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Twitter Adds Three More Providers to its Official Partner Program

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Twitter Adds Three More Providers to its Official Partner Program


Twitter has announced another expansion of its Partner Program, with the addition of three new partner providers, adding more capacity for business users to get the most out of the platform by working with endorsed, third-party vendors who will now be able to tap into more in-depth Twitter data and support.

As you can see from the above graphic, Twitter has added Cision, Khoros, and Synthesio, into the program, with each providing specialized assistance for business users.

  • Cision: A leading global provider of earned media software and services to public relations and marketing communications professionals
  • Khoros: An award-winning digital-first customer engagement software and service that helps enterprises drive better customer experiences and connections across the expanding digital channel landscape
  • Synthesio, an Ipsos company: A social listening pioneer and AI-enabled consumer intelligence leader, Synthesio provides a complete, accurate, and predictive picture of consumers

The additions take Twitter’s Partner Program to 16 recognized, third-party providers after Twitter added seven more partners in September last year. Each official partner is categorized into different, specialist elements.

Twitter Partner Program categories

So now, if you need help with any of these aspects, you can tap into a broader pool of expertise from these official partners, giving you more options for your tweet strategy.

Twitter further notes that each of its official partners has to meet a set of strict selection criteria, based on the following elements:

  • Quality – Candidate must be recognized as a leading quality product
  • Scale – Candidate must have a strong and growing business
  • Relationship – Candidate must be in good standing with Twitter
  • Health – Candidate meets business and technical health standards
  • Compliance – Candidate must meet Twitter’s Compliance guidelines

That means that in working with these partners, you can be assured that they meet Twitter’s standards, and align with the key elements required to make best use of its tools.

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It could be a big help in your Twitter approach, while it’ll also help each of these new partners establish broader trust through official endorsement.

You can learn more about Twitter’s Partner Program here.





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Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots

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Elon Musk's Team Asks for More Data to Complete Assessment of Twitter Bots

Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week.

According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app. This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.

Which Twitter did, by providing Musk with access to its ‘full firehose’ of tweets over a given period, which it shared with Musk’s team back on June 8th. Musk’s group has now had that data for a couple of weeks, but this week, it said that this info is not enough to go on, and that it needs even more insight from Twitter to make its judgment.

And after initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.

Which may or may not be a concern, depending on how you see it.

In its initial data dump, Twitter reportedly gave Musk’s team info on:

  • Total user tweets (within a given time period)
  • Data on which devices were used

As noted, Musk’s team says that this has not provided it with the insight that it needs to conduct an accurate analysis of potential bot activity, so Twitter has now provided Musk with more ‘real-time API data’.

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It’s not clear whether that means that Twitter has provided everything that its API systems can provide, but that could mean that Musk’s team can now access:

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  • Real-time info on tweet text and visual elements/attachments
  • Data on retweets, replies, and quote Tweets for each
  • Data on tweet author, mentioned users, tagged locations, hashtag and cashtag symbols, etc
  • Date, time, location, device info

That should satisfy any analytical needs to uncover potential bot trends, and get a better handle on Twitter’s bot problem, though it also means that Musk has all your tweet info – which, again, it’s worth noting, Twitter up till now had been hesitant to provide.

I’m sure it’s fine. Musk’s team is beholden to disclosure laws around such, so it’s not like they can do anything much with that info anyway, in a legal sense. But the idea that the sometimes erratic Elon Musk now has all the tweets could be a little concerning for some.

But Twitter likely had to provide what it can, and if Musk is going to become CEO of the app soon anyway, he’s going to have access to all of that data either way.

But still, given Musk and Co’s past history of undermining and attacking critics, sacking trouble maker employees and digging up potential dirt on rivals, it sits a little uneasy.

Should be fine. No problems – no need to go deleting all your DMs (which are likely not included in the data that Twitter has provided at this stage).

According to reports, Musk’s team says that it now has the info it needs to make its assessment of bot activity, which should see the deal move forward (or not) sometime soon.

See also  Twitter Begins Showing More Ads to Some Users

Of course, no one knows what exactly is going to happen next, and whether Musk’s team will look to renegotiate, or even back out of the deal entirely as a result of its bot analysis. But it does seem like, one way or another, Musk will be forced to go ahead with the $44 billion transaction, with Twitter’s past bot reporting methodology already accepted by the SEC, giving it legal grounding to argue that it’s acted in good faith, regardless of what Musk’s team finds.

The next steps then, according to Musk, would be securing debt financing and gaining Twitter shareholder approval, clearing the last hurdles for Musk to change the app’s name to ‘Telsla Social’, and add a million references to ‘420’ into the platforms various terms and conditions.

Because of the memes, because weed jokes are still funny to the richest man in the world – because he vacillates between inspired genius and a massive nerd who now gets to play out some fantasy of being cool.

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Or something. Who knows what goes on in Elon Musk’s head – which is also why most are hesitant to bet against him, as nobody knows if and how he might be able to fix Twitter, and whether this is a great investment or a massive disaster.

It seems like we may soon find out. Maybe. Who knows. Either way, the memes should be great.



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