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LinkedIn Publishes New Guide on Using its Events and Live-Streaming Tools



With an increasing amount of events going online due to the COVID-19 shutdowns, LinkedIn has this week published a new guide on how you can use its event and live-streaming tools to run engaging digital functions.

LinkedIn first launched its native events function in October last year, but made it available to all businesses back in April in order to cater to demand for online event options. LinkedIn expanded on this in May by adding live-streaming functionality within events. 

LinkedIn events guide

The new guide looks at how to utilize these options to best effect, and includes a range of tips and pointers to assist in your planning.

First off, LinkedIn provides an overview of LinkedIn Live and Events, and what specific uses each caters to:

LinkedIn events guide

But, of course, not all Pages have access to LinkedIn Live – and while there are no specific parameters that define which Pages can access the option, LinkedIn does provide some pointers as to the types of Pages that are more likely to get approved for Live access is they apply:

  • Brands with active communities – We’re looking for brands who make an effort to regularly engage audiences, take the time to respond to comments and create a dialogue.
  • Brands with +1K followers – To ensure there’s an audience for your live stream, we find that Pages with +1K followers fare best. If you aren’t quite at that threshold, you can consider leveraging “Invite to Follow,” a feature that allows Page Admins to invite their first-degree profile connections to follow their Page.

You can apply to get LinkedIn Live access for your business here.

LinkedIn also provides some pointers on what types of events work best on LinkedIn, along with examples of past business functions:

LinkedIn events guide

LinkedIn also shares a checklist of pointers at each stage of your event journey to ensure you’re maximizing promotional opportunities:

LinkedIn events guide

Note too, at the bottom of this list, that LinkedIn additional provides some pointers as to coming functionality within Events.

  • Coming later this year, capture registrations directly on LinkedIn. Collect accurate information (email, industry, etc.) from your event attendees with a pre-filled Lead Gen Form.
  • Later this year, retarget event attendees. Follow-up with those who attended your event with additional content to keep them engaged with retargeting, keeping your brand and your message top-of-mind.

The new features will give businesses more ways to capitalize on their events, by gathering more information about attendees, and retargeting them with relevant promotions.

LinkedIn also provides a listing of best practices and tips, and links to other event resources and guides to help ensure your functions run smoothly.

LinkedIn Events is a good option to consider for your business functions, and the addition of connected live-streams makes it easier for all brands to run a virtual showcase, and connect with audiences, even if you can’t physically be in the same place. And even when we can once again hold in-person events, the capacity to easily capture, stream and save videos from your event to your LinkedIn company page could be a valuable option – and the notes included here will definitely provide guidance on this process.

You can download LinkedIn’s Guide to Hosting Virtual Events here



3 ways to recruit engineers who fly under LinkedIn’s radar




Sergiu Matei is the founder of Index, a platform that helps teams find and hire world-class remote software developers and be globally compliant from the get-go.

We’ve recently been bombarded with news of job surpluses, including predictions that the number of software developer roles will increase 22% by 2030. With the need for nearly a quarter more developers, recruiters are having to scale their search and look under the stones that have previously been left unturned.

It’s easy to assume in the digital age that job candidates are waiting at the end of a mouse click, but the online hiring space isn’t as encompassing as we think. Less than 10% of people on LinkedIn don’t have an education that surpasses high school, despite 87% of developers having taught themselves a new coding language, framework or tool without formal education.

People who live in emerging markets use LinkedIn less frequently, even though these locations harbor some of the world’s most promising tech talent.

Some developers choose not to have a LinkedIn account because it feels like another social media channel to maintain. This aversion makes sense considering engineers focus more on hard skills rather than their online personae.

This week, LinkedIn announced it would start offering its services in Hindi, which will allow the service to reach 600 million people globally. People who live in emerging markets use the platform less frequently, even though these locations harbor some of the world’s most promising tech talent.

Companies can’t let how they’ve hired in the past influence their approach today — doing so means missing not just the quantity of developers, but the quality and diversity of them. The remote revolution didn’t just broaden where we can recruit, it’s expanded who we can bring on board. With that in mind, these are the best ways to tap into the hidden developer gems.

Open up your content, chats and code

No recruiter should think of hiring a developer as the same process as selling a product or service. As Adam DuVander explains in “Developer Marketing Does Not Exist,” resonating with developers requires more education and less promotion than the majority of companies currently provide.

The content you publish can organically pique people’s interest, as long as it has a strategic purpose and doesn’t overly mention your brand or services; for example, blog posts about upskilling, industry trends and exclusive data insights. You could also host events like webinars, round tables, quizzes and hackathons that are less for recruitment purposes and more to showcase the team and culture. Don’t be afraid to be lighthearted with your content, either. Memes, GIFs and videos are a great way to demonstrate that you don’t take yourself too seriously. And once you remove the promotional positioning, developers in the shadows will start to come forward.

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