Connect with us

SOCIAL

Twitter Adds Three More Providers to its Official Partner Program

Published

on

Twitter Adds Three More Providers to its Official Partner Program


Twitter has announced another expansion of its Partner Program, with the addition of three new partner providers, adding more capacity for business users to get the most out of the platform by working with endorsed, third-party vendors who will now be able to tap into more in-depth Twitter data and support.

As you can see from the above graphic, Twitter has added Cision, Khoros, and Synthesio, into the program, with each providing specialized assistance for business users.

  • Cision: A leading global provider of earned media software and services to public relations and marketing communications professionals
  • Khoros: An award-winning digital-first customer engagement software and service that helps enterprises drive better customer experiences and connections across the expanding digital channel landscape
  • Synthesio, an Ipsos company: A social listening pioneer and AI-enabled consumer intelligence leader, Synthesio provides a complete, accurate, and predictive picture of consumers

The additions take Twitter’s Partner Program to 16 recognized, third-party providers after Twitter added seven more partners in September last year. Each official partner is categorized into different, specialist elements.

Twitter Partner Program categories

So now, if you need help with any of these aspects, you can tap into a broader pool of expertise from these official partners, giving you more options for your tweet strategy.

Twitter further notes that each of its official partners has to meet a set of strict selection criteria, based on the following elements:

  • Quality – Candidate must be recognized as a leading quality product
  • Scale – Candidate must have a strong and growing business
  • Relationship – Candidate must be in good standing with Twitter
  • Health – Candidate meets business and technical health standards
  • Compliance – Candidate must meet Twitter’s Compliance guidelines

That means that in working with these partners, you can be assured that they meet Twitter’s standards, and align with the key elements required to make best use of its tools.

It could be a big help in your Twitter approach, while it’ll also help each of these new partners establish broader trust through official endorsement.

You can learn more about Twitter’s Partner Program here.





Source link

Advertisement

SOCIAL

A Look at the Top Costume Themes and Trends for Halloween 2022

Published

on

A Look at the Top Costume Themes and Trends for Halloween 2022

Halloween is almost here (10/31), and if you’re planning a themed campaign to tie into the event, it’s worth noting the top Halloween trends of the year, to ensure that you’re up on any notable, and potentially brand-relevant, shifts.

Here’s a look at some of the current key trends of note, based on early Halloween engagement activity.

First off, Pinterest has provided some insight into the top Halloween costume trends, which points to some of the more emergent themes and sources for 2022.

  1. Stranger Things costume ideas (+22x)
  2. Elvis and Priscilla costume (+19x)
  3. Patrick Bateman costume (+18x)
  4. Top Gun costume (+6x)
  5. Anna Delvey costume (+5x)
  6. Harley Quinn halloween costume (4x)
  7. Avril Lavigne halloween costume (+3x)
  8. Dani Hocus Pocus costume (+3x)
  9. Maddie and Cassie Euphoria costume (+3x)
  10. Lord of the Rings halloween costumes (2x)

Some fairly significant pop culture shifts in there, which could help to guide your approach – though why Avril Lavigne?

Similar trends are evident in Google Search data, along with some additional variations and styles:

  • Gomez Addams costume
  • Mary Sanderson costume
  • Spiderman costume
  • Joker costume
  • Akatsuki cloak
  • Cruella costume
  • Black Widow costume
  • Velma costume
  • Harry Potter costume
  • Mandalorian costume

There’s also significant interest in couples and family costume ideas, which could be a bigger theme this time around.

Twitter, meanwhile, has provided some more generic Halloween trend notes, including the top hashtags:

  • #Halloween
  • #Halloween2022
  • #HappyHalloween
  • #TrickOrTreat 

(Twitter also notes that #Giveaway and #Win are also popular, as they always are, which could be worth noting in your approach)

Along with the most popular Halloween emoji

  • Pumpkin emoji
  • Ghost emoji
  • Loudly crying face emoji
  • Crying laughing emoji
  • Purple devil emoji

You probably could have guessed those, but if you need some additional inspiration or notes, these are the hashtags and emoji you should be considering.

More platforms will release more data and trend insights over the next few weeks, along with any new tools and options that they’re adding to help people engage with the event.

Advertisement

But if you’re looking to get planning, or you just need a little direction, these are the top trends as they currently stand, which could help you find the best approach for your campaigns.



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish