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Google Launches 2019 Listing of Key Search Trends

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2019 didn’t really feel like the year for heroes. But the team from Google certainly put forward a compelling case for such in their latest video montage.

Yes, this week, Google has published its listing of key search trends for the year, which showcases what people across the world were looking for, and seeking answers to, in 2019.

Google Search Trends 2019

The listings, which can be sorted by region, and are based on the search terms that saw the highest spikes this year, as compared to 2018, provide an interesting overview of what was most relevant to people in the final year of the current decade. 

Through Google’s dedicated mini-site, you can scan through the various topics, including celebrities, TV shows, movies, general searches, and – one of the more interesting ones – questions starting with ‘What is…?’

Google search trends 2019

You can also switch to the global trends listing, which provides some interesting perspective on the major issues of the year, or you can enter your own search terms and see how they trended across 2019 (via Google Trends). 

Google Search Trends 2019

The main 2019 trend listings are more generally focused, so in terms of brand and SEO strategy, they’re probably not overly helpful. But they can still prompt some interesting consideration, and looking at the related search terms for each individual result could also help to get you thinking about your marketing approach. 

You can check out the 2019 Year in Search mini-site here.

Socialmediatoday.com

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Twitter Launches New ‘Twitter Create’ Mini-Site to Highlight Monetization Opportunities for Creators

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Twitter Launches New 'Twitter Create' Mini-Site to Highlight Monetization Opportunities for Creators

Creators are the new currency for social media networks, with every platform now working to sweeten its deal in order to keep the top creative talent posting to their apps, and keep their fans coming back to check in on the latest.

And today, Twitter’s taking its latest step in working to boost its creator appeal, with the launch of a new Twitter Create mini-site, which will host a range of tips, insights and examples designed to help creators maximize their Twitter presence.

The new site, which you can check out here, includes specific sections for creators in different verticals to help guide them on how to maximize their Twitter presence.

Tap on ‘Podcasters’, for example, and you’re taken to a dedicated page of tips for how to promote your show, including notes on which specific Twitter products you can utilize.

Twitter Create

Obviously, given the focus on monetization, Twitter’s newer offerings, like Super Follows and Spaces are the main push, with each providing new ways to make money from what you do in the app.

Scroll down further in any topic stream and you’ll find case studies, notes, and other blog posts that can help to guide you in the right direction.

Twitter Create

The site provides a good overview of Twitter’s various monetization avenues, in nine different categories, while there’s also a range of blog posts and notes that can help to guide your tweet approach.

Twitter’s monetization tools, thus far, haven’t really caught on, with Twitter Blue not yet becoming a key contributor to the platform’s revenue, and other offerings also, based on Twitter’s most recent performance update, failing to drive any significant income for the company.

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But they do offer opportunity, and there are some users that are indeed driving significant benefit from these additions. The trick for Twitter now is to help creators maximize take-up, and build their own offerings to better incentivize people to pay for content, which is not a habitual behavior in the app.

That’s been a key challenge for its creator monetization tools thus far – people have always been able to read your tweets for free, why would they start paying for the privilege now? That hesitation seems to be a key tipping point that Twitter needs to overcome, and up till now, it’s been reliant on the creators themselves to come up with more compelling subscription offerings, in order to add value to their platform presence.

This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their add-on options to incentivize subscribers, while newer additions like Super Follower Only Spaces provide more, simple add-on tools that can push creators in the right direction as to how they can enhance their Twitter presence for a paying audience.

Which is really what needs to happen. People aren’t going to pay for your tweets, no matter how witty you may think you are, but they will pay for exclusives and additional engagement offerings that can make them more aligned to your presence.

Up till now, Twitter hasn’t been great at articulating this, hence the low take-up of these tools. But this new platform provides more direct guidance, which could provide a boost for its monetization tools.

You can check out the new Twitter Create mini-site here.

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