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Facebook Launches 15 New Blueprint Courses to Help Businesses Maximize Their Online Opportunities

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With more businesses looking to maximize their online opportunities amid the COVID-19 lockdowns, Facebook has this week released fifteen new, free Blueprint courses, covering a range of key elements.

As explained by Facebook:

“As businesses around the world are shifting their focus online, many are wondering where to start. To help with this transition, our business education program, Facebook Blueprint, launched 15 new courses that cover the fundamentals. As always, our Blueprint courses are free, and we’ve made lessons even more straightforward, putting concepts into context with storytelling and offering downloadable materials to help bring what you learn to life.”

You can view the full list of new courses on the Blueprint platform, but among the latest additions are:

  • How to Select the Right Social Channels for Your Business – Having trouble working out where you should be putting your attention? This course aims to help you identify where your target market is engaging online.
  • Tell Your Business Story – As Facebook explains: “learn to explain what a brand is, and how to start creating or refining your own. We’ll show you what a process framework looks like and give you a downloadable Brand template to use.”
  • Mapping the Customer Journey – Looking to get a better understanding of how customers discover products, and go on to make purchases? Getting a better handle on the customer journey can help you to map out a more effective marketing approach.
Facebook customer journey

Facebook’s Blueprint courses offer some great insights. Some of them do look to cater to broad audiences, so you’re likely going to go over some things that you already know, but there’s always a few gems, or points you hadn’t considered, which can prompt you to re-think elements of your strategy.

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You can check out the full listing of Facebook’s Blueprint courses – which, again, are available for free – here.

Socialmediatoday.com

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TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement

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TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement


TikTok has partnered with brand suitability platform Zefr on a new brand safety post-bid measurement solution for in-feed ads, which will enable advertisers to ensure that their TikTok promotions don’t appear alongside potentially offensive material.

As you can see here, using Zefr’s dashboard, which provides insights into each campaign by mapping it against the Global Alliance for Responsible Media (GARM) Suitability Risk categories, advertisers will now be able to ensure that their TikTok ads are not shown next to content that they don’t want to be associated with.

As explained by TikTok:

“This solution will provide advertisers with campaign insights into brand safety and brand suitability for their TikTok campaigns. These insights provide clients with third-party impartial reassurance that their investment is delivered next to content suitable for their brand, protecting brand reputation and mitigating risk.”

Zefr’s advanced ‘Cognition AI’ process utilizes audio, text, and frame-by-frame video analysis, along with scaled human review, to determine brand safety, and provide full assurance on potential ad placement.

With TikTok’s challenges and posts sometimes veering into dangerous territory, the option will help to reassure brands that their campaigns won’t end up being associated with potential harm, which could help TikTok secure even more ad spend.

Though it could be difficult to 100% guarantee success here. For example, the recent ‘Milk Crate Challenge’ on TikTok started off innocently enough, but eventually lead to increasingly risky and dangerous behaviors, which resulted in serious injuries to some participants. Other TikTok challenges could follow a similar evolution – though the additional assurance of Zefr’s systems will ideally help to catch these out before they become a potential brand risk, or at the least, as soon as they’re identified as a problem.

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It’s a good integration, and another key step in TikTok’s broader expansion of its ad tools.

The new TikTok Zefr integration is available to advertisers in the US, Canada, the UK, France, Germany, Italy, Poland and Spain.



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How to Elevate Your Social Media ROI [Infographic]

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How to Elevate Your Social Media ROI [Infographic]

Looking for ways to improve your social media marketing efforts in 2022?

As we head into the new year, it’s worth revising your business goals, and establishing a clear direction for your digital marketing process. Maybe you’re happy with the growth and interaction you’re seeing, and how that’s then leading to conversion, but over the past two years, in particular, there’s no doubt been some level of disruption to your marketing plans.

With that in mind, this infographic from the team at Click Dimensions could help. They’ve put together a simple overview of how to establish your social media marketing goals, including which metrics to focus on, how to increase engagement, and the importance of adapting as things progress.

It could help to spark some new thinking in your approach – check out the full infographic below.

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5 Essential Pinterest Metrics to Track [Infographic]

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5 Essential Pinterest Metrics to Track [Infographic]

Will Pinterest be part of your digital marketing approach in 2022?

More brands are now considering it, with Pinterest now up to 444 million active users, and becoming a key eCommerce hub for many amid the pandemic. Pinterest is also seeing an increase in male usage, expanding its target demographics, while its evolving shopping options, including AR displays and virtual try-on tools, are helping to advance the app’s utility, and make it a more essential companion for many consumers.

At the least, it may be worth checking in and seeing what brands in your niche are doing in the app.

And if you are looking to improve your Pin presence, then you need to be tracking the right metrics –which is where this new infographic listing from Giraffe Social Media comes in.

The graphic below outlines the key Pinterest metrics you need to track, in order to measure and improve your Pin performance. Worth noting in your approach.

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