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LinkedIn Shares and Overview of Key Insights and Advice Shared at its ‘Spark’ 2022 Conference

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LinkedIn Shares and Overview of Key Insights and Advice Shared at its 'Spark' 2022 Conference


Earlier this month, LinkedIn held its second annual ‘Spark’ conference, which featured a range of speakers on key topics designed to help LinkedIn members maximize their success.

If you missed the event, you can still catch up on all the key learnings, with the full, hour-long Spark event available to stream for free here (via registration sign-up), while LinkedIn has also shared some more specific insights into key tips and notes from the event to provide more perspective on the focus elements.

First off, LinkedIn has shared this one-page overview of key takeaways, including a range of insights from Spark speakers.

Those are some handy notes for your LinkedIn marketing approach, and how to utilize the platform to maximize opportunity.

LinkedIn’s also gathered a collection of key quotes from speakers, including actor Ryan Reynolds, which also provides some more perspective on how to plan and achieve success via LinkedIn’s networking and advertising tools.

Again, these are some valuable notes, and if you have the time, there is some good insight in the full Spark video. But if you don’t, the above summaries are a good recap of the key lessons and tips, which could help in your strategic thinking.



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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