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Facebook Adds New Star Wars-Themed Features to Messenger

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With the new Star Wars film ‘The Rise of Skywalker’ set for release next week, Facebook has added a set of Star Wars-themed features in Messenger to help fans celebrate what looks to be the final installment of the epic series.

Facebook Star Wars effects

As you can see here, the main element of the update is a new set of AR effects, which you can use in Messenger video calls or post to Messenger Stories. Which also means you can post them to Facebook Stories, though only via Messenger – and you can then re-share them to your Instagram Story (by saving the video and re-posting).

The effects are explained by Facebook:

“Jump into hyperspace and travel to a whole new world with the Lightspeed Effect. Then, you’ll be able to see yourself as part of the Resistance, gliding through the galaxies in Poe Dameron’s X-Wing with the Cockpit Effect. And don’t forget about the battle of the Dark vs. Light side of the Force! Now, you can use the Dark vs. Light Effect to choose your side.” 

Facebook’s also added new themes, emojis and stickers – including an interesting, starry background theme for your message threads.

Facebook Star Wars

The visuals were designed in partnership with Disney, and provide a fun way for users to get more engaged in the Star Wars hype one last time.

Well, last time for now – you know there’ll be more Star Wars movies rolling out till the end of time, or until they stop making money. The timeline for either occurrence is roughly the same. 

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You can use the AR effects as normal within your Messenger options, and:

To turn on the Star Wars chat theme, open a Messenger thread and tap the name of the thread at the top to open the thread settings. Then, select “theme” where you’ll find the Star Wars chat theme.”

The updates are live in Messenger from today.

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Twitter Launches New ‘Twitter Create’ Mini-Site to Highlight Monetization Opportunities for Creators

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Twitter Launches New 'Twitter Create' Mini-Site to Highlight Monetization Opportunities for Creators

Creators are the new currency for social media networks, with every platform now working to sweeten its deal in order to keep the top creative talent posting to their apps, and keep their fans coming back to check in on the latest.

And today, Twitter’s taking its latest step in working to boost its creator appeal, with the launch of a new Twitter Create mini-site, which will host a range of tips, insights and examples designed to help creators maximize their Twitter presence.

The new site, which you can check out here, includes specific sections for creators in different verticals to help guide them on how to maximize their Twitter presence.

Tap on ‘Podcasters’, for example, and you’re taken to a dedicated page of tips for how to promote your show, including notes on which specific Twitter products you can utilize.

Twitter Create

Obviously, given the focus on monetization, Twitter’s newer offerings, like Super Follows and Spaces are the main push, with each providing new ways to make money from what you do in the app.

Scroll down further in any topic stream and you’ll find case studies, notes, and other blog posts that can help to guide you in the right direction.

Twitter Create

The site provides a good overview of Twitter’s various monetization avenues, in nine different categories, while there’s also a range of blog posts and notes that can help to guide your tweet approach.

Twitter’s monetization tools, thus far, haven’t really caught on, with Twitter Blue not yet becoming a key contributor to the platform’s revenue, and other offerings also, based on Twitter’s most recent performance update, failing to drive any significant income for the company.

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But they do offer opportunity, and there are some users that are indeed driving significant benefit from these additions. The trick for Twitter now is to help creators maximize take-up, and build their own offerings to better incentivize people to pay for content, which is not a habitual behavior in the app.

That’s been a key challenge for its creator monetization tools thus far – people have always been able to read your tweets for free, why would they start paying for the privilege now? That hesitation seems to be a key tipping point that Twitter needs to overcome, and up till now, it’s been reliant on the creators themselves to come up with more compelling subscription offerings, in order to add value to their platform presence.

This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their add-on options to incentivize subscribers, while newer additions like Super Follower Only Spaces provide more, simple add-on tools that can push creators in the right direction as to how they can enhance their Twitter presence for a paying audience.

Which is really what needs to happen. People aren’t going to pay for your tweets, no matter how witty you may think you are, but they will pay for exclusives and additional engagement offerings that can make them more aligned to your presence.

Up till now, Twitter hasn’t been great at articulating this, hence the low take-up of these tools. But this new platform provides more direct guidance, which could provide a boost for its monetization tools.

You can check out the new Twitter Create mini-site here.

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