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Cairo to Kyiv: Social media’s rocky ride through conflict zones

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Facebook was hailed during the Arab Spring revolts, but its reputation was later tarnished

Facebook was hailed during the Arab Spring revolts, but its reputation was later tarnished – Copyright AFP/File KHALED DESOUKI

Joseph BOYLE with Bahira Amin in Cairo

When Yarema Dukh set up Ukraine’s official Twitter account in 2016, he knew that social media was the best way for his country to get its message out.

“We never had the means like the Russians to found multinational media like RT or Sputnik,” the former government communications adviser told AFP over the phone from Kyiv.

Since Russia’s full invasion last month, the Kyiv government has used social media to highlight atrocities, issue messages of defiance and even share a joke or two.

Young Ukrainians have used TikTok to chronicle life under Russian siege and tech enthusiasts have commandeered Telegram channels to organise donations of cryptocurrency.

On the other hand, Russia has launched an onslaught against Western tech firms and all but ended free speech online.

The Ukraine war marks the expansion of social media in conflicts from a tool of the outsider to a genuinely ubiquitous presence.

But the tortuous history of its relations with protest movements and governments — from 2011’s Arab Spring to Myanmar today — suggests Ukraine will have to fight to hold on to its gains.

– Amplifying the message –

Back in 2011, Facebook was far from the behemoth it is today and Twitter barely registered in many countries.

“We were fighting to carve out a space in the margins,” said Hossam El-Hamalawy, an Egyptian activist who became a prominent voice during the Arab Spring protests.

The revolts across the Middle East and North Africa became known as the “Facebook revolution” but the jury is still out on its overall role.

Hamalawy said social media’s real power was not as an organising tool but as a way of amplifying the message.

“I knew that anything I wrote on Twitter would get picked up (by mainstream media),” he told AFP from his home in Berlin.

In the early 2010s in Ukraine, Dukh says the most popular social media was a blogging platform called LiveJournal.

But then a journalist posted a message on his Facebook in 2014 promising to launch an anti-government rally if he received 1,000 replies.

When he got enough replies, he went to Maidan square in the heart of Kyiv and launched a protest that brought down the pro-Russian government.

The exposure also helped Facebook become the number one social network by far in Ukraine.

During this period, the US tech giant was happy to embrace its association with outsiders and protesters.

Company boss Mark Zuckerberg wrote in 2012 that the firm was not interested in profits but rather in empowering people to carry out social change.

However, social media companies were already in a much more complex position.

– ‘Extremely naive’ –

Burmese journalist Thin Lei Win said 2012 was the moment when Facebook “became the internet” in Myanmar.

“Everything was on Facebook and everybody was sharing everything,” she told AFP.

But some of the messages being shared were incendiary, spreading false information that stoked violence between Buddhist nationalists and the Muslim Rohingya minority.

By 2018, a UN rapporteur called the platform a “beast” and accused it of inciting racial hatred.

The wheels came off in Egypt too, where faction fighting among protesters on the street was mirrored by bitter feuds online.

Protest leader Wael Ghonim, whose Facebook messages had helped to galvanise the movement, told US broadcaster PBS in 2018 that he soon became a target of online disinformation.

“I was extremely naive,” he said, “thinking that these are liberating tools.”

Meanwhile in Ukraine, the Maidan revolution was also turning sour.

Moscow had used it as a pretext for annexing Crimea and sowing unrest in Ukraine’s east.

Dukh, as a new recruit in the government’s communications team, found himself battling Russian troll farms.

– Three-finger salute –

Activists in Arab Spring countries now lament how the platforms they once lauded have been retooled to serve the powerful.

A group of NGOs wrote an open letter to Facebook, Twitter and YouTube last year accusing them of supporting repression by systematically shutting accounts of dissidents across the region.

In Myanmar, a military junta seized power in a coup early last year, ending several years of liberalisation.

Dissent quickly spread across social media with the three-finger salute borrowed from the “Hunger Games” movies proving popular.

But Thin Lei Win said the authorities were aware that Burmese people were enthusiastic sharers and began stopping people in the streets and demanding to see their phones.

“If you had posted anything on your social media critical of the junta or supportive of the NUG (National Unity Government) you could be arrested,” she said.

– ‘Whack-a-mole’ –

Facebook and other platforms closed accounts of the Burmese generals shortly after the coup and, according to Thin Lei Win, established platforms have hugely improved their record with disinformation.

Thin Lei Win and activist groups point out that the generals have since hopped on to other networks and their messages still get through.

“It’s like whack-a-mole, you close something, something else pops up,” said Thin Lei Win.

Younger companies like TikTok and Telegram have been criticised for continuing to host Burmese military propaganda.

In Ukraine too, TikTok and Telegram have both been accused of failing to tackle Russian disinformation.

But Dukh, who left the Ukrainian government in 2019, continues to see the positive side of social media.

He said Ukraine had learnt lessons from its years of dealing with Russian disinformation and could share them with the world.

“We are good learners and I hope after the victory we’ll be good teachers as well,” he said.


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Elon Musk reinstates far-right conspiracy theorist Alex Jones on X

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Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk

Conspiracy theorist Alex Jones has been reinstated on X, formerly known as Twitter, by company owner Elon Musk – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Joe Buglewicz

Elon Musk, the billionaire owner of X, on Sunday reinstated far-right conspiracy theorist Alex Jones on the social media platform, a year after vowing never to let him return.

Jones, who claimed that a December 2012 school shooting in Newtown, Connecticut that killed 20 children and six educators was a hoax, was banned from the platform — then still known as Twitter — in 2018 for violating its “abusive behavior policy.”

He was also sued by families of the victims of the Sandy Hook school shooting and ordered by a judge in the case to pay up more than a billion dollars in damages last year.

Musk had himself promised never to let the Infowars host back on the social media platform, which he bought last year for $44 billion.

But following a poll Musk conducted on X asking whether Jones should be reinstated, to which some two million users responded, he flipped that decision.

“I vehemently disagree with what he said about Sandy Hook, but are we a platform that believes in freedom of speech or are we not?” the SpaceX founder said on X.

But Shannon Watts, founder of the group Moms Demand Action group which pushes for tighter gun laws, said that “defamation is not free speech.”

Musk’s decision comes the same week that the Sandy Hook families commemorate the 11th anniversary of the December 14 shooting, which Jones alleged was staged to allow the government to crack down on gun rights.

Jones’ followers harassed the bereaved families for years, accusing parents of murdered children of being “crisis actors” whose children had never existed.

It also came a week after Musk had responded to advertisers pulling out of X because of far-right posts and hate speech, including an apparent endorsement by Musk himself of an anti-Semitic tweet.

Asked whether he would respond to the advertising exodus, Musk said in an interview with journalist Andrew Ross Sorkin that the advertisers could “go f*** yourself.”

Jones, who has a million followers on X, returned to the site with his first post re-tweeting Andrew Tate, the controversial former kickboxer facing rape and human trafficking charges in Romania, in which he hailed Jones’ “triumphant return”

US media reported that as of Sunday, the account of Jones’ controversial show Infowars was still banned.

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

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Instagram Launches New ‘Close Friends Only’ Podcast to Showcase Celebrity Users

Not sure if this will be a valuable addition, or another stream that’ll fade out pretty quick, as Meta stops paying attention to it.

Today, Instagram has launched a new podcast called “Close Friends Only”, which it says will present “the latest on culture – from memes and icks, to fashion and friendship – all from your favorite celebrities.

And they’ve gone big out of the gate, with the first episode featuring Ice Spice in conversation with Doja Cat.

The conversation sees the two stars discuss their favorite memes, their favorite animals, celebrity crushes, experiences in flirting on IG, their juiciest DMs, and more.

Which will no doubt get a heap of attention, and will help make Instagram a bigger focus for youngsters seeking to replicate their idols. But in terms of practical advice or tips, yeah, there might not be a heap there.

But it could be worth tuning in anyway, in order to get the lowdown on the latest trends, from some of the people that are leading the way on cultural shifts.

But then again, as noted, it’ll be interesting to see how IG follows this first episode up, and whether they keep running regular episodes of the podcast with more celebrities.

Either way, it’s an interesting promotional vehicle for IG, especially given that it’s focusing on musicians, as TikTok becomes an even more critical platform for music promotion.

Maybe, then, this will be Instagram’s counter to that, but again, we’ll have to wait and see whether more episodes arrive.

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Who is HRH Collection founder and YouTuber, Alexandra Peirce?

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Who is HRH Collection founder and YouTuber, Alexandra Peirce?

ALEXANDRA Peirce proves there’s no such thing as bad publicity, garnering more fans and subscribers every time she posts one of her infamous video rants.

Peirce, known better by her social media pseudonym HRH Collection, has been an internet mainstay for years, and her fame only continues to grow after sharing more of her contentious takes online.

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HRH Collection founder and YouTuber, Alexandra Peirce, poses for a photo on her Instagram showcasing pieces from her jewelry lineCredit: Instagram/ therealhrhcollection

Who is Alexandra Peirce?

Alexandra Peirce is a social media personality, influencer, and jewelry designer.

Peirce was born on May 13, 1984, in the US.

She currently resides near Los Angeles, California.

Before launching her famous YouTube channel, Peirce graduated from college in 2007 with a degree in political science.

In 2009, she earned a master’s degree in international business.

While in graduate school, Peirce studied abroad in Shanghai, China, where she says she “fell in love with all things Asian.”

Peirce returned to the US during the peak of the 2008 economic recession, forcing her to move in with her parents.

Despite applying for countless jobs, she couldn’t land a position, leading her to create her YouTube channel.

Peirce post her first video, a “What’s in my bag” vlog where she walked viewers through everyday items she carried in her purse.

Peirce kept the channel going even after landing a job in accounting, posting videos and designing jewelry pieces during lunch breaks and after hours.

Fueled by her growing subscriber count, her design hobby would eventually turn into a full-fledged company, HRH Collection.

While Peirce now runs her jewelry line full-time, she is even better known on the internet for her viral videos, which typically show Peirce sitting in her car, ranting about anything from current events and pop culture trends to hairstyles and holidays.

Her videos are often cut up and reposted on TikTok, where select sound clips go viral.

Some of Peirce’s most well-known tirades include her take on beachy waves – “it’s not the vibe, stop!” – and her controversial views on Women’s Day – ““I think it’s stupid. I really do.”

Nevertheless, Peirce has amassed a legion of hardcore fans and haters who can’t help but watch her scream and shout her opinion on just about everything.

Peirce’s controversial videos (and views) have been compared to other un-cancellable influencers, like Trisha Paytas and Theo Von.

Who else could get away with yelling: “Shut up! Stop being fat! Stop being ugly!” at her viewers, who keep coming back for more?

It seems like no matter what she posts, or how many people disagree with her, viewers can’t help but leave her videos wanting more.

One TikTok user commented: “This woman is actually problematic but my brain is itched by the way she complains because it’s exactly how I think when I’m annoyed.”

Despite – or maybe because of – the controversies, Peirce has continued to grow her social media following.

Her Instagram account boasts 118,000 followers, despite several of her past accounts being banned or deleted.

Peirce’s X account is currently suspended, but that hasn’t stopped the internet icon from sharing her views online.

Her YouTube channel, which hosts over 600 videos, has 449,000 subscribers.

The hashtag #hrhcollection has also garnered nearly 1 billion views on TikTok, from reposted videos to sound bites.

Peirce has also garnered fame via interviews with BuzzFeed News and Interview Magazine, and appeared on podcasts like The Spillover With Alex Clark.

What is HRH Collection?

HRH Collection is a jewelry line created by Alexandra Peirce.

Besides rings, earrings, necklaces, and bracelets, the website also sells bag chains, keychains, ankle socks, t-shirts, and a windbreaker.

On the company’s about page, Peirce explains that the e-commerce site “started as a hobby and has now grown into a company that I’m so proud to call my own.”

Peirce first designed “a Japanese style frosting cupcake ring and key fob,” sharing the pieces on her YouTube channel.

Viewers were interested in purchasing the items, leading Peirce to create La Lumiere, mixing chain metals with assorted crystals to create bracelets and necklaces.

Peirce wore her jewelry to work and showcased her pieces on her social media, leading to steady stream of customers and orders.

From there, Peirce launched an Etsy shop, juggling her full time job alongside designing new pieces and fulfilling online orders.

Peirce states that she is “so thankful” for everyone who helped her along the way, but also offers some practical advice for anyone who hopes to turn their hobby into a viable career, saying she was “strategic” in developing HRH.

She writes: “Many of you guys ask me if you should quit your jobs to pursue YouTube or your other hobbies.”

“To be completely honest, I do not think you should quit your job for any hobby, until you have grown your company into one that can reasonably replace your job – this is very important.”

HRH collection features hundreds of items, with most priced between $50 and $150.

Shoppers can also select items from “Alex’s Musts,” which includes products like a $190 sterling silver tennis necklace, a trio of mixed metal rings for $87, and $59 diet soda hoops, resembling soda can tops.

Consumers looking for unique pieces are in luck, as there is a limited amount of inventory available per item, with many pieces already sold out.

Alexandra Peirce poses with her husband, Jason Locke, and her dog, Ming, for a photo on Instagram

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Alexandra Peirce poses with her husband, Jason Locke, and her dog, Ming, for a photo on InstagramCredit: Instagram/ therealhrhcollection

Is Alexandra Peirce married?

Peirce came under fire from both her fans and haters after getting married on June 16, 2023, to her second husband, Jason Locke.

The influencer was mocked for her dress, venue, food, and overall wedding aesthetic.

She was also trolled on social media for live-streaming the event, charging users $25 to watch the party.

Peirce chose to wear a short, white, recycled Zara dress for the reception, while the groom chose to don a camouflaged Trump/Pence hat.

After a small ceremony at Bethania Lutheran Church, a reception was held in the parking lot of the Hitching Post, a BBQ joint in Buellton, California.

The eatery’s website says it is known for its wines and West Coast barbecue, and guests dined on veggies, garlic bread, and quesadillas, among other items.

Decorations were minimal, with few flowers adorning the white tent erected in the parking lot.

Each table did come with a cherry-scented ashtray candle, personalized with ‘Mr. & Mrs. Locke’ in a gothic font.

Peirce then changed into yoga pants before heading off to a local casino with her new beau and a few close friends, keeping the party going well into the morning hours.

Many users took to X to share their thoughts.

Some users called the wedding trashy, while others lamented the party’s seemingly low budget.

One user tweeted: “You had a trailer park wedding” along with a crying and skull emojis.

Another wrote: “how can hrh collection talk about anyone when her dress looks like it came out of a Zara clearance section?”

One influencer even branded the event as “the tackiest wedding ever.”

Peirce fought back, going after her online haters and critics in another one of her infamous video rants.

In a video titled Addressing The Devils, Peirce asks her viewers: “Do you think I didn’t know what my wedding was gonna be like? Like, I didn’t plan my wedding?”

“I don’t like big to-dos. I’m the least to-do person ever.”

She added: “B***h, I could fly to the f**king Maldives with every damn f**king person in my damn family and pay for everyone and not have it impact me at all, you f**king idiots.”

Peirce then stressed that her and Locke wanted to keep the wedding “casual and mellow.”

She said: “I did exactly what I wanted to do for my wedding and I would do it all exactly over again.”

Peirce ended the video by saying: “I’m happy, I’m in a really loving relationship. I basically have everything I want.”

“I have my own business, a beautiful house, I have a husband. I’m really happy right now and you guys are so vicious and mean.”

Then, in her signature fashion, she addressed her haters head-on, explaining: “I get it, because you’re miserable and ugly.”

“And you’re a loser, I understand. Life isn’t fair.”



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