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Facebook Adds New Star Wars-Themed Features to Messenger

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With the new Star Wars film ‘The Rise of Skywalker’ set for release next week, Facebook has added a set of Star Wars-themed features in Messenger to help fans celebrate what looks to be the final installment of the epic series.

Facebook Star Wars effects

As you can see here, the main element of the update is a new set of AR effects, which you can use in Messenger video calls or post to Messenger Stories. Which also means you can post them to Facebook Stories, though only via Messenger – and you can then re-share them to your Instagram Story (by saving the video and re-posting).

The effects are explained by Facebook:

“Jump into hyperspace and travel to a whole new world with the Lightspeed Effect. Then, you’ll be able to see yourself as part of the Resistance, gliding through the galaxies in Poe Dameron’s X-Wing with the Cockpit Effect. And don’t forget about the battle of the Dark vs. Light side of the Force! Now, you can use the Dark vs. Light Effect to choose your side.” 

Facebook’s also added new themes, emojis and stickers – including an interesting, starry background theme for your message threads.

Facebook Star Wars

The visuals were designed in partnership with Disney, and provide a fun way for users to get more engaged in the Star Wars hype one last time.

Well, last time for now – you know there’ll be more Star Wars movies rolling out till the end of time, or until they stop making money. The timeline for either occurrence is roughly the same. 

You can use the AR effects as normal within your Messenger options, and:

To turn on the Star Wars chat theme, open a Messenger thread and tap the name of the thread at the top to open the thread settings. Then, select “theme” where you’ll find the Star Wars chat theme.”

The updates are live in Messenger from today.

Socialmediatoday.com

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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