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Pre-Holiday Campaigns: Twitter Marketing Checklist for eCommerce Businesses

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pre holiday campaigns twitter marketing checklist for ecommerce businesses

The big holiday season is fast approaching. Is your eCommerce store ready?

There’s a lot to do to prepare your eCommerce business for the holiday season. To help you out, here’s a quick Twitter marketing checklist for eCommerce brands to ensure you maximize your opportunities.

1. Research relevant hashtags and set up your tracking

Hashtags are key to Twitter success.

Aside from helping maximize content discovery, hashtags can also help you and your team brainstorm more effective content and seasonal special offers.

Surprisingly, there are not a lot of tools for hashtag research, so you will have to spend some time searching Twitter and trying to narrow down your list. To give you a head start, here are a few cool tools for you discover your best-working holiday-related hashtags:

KeywordTool.io

KeywordTool.io is a freemium keyword research tool that includes a very helpful hashtag research feature. For free, you’ll get a list of hashtags to research. If you upgrade, each hashtag will also be accompanied by helpful metrics, including:

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  • Google’s search volume – Shows how many people were searching Google for this hashtag this month in the previous year
  • Trend – Shows you how the monthly search volume for a keyword has changed over the last 12 months
  • CPC – Data on cost per click performance based on Google Ads)
  • Competition – This is the number of advertisers bidding on each keyword, relative to all keywords across Google
keywordtool io

While those metrics don’t really rely on any Twitter-specific data (because Twitter doesn’t give access to much of the data that they collect and own), these insights can help you make a more informed decision as to the popularity of each hashtag. 

Hashtagify

Hashtagify is one of the few hashtag-specific tools out there. It analyzes millions of Twitter feeds to identify closely related hashtags.

hashtagify

This enables you to expand your core list to more terms to research.

Text Optimizer

Another tool to discover terms beyond your initial “obvious” list, Text Optimizer uses semantic analysis to find underlying concepts that constitute any topic.

Text Optimizer

You’ll also be able to use these hashtags on Instagram, so keep this list handy.

2. Find and connect to influencers

To get the most out of your holiday push, try and find people that will help you spread the word. Lots of bloggers and Twitter influencers are looking for content and gift ideas for Christmas, so if you approach them with your freebie or ideas, they may be really thankful.

Buzzsumo is a great tool to find niche influencers and start building meaningful connections with them. Just type in your keyword/s and look through the list. 

For each identified Twitter profile, Buzzsumo will display the number of followers, as well as reply and retweet ratios, which reflect how much unique content each influencer publishes versus how much content they repost from other accounts. Another useful metric here is “Average Retweets” which shows how many retweets, on average, this users’ tweets see.

All of these data points can help you identify “real” influencers, i.e. those that retweet others and generate retweets from their followers.

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Buzzsumo

3. Optimize your site for conversions

Prior to launching your Twitter campaign, make sure to create a clear conversion optimization strategy. In other words, what is it that you want your Twitter referral traffic to do on your eCommerce site.

Specifically, for an eCommerce store, think about creating and/or optimizing these pages:

  • Special offers page (e.g. “Christmas deals”)
  • Product bundles pages
  • Gift ideas
  • Individual product pages

Make sure all of these pages look good and function well on mobile devices (Twitter traffic has long been mostly mobile). Moreover, you need to also create clear buying journeys throughout the site by setting up product recommendations, personalized CTAs and off-site engagement methods (like cart abandonment emails).

Before launching your Twitter campaign, you need to ensure that you’re maximizing your odds to convert the traffic you’ll (ideally) get, across your entire store.

Using Artificial Intelligence, Dialogue provides a great way to personalize your site users’ shopping experience and turn them into your customers by providing smart product recommendations and suggesting best content based on each user journey.

Dialogue

Dialogue is easy to integrate using a Shopify app, so you can easily test it now while you still have some time.

Here are a few more great Shopify apps to consider for this holiday season.

4. Track your results

Finally, the earlier you set up your events and goals, the more data you will be able to accumulate. You’ll need all that data for an even more successful Twitter marketing campaign next year.

Finteza is a great web analytics suite which makes data analytics easy and effective. You can track your conversion funnels and how your Twitter traffic is interacting with it to identify possible issues and distractions that could prevent your site users from making a purchase:

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Finteza

Conclusion

Holiday marketing is exciting, especially on a fast-paced social media platform like Twitter. Yet, it can be quite overwhelming as well.

It will be both easier and more effective if you come prepared. Use the checklist above to make sure your holiday marketing campaign will be a huge success.

Socialmediatoday.com

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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