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Facebook Loses a Million Daily Active Users, Posts Big Revenue Result for Full Year 2021

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Facebook Loses a Million Daily Active Users, Posts Big Revenue Result for Full Year 2021

Meta has posted its Q4 2021 and full-year performance result, showing a rise in monthly active users, and significant growth in revenue, as it continues to evolve towards the next shift in digital connection.

Though there are also some concerns, with Facebook’s growth momentum slowing, even declining in some respects, which could reflect growing disinterest in that platform specifically.

First off, in terms of active users – Meta’s main social app Facebook rose by just 2 million monthly actives from Q3, the slowest quarter-on-quarter growth rate in its history.

But that’s not even the whole story – the bigger concern for Meta is in daily actives, where Facebook actually declined for the first time ever.

Meta Q4 2021 - Daily Active Users

As you can see here, Facebook did add users in the Asia Pacific and European regions, but overall, it lost a million actives.

Which is a lot. It’s difficult to get a real sense of what that means when the numbers are honed down to more compact metrics like those displayed above, but a million people decided that they no longer needed to check in on Facebook every day, and likely a lot more than that when you consider that it also added new users in some regions.

Is that a problem? I mean, as you can also see, Facebook usage has been stagnant in the North American region for some time, which most would put down to market saturation – everyone who’s going to use Facebook is now doing so, and there’s not many more new people to add in. But now we’re seeing the same in other markets, which could be a big issue for Facebook’s broader growth.

Which is why, of course, Meta’s more keen to highlight this stat instead, its ‘Family of Apps’ usage, which combines total unique users across Facebook, Messenger, Instagram and WhatsApp.

Meta Q4 2021 - Family of Apps users

As you can see, across all of its apps, Meta actually added a million more users, which likely means that WhatsApp and Instagram are still growing.  Meta doesn’t break out individual usage stats for these apps, but broadly speaking, it maintains at least some growth momentum, and its apps are still the most used social media platforms by far, with close to 3 billion DAU.

But still, the fact that Facebook saw a decline, especially over the Christmas period, when people are generally more active online, is a concern. That’s likely part of the reason why Meta announced its re-focus on younger users last year, and why it’s increasingly putting more emphasis on the metaverse and the next stage of digital connection.

Maybe, its evolving focus will reduce concerns around declining usage of its apps – though it will be interesting to monitor these stats moving forward, to see whether this is in fact an ongoing trend.

In terms of revenue, Meta posted another strong result, bringing in $33.6 billion for the quarter.

Meta Q4 2021 - Revenue

Which, again, is just an unfathomable number, really. For the full year, Meta generated $117.9 billion, with the vast majority coming from ads.

And for the first time, Meta has also provided full revenue split data between its apps and its Reality Labs division (AR/VR projects).

Meta Q4 2021 - revenue splits

VR sales jumped in Q4, bringing in $877 million, which is only a small fraction of overall revenue for the company. But still, as it eyes the next stage of immersive connection, that’s another key element to keep in mind, and you can expect Meta to put even more focus on this as those sales continue to rise.

And with its AR glasses also coming soon, you would logically anticipate those numbers to trend upwards in future.

Meta went through some big changes in Q4, most notably its corporate name change from ‘Facebook’ to ‘Meta’, signalling its shift in focus to the next stage of digital connection. That essentially sparked a whole new industry, with many investors and businesses now rushing to cash in on the metaverse opportunity, keen to avoid missing out on the next big thing, as many did with social media in the first place.

In many ways, Meta’s name change legitimized a concept that doesn’t exist, and created a new, theoretical model, which has already seen billions of dollars change hands on the back of an experience which is not even close to being fully realized or built.

Indeed, Meta itself has re-stated many times that it will take years to establish all of the building blocks of the metaverse concept that it envisions. Still, that hasn’t stopped Web3 enthusiasts from considering new possibilities, with trends like NFTs tangentially connected back to the broader metaverse concept, even though we don’t know how it will work, and what it will look like just yet.

What we do know, however, is that Meta is working to be at the forefront of what comes next, and with its developments in VR, AR and other advanced technologies, it does look set to be a key voice in that shift, which will likely see it dictate various aspects of advanced connection, and secure the company’s future moving forward.

I mean, we don’t know, because nobody knows how all of these elements will actually come together, but Meta’s certainly re-aligned its resources and entire company focus around the shift.

In terms of product developments, Meta continues to push ahead with its full messaging encryption plan – despite the opposition of many law enforcement groups in many regions – while its VR social tool Horizon Worlds is also evolving, which could soon become a key connection tool in the virtual space.

Meta’s also laid the groundwork for advanced digital avatars, which could define your presence in the metaverse shift, with avatar tools that can now be used across Facebook, Horizon, Instagram and Messenger in a range of ways.

Meta avatars

If Meta can create the best, most customizable, most interoperable avatars, that could be a big step in better aligning users to its platforms, which is another advantage of the company’s massive scale, with these avatar tools already enabling new forms of connection in the world’s most used social apps.

Meta also continued to face more legal challenges, with the FTC winning approval to re-state its case against the company over its acquisitions of Instagram and WhatsApp, which the FTC claims were specifically aimed at eliminating competition in the market. That seems unlikely to result in the forced break-up of Meta’s various elements, which is what the FTC is pushing for, but it has seemingly opened the door to further investigations into Meta’s broader conduct, and how it’s looking to dominate the metaverse space.

Will that impede the company’s progress moving forward, or is Meta now in such a dominant market position that it likely won’t need to rely on acquisitions as much as it has in the past to win out the sector?

Really, its metaverse shift is also a way to re-align its entire market, which, going on current activity, is clearly working, and has clearly placed Meta at the top of the heap in the next stage of development, by combining various technologies under a broader ‘metaverse’ umbrella, of which Meta is the leading proponent.

Will there really be a metaverse, as such, a singularly-aligned digital experience platform which will facilitate all kinds of activity in a fully-immersive space, or will it be a range of technological advances, in a range of ways, which Meta wouldn’t necessarily be leading on each front?  But by re-aligning it all under a single banner, maybe Meta has changed the game entirely, without us knowing, and everyone’s now trying to compete on a broader, combined shift which they’ll never match Meta on. If Snapchat, for example, launches the best AR glasses, will they gain as much traction if they’re not compatible with the amorphous ‘metaverse’ concept?

It’s interesting to consider Meta’s market power and influence in this respect, and how that could then translate into the next stage, and how potential competitors look to assess their ambitions when matched against Zuckerberg’s ever-growing behemoth.


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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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