displayed in prominent position, right in the middle of the bottom tray. Which would then make it easier to consult Grok for analysis of content, or potentially to assist in post creation, while there’s also another Grok tab in the sidebar, providing alternative access.

Grok chatbot

All of this is still in flux, as X works out the best placement for the option. But one way or another, Grok is coming to the main X UI, which could see a lot more content being pumped out by Elon’s sarcasm-focused AI bot, which is trained on real-time X conversation and data.

Though, presumably, access will remain limited.

Right now, Grok is only available to selected users who have subscribed to X’s highest-priced “X Premium+” monthly subscription package, which currently costs $US16 per month. X is rolling out Grok access to Premium+ subscribers based on when they signed up to the program, as it gradually expands the presence of its AI chatbot tool.

You would assume, then, that these new buttons and Grok analysis options will only be made available to those who are paying a premium for the app, though whether that’s actually worth the $US168 a year (annual plan) to gain access is another question.

But then again, millions of people have signed up to ChatGPT, and Elon seems confident that Grok will be as good, if not better than that. And in that sense, maybe Grok will prove to be a winner, which could then help X to maximize its subscription revenue intake, and broaden its income streams.

It’s impossible to say, because Grok is only in limited access, and as such, there’s not a lot of insight as to its potential value, or not, as yet.

But Elon wants to ensure that there remains a generative AI option that’s not biased, and not censored, a market gap that he believes Grok can fill. And again, given his investment in the required technology (Elon reportedly spent “tens of millions of dollars” on GPUs for his alternative AI project), he’ll also be looking to glean some return on that outlay, which will likely see X looking to make as big a push on Grok as it can to maximize interest.

Whether that’s a positive or negative, we’ll soon find out.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending