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BTS’s V Is Outperforming Literally Everyone On Social Media Without Even Trying

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BTS's V Is Outperforming Literally Everyone On Social Media Without Even Trying

No one else even comes close!

Even though he isn’t the most-followed K-Pop artist on Instagram — that title goes to BLACKPINK‘s Lisa — BTS‘s V has been deemed the king of the social media platform in other ways!

According to the influencer marketing software program, SocialBook, the BTS member far and above has the highest average number of likes per Instagram post. This is especially impressive given that he surpasses celebrities with many more than his 57.8 million followers on the platform.

V (BTS)

In fact, he has nearly twice as many the number of average likes per post than the person in second place — Portuguese soccer player Christiano Ronaldo, who has 560 million followers — with 15.6 million average likes compared to the athlete’s 8.9 million.

Top 9 influencers on Instagram with the most average likes per post | Naver

And that’s not all. In the last 60 days, V has also had the highest engagement rate of anyone on Instagram. While he has only made one post in that time, it has amassed nearly 13.5 million likes, with 23.1% of his followers clicking on the post.

In addition, V also recently became the first person on Instagram to have every one of his posts reach 10 million likes. With 77 posts at the time of this writing, that’s a lot of likes for him to accumulate!

It seems like no one will surpass V’s influence on social media anytime soon, showing just how huge of a star the BTS member is on a global scale.

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LinkedIn Adds AI-Generated Job Candidate Responses in Recruiter

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LinkedIn Adds AI-Generated Job Candidate Responses in Recruiter

LinkedIn continues to integrate generative AI elements, this time within its Recruiter platform, with AI-created messages that HR professionals can then send to potential candidates, which are customized and personalized based on InMail best practices.

As you can see in this example, the new process, built into LinkedIn Recruiter, will enable users to quickly and easily craft a message that they can then send to a potential candidate, simply by tapping the ‘Draft personalized message’ prompt at the bottom of the composer window.

LinkedIn Recruiter AI

As explained by LinkedIn:

“Using our own LinkedIn in-house generative AI model trained on successful InMails, we use the information from the candidate’s profile, job description, and the recruiter’s company to draft a highly personalized message to get the conversation started.”

Once the AI generated InMail is created, you’ll then be able to further customize the message by ticking the topic elements that you do or don’t want to include. You can then edit and send the message – which should help recruiters save time, while still maintaining personal outreach.

Though it also feels a little impersonal, like maybe this is an element that shouldn’t be automated?

I guess, when you’re dealing with such responses at scale, it’s not really personalized anyway. But as with some of LinkedIn’s other generative AI experiments, like AI created feed posts, it feels like this is taking some of the human interaction out of the platform, and removing the ‘social’ aspects out of ‘social media’.

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Maybe that’s an idealistic viewpoint, and the time savings outweigh any overarching principles at play. But it seems like some of these things should be written by a human, in order to maintain that baseline of real connection within these apps – otherwise we’re headed to a future where it’s just bots talking to bots, and when you actually have to meet in person, you’ll never know what you’re going to get.

I mean, theoretically, the candidates could also have written their application via generative AI, and they could respond to these emails with their own generative replies. And if it’s a remote position, maybe you’ll never even meet in person, and it’ll all be just simulated engagement for simulated jobs.

Seems slightly off, but maybe these tools help in some cases, potentially a lot of cases – it just feels like LinkedIn is going to get a lot less genuine than it already is as a result.

Either way, it’s happening. LinkedIn says that it’s starting to roll out AI-assisted messages in Recruiter to ‘a handful of customers’ in the US and Europe, before an expanded launch beginning next month.

You can read more about LinkedIn’s latest Recruiter updates here.

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YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023 05/30/2023

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YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023 05/30/2023

Advertising revenue across all
YouTube platforms, including YouTube TV, should see growth of 4% this year, to $30.4 billion and growth of 10.3% to $33.5 billion, in 2024, according to new WARC projections.

While relatively
modest, 2023’s growth will represent a turnaround from Q4 2022, when YouTube’s ad revenue dropped …



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LinkedIn Launches New ‘Find Your In’ Ad Campaign

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LinkedIn Launches New ‘Find Your In’ Ad Campaign

LinkedIn’s launching a new promotional campaign, created by ad agency Droga5, which aims to highlight how you can use the platform to find your ideal career pathway.

The ‘Find Your In’ campaign looks to showcase how LinkedIn can unlock new possibilities, so you can be whatever you imagine, with the help of LinkedIn’s connectivity.

As explained by Droga5:

It starts with a little girl who finds herself in a place that’s perfectly ordinary: the laundromat. But we quickly learn there’s more here than meets the eye. All it takes is a little bit of inspiration from a LinkedIn alert on a nearby phone to set off an unexpected and extravagant dance with her own potential. The future comes to life, teeming with opportunity and endless options to explore.”

Not sure that I felt inspired, as such, by the clip, but it is catchy, and it could prompt people to take another look at the app, and consider how they can utilize LinkedIn as a guide on their professional journey.

LinkedIn’s been working to maximize discovery, and capitalize on its record high levels of engagement, by better highlighting relevant influencers and niche creators, with a view to helping others discover new connections, and explore their passions in the app.

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That, ideally, will help more people establish networks of likeminded professionals, which could indeed facilitate new career opportunities through the same.

The campaign could help to amplify this. The new push will run across TV, web and social media platforms over the coming months.  

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