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Facebook’s Developing Reactions for Reels

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Facebook's Developing Reactions for Reels

Have you ever been watching a Reel on Facebook and thought ‘man, I really wish I could assign a Reaction here to show the creator how I feel about it, in emoji form’?

Well, you may be in luck, with Facebook now developing Reels reactions, which would provide another way to respond to its short-form video content.

As you can see (in this example posted by Alessando Paluzzi), and would expect, Reactions for Reels would enable you to assign one of seven emoji responses to a Reels clip. Right now, on both Instagram and Facebook, you can Like a Reel, or comment, but that’s the extent of your response options, and if you’ve gotten used to being able to quickly attach an emoji to signify your feelings, that can feel limiting.

So it makes sense for Facebook to expand its engagement options by adding more smiling and frowny faces – though it also feels a little unnecessary, maybe?

I mean, the idea of short-form video engagement is that it’s quick, with the capacity to provide maximum context in the shortest possible time. Do you really need to be able to reply with an array of emotions, in emoji form?

I guess, as noted, Reactions have become a habitual behavior for many, and in that context, it would bring Reels more into line with Facebook’s other options, while it could also become another algorithmic sorting factor to help highlight the most relevant clips to each individual.

But, I don’t know, it just seems like too much, on such short clips. Do you really have a complex range of emotional responses to Reels? Like, you like it or you don’t, right – and Facebook could determine such either way by measuring the time you spend watching each clip, responses like comments, shares, etc.

It seems like an unnecessary complication in some ways – but then again, if you don’t like it, you won’t have to use it.

There’s no word on a full test or roll out of Reels Reactions at this stage.




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Persuading Anyone Is as Simple as this Technique Proven by a Leading Psychologist. It Comes Down to 4 Simple Words

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Persuading Anyone Is as Simple as this Technique Proven by a Leading Psychologist. It Comes Down to 4 Simple Words

You can read this article to find out — but, of course, it’s your choice. Much of what we do in life is an act of persuasion. As a father to two small children, I can tell you that at any moment in my day-to-day life, I am trying (usually failing) to convince the two little ones to do something: …

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Snapchat Provides Posting Tips on How to Maximize Your Platform Presence

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Snapchat Provides Posting Tips on How to Maximize Your Platform Presence

Looking to build your organic presence on Snapchat, and maximize your reach and resonance with Snap users?

This might help – this week, Insider got hold of a pitch deck that Snap has been sending to users that have been selected for its ‘Snap Stars’ influencer promotion program.

Snap Stars, as Snapchat describes, are:

…public figures or creators who bring some of the best and most entertaining content to Snapchat. Through their unique perspectives, Snap Stars give their audiences unprecedented access into a diverse and global set of interests, including the arts, beauty, news, gaming, music and more.”

By joining the program, Snap Stars are eligible to have their content featured across the app, and once creators are accepted into the program, Snapchat provides them with a range of notes on how to make more effective, app-specific images and clips.

As per Insider, those tips include:

  • Focusing on ‘day in the life experiences’ by posting 20 to 50 Snap stories a day, so that subscribers are engaged for longer
  • Posting directly to the Snap Map, a feature that allows Snapchat users to see each other’s location, so that users who aren’t subscribed can easily discover your content
  • Making a strong ‘tile’ on your feed, which is the most recent Snapchat photo or video taken
  • Captivating viewers in the first one to three snaps so they watch the whole story
  • Encouraging non-subscribers to subscribe a few times a week, and subscribers to turn on story notifications
  • Using captions, since a lot of people watch stories with sound off
  • Balancing commercial content with authentic personal content

So, that’s a lot – 20 to 50 Snaps every day is a big commitment, and it’s likely going to be hard for most people or businesses to provide consistently entertaining content at that scale.

But as with all social platforms, maintaining consistency, and building presence is important, and showing up is a big part of that. As such, it’s not surprising that Snap’s pushing regular posting. But even then, it’s a lot.

And do people really like that ‘day in the life’ stuff – like ‘Going to the shops’, ‘At the shops’, etc.?

I’ve seen many wannabe Snapchat do this, and it feels like overkill – but I guess, if you’re entertaining, and you know the platform, that could help to further ingratiate your profile with your audience.

Posting direct to the Snap Map is another interesting tip, which could help to improve discovery, while managing how your profile appears in the app is another opportunity to get attention.

Most of the tips here are pretty straightforward, and what you’ve likely read before. But the output rate that Snap recommends is significant.

Then again, this is for users that Snap wants to turn into platform-specific influencers, so it may not relate to people not in that category. Still, some interesting food for thought.

Time to start Snapping your every activity throughout the day.

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LinkedIn Adds New Option to Share a Post with Multiple Members at Once

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LinkedIn Adds New Option to Share a Post with Multiple Members at Once

LinkedIn has added a new option to forward a LinkedIn feed post to multiple members at once, while you’ll also now be able to create a new group message when forwarding a post.

As you can see in this sequence, you’ll now be able to select multiple recipients when sharing a LinkedIn post, with the capacity to either forward the post to each member separately, or create a new chat group with the selected users. You can also add a personal note to your message to include your own thoughts or points.

It could be a good way to spark more in-depth discussions in the app, and encourage engagement, while you could also use this to introduce connections to each other over shared interests.

With more social media interactions switching to DMs, every platform is now working to optimize DM sharing, and provide additional ways to lean into more private engagement behavior.

LinkedIn also recently added new DM tagging options, to help categorize your messages, along with itsFocused Inbox’ approach, which separates your Inbox messages into ‘Featured’ and ‘Other’ folders, which can also help to streamline engagement.

LinkedIn recently reported that conversations in the app are up nearly 20% year-over-year, which is why it’s now looking to improve its DM options, and facilitate even more of these conversations.

And again, the broader usage shift has seen more and more people shying away from public posting, and the angst that can come with it, to enclosed group sharing – which LinkedIn is looking to better facilitate with this update.

LinkedIn’s rolling out the new multi-forwarding option to all users from this week.

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