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Facebook Launches New Monthly Update on “Coordinated Inauthentic Behavior” Detection

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Over the last few years, Facebook has provided regular updates on clusters of accounts that it’s detected which have been engaged in what it calls “coordinated inauthentic behavior” – essentially, broad-scale operations designed to misinform and mislead Facebook users.

Following the 2016 US Presidential Election, and revelations of foreign interference in political process, Facebook has been taking a more proactive approach to keeping the public informed of its efforts. And now, Facebook is looking to consolidate these reports into a monthly summary, providing overviews of each individual misinformation campaign, and how it operated, along with the scope of action Facebook has taken against it.

As explained by Facebook:

Over the past three years, we’ve shared our findings about coordinated inauthentic behavior we detect and remove from our platforms. Starting this month, we will begin publishing information about all networks we take down over the course of a month as part of regular CIB reports to make it easier for people to see progress we’re making in one place.”

The new reports will cover all the same detail as the past individual updates, including the total scope of each network, the likely intention of their efforts, and examples of posts.

Facebook Coordinated Inauthentic Behavior Report

Facebook notes that it will split these reports into distinct categories:

There are two tiers of these activities that we work to stop: 1) coordinated inauthentic behavior in the context of domestic, non-state campaigns (CIB) and 2) coordinated inauthentic behavior on behalf of a foreign or government actor (FGI).”

The grouped reports will make it easier to get a better understanding of the scope of Facebook’s efforts, with monthly totals of actions taken. For example, in February, Facebook says that it took action against 5 networks, which saw the removals of 467 Facebook accounts, 1,245 Instagram Pages and 49 groups. It’s interesting to note, based on the totals here, the increased focus on Instagram, which will now be easier to track via the monthly collected updates. 

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In total, Facebook says that these groups had spent around $1.2 million on Facebook ads.

It’s a good initiative from Facebook, which, as noted, will make it easier to keep track of such efforts, as opposed to having to keep tabs on each individual report – which, given that there have been so many, can start to lose impact. Seeing monthly totals, and tracking them over time, will provide more perspective on how Facebook is improving, and how such networks act over time, relative to local polls. 

You can read the February 2020 Coordinated Inauthentic Behavior Report here

Socialmediatoday.com

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LinkedIn Announces the Retirement of its LinkedIn Lite App

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LinkedIn Announces the Retirement of its LinkedIn Lite App


LinkedIn has announced that it’s shutting down LinkedIn Lite, its pared-back version of the platform, designed for users in regions with more restricted connectivity and data access provisions.

Originally launched back in 2017 as a way to help “level the playing field for all members when it comes to accessibility”, LinkedIn Lite includes the basic functionality of LinkedIn, and is designed to load faster, while also using less data, handy for regions with more restrictive data plans.

But as LinkedIn continues to evolve, the Lite app gets further behind, with the full app’s more advanced functionalities – like video connection, full profile display features, Creator Mode, etc. – all getting more and more distant from the streamlined tool.

And with global connectivity evolving, LinkedIn now feels confident that it can move on without the scaled-back variation, which could also help boost in-app engagement and usage, and make LinkedIn a more significant presence in key markets.

Which, as you can see here, are growing. Now at 810 million total members, LinkedIn continues to gain momentum in developing regions, especially India (85m members, up from 60m in 2019), South Africa (+2m since 2019), the Philippines (+3m) and Nigeria (+1m)

LinkedIn Member Map

As with most social apps, India is a key focus, and LinkedIn says that Indian adoption of the full version of the app is now rising at 4x the global average, as mobile adoption continues to soar in the nation.

At the same time, retirement of the Lite app could also give LinkedIn’s team more opportunity to develop and maintain its new ‘InJobs’ app in China, with the full version of LinkedIn removed from China last October due to increasing regulatory pressure and scrutiny.

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At 56 million users, maintaining connection with China is key, and maybe that’s another factor in LinkedIn’s decision to step away from its scaled-down version.

Either way, the LinkedIn Lite app will be removed from Android app stores on 27th January 27th, before being deactivated completely March 15th.

LinkedIn says that it will transition Lite app users over to the full LinkedIn experience over the next few weeks.



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Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]

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Twitter Shares New Insights into Rising Discussion Around the NFL Playoffs [Infographic]


Super Bowl LVI is just around the corner, which also means that we’ll soon see the biggest showcase of ad content of the year, highlighting new trends, creative activations and opportunities, which can sometimes re-shape advertising approaches from that moment forward.

And this year looks set to be particularly significant. As more people look towards a post-pandemic future, there’s a big opportunities for clever marketers to tap into this enthusiasm, and the various trends that come with it. That’ll likely see more innovative, integrated ad approaches, which will extend beyond the initial big game activations, and showcase new opportunities.

Twitter’s keen to cash in on that excitement. This week, Twitter’s published a new overview of user trends around the NFL playoffs, highlighting the huge boost in tweet activity heading into Super Bowl weekend.

As Twitter notes:

In the 2022 Divisional Round alone, we saw 27% more impressions on Tweets about the NFL, 58% more Tweets overall, and 42% more unique authors, compared with one year ago.”

It could be a key platform for boosting your tie-in efforts – and if you are considering the potential of Twitter ads for your campaigns, then these new stats might help.





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Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]

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Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]


Do you like K-pop?

Increasingly, the chances are that you do, given the massive growth of K-pop fandom around the world, with megabands like BTS and Blackpink building huge audiences, and each becoming cultural forces within themselves.

That fandom is most significantly present on Twitter, which has become a key hub for K-pop enthusiasts. K-pop tweeters are now so prominent that they even have the power to quash controversial hashtag movements, by banding together to flood the streams with K-pop-related tweets instead. 

It’s amazing to see, and today, Twitter has shared some new insights into the rising K-pop conversation, which got even bigger, once again, in 2021.

As explained by Twitter:

With a massive 7.8 billion global Tweets in 2021, #KpopTwitter once again showed its power by breaking its previous record of 6.7 billion Tweets in 2020. Registering a notable 16% increase in Tweet volume globally, #KpopTwitter conversations became more diverse and vibrant in 2021.”

So where, exactly, is K-pop discussion trending, and who are the big bands of note? Check out the below insights from Twitter – which also includes a list of rising K-pop stars if you want to get ahead of the curve.





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