Connect with us

SOCIAL

Facebook Partners with Coursera on New Social Media Marketing Professional Certificate Program

Published

on

Facebook has partnered with online learning platform Coursera to launch a new, certified course in digital marketing, which will help the growing amount of people looking for digital skills to both improve their own knowledge and understanding, and get industry-recognized education in the field.

Facebook digital marketing course

As explained by Facebook:

The Professional Certificate program is self-paced and designed to be completed within 20 weeks, which includes 100 hours of hands-on, project-based training in applied social media tools and general marketing skills. After completing the program, learners will receive an industry-recognized certificate that they can use to apply for entry-level social media marketing roles.”

Participants will learn by building campaigns, and undertaking training designed by Facebook and Coursera, which will guide them through all aspects of the process. 

Part of the broader focus of the program is also to provide digital skills and training to under-represented groups, with Facebook noting that diverse candidates are often overlooked for digital marketing roles due to lack of skills and training options available.

This new course will not only look to fill that gap, but it will also provide direct connection to open roles:

“After completing the certificate, learners will be able to share their information with a consortium of employers who have committed to sourcing diverse talent, including Havas Worldwide, L’ange Hair, Snow Teeth Whitening, Ruggable, Freelancer, and of course, Facebook.”

You even get a certification badge that you can share on your profiles:

Facebook certification badge

But unlike Facebook’s various Blueprint training courses, this new, advanced certification is not available for free – at least not entirely. The course themselves, within the 20-week program, are available free of charge, but it will cost an additional $49 per month for “expert-grading, portfolio development and employer consortium”. So there are some costs involved, but you can get the basic training for free, if you need.

See also  Clubhouse Finally Launches Android Version - But is it Already Too Late?

It could be a good option for those looking to make a career in the industry, or sharpen up their skills to ensure that they’re maximizing their own digital marketing efforts. And with so many elements to consider, and the constantly changing digital landscape, having a helping hand to guide you on the fundamentals could prove invaluable in some respects. 

You can find out more about the new Facebook/Coursera “Social Media Marketing Professional Certificate” program here.

Socialmediatoday.com

Continue Reading
Advertisement

SOCIAL

LinkedIn Announces the Retirement of its LinkedIn Lite App

Published

on

LinkedIn Announces the Retirement of its LinkedIn Lite App


LinkedIn has announced that it’s shutting down LinkedIn Lite, its pared-back version of the platform, designed for users in regions with more restricted connectivity and data access provisions.

Originally launched back in 2017 as a way to help “level the playing field for all members when it comes to accessibility”, LinkedIn Lite includes the basic functionality of LinkedIn, and is designed to load faster, while also using less data, handy for regions with more restrictive data plans.

But as LinkedIn continues to evolve, the Lite app gets further behind, with the full app’s more advanced functionalities – like video connection, full profile display features, Creator Mode, etc. – all getting more and more distant from the streamlined tool.

And with global connectivity evolving, LinkedIn now feels confident that it can move on without the scaled-back variation, which could also help boost in-app engagement and usage, and make LinkedIn a more significant presence in key markets.

Which, as you can see here, are growing. Now at 810 million total members, LinkedIn continues to gain momentum in developing regions, especially India (85m members, up from 60m in 2019), South Africa (+2m since 2019), the Philippines (+3m) and Nigeria (+1m)

LinkedIn Member Map

As with most social apps, India is a key focus, and LinkedIn says that Indian adoption of the full version of the app is now rising at 4x the global average, as mobile adoption continues to soar in the nation.

At the same time, retirement of the Lite app could also give LinkedIn’s team more opportunity to develop and maintain its new ‘InJobs’ app in China, with the full version of LinkedIn removed from China last October due to increasing regulatory pressure and scrutiny.

See also  Activist investors want to crank up the Twitter revenue machine

At 56 million users, maintaining connection with China is key, and maybe that’s another factor in LinkedIn’s decision to step away from its scaled-down version.

Either way, the LinkedIn Lite app will be removed from Android app stores on 27th January 27th, before being deactivated completely March 15th.

LinkedIn says that it will transition Lite app users over to the full LinkedIn experience over the next few weeks.



Source link

Continue Reading

SOCIAL

Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]

Published

on

Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]


Super Bowl LVI is just around the corner, which also means that we’ll soon see the biggest showcase of ad content of the year, highlighting new trends, creative activations and opportunities, which can sometimes re-shape advertising approaches from that moment forward.

And this year looks set to be particularly significant. As more people look towards a post-pandemic future, there’s a big opportunities for clever marketers to tap into this enthusiasm, and the various trends that come with it. That’ll likely see more innovative, integrated ad approaches, which will extend beyond the initial big game activations, and showcase new opportunities.

Twitter’s keen to cash in on that excitement. This week, Twitter’s published a new overview of user trends around the NFL playoffs, highlighting the huge boost in tweet activity heading into Super Bowl weekend.

As Twitter notes:

In the 2022 Divisional Round alone, we saw 27% more impressions on Tweets about the NFL, 58% more Tweets overall, and 42% more unique authors, compared with one year ago.”

It could be a key platform for boosting your tie-in efforts – and if you are considering the potential of Twitter ads for your campaigns, then these new stats might help.





Source link

See also  Activist investors want to crank up the Twitter revenue machine
Continue Reading

SOCIAL

Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]

Published

on

Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]


Do you like K-pop?

Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves.

That fandom is most significantly present on Twitter, which has become a key hub for K-pop enthusiasts. K-pop tweeters are now so prominent that they even have the power to quash controversial hashtag movements, by banding together to flood the streams with K-pop-related tweets instead. 

It’s amazing to see, and today, Twitter has shared some new insights into the rising K-pop conversation, which got even bigger, once again, in 2021.

As explained by Twitter:

With a massive 7.8 billion global Tweets in 2021, #KpopTwitter once again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally, #KpopTwitter conversations became more diverse and vibrant in 2021.”

So where, exactly, is K-pop discussion trending, and who are the big bands of note? Check out the below insights from Twitter – which also includes a list of rising K-pop stars if you want to get ahead of the curve.





Source link

See also  Social networking app for women, Peanut, is rolling out video chat
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending