Connect with us

SOCIAL

Twitter’s Working on a New Collaborative Option for Fleets

Published

on

It hasn’t even been released in all regions yet, but Twitter already looks to be testing out a new iteration of its Fleets tool, which would enable users to create collaborative Fleets, which is Twitter’s version of Stories.

Co-fleets

As you can see in this example, posted by Amrith Shanbhag (and shared by Matt Navarra), the new option would see the creation of double-bubble Fleets, with contributors merged into a single stream. Tapping through on that would seemingly enable followers of the two users to view their collaborative Fleet.

Collaborative Fleets

That could provide a range of new use cases, including interviews, real-time highlights from events, GIF wars, etc. We don’t have a lot of information to go on at this stage, so it’s hard to say what the exact functionality might be, but it could add another consideration to the broader Stories trend, enabling combined storytelling or engagement within a single, temporary feed.

Instagram, of course, does have co-streaming, which produces a similar effect in the Stories bar.

Instagram Live guests

But this only applies to streams – no other platform, as yet, offers collaborative Stories, which could add a unique element to Twitter’s offering.

Twitter has also been seeking new ways to facilitate additional tweet discussion options, like more confined discussions within tweet streams.

As explained by Twitter product manager Kayvon Beykpour in October last year:

“It’s actually quite difficult to have a fireside chat when you have a billion people screaming into your ear. Like imagine we had tens of thousands of people in the studio with us right now, talking into our ear while we were talking to each other.” 

See also  LinkedIn Discovers Ad Metric Error Which Lead to Over 400k Advertisers Being Overcharged

Beykpour, in this instance, was specifically referring to the challenges of hosting a Q and A session via tweet, because everyone can use an event hashtag and add their thoughts to a stream, making it hard for both participants and users to follow a single thread. 

That’s what lead to Twitter developing its new controls over who can reply to your tweets, which are now in testing with some users.

Tweet reply controls

Maybe, this Fleets option would align with that focus, and provide another way to facilitate more confined, limited conversations within the app.

As noted, Fleets is still being gradually rolled out, with users in Brazil, Italy, India and the most recent addition, South Korea, now able to access it.

As such, it’s somewhat surprising to see Twitter looking to add in new functionality so early in the process – but then again, maybe the initial testing has provided insight into new use cases, which will help Twitter refine the product before its full launch.

It’s an interesting consideration either way – we’ve asked Twitter if they have any further insight to share on the option, and Fleets in general, and we’ll keep you updated on any response.

UPDATE: Twitter has confirmed the test, providing this statement:

“We are testing something new for some people using Fleets in Brazil so they can Fleet with another account and everyone can see their conversation for 24 hours. We are trying this to understand how people might use this new way of having conversations in Fleets, as part of our bigger efforts to better serve the public conversation and encourage people to share fleeting thoughts.”

Socialmediatoday.com

Continue Reading
Advertisement

SOCIAL

Meta’s Developing and ‘Ethical Framework’ for the Use of Virtual Influencers

Published

on

Meta's Developing and 'Ethical Framework' for the Use of Virtual Influencers


With the rise of digital avatars, and indeed, fully digital characters that have evolved into genuine social media influencers in their own right, online platforms now have an obligation to establish clear markers as to what’s real and what’s not, and how such creations can be used in their apps.

The coming metaverse shift will further complicate this, with the rise of virtual depictions blurring the lines of what will be allowed, in terms of representation. But with many virtual influencers already operating, Meta is now working to establish ethical boundaries on their application.

As explained by Meta:

From synthesized versions of real people to wholly invented “virtual influencers” (VIs), synthetic media is a rising phenomenon. Meta platforms are home to more than 200 VIs, with 30 verified VI accounts hosted on Instagram. These VIs boast huge follower counts, collaborate with some of the world’s biggest brands, fundraise for organizations like the WHO, and champion social causes like Black Lives Matter.”

Some of the more well-known examples on this front are Shudu, who has more than 200k followers on Instagram, and Lil’ Miquela, who has an audience of over 3 million in the app.

At first glance, you wouldn’t necessarily realize that this is not an actual person, which makes such characters a great vehicle for brand and product promotions, as they can be utilized 24/7, and can be placed into any environment. But that also leads to concerns about body image perception, deepfakes, and other forms of misuse through false or unclear representation.

See also  Facebook is bringing end-to-end encryption to Messenger calls and Instagram DMs

Deepfakes, in particular, may be problematic, with Meta citing this campaign, with English football star David Beckham, as an example of how new technologies are evolving to expand the use of language, as one element, for varying purpose.

The well-known ‘DeepTomCruise’ account on TikTok is another example of just how far these technologies have come, and it’s not hard to imagine a scenario where they could be used to, say, show a politician saying or doing something that he or she actually didn’t, which could have significant real world impacts.

Which is why Meta is working with developers and experts to establish clearer boundaries on such use – because while there is potential for harm, there are also beneficial uses for such depictions.

Imagine personalized video messages that address individual followers by name. Or celebrity brand ambassadors appearing as salespeople at local car dealerships. A famous athlete would make a great tutor for a kid who loves sports but hates algebra.

Such use cases will increasingly become the norm as VR and AR technologies are developed, with these platforms placing digital characters front and center, and establishing new norms for digital connection.

It would be better to know what’s real and what’s not, and as such, Meta needs clear regulations to remove dishonest depictions, and enforce transparency over VI use.

But then again, much of what you see on Instagram these days is not real, with filters and editing tools altering people’s appearance well beyond what’s normal, or realistic. That can also have damaging consequences, and while Meta’s looking to implement rules on VI use, there’s arguably a case for similar transparency in editing tools applied to posted videos and images as well.

See also  Facebook Cautions Against the Pitfalls of Too Much Personalization in New Report

That’s a more complex element, particularly as such tools also enable people to feel more comfortable in posting, which no doubt increases their in-app activity. Would Meta be willing to put more focus on this element if it could risk impacting user engagement? The data on the impact of Instagram on people’s mental health are pretty clear, with comparison being a key concern.

Should that also come under the same umbrella of increased digital transparency?

It’s seemingly not included in the initial framework as yet, but at some stage, this is another element that should be examined, especially given the harmful effects that social media usage can have on young women.

But however you look at it, this is no doubt a rising element of concern, and it’s important for Meta to build guardrails and rules around the use of virtual influencers in their apps.

You can read more about Meta’s approach to virtual influencers here.





Source link

Continue Reading

SOCIAL

Meta Publishes New Guide to the Various Security and Control Options in its Apps

Published

on

Meta Publishes New Guide to the Various Security and Control Options in its Apps


Meta has published a new set of safety tips for journalists to help them protect themselves in the evolving online connection space, which, for the most part, also apply to all users more broadly, providing a comprehensive overview of the various tools and processes that it has in place to help people avoid unwanted attention online.

The 32-page guide is available in 21 different languages, and provides detailed overviews of Meta’s systems and profile options for protection and security, with specific sections covering Facebook, Instagram and WhatsApp.

The guide begins with the basics, including password protections and enabling two-factor authentication.

It also outlines tips for Page managers in securing their business profiles, while there are also notes on what to do if you’ve been hacked, advice for protection on Messenger and guidance on bullying and harassment.

Meta security guide

For Instagram, there are also general security tips, along with notes on its comment moderation tools.

Meta security guide

While for WhatsApp, there are explainers on how to delete messages, how to remove messages from group chats, and details on platform-specific data options.

Meta security guide

There are also links to various additional resource guides and tools for more context, providing in-depth breakdowns of when and how to action the various options.

It’s a handy guide, and while there are some journalist-specific elements included, most of the tips do apply to any user, so it could well be a valuable resource for anyone looking to get a better handle on your various privacy tools and options.

Definitely worth knowing either way – you can download the full guide here.

See also  LinkedIn Discovers Ad Metric Error Which Lead to Over 400k Advertisers Being Overcharged



Source link

Continue Reading

SOCIAL

Twitter bans account linked to Iran leader over video threatening Trump

Published

on

Twitter bans account linked to Iran leader over video threatening Trump


Iran’s supreme leader Ayatollah Ali Khamenei meets with relatives of slain commander Qasem Soleimani ahead of the second anniverary of his death in a US drone strike in Iraq – Copyright POOL/AFP/File Tom Brenner

Twitter said Saturday it had permanently suspended an account linked to Iran’s supreme leader that posted a video calling for revenge for a top general’s assassination against former US president Donald Trump.

“The account referenced has been permanently suspended for violating our ban evasion policy,” a Twitter spokesperson told AFP.

The account, @KhameneiSite, this week posted an animated video showing an unmanned aircraft targeting Trump, who ordered a drone strike in Baghdad two years ago that killed top Iranian commander General Qassem Soleimani.

Supreme leader Ayatollah Ali Khamenei’s main accounts in various languages remain active. Last year, another similar account was suspended by Twitter over a post also appearing to reference revenge against Trump.

The recent video, titled “Revenge is Definite”, was also posted on Khamenei’s official website.

According to Twitter, the company’s top priority is keeping people safe and protecting the health of the conversation on the platform.

The social media giant says it has clear policies around abusive behavior and will take action when violations are identified.

As head of the Quds Force, the foreign operations arm of Iran’s Revolutionary Guards, Soleimani was the architect of its strategy in the Middle East.

He and his Iraqi lieutenant were killed by a US drone strike outside Baghdad airport on January 3, 2020.

Khamenei has repeatedly promised to avenge his death.

On January 3, the second anniversary of the strike, the supreme leader and ultraconservative President Ebrahim Raisi once again threatened the US with revenge.

See also  Twitter's Testing Tweet Scheduling Built Into the Tweet Composer

Trump’s supporters regularly denounce the banning of the Republican billionaire from Twitter, underscoring that accounts of several leaders considered authoritarian by the United States are allowed to post on the platform.



Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending