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Elon Musk Mulls Tender Offer for Twitter as an Alternative Path to Take Over the App

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Elon Musk Mulls Tender Offer for Twitter as an Alternative Path to Take Over the App

Will Elon Musk’s Twitter takeover offer ultimately succeed?

Market analysts have thus far seemed pessimistic about Musk’s chances, and the seriousness of his offer, but now, Musk is exploring alternative options, even if his initial offer of $54.20 per share is not accepted by Twitter’s board.

According to the latest reports, Musk is now exploring a possible tender offer for the company, which would effectively bypass Twitter’s board and put the decision into the hands of the company’s shareholders.

As reported by CNBC:

“In an updated filing published Thursday, Musk said that given the lack of response from Twitter’s board, he is now exploring a tender offer to purchase some or all shares of the company directly from its stockholders.”

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That’s in line with Musk’s more recent tweets about a potential tender offer.

Though it’s a much harder road to take for an acquisition, with a lot more moving parts, and even with support to launch a tender bid, it could be tough going for the billionaire businessman.

According to CNBC’s report, Musk has now secured commitments for $46.5 billion to help finance his Twitter push, so he can actually go ahead with his original offer, if it’s accepted. So while many analysts had dismissed Musk’s original offer as too low, and likely more of a stunt than a genuine attempt to become Twitter’s owner, it seems that Musk is for real in his desire to own the platform, and convert it into his vision of a haven for free speech.

Which, as we reported recently, seems a little murky, based on Musk’s history of trying to silence people and content that he personally doesn’t like. Indeed, Musk and his company Tesla have a long track record of working to silence critics, through various tactics – so while Musk may be outwardly in support of ‘free speech principles’, and allowing people to share their thoughts, it seems that he too has his limits in what that might mean.

Which suggests that Musk is in support of certain guardrails, just not the ones that, you know, might protect other people as well.

It’s still difficult to say what exactly Musk’s plans are with Twitter, and whether he really wants to take over the company. The constant references to ‘420’ and other in-jokes make it seems like Musk is treating this as a high-stakes game, a hobby to keep him entertained – but if he actually did win, and actually did take control of Twitter, what would he do with it, and would that improve the platform in any way?

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Even today, Musk is still tweeting out his ideas and concepts, which may or may not be possible under his leadership.

Definitely, bots are a problem, and Twitter is constantly working to improve on this (even if it seems like it could do more), while authenticating all users is also something Twitter has mulled in the past, so these aren’t radical ideas.

But they are likely more complex than Musk, who has no experience running a social network, might think.

Which is really the core issue – while everyone has their own ideas and thoughts on how to improve every social platform, actually implementing such improvements is a lot harder than you might think, and without that internal insight, and oversight, it’s much easier to come up with optimistic solutions which only work in an idealistic sense.

Musk might think that he knows how to ‘fix’ Twitter, but based on his own history, and the history of his company, he’s not as open to ‘free speech’ as even he thinks.

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Should the mega-rich be able to set the rules on what gets discussed online? Would Elon Musk be able to stop himself from stepping in to quell criticisms of Tesla, or himself, if he had the capacity to do so?

Would Twitter actually be a better place if Musk were in charge?

I’d hazard a bet that it won’t – but we may soon find out either way.




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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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