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Facebook Adds New Organic Post Testing Option to Creator Studio

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Earlier in the month, as part of the most recent topics update for Facebook Watch, Facebook noted that it was in the early stages of rolling out a new Organic Video Post Testing tool to help creators A/B test aspects of their video posts.

Now, it seems, some users are seeing that option, with this new ‘Create Post Tests’ option appearing for some users in the Creator Studio app.

Facebook video post tests

As you can see in the screenshot, posted by Josh Withey of Yahoo UK (and shared by social media expert Matt Navarra), if you have access, the ‘Create Post Tests’ option will be highlighted to you next time you log into Creator Studio with a pop-up indicator on screen.

Within this, you can create up to four variations of a video post, which will then be ‘tested’ with a portion of your audience. Then, based on the parameters you set (i.e. impressions or time), Facebook will then give the ‘winning’ post further distribution beyond its initial test audience.

Facebook video test

That sounds like an easy way to reaching a lot more people, right? With a portion of your audience being shown one of your initial test posts, then the winning post getting more reach.

Well, maybe – the new test option likely functions in the same way that Facebook’s current organic post testing process works, through which you can run tests, based on impressions or time, in order to maximize the reach of your best performers.

Organic post tests end when you either reach the combined total number of impressions that you indicate in your test parameters, which incorporates all variants of your test post, or you reach the time limit for the test. Within the test period, the posts that you’re testing don’t appear on your Page, but once the test is over, the winner is then published like a normal post.

Much of the organic post test functionality has now been moved from Pages to Creator Studio, which is where this new tool comes in – though as noted in the screenshots above, it’s primarily focused on video posts for now. 

There are limitations on how many impressions you can expect to see within your tests, so you can’t necessarily use this it boost your reach for free, but it does give you another way to maximize post performance based on actual response, which could be a very helpful option. Facebook also has an option to A/B test ads as well, so there are various ways to get direct response feedback on your efforts.

At the moment, only a small subset of users have the option available, but Facebook is working on expanding the tool to more people based on initial data and feedback. It could be a good one to keep in mind, and to try out when it becomes available – and if you’re not making regular use of Creator Studio yet, it’s worth familiarizing yourself with the app, as this is increasingly where Facebook is looking to push more of its post and analytics options.

This is especially true for video uploads – as Facebook recently noted, Creator Studio is video focused, and where Facebook is looking to focus video posts.

This new functionality adds to its growing toolset, while you can also create and schedule posts, and even Stories, direct from the app.

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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