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Facebook Tests New ‘Engagement Alerts’ for Groups to Help Highlight Key Topics and Discussions

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Facebook is testing out a new option that would enable group admins to set up specific alerts for posts that are seeing increased engagement within their communities.

Facebook Group Engagement

As you can see in these screenshots from Facebook group admin Karen Cummings (shared by social media expert Matt Navarra), in addition to ‘Keyword Alerts‘, which Facebook rolled out late last year, some admins now have a new option to create ‘Engagement’ alerts also.

As per Facebook, engagement alerts let admins know ‘when posts or comments in your group are getting a big response’.

When you choose to set up an alert, you can also select the specific types of engagement you want to know about – so if you’re keen to be made aware of posts that are getting a lot of angry responses in your group, you can ensure you’re notified, which could help you to maintain order, and/or amplify group engagement, depending on which you choose.

The tool provides another way for Facebook group admins to better manage their groups, even if they can’t be online constantly. Now, you can ensure you remain updated on key posts, which can not only help to take relevant action in response, but may also help to inform you as to what your group is looking to engage with.

If, for example, you wanted to know what gets people talking, you could set up a comment or reply alert, and the subsequent prompts could help improve your understanding. 

The new option appears to be in test mode at present, with some Facebook group admins seeing the option and others not. We’ve asked Facebook for more information, and will update if/when we hear back.

Socialmediatoday.com

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5 Effective Ways to Run Facebook Ads A/B Tests

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Facebook Ads A/B Tests or split tests help them try different versions of ads with various campaign elements. This process helps them arrive at the best version for the organization’s target. 

A/B Tests offer a vast pool of resources to try out various versions. You may get caught up and lose your way to arriving at the best version in a limited time. To better understand this topic you can read the Facebook ad testing guide. Here are five effective ways to run Facebook Ads A/B Tests-

1) Start with the minimal number of variables

This approach will help you analyze the impact of a variable much better. The lesser the variables, the better will be the relevant results and more conclusive. Once you have various versions, you will need to run them through the A/B Significance Test to determine if the test results are valid.

2) The second way is to select the correct structure. 

There are two structures in A/B tests. One is a single ad test, and the other is multiple single variation ad sets. All the variations will go under one ad set in the first structure. Each variation will be under a separate ad set in the second one. Out of the two, the second one works out to be better and gives better results.

3) Use of spreadsheets is important to stay organized. 

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These spreadsheets help collect and analyze data to get meaningful insights and arrive at data-backed decisions.

4) Do target advertising and set realistic time goals. 

One approach is to choose an entirely new set of audiences. Also, the data pool should be vast and not the same as some existing campaigns. The reason for choosing a different audience is that Facebook may mix up your ads and give contaminated output. 

Another approach to choosing the right audience is to pick geography. It works better, especially when you have business in a particular region.   

It’s also essential to set a realistic timeline for your testing. Facebook suggests one should run a test for at least four days, but you can choose to run the test for up to 30 days.   

5) Set an ideal budget. 

The concept of a perfect budget is subjective. But, you can fix it yourself, or Facebook can do that for you based on your testing data. A large part of the test budget is spent on avoiding audience duplication. If the same audience sees variations, it could affect the test results.

Besides these top five effective ideas, you will need to take a few more action points to make the testing process efficient. Make sure you put the website’s domain link and not the landing page link in the ad, as that doesn’t look good. Put appropriate Call To Action Button, such as ‘Learn More,’ ‘Buy Now,’ etc. It’s also important to see how your ad is coming across on various electronic gadgets- mobile, tablets, etc.

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Another strategy that works is trying to engage the customer. You may add social engagement buttons such as ‘Like’ or ‘Comment.’ Use high-resolution images as they work better with the customers. Low-quality, highly edited images are often not liked and trusted by the consumers.

You can learn more about the audience behavior patterns with A/B test results. Conducting these tests on Facebook streamlines the entire process and makes it smooth for you. With the test results, advertisers and marketers can work on the creatives they need to utilize.

To sum it up, you can run an effective A/B test campaign within the specified budget. You don’t need to spend massive amounts to get your advertisement right. You’ll make the correct assumptions about the performance of variations with a good understanding of business and consumers.

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