Walmart launches an ad platform

Walmart last week launched a new ad platform. Walmart Media Group (WMG) has now a self-serve portal where advertisers can deliver full native ad campaigns on walmart.com and generate reports….

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Amazon introduces a simplified sponsored ads registration in Amazon DSP

Amazon last week announced a simplified sponsored ads registration for agencies and marketers who advertise on behalf of vendors. Kevin Cafaro, Sr. Product Manager at Amazon says that advertisers can…

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Amazon Advertising is now TAG certified

Amazon Advertising yesterday announced that has earned the Trustworthy Accountability Group (TAG) Certified Against Fraud Seal in the capacities of a Buyer, Direct Seller, and Intermediary. The TAG-ID is 4582cc3fa09ce42f,…

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Combining StitchFix and Instagram, FlipFit ushers in the next phase of social retail

Nooruldeen Agha, has been thinking about what’s next for fashion retail for years. The serial entrepreneur behind the Dubai-based online fashion retailer, Elabelz and marketing studio Elephant Nation had always…

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Snapchat goes after retailers and DTC brands with new Dynamic Ads

Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce and other direct-to-consumer brands — a…

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