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Twitter’s Working on a New Collaborative Option for Fleets

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It hasn’t even been released in all regions yet, but Twitter already looks to be testing out a new iteration of its Fleets tool, which would enable users to create collaborative Fleets, which is Twitter’s version of Stories.

Co-fleets

As you can see in this example, posted by Amrith Shanbhag (and shared by Matt Navarra), the new option would see the creation of double-bubble Fleets, with contributors merged into a single stream. Tapping through on that would seemingly enable followers of the two users to view their collaborative Fleet.

Collaborative Fleets

That could provide a range of new use cases, including interviews, real-time highlights from events, GIF wars, etc. We don’t have a lot of information to go on at this stage, so it’s hard to say what the exact functionality might be, but it could add another consideration to the broader Stories trend, enabling combined storytelling or engagement within a single, temporary feed.

Instagram, of course, does have co-streaming, which produces a similar effect in the Stories bar.

Instagram Live guests

But this only applies to streams – no other platform, as yet, offers collaborative Stories, which could add a unique element to Twitter’s offering.

Twitter has also been seeking new ways to facilitate additional tweet discussion options, like more confined discussions within tweet streams.

As explained by Twitter product manager Kayvon Beykpour in October last year:

“It’s actually quite difficult to have a fireside chat when you have a billion people screaming into your ear. Like imagine we had tens of thousands of people in the studio with us right now, talking into our ear while we were talking to each other.” 

Beykpour, in this instance, was specifically referring to the challenges of hosting a Q and A session via tweet, because everyone can use an event hashtag and add their thoughts to a stream, making it hard for both participants and users to follow a single thread. 

That’s what lead to Twitter developing its new controls over who can reply to your tweets, which are now in testing with some users.

Tweet reply controls

Maybe, this Fleets option would align with that focus, and provide another way to facilitate more confined, limited conversations within the app.

As noted, Fleets is still being gradually rolled out, with users in Brazil, Italy, India and the most recent addition, South Korea, now able to access it.

As such, it’s somewhat surprising to see Twitter looking to add in new functionality so early in the process – but then again, maybe the initial testing has provided insight into new use cases, which will help Twitter refine the product before its full launch.

It’s an interesting consideration either way – we’ve asked Twitter if they have any further insight to share on the option, and Fleets in general, and we’ll keep you updated on any response.

UPDATE: Twitter has confirmed the test, providing this statement:

“We are testing something new for some people using Fleets in Brazil so they can Fleet with another account and everyone can see their conversation for 24 hours. We are trying this to understand how people might use this new way of having conversations in Fleets, as part of our bigger efforts to better serve the public conversation and encourage people to share fleeting thoughts.”

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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