Connect with us

SOCIAL

Facebook Adds New Prompts to Urge Mask Use in the US as COVID-19 Cases Continue to Rise

Published

on

With COVID-19 cases rising fast in the US, Facebook will display new, top of feed prompts, in both Facebook and Instagram, urging US users to wear face masks when they leave their homes.

Facebook mask prompt

As per Facebook:

With the rise in COVID-19 cases in the US, we’re putting an alert at the top of Facebook and Instagram to remind everyone to wear face coverings and find more prevention tips from the CDC in our COVID-19 Information Center

The US reported 52,000 new COVID-19 cases in a single day on Wednesday, a record high for any region, and infectious diseases expert, and advisor to the White House, Dr. Anthony Fauci has said that the US is “going in the wrong direction” with the virus. Fauci has warned that infections could soon reach 100,000 cases per day. 

There’s been some debate over mask use, and even conflicting information from official sources at different times.

In the early stages of the pandemic, health officials advised the public not to wear masks – but that, at least in part, was designed to ensure that there wasn’t a sudden rush on mask buying, and that there would be enough supply for essential service workers primarily. But now, the advice is clear. Even US President Donald Trump, who had been largely dismissive of the need for masks, has now come around, and is urging mask use. 

The hope, of course, is that a vaccine will save us, and eliminate coronavirus once and for all. But that could still be some months off, and we don’t know how long we’ll have to live in a situation where COVID-19 remains present. It had felt, at one stage, like we had crossed a crucial threshold in the virus’ spread, but that’s seemingly lead to a level of complacency, in several nations, with China, the US and Australia all seeing a resurgence in cases over the last week.

See also  Twitter Expands Test of Threaded Tweet Replies to More Users, Adds New Format Tweaks

As such, wearing a mask makes sense. Not everyone will like it, but based on the official health advice, it could be the best way to limit the spread – and Facebook’s prompts will hopefully help to boost awareness. 

Socialmediatoday.com

Continue Reading
Advertisement

SOCIAL

5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]

Published

on

5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]


Is influencer marketing part of your digital marketing strategy for 2022?

With the rise of more creative, more native-aligned platforms and spaces, brands are increasingly relying on influencers to connect with new audiences, while the growing use of AR and other new technologies also necessitates a familiarity with platforms that takes time and knowledge to maximize.

Influencers can be a great avenue in streamlining such process, but you have to know your audience, and what kinds of influencers they’re tuning into, in order to get the most out of your influencer marketing efforts.

To provide some more context on this, the team from SocialPubli has put together this overview of five key influencer marketing trends of note for 2022. And while these notes won’t address all of the info you need, they could help you formulate a better outreach strategy, based on the latest trends and shifts within the creator space.

Check out the full infographic listing below.



Source link

See also  Twitter explored buying India’s ShareChat and turning Moj into a global TikTok rival
Continue Reading

SOCIAL

Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement

Published

on

Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement


Twitter has published a new range of industry reports, based on rising trends, in order to provide more context as to the key elements of focus among its userbase in each sector.

The new trend reports, which Twitter’s collectively calling its ‘Birdseye Report’, were compiled by Twitter data partners, including Hootsuite, Meltwater, Sprinklr and more. Each partner took on a specific element of expanded Twitter conversation, giving each discussion and industry dedicated focus, providing in-depth insight into the latest key shifts in the app.

You can download all the Birdseye Reports here, but in this post, we’ll look at some of the key highlights.

First off, the reports are based on a range of key tweet trends over the past year.

Those trends include:

  • Digital First – Digital Ethics, Cyber Individuality and Metaverse dominated the technology conversation on Twitter
  • The Crypto Craze – “Crypto” mentions on Twitter increased 549% in 2021
  • Future of Sports – Tweets around the metaverse + sports rose 6,024%
  • Bring the Sweets Back – Conversations around nostalgia for sweets, chocolate and candy grew 55% between January and October 2021
  • Mental Health Matters – Monthly “mental health” mentions from 2019 to 2021 on Twitter grew 44.7%

As you can see here, you can select the specific sector report you want to read, all of which are available via email sign-up – though you can select not to have Twitter or the providing company contact you as a result of your interest.

Each report covers the top trends in each sector, based on tweet discussion, which points to rising areas of opportunity and focus for your tweet marketing.

Twitter Birdseye Report

As you can see here, the reports include both broad trend results, like these, highlighting bigger shifts in each sector, as well as more specific tweet engagement shifts, relative to key focus elements.

Twitter Birdseye Report

Those insights could help to shape your marketing approach, while each report also includes a range of more in-depth pointers and data points to help guide your understanding of what the Twitter audiences is most interested in. 

Twitter Birdseye Report

There are also demographic insights: 

Twitter Birdseye Report

As well as summary points for each, helping to ensure marketers can make the most of each report:

Twitter Birdseye Report

There’s a heap of great insight here, and if you’re working in any of the highlighted sectors, and are looking to improve your Twitter approach, it’s definitely worth downloading the data and checking out the findings.

See also  The Power of Branding: How to Create a Successful Brand for Your Business [Infographic]

Even if you’re not looking to improve your Twitter strategy, it’s likely worth getting access to the insights and seeing what people are most interested in for each segment.

You can download all the Twitter Birdseye reports here.





Source link

Continue Reading

SOCIAL

92-year-old Malawian music legend finds fame on TikTok

Published

on

92-year-old Malawian music legend finds fame on TikTok


Fame at 92: Malawian music legend Giddes Chalamanda has notched up millions of views on TikTok – Copyright AFP Bertha WANG

Jack McBrams

At 92, Giddes Chalamanda has no idea what TikTok is. He doesn’t even own a smartphone.

And yet the Malawian music legend has become a social media star, with his song “Linny Hoo” garnering over 80 million views on the video-sharing platform and spawning mashups and remixes from South Africa to the Philippines.

“They come and show me the videos on their phones, but I have no idea how it works,” Chalamanda told AFP at his home on the edge of a macadamia plantation, about 20 kilometres (12 miles) from Malawi’s main city Blantyre.

“But I love the fact that people are enjoying themselves and that my talent is getting the right attention,” he said, speaking in Chewa.

Despite his grey hair and slight stoop, the nonagenarian singer and guitarist, who has been a constant presence on the Malawian music scene for seven decades, displays a youthful exuberance as he sits chatting with a group of young fans.

He first recorded “Linny”, an ode to one of his daughters, in 2000.

But global acclaim only came two decades later when Patience Namadingo, a young gospel artist, teamed up with Chalamanda to record a reggae remix of “Linny” titled “Linny Hoo”.

The black-and-white video of the recording shows a smiling, gap-toothed Chalamanda, nattily dressed in a white shirt and V-neck sweater, jamming with Namadingo under a tree outside his home, with a group of neighbours looking on.

The video went viral after it was posted on YouTube, where it racked up more than 6.9 million views. Then late last year, it landed on TikTok and toured the globe.

See also  Court Rules that Apple Must Allow Alternate In-App Payment Options, Paving the Way for New Monetization Options

Chalamanda only learned of the song’s sensational social media popularity from his children and their friends.

Since then he and Namadingo have recorded remixes of several others of his best-known tracks.

His daughter Linny’s 16-year-old son Stepson Austin told AFP that he was proud of his grandfather’s longevity.

“It is good that he has lived long enough to see this day,” said the youngster, who himself aspires to become a hip-hop artist.

Born in Chiradzulu, a small town in southern Malawi, Chalamanda won fame in his homeland with lilting songs such as “Buffalo Soldier” in which he dreams of visiting America and “Napolo”.

Over the past decade, he has collaborated with several younger musicians and still performs across the country.

– ‘Dance around the world’ –

On TikTok, DJs and ordinary fans have created their own remixes as part of a #LinnyHooChallenge.

“When his music starts playing in a club or at a festival, everyone gets the urge to dance. That is how appealing it is,” musician and long-time collaborator Davis Njobvu told AFP.

“The fact that he has been there long enough to work with the young ones is special.”

South Africa-based music producer Joe Machingura attributed the global appeal of a song recorded in Chewa, one of Malawi’s most widely-spoken languages, to the sentiments underlying it.

“The old man sang with so much passion, it connects with whoever listens to it,” he said, adding: “It speaks to your soul.”

Chalamanda, a twice-married father of 14 children, only seven of whom, including Linny, are still alive, said he has no idea how to secure royalties for the TikTok plays.

See also  The Power of Branding: How to Create a Successful Brand for Your Business [Infographic]

Chalamanda and his wife hope to benefit financially from his new-found stardom.

“I am just surprised that despite the popularity of the song, there is nothing for me,” he said. “While I am excited that I have made people dance all around the world, there should be some gain for me. I need the money.”

His manager Pemphero Mphande told AFP that he was looking into the issue and the Copyright Society of Malawi said it was ready to assist.

Arts curator Tammy Mbendera of the Festival Institute in Malawi credited platforms like TikTok with creating new opportunities for African talent.

“With songs from our past especially, they were written with such profoundness that they still can resonate today,” she said.

“All one has to do really, is get the chance to experience it, to acknowledge its significance. I think that’s what happened here.”



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending