SOCIAL
Amplify expands with Amplify Activate across Southeast Asia

Creator economy agency Amplify is expanding its global presence with the launch of Amplify Activate across Southeast Asia (SEA), with a network of over 10,000 creators.
Founded in Australia, Amplify established its Singapore headquarters in 2020. Since then, they have collaborated with brands such as Amazon, Spotify, TikTok, and Disney in the region, producing several successful social media campaigns. They’re now set to expand their Amplify Activate offering further with new offices in Thailand, Vietnam, Malaysia, Indonesia and the Philippines, and have bolstered their regional team to 40 employees.
Tom Maynard, Co-Founder of Amplify, says: “We are excited to expand our global presence and establish a strong foothold within Southeast Asia. We’ve previously managed large-scale social media campaigns across the region, and we’re ready to cement ourselves as APAC’s go-to for influencer management.”
This expansion includes six hires for Amplify including Jac Solis, previously employed at VIVA Entertainment, as SEA head of operations; JP Bravo and Mariz Ortega as campaign managers for the Philippines; Hannah Tran as campaign manager for Vietnam; Umar Azis as campaign manager for Indonesia; and Nanthapak Kamolchortpreecha as campaign manager for Thailand.
Jac Solis, SEA head of operations of Amplify in the Philippines, comments: “I’m thrilled to be leading Amplify’s expansion into new markets in Southeast Asia. This market is expanding rapidly and I’m looking forward to working with each territory’s best content creators and seeking out new opportunities for creators and brands to connect and reach new audiences”
Amplify co-founder Alex Reid adds: “By expanding internationally, we’re opening up new opportunities for content creators and brands to produce some amazing content and build communities. This is a big step for us, and we can’t wait to bring our products and services to clients throughout the region.”
Most recently managing the influencer and social campaign for Spotify Wrapped in partnership with TikTok and UM across the Philippines, Indonesia, Thailand, and Australia, Amplify has also undertaken their latest initiative – The Greatest Gamer which is the first reality gamer show on TikTok Indonesia.
See also: The creator economy and building online – and offline – brands with Amplify
SOCIAL
Musk regrets controversial post but won’t bow to advertiser ‘blackmail’

Elon Musk’s comments at the New York Times’ Dealbook conference drew a shocked silence – Copyright GETTY IMAGES NORTH AMERICA/AFP Slaven Vlasic
Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of “blackmail” and said anyone who does so can “go fuck yourself.”
The remark before corporate executives at the New York Times’ Dealbook conference drew a shocked silence.
Earlier, Musk had apologized for what he called “literally the worst and dumbest post that I’ve ever done.”
In a comment on X, formerly Twitter, Musk on November 15 called a post “the actual truth” that said Jewish communities advocated a “dialectical hatred against whites,” which was criticized as echoing longtime conspiracy theory among White supremacists.
The statement prompted a flood of departures from X of major advertisers, including Apple, Disney, Comcast and IBM who criticized Musk for anti-semitism.
“I’m sorry for that tweet or post,” Musk said Wednesday. “It was foolish of me.”
He told interviewer Andrew Ross Sorkin that his post had been misinterpreted and that he had sought to clarify the remark in subsequent posts to the thread.
But Musk also said he wouldn’t be beholden to pressure from advertisers.
“If somebody’s gonna try to blackmail me with advertising, blackmail me with money?” Musk said. “Go fuck yourself.”
But the billionaire acknowledged that there were business implications to the advertiser actions.
“If the company fails… it will fail because of an advertiser boycott” Musk said. “And that will be what will bankrupt the company.”
Musk, who met with Israeli Prime Minister Benjamin Netanyahu during a visit to Israel earlier this week, insisted in the interview that he holds no discrimination against Jews, calling himself “philo-Semitic,” or an admirer of Judaism.
During the interview, Musk wore a necklace given to him by a parent of an Israeli hostage taken in the Hamas attack on October 7. The necklace reads, “Bring Them Home.”
Musk told Sorkin that the Israel trip had been planned earlier and was not an “apology tour” related to the controversial tweet.
SOCIAL
TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the …
SOCIAL
X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:
Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.
And if you do choose to embed just the video (or GIF), it’ll look like this:
Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.
But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.
Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.
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