Connect with us

SOCIAL

Facebook Publishes New Guide for Video Creators

Published

on

Facebook has published a new, 14-page guide for video creators, which provides practical tips on both maximizing your video content and boosting audience engagement with your video uploads on The Social Network.

The guide is split into two sections – the first section outlines six tips on maintaining production and maximizing your content library.

Facebook video guide

Each tip includes its own overview section, with specific detail on how you can implement it within your approach.

Facebook video guide

The second section looks at building an online community, and engaging your fans on Facebook, with another six tips on how to prompt response.

Facebook video tips

And again, there are some valuable notes – Facebook provides specific overviews and pointers for each, which could help in mapping out your video strategy.

Facebook video guide

These are some helpful notes, which will definitely prompt your own thinking, even if you’ve been building your Facebook community for some time. And with video content performing better than any other post type on Facebook – especially during the global lockdowns – it’s definitely worth considering your approach to video uploads, and where they fit within your strategic planning.

Indeed, on Facebook Live specifically, Facebook notes that:

Since launching Live video on Facebook, users have made over 8.5 billion broadcasts and Live viewers increased in the U.S. by 50%, just during February and March 2020.”

The key element in this guide is practicality – for each point, Facebook has outlined specific notes on how to implement it yourself, making it easier to envision exactly how you can apply the tips and pointers.

See also  Twitter Adds New Links to Official HIV/AIDS Info in Related Search Queries

It’s definitely worth a look, and worth considering in your planning.

You can download the full “Best practices for video creators” guide here.

Socialmediatoday.com

Advertisement

SOCIAL

How TikTok Creators Redefined Influence [Infographic]

Published

on

How TikTok Creators Redefined Influence [Infographic]

Facilitating interaction and individual contribution to trends is a key element of TikTok’s success, and within that, organic, creative content has become a central focus, which has also changed the way that brands need to approach the platform.

Traditional, disruptive ads are just that on TikTok, a distraction, and users will quickly skim by as they look for something fresh and creative in-stream. As such, the brands that are seeing the most success are those that create messaging that aligns with platform trends, which makes partnering with creators a more valuable consideration.

That’s what this new overview from TikTok is all about. Illustrating the way that content is created and consumed on the platform, and what that means for brands, TikTok has outlined a range of options for marketers, and how they can team up with creative talent.

Some interesting stats, worth considering in your approach.  

Source link

See also  Facebook Launches 'Creative App Platform' to Expand Stories Functionality
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending