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Google Announces a $14 Million Expansion of its Digital Skills Training Initiative with Goodwill

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Google Announces a $14 Million Expansion of its Digital Skills Training Initiative with Goodwill

As part of its broader efforts to support economic recovery in the wake of the pandemic, Google has announced an expansion of its partnership with Goodwill to help more people from disadvantaged communities in the US and Canada get training in digital skills and literacy.

As per Google:

Google.org is announcing a $14 million reinvestment in the Goodwill Digital Career Accelerator. This includes grants and in-kind support to help Goodwill continue to provide digital training pathways and support job placement for people seeking jobs.”

Google initially launched its Goodwill Digital Career Accelerator (GDCA) program back in 2019, with $10 million in funding, designed to help 1.2 million Americans get the digital skills they need to maximize their opportunities for success in the modern job market.

Google’s now expanding its financial support for the program by an additional $7 million, which will include Google.org grants, as well as an additional $7 million in donated Search ads designed to help Goodwill reach more than 200,000 people across North America.

“The funds support infrastructure development and expansion, like tracking systems for hiring and training that will improve the reach and effectiveness of Goodwill’s services at the local level.”

Finally, through its Google.org Fellowship, ten Google employees will be assigned, full-time, to helping Goodwill better reach job seekers online so they can connect with local Goodwill career coaches.

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The funding couldn’t come at a more critical time, with many people now working to re-establish their life and career after two years of disruption caused by the pandemic.

Making this even more pressing, according to recent reports, several million US workers who dropped out of the workforce due to the pandemic are now planning to stay out indefinitely due to ongoing fears around contracting the virus.

That underlines the need for alternative work options to reinvigorate the economy, and digital skills training could play a critical role here, in leaning into the increased demand for flexible work arrangements, while also aligning with skills demand.

According to data from LinkedIn, published last month, digital marketing skills are in high demand, while 62% of working Americans are considering a job change in 2022.

Goodwill has already helped more than a million people gain digital awareness and new digital skills through the initiative, while more than 300,000 people have been placed in jobs as a result of the training.

The benefits are clear, while the training programs also help Google to reinforce key digital marketing fundamentals, which could help to improve the broader digital marketplace.

It’s a good program, and it’s good to see Google looking to provide support and training where it’s most needed.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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