Jeremy Littel and family. Photo Credit: Charles Littel
TikTok star and Kickass Beef Jerky CEO Jeremy Littel chatted with Digital Journal’s Markos Papdatos about how one of his TikTok accounts has helped provide comfort, security, and laughter his community needs when struggling with mental health and PTSD.
Meet Jeremy Littel
With over 12.5 million combined followers, Winona resident Jeremy Littel has spent the last two years creating content on TikTok just to make his community smile along with his wife, Brittany, his two sons Anthony (10) and Dominic (7), and his daughter Brielle (4).
Littel, (43), is also the CEO and owner of Kickass Beef Jerky, a 20-year old family business that his father, Charlie launched out of a 24×24 garage in Milwaukee, Wisconsin. Over the years, the company has continued to add globally respected companies such as NASCAR, partnering with NASCAR driver Spencer Boyd for the 2018 and 2019 seasons, where Spencer won Talladega in his #20 Chevy truck with Kickass Beef Jerky right there on the vehicle.
But in his spare time, Littel has made it his mission to help individuals online from across the world smile more and laugh relentlessly.
Littel, who’s been on the platform for 2 years, used the @littel_johnny account as a backup page, officially taking it over in 2020, recalling the one reason that kept him going, carving out a pathway to create more content specifically aimed at addressing the mental health crisis.
“I remember six months into joining TikTok, I was ready to stop making videos on my personal account. It was really slowing down and just wasn’t fun for me anymore. I would frequently receive several DMs from individuals on Instagram about how they are struggling with PTSD and/or anxiety, and how my TikTok videos have helped them a lot,” he said.
He continued, “There was one message that stuck out and changed my life (and career direction) – one individual messaged me and told me that they were going to watch 5 random videos and end their life on the fifth one. It just so happened that my video was the last one they watched and that it made them laugh so hard that they quickly realized their life was not worth ending. That message stuck with me and gave me a purpose to continue creating content, eventually using my @littel_johnny account for child-friendly humor, while my personal account @jeremy_littel was for adult viewers. I now know why I was drawn to the platform…here to bring people out of their funk and help with a smile, an encouraging word, or that belly laugh. It’s all worth it to me.”
Back in 2020, when the COVID-19 pandemic forced everyone online, it allowed Littel to give users insight and look into his and his son’s world, while simultaneously getting to know those who were willing to sit back and laugh – in this case, following the character of “Little Johnny” as he comically shares stories with his Dad on how he has made the classroom more “enjoyable” and “educational” for his classmates (and teacher).
“This is a place where I can connect with my own family and give everyone a glimpse of who we are,” he added.
He continued that “these accounts are part of who I am as a creator and TikTok has been an instrumental part of being able to help others through their own darkness, including my own.”
If you’re new to the @littel_johnny account, you can expect an unlimited supply of cheesy, corny, and downright hilarious interactions between Littel and his younger son, where he comes into a room greeting his dad and asking him to “guess what happened at school today,” – of course, putting Littel in the uncomfortable position as a father of “oh god, what did you do now” anticipation.
New Legal Challenges Could Further Impact Elon Musk’s Twitter Takeover Push
So as the fifth week of the Elon Musk Twitter takeover drama comes to a close, let’s just check in on how things are progressing.
Oh, it’s bad. Nothing good to see here.
This week, as Musk maintains that his $44 billion takeover offer remains ‘on hold’ due to questions over the accuracy of Twitter’s claim that 5% of its active users are fake, Twitter itself has faced its own drama, connected to the takeover push.
Having already lost several top executives, either directly or indirectly stemming from the pending change in ownership (as well as former CEO Jack Dorsey exiting the company entirely), Twitter is now facing a battle over its board members, with Silver Lake Partners’ Egon Durban resigning from the board after Twitter shareholders blocked his re-election.
Durban was given a Twitter board seat in 2020, following a push by Elliott Management Group to buy up Twitter shares, and force Jack Dorsey out of his position as CEO. Elliott’s view was that Dorsey was underperforming, and it partnered with Silver Lake to put pressure on the company to either improve its bottom line, or accept a change in management.
In addition to his work with Twitter and various other public companies, Durban has also been a longtime ally of Elon Musk, and earlier this week, Twitter shareholders voted to stop Durban from being re-appointed, in a move that many viewed as a statement of protest, of sorts, from Twitter investors.
But as with all things Elon and Twitter, it’s not that simple – today Twitter itself has refused to accept Durban’s resignation.
In a statement to the SEC, Twitter explained that Durban’s board re-election was likely rejected by shareholders due to him also serving on the board of six other publicly traded companies. Durban has vowed to take a step back from these other commitments, which Twitter says is enough to keep him on its team.
As per Twitter:
“While the Board does not believe that Mr. Durban’s other public company directorships will become an impediment if such engagements were to continue, Mr. Durban’s commitment to reduce his board service commitment to five public company boards by the Remediation Date appropriately addresses the concerns raised by stockholders with regard to such engagements. Accordingly, the Board has reached the determination that accepting Mr. Durban’s Tendered Resignation at this time is not in the best interests of the Company.”
Why does Twitter want to keep Durban on? It’s hard to say – especially given that Musk has noted that he’ll be looking to eliminate Twitter’s board if/when he becomes the platform’s owner.
The inclusion of representatives from key investors, however, may ensure Twitter maintains a level of stability, in case the deal goes south.
And there could be another key reason to maintain the link between Twitter’s board and Musk.
On another front, Twitter shareholders are also mulling a class-action lawsuit against Elon Musk over his Twitter takeover push, based on the allegation that Musk has ‘violated California corporate laws on several fronts’ with his Twitter acquisition commentary, effectively engaging in market manipulation.
As reported by CNBC:
“In one potential violation, they claim that Musk financially benefited by delaying required disclosures about his stake in Twitter and by temporarily concealing his plan in early April to become a board member at the social network. Musk also snapped up shares in Twitter, the complaint says, while he knew insider information about the company based on private conversations with board members and executives, including former CEO Jack Dorsey, a longtime friend of Musk’s, and Silver Lake co-CEO Egon Durban, a Twitter board member whose firm had previously invested in SolarCity before Tesla acquired it.”
Maybe that’s why Twitter wants to keep Durban in-house, due to both his past dealings with Musk, which may help ease the deal through, or to assist shareholders in their class action.
Durban’s current participation likely doesn’t hold any additional legal clout in this respect, but there may be some linkage between these two aspects of the increasingly messy Twitter deal.
And yes, there is still a possibility that the Musk takeover may not happen.
Musk himself has repeatedly and publicly vowed that he will not pay for the company unless it can convince him that its data on fake profiles is accurate – though Twitter maintains that there’s no such thing as the deal being ‘on hold’ and it’s continuing to prepare for the final transaction to be approved.
But there may also be other complications, with the SEC now investigating Musk’s conduct in the lead-up to his Twitter takeover push. Add to that his many public criticisms and disclosures, which border on market manipulation (as per the proposed shareholder action) and there could well be a breakpoint for Musk’s Twitter deal, where authorities simply veto the process entirely due to his conduct.
Could that be Musk’s plan? Various analysts have suggested that Musk is looking for a way out of the acquisition, and while the overall sentiment is that Musk will, eventually, be forced to pay-up, and take ownership of the app, there are still some legal cracks that he could explore that could end the transaction.
Which would be a disaster for Twitter.
While investors are unhappy with Musk right now, especially since his various comments and critiques have tanked the stock, Musk walking away would leave Twitter in a much lesser state, with many product leaders gone, and a declining share price that would be difficult to correct, given the various questions raised by Musk about its processes.
Could Twitter get itself back on track, and back to growth, if Musk were to abandon his takeover push?
In essence, Musk walking away would be a big, public statement that Twitter is not a good investment, and as the media hype dies down, that could see interest in the app decline even further, harming growth for, potentially, years to come.
Maybe that, then, is Musk’s real intent here – to harm the company so much that it has no choice but to accept a lower offer price, which could save Elon himself millions in his takeover bid.
Either way, right now, it’s not looking good, and there are many moving parts that must be keeping current Twitter CEO Parag Agrawal up at night.
It still seems like the Elon era is coming, but when, exactly, is a whole other question.
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