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Threads is Developing an API, Though it Remains Wary of the Influence of News Content



Meta’s Reportedly Exploring New Options To Reignite Threads Interest

As Threads continues to steadily gain momentum, it’s also looking to add more features to fuel more engagement, and essentially reach parity with X, and other social apps.

In order to do that, it needs to add DMs, which it seems to be working on, and hashtags, another highly requested feature, which Instagram chief Adam Mosseri has been lukewarm on providing.

But another key element, for publishers at least, is an API, which would then enable third-party platforms to schedule Threads posts, and facilitate more direct Threads posting options into their systems.

Gabe Rivera, the CEO of the highly influential Techmeme, has been calling for this for months, highlighting it as the key reason that Techmeme isn’t active in the app. Which is likely true for many other publishers and news distributors as well, and adding it could therefore have a big impact on making Threads a more central home for content discovery, and related discussion, therefore driving more growth for the app.

But Mosseri is not so sure, and seems a little hesitant on expanding the app’s publisher focus.

In response to a recent question about a Threads API, Mosseri said that:

We’re working on it. My concern is that it’ll mean a lot more publisher content and not much more creator content, but it still seems like something we need to get done.”

Mosseri further noted that he wants Threads to “focus on creators”, not on news publishers as such, as they, increasingly, are the ones that drive engagement.

We focus on creators because they tend to drive more engagement and cultural relevance, they have an outsized influence on public perception, and we believe they’ll become more important over time as power continues to shift from institutions to individuals across industries.”

Which essentially is a reiteration of Mosseri’s comments in the early days of the app, that the Threads team won’t be looking to amplify news content specifically, due to the “scrutiny, negativity or integrity risks” that come along with it, despite the engagement benefits.

“There are more than enough amazing communities – sports, music, fashion, beauty, entertainment, etc – to make a vibrant platform without needing to get into politics or hard news.”

Mosseri has since been pressed to clarify this stance, explaining that, in the past, Meta has “over-promised” news publishers, and essentially failed them in the end by having to backtrack on various initiatives. Like, for example, Facebook’s dedicated news tab, which it’s now in the process of removing, or its Watch video streaming hub, for which Meta had pushed publishers to share more video updates.

Shifts like this prompted newsrooms to, say, hire more video creation staff, who then had to be let go when Meta eventually changed focus.

At the same time, Meta’s own data shows that people have had enough of divisive news content and debates, which has seen many reduce their Facebook usage.

More recently, Meta’s been able to reverse that trend by adding in more AI-recommended content, largely in the form of Reels, which are mostly focused on light-hearted, entertaining clips that align with user interests. That’s the key shift that Meta’s looking to amplify within Threads, though doing so in text form is another challenge, while de-emphasizing news could also impede Threads growth.

Though Meta CEO Mark Zuckerberg clearly believes that this is the best way forward.

In a recent interview with The Verge, Zuckerberg explained that:

A lot of the conversation around social media is around information and the utility aspect, but I think an equally important part of designing any product is how it makes you feel, right? What’s the kind of emotional charge of it, and how do you come away from that feeling? I think Instagram is generally kind of on the happier end of the spectrum. I think Facebook is sort of in the middle because it has happier moments, but then it also has sort of harder news and things like that that I think tend to just be more critical and maybe, you know, make people see some of the negative things that are going on in the world. And I think Twitter indexes very strongly on just being quite negative and critical.”

Zuckerberg’s view is that Twitter, now X, is largely fueled by divisive discussion and political debate, because that’s what its algorithm interprets as being of most interest to the most people. But it doesn’t have to be that way.

I always just thought you could create a discussion experience that wasn’t quite so negative or toxic. I think in doing so, it would actually be more accessible to a lot of people.”

So while many users are looking for Threads to become a direct replacement for X, in providing real-time updates on varying news topics, Meta’s looking at it from a different perspective, in trying to inject a level of positivity into such discussion, as opposed to beating you down with the latest argumentative takes and divisive issues.

That’s why the Threads team has been somewhat hesitant to include a trending topics display, as using basic engagement metrics will inevitably skew towards the topics that are driving more angst, and thus comments and engagement. Because that is what drives comments, with various studies showing that high-arousal emotions, like anger, fear, and joy, are more likely to prompt replies and engagement.

Meta’s looking at the latter end of that spectrum, and using the interest in Reels content as a proxy for how it maximizes time spent in the app, while also balancing the need for real time information updates, in between more positive experiences.

So you’re more likely to see funny videos in your “For You” feed, as opposed to just post after post about the latest political debates. Those will show up too, but Meta’s not making this the focus, as a means to eek out engagement from arguments.

Which it sees as a more sustainable path forward, but within that, that also means that the Threads team is treading very carefully on elements like an API, which could, as Mosseri notes, see publisher content take over the app.

That, ideally, won’t happen, but in order to mitigate that influx, the Threads team needs to build systems to dilute the influence of publisher content within user feeds.

So it’s not just the fact that it needs to build an API, it also needs to reformat its algorithm in anticipation of any impacts. The same with trending topics, these are coming, but the focus of Threads is not to create Twitter 2.0, but to build a better version of what Twitter could be, based on a more positive user experience.

Which is an ambitious goal, but if anyone has the experience to make it happen, it’s the Meta team.

And as X slides further are further into divisive political debate, and people yelling at one another in their replies, the delineation of Threads will become more stark.

Whether that’s a winning strategy remains to be seen, but this is the ultimate driving goal of Threads’ development.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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