How to Find and Hire Social Media Influencers [infographic]

Influencer marketing can be an effective way to boost brand awareness and exposure, and reach highly targeted groups that will likely be interested in your brand. And that’s particularly relevant…

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How COVID-19 Has Affected Small Business Marketing Requirements [Infographic]

Published Oct. 18, 2020 Has the global pandemic affected the way you market your business? Want to know what other business owners think about their future online marketing requirements? The…

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Google Announces New Search Updates, Including Improved Contextual Matches and Subtopics

Google has announced a range of new updates for search, which provide varying levels of functionality for brands, and are worth noting within your SEO approach. The main focus, of…

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Twitter Adds New Prompts to Alert Users Before Sharing Any Tweet Flagged for Misinformation

Twitter has added another warning prompt to slow the spread of misinformation, this time alerting users when they go to share a tweet which has been flagged under the platform’s…

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TikTok Refutes Claims Made Against it in White House Executive Order as it Pushes to Remain in the US

So what’s the latest on the TikTok takeover situation? I’m glad you asked – this week, as negotiations continue over the sale of TikTok to an Oracle/Walmart lead consortium, which…

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Instagram Announces New Crackdown on Influencers Who Fail to Disclose Commercial Partnerships

Following a recent investigation by the UK Competition and Markets Authority, Instagram has vowed to do more to protect consumers by ensuring that influencers disclose commercial relationships within their posts….

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How to Use LinkedIn Stories to Promote Your Business [Infographic]

Have you tried LinkedIn Stories yet? After testing the option in some regions earlier in the year, LinkedIn made its Stories option available to all users late last month, providing…

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Google Publishes New Guide to Evolving Shopping Behaviors in 2020

Christmas is just 70 days away, and the holiday shopping season is already ramping up. And given the impacts of 2020, every business will be seeking to maximize its opportunities, as…

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Facebook Releases New Insights on Groups Usage During COVID-19

Amid the COVID-19 lockdowns, people have been turning to social media to stay connected, and online groups, in particular, have seen significant increases in engagement as users look to maintain…

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Twitter Shares Insights into How People are Communicating During COVID-19 [Infographic]

The COVID-19 lockdowns have forced us all to re-think our social interactions, and how we stay in touch with people outside of our own homes. For most, that’s seen us…

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