SOCIAL
CEO Falguni Nayar sees India’s rise as third largest consumer market globally by 2030, ET Retail

Nykaa parent FSN E-Commerce Ventures‘ CEO Falguni Nayar has predicted India‘s emergence as the third largest consumer market globally by 2030, asserting she is “excited” about what the future holds for Nykaa, according to a release. Nykaa, in a joint venture with GCC’s retail conglomerate Apparel Group, would open its first international store before the end of 2023, the release said, adding that Gulf Cooperation Council (GCC) offers a large Beauty and Personal Care (BPC) market size of over USD 30 billion and as a region is in its early-stage journey of ecommerce adoption.
India’s entrepreneurial spirit, as well as young and aspirational population makes it the “best place” to build consumer focused businesses and brands, Nayar said at the FSN Ecommerce Ventures’ Annual General Meeting (AGM) 2023, according to a release.
Noting that India’s per capita Beauty and Personal Care (BPC) consumption is likely to grow, the company said “this presents a significant opportunity for Nykaa”, which already enjoys an annual consumption value of USD 80 per capita, over 5 times the national average.
“India has quickly become the most preferred destination for many global brands to meet their growth ambitions…By taking an unconventional technology-first approach, we were able to disrupt and democratise both demand and supply for the industry while reaching over 98 per cent of the market,” Nayar said in her speech.
Nayar said almost one-third of the GMV contribution in FY23 came from the newer businesses, with all of them being built from scratch over the last 4 to 5 years. “Our success here comes from diligently finding product-market fit, executing well with speed, and driving only sustainable growth,” she said.
For fashion, India’s per capita consumption stands at USD 54 and is expected to reach USD 160 by 2030, based on the trajectory of developed markets. The Nykaa customer today spends USD 130 on fashion.
Today Nykaa is the largest beauty specialty retailer in the country, online and offline with an unconventional technology first approach, according to the release.
The Fashion GMV stood at Rs. 2,569 crore for FY23 and now constitutes over 26 per cent of Nykaa’s overall consolidated GMV.
The Beauty and Personal Care (BPC) owned brands now contribute to 11.9% of the overall BPC GMV and Fashion owned brands contribute 12.9% to the overall Fashion GMV.
“Nykd (lingerie brand), and 20 Dresses (western wear brand) have now become sizable, crossing Rs 85 crore and Rs 150 crore in GMV sales for FY23 respectively,” the company said.
At the AGM, Nayar underlined Nykaa’s commitment to “being ambitious and entrepreneurial yet bold and ethical”, striving for long-term profitability and value creation for all stakeholders.
SOCIAL
TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the …
SOCIAL
X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:
Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.
And if you do choose to embed just the video (or GIF), it’ll look like this:
Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.
But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.
Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.
SOCIAL
TikTok stars are using Fanova to generate income from social media

Image courtesy of Fanova
Opinions expressed by Digital Journal contributors are their own.
In recent years, Latin American influencers and content creators have witnessed a remarkable surge in popularity. Despite boasting substantial and highly engaged fan bases, these influencers often find themselves in the shadows, overlooked for lucrative brand deals and partnerships. This oversight is especially pronounced, given their substantial influence over a diverse, global audience.
The moment is ripe for these creators to carve out a dedicated space where they can effectively monetize their exceptional talents. Such a platform would empower Latin American influencers and create fresh opportunities for profound collaborations and enhanced engagement with audiences worldwide.
This is where Fanova comes into play, revolutionizing the Latin American creator economy. In an environment where the creator market is still in its nascent stage, and many talented individuals remain underserved, Fanova is pioneering a new era for creators to make real money doing what they love.
Latin America’s creative minds have often found their potential hindered by a lack of opportunities. Fanova is here to break the barriers and provide a platform that allows them to monetize their content and recognize the value of their unique talents. The creator economy in the region is brimming with untapped potential, and Fanova seeks to unleash it. Creators with massive, loyal followings often find themselves unable to monetize their social media presence effectively or are overlooked by brand deals. Fanova aims to change that narrative.
With Fanova, creators have the freedom to set their monthly subscription prices, giving them the ability to provide exclusive content to their most devoted fans while ensuring a steady, reliable income month after month. Additionally, they have the flexibility to establish their own pricing for direct messages, creating a direct avenue for intimate one-on-one interactions with their followers.
By using Fanova, creators can deepen their connection with their audience by sharing a wide range of captivating content, such as behind-the-scenes glimpses, travel adventures, workout routines, insightful blogs, engaging podcasts, exclusive photos, and much more. It’s a dynamic platform that enables creators to monetize their craft and foster a stronger, more personal bond with their fan base.
Fanova is attracting top talent in the Latin American creator economy. Melissa Andress recently joined the platform. Renowned as @melissaandress on Instagram and @melipandaa on TikTok, Melissa boasts a significant and dedicated following of 1.6M and 13.7M followers, respectively. She uses Fanova to share daily behind-the-scenes of her life with her followers, treating it like a private story.
“I was immediately interested in the general concept of this platform: having a place to document behind-the-scenes content and not relying solely on brand deals seemed great to me,” Melissa explained.
Her impressive online presence has contributed to Fanova’s success in a significant way. Her engagement and credibility have introduced countless new creators and users to the platform.
Fanova is already leaving its mark in the Latin American creator economy, having attracted 150 creators. Even more impressive, Fanova has paid out over $100,000 to these creators. This is not just a promise; it’s a proven reality.
Fanova is a clean subscription platform, so nudity and explicit content is not permitted. The platform employs a team of moderators as well as artificial intelligence to monitor content.
For creators in Latin America, Fanova represents a new beginning. It’s an opportunity to be part of a transformative journey where your passion can be your paycheck. It’s a place where talent meets technology, and creators are valued. The new application is leading the charge to monetize content in Latin America, one passion at a time. For more information, visit www.fanova.io.
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